What Prodos does

Prodos B.V. is a privately held Dutch performance marketing agency headquartered in Den Dolder, Netherlands, founded in 2016. The firm targets ambitious e-commerce brands in both B2B and B2C segments and delivers services that integrate strategy, data, technology, and advertising under a single proprietary framework.

The agency's core product is its "GrowthMap" methodology, a proprietary growth blueprint developed over 20+ years of combined experience that connects strategy, structure, channels, and optimization into a single integrated system. It is delivered as a service rather than as licensed software. Supporting technology integrations include Google Premier Partner, Channable (feed management and marketplace automation), Klaviyo (email/SMS marketing), and Billy Grace (attribution and analytics).

Commercially, Prodos operates on a performance-based pricing model combining a low fixed fee with a variable component tied to client revenue, sales, or leads, with multi-year contracts rather than hourly billing. The go-to-market is sales-led and consultative, leveraging case studies, content marketing, and referrals. Named customers include Brunotti, Charlie Temple, Lazy Susan, ZO Schoon, Dokter.nl, Wooden Amsterdam, Koffievoordeel, Wijnvoordeel, and No Excess, spanning fashion, furniture, health, healthcare, coffee, wine, and electronics verticals. Prodos is independently owned with no disclosed institutional investors or funding rounds.

Name

Prodos

Legal name

Prodos B.V.

Website

https://prodos.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prodos is a Dutch performance marketing agency serving ambitious e-commerce brands through its proprietary GrowthMap methodology and an outcome-based pricing model tied to client revenue, sales, or leads.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

akta.pro secondary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Performance marketing
• E-commerce growth
• GrowthMap methodology
• Pay per performance
• Digital advertising

Headquarters

HQ city

Den Dolder

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Marketing Services: Performance-based marketing agency services with a variable compensation model. Prodos charges a low fixed fee combined with a variable portion based on client revenue, sales, or leads generated. This creates aligned incentives where the agency shares in the success of client campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prodos is a performance marketing agency serving ambitious e-commerce brands in the Netherlands. It delivers integrated online marketing services — strategy, data, technology, and advertising — through its proprietary GrowthMap methodology and a pay-for-performance compensation model in which clients pay a low fixed fee plus a variable component tied to revenue, sales, or leads.

Product overview

Prodos is a performance marketing agency serving ambitious e-commerce brands. The company operates on a single unified service model combining strategy, data, technology, and advertising into its proprietary GrowthMap methodology, delivered through a Performance-based pricing structure. Prodos does not offer a software-as-a-service product but rather marketing services, with the GrowthMap serving as the core operational framework and the Performance Model defining the commercial structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Prodos GrowthMap The Prodos GrowthMap is a proprietary methodology that connects strategy, structure, channels, and optimization into a single integrated growth blueprint. It is delivered as the core operational framework for ambitious e-commerce brands seeking data-driven, sustainable online growth across B2B and B2C segments.
• Performance Model (Pay-for-Performance Engagement) The Prodos Performance Model is the agency's outcome-based commercial structure: clients pay a low fixed fee combined with a variable component tied to revenue, sales, or leads generated, replacing traditional hourly billing and aligning agency and client incentives through shared risk and reward.
• Performance Marketing Services Integrated performance marketing services combining data-driven strategy, advertising, and technology for ambitious e-commerce brands, unifying fragmented marketing efforts into a single GrowthMap-aligned engagement.

Quantifiable outcome

• 78%+ online growth achieved for ZO Schoon
• +5 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status, demonstrating certified expertise in Google advertising platforms and access to Google resources and support
• ChannablecoreTechnology or IntegrationGold partner status with Channable, a feed management and marketplace automation platform used for product feed optimization and multi-channel selling
• International Next Agencies (iNT)minorStrategic or Co-development PartnerMember of iNT network, an international network of performance marketing agencies enabling cross-border collaboration and knowledge sharing
• EmerceminorGTM or Marketing PartnerListed in Emerce 100, a prestigious ranking of top digital agencies in the Netherlands

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conversion.com: Conversion.com is a Netherlands-based digital agency specializing in performance marketing, CRO and data-driven growth for e-commerce brands - a direct competitor to Prodos in the Dutch mid-market e-commerce segment.
• Dept Agency: Dept is one of the largest full-service digital agencies in the Netherlands, serving e-commerce and enterprise clients with integrated performance marketing, technology and creative services - the closest large-scale comparator to Prodos in the Dutch performance marketing landscape.
• Incubeta: Incubeta is an international digital marketing agency (with strong Dutch roots) specializing in performance media, e-commerce and analytics for brands, directly competing for the same enterprise e-commerce clients as Prodos.
• Happy Horizon: Happy Horizon is a Dutch digital agency group offering performance marketing, data and technology services to brands, directly comparable to Prodos on geography, segment and integrated growth offering.
• The Online Group: The Online Group is a Dutch digital agency focused on data-driven performance marketing and e-commerce growth, comparable to Prodos in target segment, methodology emphasis and Netherlands focus.
• Croud: Croud is a global digital marketing agency delivering paid media, SEO and programmatic services using a crowdsourced model, comparable to Prodos in performance marketing services and platform-partner positioning.
• Marvelous (Marvelous Digital Agency): Marvelous is a Dutch digital agency focused on performance marketing and e-commerce growth for ambitious brands, a direct regional competitor with a comparable service portfolio and target customer base.
• Greenhouse (Greenhouse Agency): Greenhouse is a Dutch digital performance marketing agency serving e-commerce brands with paid media, SEO and analytics - a directly comparable regional peer with overlapping service lines and customer profile.

Broad incumbents

• Jellyfish: Jellyfish is a global digital marketing agency offering paid media, SEO and analytics at scale, including partnerships with Google and other platforms - a broader incumbent competing for similar enterprise performance marketing budgets.
• iCrossing: iCrossing is a Hearst-owned global digital marketing agency delivering performance media, SEO and analytics for enterprise brands - a broader incumbent that competes for the same enterprise e-commerce performance marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodos