Karlyn Group
Karlyn Group is a privately held, founder-owned full-service marketing and sales firm based in New York City, serving small and medium-sized companies — primarily in the AEC industry and publishing — with branding, social media, website design, sales generation, CRM implementation, and event management services.
- Company typePrivate
- Founded2012
- HeadquartersFishkill, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Karlyn Group does
Karlyn Group is a privately held, founder-owned full-service marketing and sales firm founded in 2012 by Amy Zucchi-Justice and headquartered at 902 Broadway, Manhattan, with a secondary office in Beacon, NY. The firm sells professional services — corporate branding and strategy, social media management, website design and development, sales generation, CRM implementation (SharpSpring), and event management — primarily to small and medium-sized companies lacking internal marketing bandwidth. Its strongest vertical specialization is the Architecture, Engineering, and Construction (AEC) industry, anchored by long-standing co-hosting relationships with ENR Magazine and BNP Media on events such as the sold-out Annual Port Authority of NY/NJ conference (600+ attendees for three consecutive years) and BuildTech.
The firm's underlying technology is a service-delivery stack rather than a proprietary platform: standard social media tooling (Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube), website/CMS infrastructure, and third-party CRM/marketing automation (SharpSpring). A separate sub-brand, Fearless, hosts women's professional networking including the Executive Poker Network event series. The firm maintains an active content marketing engine via a blog dating to 2014 and runs SCORE webinars and Hudson Valley community programming.
Commercially, Karlyn Group operates on project-based, hourly, or monthly retainer pricing, with no publicly disclosed fees or revenue figures. It is bootstrapped with no external funding or parent company, and its scale signals — two small offices, one named additional contributor beyond the founder, episodic event-management engagements with marquee government/enterprise clients alongside a long tail of Hudson Valley SMBs — are consistent with a boutique agency. The 2020 PR involvement with the launch of Best Project Data, a Hudson Valley commercial construction lead-generation platform, signals a tentative move into adjacent product offerings.
Karlyn Group firmographics
Firmographics- Name
- Karlyn Group
- Legal name
- Karlyn Group
- Website
- https://karlyngroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Karlyn Group is a privately held, founder-owned full-service marketing and sales firm based in New York City, serving small and medium-sized companies — primarily in the AEC industry and publishing — with branding, social media, website design, sales generation, CRM implementation, and event management services.
- Ownership category
- akta.pro rank
Karlyn Group industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where Karlyn Group is headquartered
LocationHeadquarters
- HQ city
- Fishkill
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Karlyn Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Consulting Services: Full-service marketing and sales consulting including corporate branding, strategy development, social media management, website design and development, and sales generation services for small to medium companies.
- Event Management Services: Event programming, speaker selection, marketing plan creation, sponsorship sales, and conference management services for industry-specific events in the construction and professional services sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Karlyn Group product offering
Product offeringCore offering
The Karlyn Group is a full-service marketing and sales firm that provides customized marketing strategies, branding, social media management, website design, and sales generation services to small and medium companies. Its process first identifies problems hindering an organization's growth and then solves them by elevating the brand and refining the business model, with deep specialization in the Architecture, Engineering, and Construction (AEC) industry complemented by event management services and a women's networking sub-brand called Fearless Events.
Product overview
The Karlyn Group is a full-service marketing and sales firm with more than 20 years of experience. Their offering consists of a unified set of marketing services rather than a modular software platform. Core services include Corporate Branding & Strategy, Social Media Services, Website Design & Development, and Sales Generation. They also offer specialized Event Management Services and CRM Implementation & Optimization as part of their capabilities. Their subsidiary brand Fearless Events, including The Executive Poker Network event series, provides women's networking and professional development events. The company primarily serves the Architecture, Engineering, and Construction (AEC) industry as well as publishers and professional service companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Branding & Strategy Brand development and strategic planning services to help organizations define their market positioning and elevate their brand presence, serving small and medium companies lacking internal marketing bandwidth.
- Social Media Services Social media management and strategy services including content creation, posting schedules, and engagement optimization across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube, for small and medium businesses needing outsourced social media presence.
- Website Design & Development Website creation and redesign services including user experience optimization, mobile-friendly design, and landing page development for targeted marketing campaigns, for small and medium companies needing an upgraded digital presence.
- Sales Generation Lead generation and sales conversion services using CRM systems, email marketing, landing pages, and analytics to convert prospects into customers, for small and medium companies needing outsourced sales execution.
- Fearless Events Networking and wellness events for female business owners, leaders, and executives, including the flagship Executive Poker Network series, designed to advance careers and build professional networks.
