Sixteen92

What Sixteen92 does

Sixteen92 is a niche, small-batch fragrance house founded in 2014 by Claire Baxter and based in Fort Worth, Texas. The company designs and produces handcrafted perfumes inspired by history, literature, folklore, and the occult, with a current catalog of approximately 13 permanent fragrances in the General Catalogue and recurring themed limited collections including Goth Night, Zodiac, Seasonal Legacies, Anniversary, and ad-hoc Limited Editions. Manufacturing is conducted in-house by Baxter and a single colleague, with each order produced to order and a stated processing window of up to 24 business days. The product line centers on Parfum Extrait (25-30% concentration) and Perfume Oil Extrait formats, and all formulations are vegan, cruelty-free, and free of parabens, phthalates, synthetic dyes, and preservatives.

The business operates primarily through a direct-to-consumer Shopify storefront, with US free shipping offered at order thresholds of $125+, alongside a selective wholesale channel supplying boutique stockists. Pricing spans discovery sets in the $27-$85 range, individual bottles typically in the $40-$150+ range, gift cards from $25 to $200, and mystery boxes starting at $65 with claimed retail values exceeding $100. Discovery sets (Backstage Pass, Bloodlust, Goth Night, Grimoire, Pastel Goth, The Collected Works) drive trial and list-building, while limited and seasonal collections create urgency and repeat purchasing. Distribution reaches the United States, Canada, the United Kingdom (with restrictions on orders under £135), and the European Union, though EU shipping is scheduled to pause as of June 2026.

The brand has accumulated notable third-party validation for a sub-scale operation, including a 2017 Art + Olfaction Award for "Bruise Violet," and coverage in ELLE, Texas Monthly, NPR, and The New York Times, with fragrance critic Luca Turin featuring Blood & Honey. The Master Fragrance Notes Archive functions as a content layer, cataloging each scent's inspiration and notes for the long-running community. Headcount appears capped at two people, which structurally constrains both volume and the cadence of new releases.

Name

Sixteen92

Legal name

Sixteen92

Website

https://sixteen92.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sixteen92 is a Fort Worth, Texas-based niche fragrance house founded in 2014 by Claire Baxter. It produces small-batch, handcrafted parfum extraits inspired by history, literature, folklore, and the occult, selling direct-to-consumer online and through select wholesale partners.

Ownership category

akta.pro rank

Product category

Artisan Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Artisan fragrances
• Niche perfumery
• Small-batch perfumes
• Handcrafted fragrances
• Parfum extrait

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Fragrance Sales: One-time purchases of fragrances in various formats including 3ml samples, 10ml travel sprays, 30ml bottles, and 6ml perfume oil roll-ons. Customers can purchase individual fragrances or curated discovery sets.
2. Discovery Sets: Pre-curated sample sets including themed collections like Goth Night, Bloodlust, Grimoire, and more. Also includes The Collected Works which includes all 12 permanent catalogue fragrances plus a $10 voucher.
3. Gift Cards: Electronic gift cards available in $25, $50, $75, $100, and $200 denominations with no fees or expiration.
4. Mystery Boxes: Party Favor Mystery Boxes containing a mix of samples/minis and larger sizes, including GC best-sellers, seasonal items, limited editions, and exclusives. Retail value $100+ for $65.
5. Wholesale Distribution: Partnership with brick-and-mortar and select online retailers for wholesale distribution of full-sized products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sixteen92 is a niche fragrance house that designs, compounds, and bottles small-batch artisanal perfumes in Fort Worth, Texas. Products are handmade to order in Parfum Extrait strength (25-30% fragrance concentrate), sold directly to consumers in multiple formats (3ml samples, 10ml travel sprays, 30ml bottles, 6ml perfume oil roll-ons) alongside curated themed discovery sets, rotating seasonal Legacy collections, limited edition drops (Goth Night, Zodiac, Anniversary), and electronic gift cards. All formulations are vegan, cruelty-free, and free of parabens, phthalates, synthetic dyes, and added preservatives.

Product overview

Sixteen92 is a niche fragrance house based in Fort Worth, Texas specializing in small-batch, handmade-to-order fragrances inspired by history, literature, folklore, and the occult. The company operates as a single unified brand offering a permanent General Catalogue of 12-13 fragrances alongside rotating seasonal collections (Legacy), limited edition collections (Goth Night, Zodiac, Anniversary), and discovery sets. Products are crafted as Parfum Extrait (25-30% fragrance concentrate in perfumer's alcohol) or Perfume Oil Extrait formats. The portfolio includes themed discovery sets for various interests (vampire-themed Bloodlust, music-themed Backstage Pass, seasonal bestsellers) and gift cards. All products are vegan, cruelty-free, and free of parabens, phthalates, synthetic dyes, and added preservatives. Founded in 2014 by photographer Claire Baxter.

Differentiator

Problem solved

Functional benefit

Brands

• Goth Night: Annual limited edition collection inspired by iconic goth and industrial music featuring fragrances like Bela Lugosi's Dead, Black No. 1, and Cities In Dust.
• Legacy Collections
• The Collected Works

Products and services

• General Catalogue Fragrances

Quantifiable outcome

• Winner 2017 Art + Olfaction Award - Artisan Category for Bruise Violet
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lush: Established global handcrafted bath, body, and fragrance retailer with strong ethical/vegan positioning and seasonal limited-edition releases. Operates much more broadly but overlaps with Sixteen92 in handmade production philosophy, vegan/cruelty-free ethos, and limited-edition scarcity mechanics.

Direct peers

• Haus of Gloi: Handcrafted indie perfume and body care house with seasonal collections, themed releases, and DTC focus. Similar artisan production approach and community-driven niche positioning.
• Death and Floral: Indie perfumery with dark, atmospheric, and storytelling-driven fragrances sold DTC. Comparable in thematic dark-aesthetic positioning and small-batch handmade production.
• Alkemia Perfumes: Artisan indie fragrance house offering small-batch, naturals-forward parfums sold direct-to-consumer with themed seasonal collections. Comparable in operating model, price point, and thematic storytelling approach to Sixteen92.
• Black Phoenix Alchemy Lab (BPAL): Long-running indie perfumery specializing in dark, gothic, and literary-themed fragrances with a handmade small-batch model and direct-to-consumer focus. BPAL is the most direct competitor to Sixteen92 in the goth/occult niche fragrance space.
• Solstice Scents: Handcrafted artisan perfumery with curated seasonal collections and discovery sets sold DTC. Comparable in small-batch production philosophy, niche positioning, and seasonal Legacy-style catalog rotations to Sixteen92.
• Imaginary Authors: Niche fragrance brand built around literary and storytelling themes with a DTC and selective retail distribution model. Comparable in narrative-driven brand identity and indie positioning.
• CocoaPink: Indie fragrance and bath/body house with extensive themed catalog and seasonal offerings. Overlaps with Sixteen92 in handmade small-batch production and themed/limited-edition release strategy.
• Hexennacht: Indie perfumery specializing in atmospheric, dark, and occult-inspired fragrance oils with a strong cult following. Overlaps with Sixteen92 in gothic/occult positioning and direct indie retail model.
• Possets Perfumes: Independent niche perfumer with extensive catalog of themed, handcrafted extraits sold through DTC e-commerce. Similar in indie heritage, extrait-strength positioning, and curated discovery set offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sixteen92_
• YouTubeyoutube.com/sixteen92
• Facebookfacebook.com/sixteen92perfumerie
• Instagraminstagram.com/sixteen92official
• Pinterestpinterest.com/sixteen92

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixteen92