Monahan's Marine

What Monahan's Marine does

Monahan's Marine is a privately held, family-owned recreational marine dealership founded in 1961 in Weymouth, Massachusetts, now operating three physical locations along the South Shore coast including the original Weymouth store and the Scituate Boatworks sister location. The business is currently operated by Marc and Brian Curreri and employs between 11 and 50 people, serving individual consumers and small commercial buyers in the New England recreational boating market.

The company operates as a multi-line authorized dealer for several boat brands including Tidewater, Jones Brothers, Highfield, Bluewater Sportfishing, and Onslow Bay Boatworks, and holds the Yamaha Re-Power Center designation, which positions it as the #1 Yamaha retailer in the Northeast. Monahan's runs a vertically integrated marine retail and service operation, generating revenue across new boat sales, used boat sales, outboard motor sales, parts, service (at $195/hr labor rate), fishing tackle, brokerage, and in-house financing. Recent category expansion includes a Fly Fishing department and an e-commerce presence via the Brendan platform.

The business model is a traditional full-service dealer model with a diversified revenue stack across unit sales, high-margin service and parts, financing fee income, and brokerage commissions. Hourly staff wages of $23–$35/hr and a 4.9 average customer review rating indicate a stable, reputation-driven operation with no proprietary technology platform, no AI capabilities, and no outside venture or private equity capital. The competitive position rests on a 65-year brand, multi-location physical presence, flagship OEM relationships, and a one-stop-shop service ecosystem that produces repeated customer engagement across boat ownership cycles.

Name

Monahan's Marine

Legal name

Monahan's Marine Service and Supply, Inc.

Website

https://monahansmarine.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Monahan's Marine is a family-owned recreational boat dealership founded in 1961 in Weymouth, MA, operating three South Shore locations and serving individual consumers with new and used boats, outboard motors, service, parts, brokerage, and financing under top OEM partnerships including Yamaha.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Marine dealership
• Boat sales
• Outboard motors
• Marine service
• Fishing tackle

Headquarters

HQ city

Weymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from authorized dealership brands including Tidewater, Jones Brothers, Highfield, Bluewater Sportfishing, and Onslow Bay Boatworks.
2. Used Boat Sales: Pre-owned boat sales through brokerage and direct purchase programs.
3. Outboard Motor Sales: Sale of Yamaha outboard motors ranging from 2.5 HP to 425 HP, including the flagship 425 HP XTO Offshore.
4. Service & Repair: Marine service department providing engine maintenance, winterization, spring commissioning, rigging, bottom paint, and detailing services. Labor rate of $195/hour.
5. Parts & Accessories: Sale of OEM Yamaha parts, marine hardware, propellers, engine maintenance supplies, electronics, and trailer parts.
6. Fishing Tackle & Gear: Retail sale of saltwater fishing rods, reels, lures, terminal tackle, and accessories across 4,000 square feet of retail space.
7. Boat Trailers: Sale of bunk and roller trailers sized to fit various boats.
8. Financing Services: Facilitation of marine financing through partnered lenders including Elite Recreational Financial Services and BoatBanker, earning referral or facilitation fees.
9. Yamaha Re-Power: Complete outboard re-power services including engine selection, rigging, controls, gauges, prop matching, and sea trial — sold as a turnkey package.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Monahan's Marine is a family-owned marine retail dealership founded in 1961 that sells new boats (Tidewater, Jones Brothers, Highfield, Bluewater Sportfishing, Onslow Bay Boatworks), used boats, Yamaha outboard motors (2.5–425 HP), boat trailers, marine parts, and fishing tackle. The company operates a full-service department offering engine repair, winterization, spring commissioning, rigging, electronics installation, and bottom paint, along with brokerage, trade-in, and financing facilitation services.

Product overview

Monahan's Marine is a family-owned marine dealership founded in 1961, operating as the South Shore's Boating Headquarters in Weymouth, MA with three locations including sister company Scituate Boatworks. The company operates as a single unified marine retail and service operation offering interconnected products and services: new boats (Tidewater, Jones Brothers, Highfield, Bluewater Sportfishing, Onslow Bay Boatworks), used boats, Yamaha outboard motors (2.5-425 HP with #1 Northeast volume), boat trailers (Load Rite, Venture), full marine service department (engine repair, winterization, rigging, electronics installation), parts department, fishing tackle and fly fishing departments, marine financing, and boat brokerage/trade-in services. The product portfolio centers on boat sales with comprehensive service, parts, and accessory support creating a full-service marine dealership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats New boats sold from authorized dealer brands including Tidewater, Jones Brothers, Highfield, Bluewater Sportfishing, and Onslow Bay Boatworks, for recreational boaters and anglers on the South Shore of Massachusetts and Greater New England region.
• Used Boats Quality pre-owned vessels inspected through the service department before being offered for sale, with brokerage and trade-in programs available.
• Outboard Motors (Yamaha) Yamaha outboard motors ranging from 2.5 HP to 425 HP, including the flagship 425 HP XTO Offshore. Monahan's Marine is the #1 Yamaha retailer in the Northeast.
• Boat Trailers Bunk and roller trailers sized to fit various boats, including Load Rite and Venture trailer brands.
• Service & Repair Full-service marine repair and maintenance including engine service, winterization, spring commissioning, rigging and installation, bottom paint, and detailing. Labor rate of $195/hour; service works on all makes and models.
• Yamaha Re-Power Center Complete Yamaha outboard re-power services including engine selection, rigging, controls, gauges, prop matching, and sea trial — sold as a turnkey package covering re-powers from 2.5 to 425 HP.
• Parts Department Genuine Yamaha OEM parts, marine hardware, propellers, engine maintenance supplies, electronics (Garmin, Simrad, Lowrance), and trailer parts. Deep inventory with next-day ordering capability.
• Fishing Tackle & Gear 4,000 square feet of saltwater fishing tackle including rods, reels, lures, and accessories from brands such as Shimano, St. Croix, Van Staal, Penn, Daiwa, and others.
• Fly Fishing Curated fly fishing gear for saltwater fly fishing including 8-10 wt. inshore rods and reels, 11+ wt. offshore setups, premium flies, and tying materials from brands including G. Loomis, Scott, Echo, and Hatch.
• Marine Financing Marine financing facilitation through partnered lenders including Elite Recreational Financial Services, BoatBanker, and Yamaha Marine Financial Services for new boats, used boats, and outboard re-powers.
• Brokerage Services Professional boat selling services including marketing, photography, pricing, sea trials, paperwork, and title transfer management for used boat owners.
• Trade-In Appraisal Boat trade-in appraisal service allowing customers to apply the value of their current boat toward a new purchase.
• Direct Boat Purchase Cash offer program for customers looking to sell their boat directly to Monahan's Marine without listing and negotiation hassles.

