inlea.hu

What inlea.hu does

inlea.hu is a Hungarian-language direct-to-consumer e-commerce platform operated by INLEA-SK s.r.o., a private limited company headquartered in Komárno, Slovakia. The company sells a curated mix of own-brand (INLEA) and third-party outdoor, garden, home, and recreational products — including trampolines, pools, garden furniture, swings, massage tables, sports equipment, and household items — primarily to Hungarian-speaking families and consumers across Hungary, with secondary delivery to Slovakia, Romania, Croatia, Slovenia, and Bulgaria. The platform is built on the OpenCart e-commerce framework hosted on BASE.com, with additional IT support from Seyfor Slovensko and Websupport, and operates its own warehouse in Slovakia supporting fast dispatch via GLS courier, pickup points, and parcel lockers. The business model is straightforward unit-based retail with gross pricing in Hungarian Forint inclusive of 27% VAT, pay-as-you-go billing, no subscription component, and promotional discounts of up to 64%. Customer support is delivered via phone (Mon-Fri 9-15h) and email, with a 14-day return policy and 24-month warranty for private consumers, and B2B payment terms available for companies, municipalities, and foundations.

Name

inlea.hu

Legal name

INLEA-SK s.r.o.

Website

https://inlea.hu

Company type

Private

Operating status

Operating

Short description

inlea.hu is a Hungarian e-commerce retailer operated by INLEA-SK s.r.o. (Komárno, Slovakia), selling own-brand and third-party outdoor, garden, pool, and home products to Hungarian-speaking families across Hungary and five neighboring CEE countries via its own warehouse and GLS delivery.

Ownership category

akta.pro rank

Product category

Outdoor and Garden E-commerce Retail

NAICS

General Merchandise Retailers (455), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Department Stores (5311)

akta.pro primary industry

Outdoor & Sporting Goods-Focused Catalog Department Store Retailers (CRAGAIAG)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Outdoor recreation products
• Garden furniture retail
• Trampoline sales online
• Home goods ecommerce
• Sports equipment retail

Headquarters

HQ city

Gyor

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Online Retail (E-commerce): The company sells products directly to consumers through its Hungarian-language e-commerce website (inlea.hu). Products include own-brand trampolines, garden furniture, pools, outdoor equipment, and home furnishings alongside branded products from Bestway, BBQ Meeting, Garden Line, Linder Exclusiv, and NILS. Pricing is per-unit; all prices are gross (including 27% Hungarian VAT). The majority of revenue is one-time product transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

inlea.hu is a Hungarian-language e-commerce webshop selling outdoor, garden, sports, and home products directly to consumers. The catalog centers on its own INLEA brand (trampolines, garden furniture, pools, swings, sports equipment, household items) alongside distributed third-party brands (Bestway, BBQ Meeting, Garden Line, Linder Exclusiv, NILS). Orders are dispatched from a company-operated warehouse in Komárno, Slovakia, and delivered across Hungary via GLS courier, pickup points, and parcel lockers.