- The Executive Poker Network Flagship networking event series that teaches poker skills to female business owners, leaders, and executives to sharpen deal-making abilities in a professional setting.
- Event Management Services Full-service event management including conference programming, speaker selection, marketing, and sponsorship sales for industry-specific events and trade shows, with demonstrated success co-hosting the Port Authority of NY/NJ annual conference and BuildTech events.
- CRM Implementation & Optimization Customer Relationship Management system selection, transition, and automation services, including marketing automation and lead funnel management using platforms like SharpSpring, for small and medium businesses adopting CRM systems.
- Content Development Content marketing strategy and creation services including branded content, thought leadership, blogs, videos, white papers, and webcasts, for organizations seeking to build thought leadership and inbound marketing assets.
Quantifiable outcome
- 600+ attendees at annual Port Authority conference
- +1 more outcomes
Companies that use Karlyn Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Karlyn Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karlyn Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- POKERprimaDIVASminorPartnership for The Executive Poker Network events - networking and poker-playing events for women professionals combining business skill development with professional networking.
- ENR Magazine / BNP MediacoreLong-standing partnership with ENR Magazine (owned by BNP Media) as co-host for annual Port Authority of NY/NJ conference and BuildTech events. Amy Zucchi-Justice serves as program director for BuildTech 2021 event. Event has sold out for 3 consecutive years with 600+ attendees.
- SCOREminorPartnership for educational presentations on marketing topics for small businesses reopening during COVID-19 pandemic.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Karlyn Group competitors and assessment
Company assessmentDirect peers
- Hawke Media: Full-service marketing agency providing branding, web, social, and sales support to SMBs and mid-market companies. Highly comparable in service breadth and customer size.
- Bop Design: B2B marketing agency offering branding, web design, and content services to SMB and mid-market clients. Closely mirrors Karlyn Group's service model and target customer profile.
- LYFE Marketing: Full-service digital marketing agency focused on small and mid-sized businesses, offering social media, web, and lead generation services. Comparable in target segment and integrated service model.
- Savage Solutions Marketing: Boutique marketing agency offering branding, web, and lead generation services to SMBs and construction industry clients. Comparable in size and vertical exposure.
- Sagefrog Marketing Group: B2B-focused marketing agency of similar size and structure, with comparable integrated services (branding, digital, content). Directly comparable as a boutique firm serving mid-market and SMB clients.
- JPL Creative: Marketing agency providing branding, website, video, and digital marketing services for B2B and B2C clients. Similar boutique structure and integrated service offering.
- Sensis: Integrated marketing agency providing branding, digital, and advertising services to mid-market and enterprise clients. Comparable in scope and integrated service offering.
Broad incumbents
- McCann Worldgroup: Global advertising and marketing network serving enterprise clients across categories. Represents the scaled incumbent alternative for the same brand-building and event marketing spend.
- Wpromote: Larger, established digital marketing agency offering paid media, SEO, and integrated services across many industries. Sits above Karlyn in scale but competes for the same client marketing budgets.
Emerging players
- MerrillAssociates: Construction industry-focused marketing and business development firm. Comparable in AEC vertical specialization and event-driven go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Karlyn Group social profiles
Digital presenceKarlyn Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karlyn Group leadership team
Management profileNumber of profiles
Profiles2 records
Karlyn Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karlyn Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karlyn Group
What does Karlyn Group do?
The Karlyn Group is a full-service marketing and sales firm that provides customized marketing strategies, branding, social media management, website design, and sales generation services to small and medium companies. Its process first identifies problems hindering an organization's growth and then solves them by elevating the brand and refining the business model, with deep specialization in the Architecture, Engineering, and Construction (AEC) industry complemented by event management services and a women's networking sub-brand called Fearless Events.
Is Karlyn Group a public or private company?
Karlyn Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karlyn Group founded?
Karlyn Group was founded in 2012. It employs 1 to 10 people.
Where is Karlyn Group based?
Karlyn Group is headquartered in Fishkill, United States, in the North America region.
How does Karlyn Group make money?
Two revenue lines are on record. Marketing Consulting Services are the primary driver. The others are event Management Services.
Who are Karlyn Group's main competitors?
Direct peers on record are Hawke Media, Bop Design, LYFE Marketing, Savage Solutions Marketing, Sagefrog Marketing Group, JPL Creative and Sensis. Broad incumbents are McCann Worldgroup and Wpromote. MerrillAssociates is listed as an emerging player.
Does Karlyn Group have an API?
No public API is recorded for Karlyn Group.
What industry is Karlyn Group in?
Karlyn Group's product category is Marketing Services. Its primary akta.pro industry code is BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 5418 and its SIC code is 7310.