Quantifiable outcome

• Serving the boating community for 65+ years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tidewater BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tidewater boats. Tidewater is one of the brands prominently featured in the company's new boat inventory.
• Jones Brothers MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Jones Brothers boats, including the Cape Fisherman model. Jones Brothers has a legacy connection to fly fishing (Lefty Kreh, Tom Earnhardt).
• HighfieldcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Highfield inflatable boats and RIBs. Featured alongside Yamaha outboard motors.
• YamahacoreChannel Partner/ Reseller/ DistributorYamaha Outboard Key Dealer and #1 Yamaha retailer in the Northeast. Sells full Yamaha lineup (2.5-425 HP), offers factory-certified service, and operates as Yamaha Re-Power Center. Deep parts inventory and direct factory support.
• Load Rite / Venture TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Load Rite and Venture boat trailers. Featured brand in the boat trailer product category.
• Bluewater Sportfishing BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bluewater Sportfishing Boats, a hand-built center console manufacturer from Fort Pierce, Florida. 27+ years in business. Monahan's is the New England connection for Bluewater.
• Onslow Bay BoatworkscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Onslow Bay Boatworks, a hand-built center console manufacturer from Sneads Ferry, NC. Four models offered: 27' Offshore Edition, 33' Tournament Edition, 37' Tournament Edition, and 41' Tournament Edition.
• Elite Recreational Financial ServicescoreGTM or Marketing PartnerFinancing partner for new boat loans. Monahan's refers customers to Elite Recreational Financial Services for competitive rates on Tidewater, Jones Brothers, Highfield, and Onslow Bay purchases.
• BoatBanker (Sterling Associates)coreGTM or Marketing PartnerUsed boat financing partner with 35+ years of marine lending experience. BoatBanker handles pre-owned boat loans with coast-to-coast lender relationships. Also partners for inflatable boat financing.
• Yamaha Marine Financial ServicesminorGTM or Marketing PartnerYamaha's tender financing program for Highfield inflatable boats and aluminum RIBs. Alternative financing path for customers seeking flexible terms.
• Scituate BoatworkscoreStrategic or Co-development PartnerSister location owned and operated by Marc and Brian Curreri. Full-service boatyard and marina in Scituate, MA. Part of the same ownership group as Monahan's Marine.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MarineMax: Largest U.S. recreational boat retailer (publicly traded) operating superstores across many regions. Comparable as a multi-brand boat, motor, and service dealer; broader scale and geographic reach than Monahan's regional footprint.
• Yamaha Marine: Outboard motor OEM that supplies Monahan's full product line. Comparable as the strategic supplier shaping the dealership's positioning, Re-Power Center status, and parts/service economics.
• West Marine: National marine parts, accessories, and gear retailer (now privately held). Overlaps with Monahan's parts/accessories and fishing tackle categories and competes for the same boating customer wallet, but does not sell new boats at scale.
• BoatU.S. (Boat Owners Association of The United States): Largest U.S. recreational boating services, insurance, and member organization. Comparable as an ecosystem-level player serving the same boating customer with services that complement (and sometimes substitute for) dealer service offerings.

Regional players

• Atlantic Marine: New England boat dealer and marina operator offering new/used sales, service, and storage. Comparable regional full-service model competing in overlapping coastal markets.
• Russo Marine: Long-established New England boat dealer carrying premium brands and outboards. Directly comparable as a regional multi-brand marine dealership competing for the same South Shore / Greater Boston customer base.
• Bosun's Marine: Multi-location New England marine retailer offering new/used boats, outboards, service, parts, and storage. Comparable operating model and product mix to Monahan's full-service dealership concept.
• Cape Cod Boats: Cape Cod-based multi-brand boat dealer carrying offshore and recreational brands. Comparable as a regional Massachusetts marine retailer with similar product mix (boats, outboards, service).

Others

• Boat Trader: Leading online boat listing marketplace. Comparable as a used-boat brokerage and discovery channel; competes indirectly with Monahan's brokerage/trade-in services and increasingly disintermediates local dealers.

Emerging players

• Onslow Bay Boatworks: Hand-built North Carolina center console boat builder (4 models up to 41'). Monahan's is their New England authorized dealer; comparable as an upstream brand partner and a reference point for the premium niche Monahan's plays in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/monahansmarineinc
• LinkedInlinkedin.com/company/monahans-marine-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monahan's Marine