Product overview

Inlea.hu is a Hungarian e-commerce platform operated by INLEA-SK s.r.o., selling a curated selection of own-brand (INLEA) and third-party outdoor, household, and recreational products. The core product portfolio centers on trampolines and accessories (trambulin szett, trambulin tartozékok), garden equipment including pools (medencék), garden furniture (kerti bútor), and garden tools, as well as sports equipment, massage tables, dressing tables, swings, and household items. The company also distributes third-party brands including BESTWAY (pools and inflatables), BBQ MEETING (grilling), GARDEN LINE (garden products), Linder Exclusiv, and NILS. The offering emphasizes durability, functionality, and modern design with value-for-money pricing from direct manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• INLEA Trambulin szett (Trampoline sets) Trampoline sets offered in multiple variants including outdoor safety net, indoor safety net, fitness trampoline, and children's trampoline configurations for Hungarian families.
• INLEA Trambulin tartozékok (Trampoline accessories) Trampoline accessories including spring covers, safety nets, jumping surfaces, support poles, and complementary parts.
• INLEA Medencék (Pools and pool accessories) Pool products including children's pools, family pools, pool accessories, inflatable mattresses, inflatable play areas, beach toys, beach accessories, and swimming accessories.
• INLEA Kerti bútor (Garden furniture) Garden furniture collection including garden tables, garden tents and pavilions, umbrellas, sun loungers, garden chairs, garden sets, and garden benches.
• INLEA Kert (Garden category) Garden category encompassing pools, heaters, greenhouses, pergolas, garden tools, shade nets and agrotextiles, and garden carts.
• INLEA Sporteszközök (Sports equipment) Sports equipment including football, basketball, and tent products.
• INLEA Háztartás (Household items) Household items including clothes hangers, doormats, and insect traps.
• INLEA Grillezés (BBQ grilling) BBQ grilling equipment and accessories.
• INLEA Fésülködő asztalok (Dressing tables) Dressing tables for personal grooming and beauty care in home settings.
• INLEA Masszázsasztalok (Massage tables) Collapsible massage tables designed for home massage and rehabilitation purposes.
• INLEA Hinták (Swings) Swing products including children's swings, garden swing beds, and nest swings.
• INLEA Asztalok és székek (Tables and chairs) Tables and chairs collection including bar stools, office chairs, dining tables, and dining chairs.
• INLEA Puffok (Ottomans and poufs) Ottoman and pouf products for seating and relaxation.
• INLEA Strandkocsi (Beach cart) Beach carts for transporting items to and from beach or outdoor locations.
• Bestway (distributed third-party brand) Bestway distributed third-party brand specializing in frame pools, soft-wall pools, inflatable pools, pool accessories, pool supplies, inflatable boats, air mattresses, beach accessories, and water toys, featured in the Garden and pool categories.
• BBQ Meeting (distributed third-party brand) Distributed third-party brand specializing in BBQ grilling equipment and accessories.
• Garden Line (distributed third-party brand) Distributed third-party brand specializing in garden and outdoor products.
• Linder Exclusiv (distributed third-party brand) Distributed third-party brand specializing in premium garden and outdoor furniture.
• NILS (distributed third-party brand) Distributed third-party brand specializing in sports and outdoor equipment.

