What Makitso Displays does

Makitso Displays is a US-based wholesale manufacturer of portable visual display systems, operating for 20+ years (originally as BrandStand International, founded 2006, with the Makitso brand introduced in 2024). The company sells exclusively through an authorized dealer network spanning North America (Toronto), Europe (London), Asia Pacific (Hong Kong), and Oceania (Sydney), and has explicitly avoided direct retail or end-user sales throughout its history. Its end customers are display dealers, designers, and resellers who serve brands participating in trade shows, retail environments, brand activations, and environmental graphic installations.

The product portfolio is built on two proprietary technology pillars: LED backlit tension fabric displays using SEG (Silicone Edge Graphics) and patented/patent-pending modular light box architectures. Core lines include the Infinity DNA™ Pro modular light box system built on patented eSEG™ Frame & Fabric Technology, the WaveLight® Casonara 360° SEG Light Box family (walls, hanging blimps, counters, towers), the WaveLight Infinity wall-mounted line built on patent-pending Edge-lit SEG technology, and the WaveLine® tension fabric display family (Media System, Merchandiser, Monolith, Banner Stands). The catalog is rounded out by the OneFabric™ pop-up line, Collective Display Series™ themed 10x20 inline exhibits, and supporting accessories including monitor mounts, LED lights, air pumps, control barriers, poster stands, and the WaveLine® Air Bench XL inflatable seating. Patent-protected innovations focus on novel method/architecture for seamless illuminated fabric graphic integration.

Makitso generates revenue through two streams: wholesale hardware sales of its display systems to dealers and distributors, and custom design services delivered by an in-house professional design team that produces custom built environments, branded backdrops, and bespoke displays for dealers' clients. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed external funding, no public listing, and no disclosed subsidiaries, and operates with a small leadership footprint evidenced by a single toll-free contact line (888.495.2859) and minimal public team visibility.

Name

Makitso Displays

Legal name

Makitso Displays

Website

https://makitsodisplays.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Makitso Displays is a US-based wholesale manufacturer of portable LED-backlit light boxes and tension fabric displays, selling exclusively through an authorized global dealer network that serves brands in trade shows, retail environments, and brand activations.

Ownership category

akta.pro rank

Product category

Trade Show & Event Portable Displays

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• SEG light box displays
• Tension fabric displays
• Trade show displays
• Portable display systems
• Modular booth displays

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Display Products: Makitso sells exclusively wholesale to distributors, dealers, and resellers. In 20 years of business as BrandStand International, they have never sold retail or direct to end users. Revenue comes from selling portable display systems, light boxes, and fabric graphics to their dealer network.
2. Custom Design Services: The company offers custom portable display design services through their professional design team, creating custom built environments, branded backdrops, and custom displays for dealers and their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Makitso Displays manufactures and sells wholesale SEG (Silicone Edge Graphics) light box displays, tension fabric displays, pop-up displays, banner stands, modular light box systems, inflatable counters and seating, and themed trade show booth collections. All products are sold exclusively through an authorized dealer network serving trade shows, events, retail environments, and brand activations across North America, Europe, and Asia-Pacific. Custom display design services complement the standard product catalog.

Product overview

Makitso Displays is a visual display marketing company specializing in portable display solutions for trade shows, events, retail, and brand activations. The product portfolio consists of multiple interconnected product lines built around two core technologies: SEG (Silicone Edge Graphics) Light Box Displays and Tension Fabric Displays. The light box line includes the Infinity DNA™ Pro modular system with patented eSEG™ technology, the WaveLight® Casonara series (walls, hanging blimps, counters, towers), WaveLight® Backlit Displays, WaveLight® Merchandiser, WaveLight® Air Counters, and WaveLight® Infinity Wall-Mounted systems. The tension fabric line includes the WaveLine® Media System (modular displays with storage options), standard WaveLine® Displays, WaveLine® Merchandiser, and WaveLine® Monolith large-format walls. Supporting these core lines are counters and cases (CA700 Case & Counter, WaveLine® InfoDesk), the themed Collective Display Series™ for 10x20 inline booth configurations, and comprehensive accessories including monitor mounts, shelves, LED lights, table covers, and air pumps. The company also offers outdoor solutions including WaveLine® Air Bench XL seating, Control Barriers, Poster Stands, and Bubble Base water-fill supports. All products are designed for portability, easy assembly, and customization with fabric graphics, serving a dealer network that spans from Toronto to London, Hong Kong to Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• WaveLight®: SEG Light Box Displays including Casonara, backlit displays, air counters, and infinity wall-mounted systems
• WaveLine®
• Infinity DNA Pro™
• OneFabric™
• Casonara™
• Collective Display Series™

Products and services

• Infinity DNA™ Pro System Modular LED light box collection using patented eSEG™ Frame & Fabric technology, offered in 3ft, 4.5ft, 6.5ft, 8ft, 10ft, and 20ft configurations for exhibits, retail, and events.
• WaveLight® Casonara Walls 360° SEG light box wall displays for exhibits, events, and retail shops, available in 3.5ft, 4ft, 6ft, 8ft, 10ft, and 20ft sizes.
• WaveLight® Casonara Blimp 360° SEG hanging light box displays in cube and rectangle configurations for overhead signage at trade shows and events, with 100L, 200L, 240L, and 300M lumen options.
• WaveLight® Casonara Counters 360° SEG light box counter units for trade show counters and information desks, available in 50M, 100M, 100L, 200M, and 300M sizes.
• WaveLight® Casonara Towers 360° SEG light box tower displays in vertical 100M and 100S configurations for retail and event environments.
• WaveLight® Backlit Displays LED backlit tension fabric displays in 3ft, 5ft, 8ft, 10ft, 12ft, 18.5ft, and 20ft configurations with multiple kit options for trade shows and events.
• WaveLight® Merchandiser LED backlit display system with support for shelves, garment bars, monitors, and accessories for retail, trade shows, and brand activations.
• WaveLight® Air Counters Backlit inflatable counters in rectangular, circular, and square shapes, inflated via an air-pump system for events and trade shows.
• WaveLight® Infinity Wall-Mounted Light Boxes First continuous edge-lit SEG modular light box stand using patent-pending Edge-lit SEG technology; when connected modularly, graphics seemingly disappear to create a continuous Infinity image.
• WaveLine® Media System Modular tension fabric display system for trade shows and events with add-on shelves, garment bars, monitors, and lights for multiple configurations.
• WaveLine® Media STOR Exhibit display combined with integrated storage space for swag, promotional products, and personal items.
• WaveLine® Media Panels Modular tension fabric display walls offered in panel configurations A through I for event marketing and trade show displays.
• WaveLine® Displays Tension fabric displays in 6ft, 8ft, 10ft, and 20ft straight, curve, and S-curve configurations for trade shows and special events.
• WaveLine® Merchandiser Modular display system for pop-up stores with configurable shelving, garment bars, monitors, and lights in 5ft to 20ft configurations.
• WaveLine® Monolith Large-format tension fabric display walls in 8x8ft, 10x8ft, 10x10ft, 10x15ft, 10x20ft, 15x8ft, 15x10ft, 20x8ft, and 20x10ft configurations with included lights.
• Waterfall XL Canopy Canopy accessory structures sized to fit WaveLine® Media and WaveLight® displays, available in small, medium, large, and x-large sizes.
• CA700 Exhibit Case and Counter All-in-one trade show counter and shipping case system (42.5" W x 21.7" D x 39.4" H) with SEG graphics, holds up to 22 lbs, and includes a black wheeled travel case and countertop.
• WaveLine® InfoDesk Portable and lightweight counters for quick assembly at trade shows, events, airports, and malls, available in configurations 02CV, 03CV, 04CV, 03CI, 04CI, 02F, 03F, 04F, 05F, 12CO, 07CO, and 12J.
• Collective Display Series™ Versatile 10x20 inline trade show booth collection with themed designs named Cardinal, Eagle, Flamingo, Kestrel, Macaw, Owl, Parrot, Peacock, Pelican, Seagull, Swan, and Toucan.
• WaveLine® Blimp Hanging Signs Overhead hanging banner systems including Blimp Trio Curved, Blimp Trio Tapered, Blimp Trio, Blimp Tube Tapered, Blimp Tube, Blimp Quad, Blimp Quad Curved, and Blimp Ellipse configurations.
• WaveLine® Blimp Towers Rotating tower displays including 15.25ft Squared and Triangular configurations with rotating blimp elements (professional assembly recommended).
• WaveLine® Air Bench XL Portable indoor/outdoor modular inflatable seating (1240x544x540mm) that inflates in under 30 seconds via a self-locking quick-release air valve, with flag and counter mounting points; multiple benches can be connected.
• OneFabric™ Pop Up Displays Velcro-attached fabric pop-up trade show displays with lightweight frames, offered in 3ft, 5ft, 8ft, and 10ft straight and curve styles, including tabletop versions.
• WaveLine® Banner Stands Tension fabric banner stands in 24", 36", and 48" widths and 60", 89", and 116" heights for trade show backdrops and in-store displays.
• WaveLine® DoubleStand Double-sided tension fabric display stand available in small, medium, and large configurations.
• WaveLine® Control Barriers Communication and crowd-control barriers for queue management, available in 40", 80", and 108" configurations.
• WaveLine® Poster Stands Outdoor poster stands and sidewalk signage for outdoor events and promotions.
• Custom Display Design Services

