Montana Agriculture

What Montana Agriculture does

Montana Agriculture is a privately held Brazilian for-profit manufacturer of agricultural equipment and machinery, founded in 1996 and headquartered in São José dos Pinhais, Paraná. Per its first-party firmographic description, the company manufactures agricultural equipment and machinery, including cotton harvesters, and operates with a workforce in the 501-1000 employee band. The company's primary web presence is montana.ind.br. Aggregated source material associated with the company's operational footprint describes a much broader product portfolio across three agricultural divisions: crops (seeders, planters, fertilizer spreaders, sprayers, bulk wagons, soil management equipment), haymaking (mowers, conditioners, spreaders, rakes, balers, wrappers), and livestock (feed mixer wagons, manure spreaders, self-propelled mixers), along with electronics (CCI 800 ISOBUS terminal and a KUHN Connect telemetry system) and financing solutions (consortium and finance products). This detailed operational data references an authorized dealer network across Brazil and manufacturing facilities in São José dos Pinhais (Paraná) and Passo Fundo (Rio Grande do Sul), and includes explicit attribution to the KUHN Group parent organization.

The revenue model is hardware-led: equipment sales through authorized dealers, supplemented by genuine replacement parts and after-sales digital services (MyKUHN portal, electronic parts catalog), with customer financing provided via in-house consortium and credit solutions. Pricing is quote-based and dealer-mediated rather than publicly disclosed. Go-to-market relies on three channels: a nationwide authorized dealer network, enterprise field sales for large accounts, and event-driven demand generation anchored on major agricultural trade shows such as Agrishow and Bahia Farm Show. Distribution is exclusively domestic to Brazil through the dealer channel.

Name

Montana Agriculture

Legal name

KUHN do Brasil

Website

https://montana.ind.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Montana Agriculture is a privately held Brazilian agricultural equipment manufacturer founded in 1996 in São José dos Pinhais, Paraná, producing machinery including cotton harvesters. The company serves Brazilian agricultural producers through a dealer network, operating with 501-1000 employees.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Farm implements
• Crop equipment
• Hay and forage equipment
• Livestock equipment

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural machinery and implements including seeders, planters, sprayers, balers, hay equipment, and feed mixers. Products are sold through dealer network with different configurations for small, medium, and large producers.
2. Genuine Parts and Accessories: Replacement parts catalog available through electronic parts portal (Zoom.KUHN.com) featuring genuine KUHN parts for maintenance and repairs.
3. Financial Solutions (KUHN Consórcio and KUHN Finance): Proprietary financing products including consórcio (savings consortium) and finance solutions enabling customer acquisition through installment payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Montana Agriculture (KUHN Brasil) manufactures and distributes a comprehensive portfolio of agricultural machinery and implements for crop production, hay/forage operations, and livestock operations. Products include seeders, planters, fertilizer spreaders, sprayers, soil management equipment, mowers, rakes, balers, wrappers, feed mixers, and manure spreaders, sold through an authorized dealer network across Brazil with two manufacturing units in Passo Fundo (RS) and São José dos Pinhais (PR).

Product overview

KUHN Brasil offers the largest portfolio of agricultural machines and equipment in the market, serving small, medium, and large producers. The product lineup spans three main divisions: Cultivos (Crops) including seeders, planters, fertilizer spreaders, sprayers, bulk wagons, and soil management equipment; Fenação (Haymaking) encompassing mowers, conditioners, spreaders, rakes, balers, and wrappers; and Pecuária (Livestock) covering feed mixer wagons, manure spreaders, and self-propelled mixers. Additionally, the company provides Electronics (ISOBUS terminals, telemetry), Financial Solutions (consortium, financing), and After-sales Services (parts, MyKUHN portal). With over 190 years of presence in the field worldwide, KUHN positions itself as a comprehensive partner from planting to harvesting.

Differentiator

Problem solved

Functional benefit

Products and services

• Seeders (Semeadoras) Mechanical and pneumatic seeders for precise seed planting, including SDE, SDM, SELECT M, SELECT, ORIZA, QUADRA AIRFLOW, and QUADRA VENTA models, designed for crop producers across Brazil.
• Planters (Plantadeiras) Mechanical and pneumatic planters including COLINA, SELECT GG, PLUS, PG, FLEX M, PRIME AT M, GRAN PG, PRIME, FLEX P, GRAN PRIME, ELITE, and PRIME HD models for row crop planting operations.
• Fertilizer Spreaders (Distribuidores de Fertilizantes) Mounted, trailed, and self-propelled fertilizer spreaders including ACCURA series (1200, 1600, 12000, 15000, 32000, 4.0 BX, ST, 8.0 HD) and FERTILINE models for fertilizer application across crop operations.
• Sprayers (Pulverizadores) Agricultural sprayers for crops, vineyards, and orchards including mounted (SLM, GARDIEN series), trailed (ECO RANGER, RANGER S), vineyard/orchard (AF, ARBO, SUPREMA, ARBO AXIAL), and self-propelled (BOXER series, FIGHTER, STRONGER HD) models.
• Bulk Wagons (Carretas Graneleiras) GRAIN MAX and GRAIN MAX MULTIUSO bulk wagons for grain handling and transport.
• Soil Management Equipment (Manejo de Solo) Soil preparation equipment including PLANY levelers, OPTIMER stubble cultivators, SKARIFIC and SKARIFIC DUOL scarifiers, and Stinger subsoilers.
• Mowers (Segadoras) Disc mowers and disc mower conditioners including GMD series (10-100, 1023 F, 1030) and FC series (104 LIFT-CONTROL, 1061 TL, 1025 F, 1030, 1015) for haymaking operations.
• Hay Spreaders (Espalhadores) GF series spreaders (GF 1003, GF 8700, GF 1003 T) for hay and forage distribution.
• Rakes (Enleiradores) Single, dual, and four-rotor rakes including GA series models (300 GM, 1031, 1001, 1002, 1032, 10031) and HAYBOB for windrowing and spreading hay.
• Balers (Enfardadoras) Round balers (VB 3200, VB 7100), combined balers (VBP 3200, VBP 7100), and square balers (SB 1290) for hay baling operations.
• Wrappers (Empacotadoras) RW 1410-1610 round baler wrappers for plastic film wrapping of bales.
• Feed Mixer Wagons (

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UnicampominorStrategic or Co-development PartnerKUHN do Brasil partnered with Unicampo to showcase high-technology products and soil preparation equipment at the Bahia Farm Show agricultural exhibition. The partnership combines KUHN's agricultural implements with Unicampo's distribution and customer relationships in the Bahia region.
• ISOBUS StandardcoreTechnology or IntegrationKUHN implements are compatible with ISOBUS standard for electronic communication between tractors and agricultural equipment, enabling interoperability with ISOBUS-certified tractors from various manufacturers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CNH Industrial (Case IH): Manufactures and sells a wide range of agricultural equipment in Brazil under the Case IH brand, including sprayers, planters, and harvesters. Directly competes with Montana in the Brazilian crop-input machinery category.
• John Deere: Global leader in agricultural machinery with a strong Brazilian presence through John Deere Brasil. Competes with Montana across sprayers, planters, and harvesting equipment, but at a much broader portfolio and global scale.
• CLAAS: European-origin agricultural machinery manufacturer with a Brazilian footprint, particularly strong in harvesters and forage equipment. Competitor to Montana in harvesting and hay/forage categories.
• Kubota: Japanese-origin manufacturer of tractors, implements, and precision-agriculture equipment, growing its presence in Brazil. Competes in tractors and implements adjacent to Montana's portfolio.
• Mahindra (Mitsubishi Mahindra Agricultural Machinery): Global tractor and farm equipment manufacturer with presence in Brazil. Overlaps with Montana in tractors and crop machinery sold to Brazilian producers.

Direct peers

• Jacto: Brazilian manufacturer of agricultural sprayers, planters, coffee harvesters, and precision-agriculture equipment. Closely comparable to Montana as a privately held, Brazil-based OEM focused on crop-input machinery.
• Stara: Brazilian agricultural equipment manufacturer specializing in sprayers, planters, seeders, and grain carts. Highly comparable to Montana in product mix, customer base, and go-to-market through Brazilian dealerships.
• Tatu Marchesan: Brazilian-based manufacturer of tillage, planting, and crop-residue management implements. Comparable mid-scale Brazilian OEM selling through dealer networks to similar crop-producer customers.
• KUHN Brasil: Brazilian subsidiary of France-based KUHN Group, manufacturing seeders, planters, sprayers, fertilizer spreaders, hay and livestock equipment. Comparable mid-scale manufacturer with overlapping crop and hay machinery portfolio serving Brazilian producers.

Others

• AGCO (Massey Ferguson / Valtra): Global agricultural equipment manufacturer with significant Brazilian operations via Massey Ferguson and Valtra. Overlaps with Montana in planters, sprayers, and tillage equipment sold to Brazilian producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/kuhnbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Agriculture