Quantifiable outcome

• GLS delivery within 5 working days for in-stock items
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• GLS General Logistics Systems Slovakia s.r.o.coreChannel Partner/ Reseller/ DistributorGLS is the primary logistics and delivery partner for INLEA.hu, handling all courier deliveries across Hungary. GLS offers standard courier delivery (weight-based pricing), GLS pickup points, and GLS parcel lockers. Oversized packages that exceed GLS weight/size limits are handled via special delivery arrangements.
• Packeta Slovakia s.r.o.minorChannel Partner/ Reseller/ DistributorPacketa Slovakia s.r.o. is listed as a shipping service provider in the data protection policy, alongside GLS. Used for parcel delivery services to customers.
• Online Comparison Shopping Kft. (Árukereső.hu)minorGTM or Marketing PartnerPartnership with Árukereső.hu for the 'Megbízható Bolt' (Trusted Store) program. Post-purchase satisfaction surveys are sent via Árukereső to collect and display customer reviews, enhancing credibility and trust for prospective buyers. Data processor: Online Comparison Shopping Kft., 1074 Budapest, Rákóczi út 70-72.
• Google (Google Analytics, Google Ads)coreTechnology or IntegrationINLEA uses Google Analytics (_ga, _gid cookies) for website traffic and behavior analysis, and Google Ads / Google Tag Manager (_gcl_au) for paid advertising, campaign experimentation, and conversion tracking. Data may be transferred to the US under EU-US Data Privacy Framework.
• Meta Platforms, Inc. (Facebook/Instagram)coreTechnology or IntegrationINLEA uses Meta Pixel (_fbp cookie) for tracking user behavior, retargeting, and personalized advertising on Facebook and Instagram. Data may be transferred to the US under EU-US Data Privacy Framework.
• BASE.com (E-commerce Platform)coreTechnology or IntegrationThe INLEA.hu e-commerce website is built on BASE.com platform, which serves as the IT and hosting infrastructure provider. Listed alongside Seyfor Slovensko, a.s. and Websupport s. r. o. as data processors under the GDPR compliance policy.
• BestwaymajorChannel Partner/ Reseller/ DistributorBestway is a key third-party brand sold through INLEA.hu. Products include swimming pools (fémvázas, puhafalú, felfújható), pool accessories (takaróponyva, talajtakaró, tisztító szett, vízforgató), pool supplies, inflatable boats, air mattresses, beach accessories, and water toys. Bestway products are prominently featured in the 'Kert' (Garden) and pool categories.
• BBQ MeetingminorChannel Partner/ Reseller/ DistributorBBQ Meeting is a manufacturer brand sold through INLEA.hu, with 10 products listed. BBQ Meeting specializes in grilling equipment and accessories.
• Garden LineminorChannel Partner/ Reseller/ DistributorGarden Line is a manufacturer brand listed on INLEA.hu's manufacturer page, specializing in garden/outdoor products.
• Linder ExclusivminorChannel Partner/ Reseller/ DistributorLinder Exclusiv is a manufacturer brand sold through INLEA.hu, with 91 products listed across 2 pages. Specializes in premium garden and outdoor furniture.
• NILSminorChannel Partner/ Reseller/ DistributorNILS is a manufacturer brand listed on INLEA.hu's manufacturer page. No active products were found on the NILS brand page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kertigépek.hu: Hungarian online retailer specializing in garden equipment and outdoor products; closely comparable as a niche D2C Hungarian e-commerce focused on garden and outdoor categories overlapping with inlea.hu's core assortment.
• Alza.hu: Czech-origin e-commerce leader operating a Hungarian-language webshop; directly comparable as a multi-category online retailer targeting Hungarian consumers with sports, garden, and home products, including own warehouses and fast delivery.

Broad incumbents

• OBI Hungary: Major home improvement and garden retailer in Hungary; comparable because its core assortment (garden equipment, outdoor furniture, BBQ) overlaps directly with inlea.hu's garden and outdoor categories.
• JYSK: Large Scandinavian home and outdoor goods retailer with extensive CEE presence including Hungary; comparable because it sells garden furniture, outdoor recreation, and home furnishings across overlapping categories, though through physical stores and broader assortment.
• Mall.hu: Hungarian/Czech online shopping platform carrying sporting goods, garden, and home categories; relevant peer competing for the same Hungarian D2C e-commerce consumer with broader catalog.
• eMAG Hungary: One of the largest online marketplaces in Hungary and Romania; comparable because it competes in the same Hungarian online consumer market across sporting goods, garden, and home categories, with broader catalog and stronger marketing budgets.

Regional players

• Sportissimo: Hungarian sporting goods retailer with online presence; comparable because its sports equipment assortment (football, basketball, fitness) overlaps with inlea.hu's sports category and shares the Hungarian consumer base.
• Regio Játék: Leading Hungarian toy retailer with both online and physical stores; relevant peer because of overlap in children's outdoor recreation categories (swings, trampolines, playground equipment) and shared Hungarian consumer base.

Others

• Bestway: Global manufacturer of pools, inflatables, and outdoor recreation products; included as a supplier/ecosystem peer because Bestway products are distributed by inlea.hu and represent a key third-party brand dependency.
• Árukereső.hu (Online Comparison Shopping Kft.): Hungarian price comparison and trusted-store platform; included as an ecosystem peer because inlea.hu participates in the 'Megbízható Bolt' program and competes for price-comparison-driven traffic alongside other retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inlea.hu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inlea.hu