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BrandStand InternationalcoreChannel Partner/ Reseller/ DistributorBrandStand International is both a predecessor company (20 years of shared history) and an active client/dealer network. Makitso offers the complete line of BrandStand International display products. The dealer network spans from Toronto to London, Hong Kong to Sydney, serving as the exclusive distribution channel for Makitso products worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Moddisplays: Digital-first exhibit and display retailer/manufacturer offering modular trade show displays, banner stands, and SEG light boxes. Overlaps with Makitso's standard product line but emphasizes online direct-to-channel sales and smaller-scale buyers.

Direct peers

• Optima Graphics: Trade show graphics and display manufacturer producing SEG fabric displays, light boxes, and exhibit graphics for a dealer/event-services network. Direct overlap in tension fabric printing and SEG light box categories.
• Expolinc: Swedish display systems manufacturer specializing in portable, self-built trade show and retail displays including SEG light boxes and pop-up fabric structures. Directly comparable product offering to Makitso's WaveLight Infinity and OneFabric lines.
• Classic Exhibits: Custom trade show exhibit and portable display manufacturer/wholesaler serving a similar dealer/exhibitor network. Competes head-to-head in SEG light boxes, modular fabric displays, and counters/cases.
• Expand International (Expand Media Display): European-origin manufacturer of portable and modular display systems (banner stands, pop-ups, SEG fabric walls) distributed globally. Strong overlap with Makitso's WaveLine and WaveLight lines and similar B2B/wholesale channel mix.
• Elite Exhibits: Wholesale custom exhibit manufacturer offering modular displays, SEG fabric structures, and portable booth solutions to a dealer network. Closely comparable GTM motion (B2B wholesale) and product portfolio breadth.
• BrandStand International: Listed as both the predecessor entity and an active channel partner; Makitso offers BrandStand's complete display product line. Effectively the same product portfolio under a parallel brand, with shared 20-year history.

Broad incumbents

• Orbus Exhibit & Display Group: One of the largest North American manufacturers/wholesalers of trade show displays, SEG fabric structures, and banner stands. Direct overlap with Makitso's light box and tension fabric product lines, but sells both direct and through dealers at significantly larger scale.
• Skyline Exhibits: Global custom exhibit provider with deep dealer network across North America and internationally. Overlaps in fabric backwalls, modular displays, and lighting-enhanced booth components, but emphasizes larger custom-built solutions over standardized SKUs.
• Nimlok: Long-established exhibit and display company with a global dealer network and a broad product catalog covering portable, modular, and custom exhibit solutions. Directly comparable to Makitso in channel strategy and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/makitso-displays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makitso Displays