What MODdisplays does

MODdisplays is a privately held, US-based B2B e-commerce company headquartered in Harrisonburg, Virginia, that designs, manufactures, and distributes portable trade show displays, booths, and exhibit systems. Founded in 2007, the company sells directly to businesses through its website (moddisplays.com), phone sales, and email, with manufacturing, printing, and warehousing operations based in Florida. Its core product portfolio spans 12+ curated display lines organized by underlying technology: tension fabric systems (Waveline, Waveline Media), backlit LED lightboxes (BrightLine, Casonara 360, Infinity DNA Pro, Wavelight), modular extrusion exhibits (XRline, Exhibitline, XVline), pop-up frames (OneFabric), and supporting banner stands, kiosks, retail signage, and outdoor products. Most displays use silicone edge graphic (SEG) fabric finishing, dye-sublimation printing, and aluminum framing engineered for tool-free setup with 1-2 people.

The company operates a hybrid B2B e-commerce and inside sales model with no disclosed institutional funding, described as bootstrapped or founder-owned. Pricing is unit-based and ranges from approximately $260 for entry-level retractable banner stands to $10,580+ for premium 20x20 Waveline Media kits, with a separate flat-fee graphic design service at $250 per project and complimentary 3D renderings. Revenue streams include one-time display kit sales, replacement graphics, display accessories and parts, booth rentals, and professional design/rendering services. Customers span SMBs through large enterprises, with named logos including ESPN, Samsung, Google, Subaru, Campbell's, Whole Foods Market, and Full Compass Systems; the company cites 'thousands of companies' as customers and maintains a 4.76/5 star rating across 591 verified reviews. The company has expanded beyond trade shows into retail signage, tabletop displays, kiosks, and outdoor products, and operates a Reseller Partnership Program for third-party resellers.

Name

MODdisplays

Legal name

MODdisplays

Website

https://moddisplays.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MODdisplays is a privately held B2B e-commerce company that designs, manufactures, and sells portable trade show displays, backlit LED exhibits, modular extrusion booths, and related signage, serving SMBs and enterprise customers (including ESPN, Samsung, and Google) through direct online, phone, and email channels.

Ownership category

akta.pro rank

Product category

Trade Show Displays & Exhibition Equipment

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)

Keywords

• Trade show displays
• Exhibition booth systems
• Tension fabric displays
• Backlit lightbox displays
• Modular exhibit booths

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Show Display Sales: One-time purchase of trade show display kits including tension fabric displays, backlit displays, modular exhibits, and banner stands. Products range from $260 (retractable banner stands) to $10,580 (20x20 Waveline Media displays).
2. Graphic Design Services: Flat fee graphic design services for creating custom artwork and layout of display graphics. Priced at $250 for complete artwork design with no hourly rates.
3. Replacement Graphics: Sale of replacement fabric graphics for existing display systems when customers want to update their branding or messaging.
4. Booth Rentals: Trade show booth rental services for customers who need temporary displays for specific events.
5. Display Accessories: Sale of accessories including cases, flooring, lights, hanging signs, towers, product displays, table covers, literature stands, counters, and parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MODdisplays manufactures, prints, and sells portable trade show display kits and booth exhibits directly to businesses through its e-commerce site, with in-house graphic design, free 3D renderings, replacement graphics, and booth rentals as supporting services. The catalog spans tension fabric displays, LED backlit lightbox displays, pop-up frame systems, and modular aluminum extrusion exhibits sold in 10x10, 10x20, and 20x20 configurations.

Product overview

MODdisplays offers a portfolio of portable trade show displays, booths, and exhibits sold as pre-configured kits with optional add-ons and supporting services. The core product lines are organized by display technology: Waveline (tension fabric, non-backlit) and Waveline Media (tension fabric with integrated monitor/media capability) serve as the entry-level and mid-tier foundations; BrightLine Backlit, Casonara 360, Infinity DNA Pro, and Wavelight (all backlit LED display lines) address the premium illuminated segment; Exhibitline and XRline (premium modular extrusion systems) and XVline (mid-tier modular extrusion) serve the high-end custom architectural segment; and OneFabric provides a quick-setup pop-up alternative. All display lines support SEG (silicone edge graphic) fabric printing via dye sublimation, ship in hard cases that double as branded counters, and can be expanded into larger configurations. Supporting services include flat-fee in-house graphic design ($250), free 3D renderings, artwork upload via JotForm, and booth rental options.

Differentiator

Problem solved

Functional benefit

Brands

• Waveline: Tension fabric displays with curved, flat, serpentine, and waterfall designs
• BrightLine
• Casonara 360
• Infinity DNA Pro
• XRline
• Exhibitline
• Wavelight
• OneFabric
• Waveline Media
• XVline
• Banner Stands

Products and services

• Waveline Tension Fabric Displays

Quantifiable outcome

• Most displays produced and delivered within 5 business days
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orbus Exhibit & Display Group: Orbus is one of the largest North American manufacturers and direct-to-consumer sellers of tension fabric, backlit, and modular trade show exhibits, overlapping MODdisplays' full product stack including BrightLine-class backlit kits.
• Aluvision: Aluvision builds modular aluminum frame systems with fabric and rigid graphic infills for trade shows and retail, comparable to MODdisplays' Exhibitline, XRline, and XVline extrusion-based product lines.
• Displayit: Displayit sells tension fabric, backlit, and modular trade show displays via direct e-commerce — a near-twin go-to-market model to MODdisplays, including custom kits and bundled design services.
• Classic Exhibits: Classic Exhibits designs and manufactures portable and modular trade show displays, including SEG fabric, pop-up, and custom extrusion lines — directly comparable to MODdisplays' Waveline, OneFabric, and XRline product families.
• beMatrix USA: beMatrix manufactures modular aluminum frame exhibit systems with SEG fabric graphics — a direct technology peer to MODdisplays' SEG-based lines (BrightLine, Wavelight, Casonara).
• Nimlok: Nimlok supplies custom modular trade show exhibits and portable displays with a dealer network, comparable to MODdisplays' XRline/XVline extrusion-based product tier and custom exhibit services.
• Expand International: Expand International makes portable pop-up, roll-up, and modular displays — directly competitive with MODdisplays' OneFabric pop-up and retractable banner stand SKUs.
• Tradeshow Studio: Tradeshow Studio is a B2B e-commerce retailer of tension fabric, modular, and portable exhibits with in-house design support, closely overlapping MODdisplays' product mix and online buying experience.

Broad incumbents

• Skyline Exhibits: Skyline is a long-established large-format trade show exhibit company offering custom design, fabrication, and rental across a broad portfolio — comparable on product range and customer base, but operating at materially larger scale.

Emerging players

• Radon Graphics: Radon Graphics offers custom-printed SEG fabric graphics, pop-up displays, and replacement graphics for trade shows and retail — an emerging adjacent peer whose replacement-graphic services overlap MODdisplays' add-on revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MODdisplays
• Xx.com/moddisplays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODdisplays