PROMOGIFT Istanbul

What PROMOGIFT Istanbul does

PROMOGIFT Istanbul is an annual B2B trade fair for the promotional products and corporate gifting industry, organized by Informa Markets (a trading division of UK-listed Informa PLC) at the Tüyap Fair and Congress Center in Büyükçekmece, Istanbul. First held as a standalone event in September 2023 following separation from its prior co-location with SIGN Istanbul, the fair serves as a marketplace connecting Turkish and international suppliers of corporate gifts, promotional textiles, printing systems, stationery, technology, and recyclable products with corporate buyers, distributors, advertising agencies, and import/export companies. The 2024 edition attracted 5,031 professional visitors from 40+ countries, and the 2025 edition (2–5 October 2025) reported a 67% increase in international visitors and 36% total visitor growth.

The event's underlying technology is a conventional digital event management platform comprising an online visitor pre-registration system, digital badge issuance, and self-service SCAN & GO badge-printing stations at the venue for streamlined entry. Supplementary digital services include a downloadable fair catalogue, an interactive floor plan and hall navigation tool, and an annual post-show report. The Better Stands sustainability program offers Bronze, Silver, and Gold certification tiers for exhibitors adopting reusable stand structures, positioning the fair as environmentally differentiated within the regional exhibitions market.

Revenue is generated primarily through exhibitor stand rental fees (with five booth-size tiers from 9 sqm to 100+ sqm), sponsorship packages covering onsite advertising, online promotion, and country pavilions, and ancillary services such as accommodation partnerships. Visitor attendance is free with verified pre-registration, removing price as a barrier to demand generation. The fair operates as a business unit within Informa Markets' 550-exhibition global portfolio, with strategic alignment to PROMASİAD's industry export target of $1 billion USD in Turkish promotional products, and is positioned for continued international expansion across EMEA markets.

Name

PROMOGIFT Istanbul

Legal name

Informa Markets (a trading division of Informa PLC)

Website

https://promogiftistanbul.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Annual B2B trade fair organized by Informa Markets, connecting promotional product suppliers with corporate buyers, distributors, and agencies at Tüyap Fair Center in Istanbul. Attracts 5,000+ visitors from 40+ countries and is co-located with SIGN Istanbul.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Promotional products trade fair
• Corporate gifts exhibition
• B2B event organization
• Advertising merchandise fair
• Exhibition booth rental

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Stand Fees: Revenue generated from companies renting exhibition space and booths at the trade fair. Stand sizes range from 9-21 sqm to 100+ sqm.
2. Sponsorship Packages: Branded sponsorship opportunities including visibility placements, advertising, and promotional placements throughout the event
3. Visitor Registration: Free entry for verified visitors; registration required for access

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PROMOGIFT Istanbul is an annual B2B trade fair that connects global suppliers and buyers of promotional products, corporate gifts, and advertising merchandise. The fair rents exhibition stands to manufacturers and distributors, sells sponsorship packages, and provides free entry to verified professional visitors at the Tüyap Fair and Congress Center in Istanbul. Supporting offerings include stand booking services, sponsorship placements, online visitor registration with SCAN & GO badge printing, a downloadable fair catalogue, an interactive floor plan, and post-show reports.

Product overview

PROMOGIFT Istanbul is a trade fair event organized by Informa Markets, serving as the premier platform for promotional products, corporate gifts, and advertising solutions in Turkey. The event features exhibitor booth rentals, sponsorship opportunities, and visitor registration services. Core product categories include corporate gifts, printing systems, textile products, souvenir products, stationery accessories, electronic goods, printing products, and recyclable products. The event also incorporates the Better Stands sustainability program offering Bronze, Silver, and Gold certification levels for reusable exhibition structures. Supplementary services include fair catalogues, post-show reports, floor plans, and shuttle transportation between the venue and city center.

Differentiator

Problem solved

Functional benefit

Products and services

• PROMOGIFT Istanbul Trade Fair Annual B2B trade fair held at Tuyap Fair and Congress Center in Istanbul, connecting global suppliers and buyers in promotional products, corporate gifts, advertising merchandise, textiles, printing systems, stationery, technology items, and recyclable products across 8+ product categories. Features exhibitor booths, networking opportunities, conference programming, and the Better Stands sustainability initiative.
• Better Stands Program Sustainability certification program for exhibitors offering Bronze, Silver, and Gold certification levels for reusable exhibition stand structures, designed to reduce event waste and environmental impact during the trade fair.
• Stand Booking Services Exhibitor stand reservation service enabling companies to rent exhibition space at the trade fair, with size tiers ranging from 9-21 sqm up to 100+ sqm and quote-based pricing.
• Sponsorship Packages Branded sponsorship opportunities for exhibitors and partners to gain brand visibility through onsite advertising, online promotion, country pavilions, and promotional placements throughout the trade fair.
• Visitor Registration System Online registration platform providing verified professional visitors free admission, digital badge issuance, and access to on-site SCAN & GO self-service badge printing stations at the venue.
• Fair Catalogue Downloadable catalog providing exhibitor listings, floor plans, and comprehensive event information to help visitors plan and maximize their fair visit.
• Post Show Report Annual report documenting fair statistics, visitor demographics, exhibitor feedback, and industry insights from previous editions, published for marketing and stakeholder reporting purposes.
• Floor Plan & Hall Navigation Interactive venue layout tool allowing visitors to explore exhibitor locations across halls and plan their trade fair visit efficiently.

Quantifiable outcome

• 36% total visitor increase year-over-year
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PROMASİAD (Promosyon ve Matbaa Sanayici İş Adamları Derneği)coreStrategic or Co-development Partner · 1 January 2023Partnership with PROMASİAD (Promotional and Printing Industry Businessmen Association) for organizing the inaugural 2023 edition. PROMASİAD represents Turkish promotional product manufacturers and supports industry export initiatives with a target of 1 billion USD export revenue.
• SIGN IstanbulcoreStrategic or Co-development PartnerPROMOGIFT Istanbul is co-located with SIGN Istanbul (Industrial Advertising and Digital Printing Technologies Fair). The partnership creates synergies between promotional products and digital printing industries, attracting complementary visitor profiles and increasing overall event value.
• Informa MarketscoreStrategic or Co-development PartnerOrganized by Informa Markets, a global leader in B2B events with 550+ international exhibitions. Informa provides global infrastructure, marketing reach, and operational expertise for the fair.
• Tüyap Fuar ve Kongre MerkezicoreOthersVenue partnership with Tüyap Fair and Congress Center, Istanbul's premier exhibition facility in Beylikdüzü district. Provides exhibition space and infrastructure for the annual event.
• Hotel MapminorOthersPartner for providing accommodation booking services with exclusive hotel deals for event attendees.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Reed Exhibitions: Global events organizer (subsidiary of RELX) running 500+ trade shows including promotional products and gifting events. A broader incumbent competitor with overlapping capabilities and significantly larger scale and buyer databases.
• Messe Frankfurt: One of the world's largest trade fair organizers operating across consumer goods and promotional products segments. Comparable broad incumbent with overlapping capabilities in B2B trade event production and international exhibitor networks.

Others

• PROMASİAD (Promotional Products Industry Association of Turkey): Strategic industry partner association for PROMOGIFT Istanbul. Relevant as the institutional trade body driving the USD 1B export target and shaping the buyer/supplier ecosystem the fair serves.
• Informa Markets (Parent): The parent organizer of PROMOGIFT Istanbul and operator of 550+ B2B events globally. Relevant as the enabling infrastructure provider and for portfolio-level benchmarking of event unit economics.
• Tarsus Group: Previously co-organized PROMOGIFT Istanbul's inaugural 2023 edition alongside PROMASİAD. Now a former operator of the same event and adjacent B2B exhibitions; relevant for benchmarking event management economics.

Direct peers

• PPAI Expo: The flagship promotional products industry trade show in the US organized by PPAI, drawing tens of thousands of distributors. Most direct category peer globally and a reference point for visitor scale and exhibitor economics.
• PSI (Promotional Products Services Institute Fair): Europe's largest promotional products trade fair held annually in Düsseldorf, Germany. Direct competitor for international exhibitor budgets and the established global benchmark that PROMOGIFT Istanbul is positioning against for emerging-market buyers.
• PRINT & PROMO LIVE: UK-based promotional products and printing trade exhibition. Comparable mid-sized regional promotional fair targeting corporate buyers and distributors in a mature European market.
• MIM International (Moscow International Exhibition of Advertising): Russia-focused promotional and advertising products trade fair. Comparable emerging-market regional peer serving as a primary promotional products sourcing platform in its geography.
• PromoShow: Latin America's leading promotional products trade fair held in Brazil. Comparable emerging-market regional promotional trade fair with similar product categories and B2B audience targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promogiftist

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMOGIFT Istanbul