HotelMap

What HotelMap does

HotelMap is a London-headquartered event hotel booking platform that operates as a marketplace and SaaS intermediary between event organizers, venues, and hotels. Founded in 2014 and self-described as the world's largest event hotel booking platform, the company connects attendees of conferences, exhibitions, trade shows, and other events to hotel inventory at negotiated rates, with platform coverage spanning 3,400 major venues, 350,000+ hotels (97.2% of hotels worldwide), 147 currencies, and 34 languages across 30+ countries.

The product suite is built around five core offerings: HotelMap Pro (full-stack managed service for global event portfolios including hotel contracting, registration integration, and automated marketing), HotelMap Lite (freemium self-serve for events of any size), HotelMap Magellan (room block blending technology that unifies disparate direct booking links into a single experience), HotelMap Omni (pay-as-you-use commission tool for event management companies), and HotelMap Dynamo (content monetization for publishers of online event and venue guides). The platform integrates with event registration systems to verify bookings, drive automated attendee communications, and reclaim hotel commission that would otherwise flow to third-party travel agents or OTAs. A related subsidiary, Roomcard, extends the offering into hotel gift cards.

HotelMap generates revenue through a hybrid model combining commission and usage fees on bookings (Omni, Lite), subscription contracts for managed services (Pro, typically multi-year for major event portfolios), and affiliate referral economics (Dynamo). Go-to-market is also hybrid: enterprise field sales for major venues and global event organizers, self-serve product-led growth for small-to-medium events, and channel/reseller partnerships with venue operators — exemplified by the long-term flagship partnership with RAI Amsterdam announced in May 2026.

Name

HotelMap

Legal name

HotelMap

Website

https://hotelmap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

HotelMap is a London-based event hotel booking platform connecting conferences, exhibitions, and trade shows to 350,000+ hotels across 3,400 venues worldwide, offering Pro managed services, Lite freemium, Omni commission tools, and Dynamo publisher monetization.

Ownership category

akta.pro rank

Product category

Event Hotel Booking Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Hotel Program Management (Corporate Lodging) (THAKAMAI), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Event hotel booking
• Hotel booking platform
• Event accommodation technology
• Group booking software
• Venue booking solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Hotel Bookings: HotelMap enables event organizers to reclaim commission from attendee hotel stays. Event management companies keep 100% of hotel commission by using the HotelMap platform, paying only a small usage fee. The platform connects attendees who already stay in hotels with event-organized booking options, capturing commission that would otherwise go to third parties.
2. HotelMap Pro Managed Service: Fully managed service for major event organizers with global portfolios. Includes hotel contracting, registration integration, automated marketing, group booking tools, and a state-of-the-art visitor hotel booking experience. Revenue derived from usage fees for the managed technology platform.
3. HotelMap Dynamo Publisher Revenue Share: Publishers of online event and venue guides add Dynamo code to their content templates. Every time a user views an event, nearby hotel information is inserted automatically, generating revenue when users book hotels for events they were reading about.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

HotelMap operates a multi-product event hotel booking platform that enables event organizers, venues, event management companies, and publishers to automate, manage, and monetize accommodation bookings for events. Its suite includes HotelMap Pro (managed service for global portfolios), HotelMap Lite (free tier for events of any size), HotelMap Magellan (room block blending across booking systems), HotelMap Omni (pay-as-you-use platform for event management companies), and HotelMap Dynamo (publisher monetization). The platform connects to over 350,000 hotels and 3,400 major venues worldwide, supporting 147 currencies and 34 languages.

Product overview

HotelMap is a multi-product platform for event hotel booking, comprising HotelMap Pro (full-stack managed service for major organizers), HotelMap Lite (free tier for any event size), HotelMap Magellan (room block blending tool), HotelMap Omni (pay-as-you-use platform), and HotelMap Dynamo (content monetization for publishers). The products share a common technology infrastructure supporting live discounts, 24/7 customer service, 147 currencies, 34 languages, registration integration, and live reporting across 3,400+ major venues worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HotelMap Pro: Fully managed service for event organisers with global event portfolios. Includes hotel contracting, registration integration, automated marketing, group booking tools and a state-of-the-art visitor hotel booking experience.
• HotelMap Lite
• HotelMap Magellan
• HotelMap Omni
• HotelMap Dynamo

Products and services

• HotelMap Pro

Quantifiable outcome

• Event organizers can reclaim 100% of hotel commission minus small usage fees
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• RAI AmsterdamflagshipStrategic or Co-development Partner · 20 May 2026RAI Amsterdam has entered a long-term partnership with HotelMap to power accommodation booking services at Europe's most established convention centre. The partnership coincides with the 50th anniversary of RAI Hotel Services, which has grown into the largest venue accommodation operation in the world since its inception in 1976. The collaboration will shape how delegates, exhibitors, and organizers book hotels near the Amsterdam venue for the next half century.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Expedia Group operates multiple OTA brands (Expedia, Hotels.com, Vrbo) with substantial hotel inventory and event traveler traffic. As a broad incumbent in online travel, it competes for the same attendee hotel spend that HotelMap helps event organizers capture.
• Booking.com: Booking.com is the world's largest OTA with deep hotel inventory and significant share of event attendee hotel searches. While it does not specialize in event organizer workflows, its scale, mobile app adoption, and direct hotel relationships make it the most significant competitive threat to HotelMap's commission-based model.
• Eventbrite: Eventbrite is a large consumer and SMB-focused event ticketing and management platform. While it does not focus on hotel booking, its scale in event organizer relationships and potential expansion into accommodation services makes it a relevant adjacent incumbent in the event ecosystem.

Direct peers

• Bizzabo: Bizzabo is an event experience platform serving enterprise event organizers with registration, agenda, and attendee engagement features. While its core is broader event management, it overlaps with HotelMap's enterprise event organizer customer base and could expand into hotel booking.
• Eventsair: Eventsair is an event management platform for association conferences and corporate events with integrated attendee hotel booking capabilities. It directly competes with HotelMap Pro in serving association and corporate event organizers with managed hotel booking services.
• Cvent: Cvent is a leading enterprise event management platform that includes hotel booking and event housing management. It directly competes with HotelMap Pro in serving corporate event organizers and offers an integrated platform for registration, venue sourcing, and attendee hotel booking, making it the closest comparable in the enterprise segment.
• Groups360: Groups360 provides a booking platform specifically designed for group hotel bookings at events and meetings, with a GroupSync platform that connects event organizers directly to hotel inventory. It directly competes with HotelMap in the event hotel booking space, particularly for conferences and conventions.
• Passkey: Passkey (now part of Eventsair/Cvent ecosystem) is an event housing management platform that helps event organizers manage group hotel bookings and room blocks. It offers comparable functionality to HotelMap Magellan for blending room blocks and direct booking links.

Emerging players

• MeetingPlay: MeetingPlay provides event apps and engagement platforms for corporate and association events. As an emerging player in the event tech stack, it overlaps with HotelMap in serving event organizers and could potentially expand into hotel booking functionality to compete more directly.
• Hubilo: Hubilo is a virtual and hybrid event platform that has expanded into in-person event management. It serves enterprise event organizers with registration and engagement tools and represents an emerging player that could integrate hotel booking features overlapping with HotelMap's offering.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/18448608
• Xx.com/hotelmap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HotelMap