EPO - Hellenic Football Federation

What EPO - Hellenic Football Federation does

The Hellenic Football Federation (Ελληνική Ποδοσφαιρική Ομοσπονδία / EPO / HFF) is the official national governing body for football in Greece, founded on November 14, 1926, and headquartered at Goudi Park, Athens. Affiliated with both FIFA and UEFA, EPO holds exclusive statutory authority over all professional and amateur football competitions within the country. The federation organizes the top national cup competitions (Superbet Greek Cup, Superbet Super Cup), the third tier of professional football (Third National Division), the Greek Amateur Cup, and a three-tier women's football league system, while also running all national team programs spanning men's, women's, U21, U19, U17, and futsal categories that compete in UEFA Nations League, World Cup qualifiers, and European Championships.

EPO's core commercial and operational infrastructure is a digital platform spanning competition management, federation administration, and national team operations, complemented by ISO 9001:2015 certified processes. Direct-to-consumer digital services include the eposhop.gr merchandise storefront and the pame-ethniki.gr ticketing platform for national team matches. Revenue mechanics are not publicly disclosed but rest on a multi-tier sponsorship stack headed by Gold Sponsor Allwyn and including Adidas, Vodafone, Volton, and AEGEAN; open-tender international broadcasting rights for Greek Cup and Super Cup; merchandise and ticketing; and likely FIFA/UEFA solidarity distributions. Strategic initiatives in 2025-2026 include a new epo.gr website launch (November 2025) and the "Rebirth" (Anagennisi) Development Programme (January 2026) targeting systemic restructuring of Greek grassroots football across 32 regional associations.

Primary stakeholder segments served are football clubs (professional and amateur), national team players, certified referees, and licensed coaches. EPO also runs grassroots development programs including UEFA Playmakers (in collaboration with UEFA and Disney for girls aged 5-8), Kallipateira (women's football), and youth initiatives such as Pass to Schools and Football is a Road to Life. The federation is led by President Makis Gagatsis and an Executive Committee. As a non-profit, EPO operates under Greek sports law and is not a vehicle for equity ownership, venture investment, or public shareholding.

Name

EPO - Hellenic Football Federation

Legal name

Hellenic Football Federation (Ελληνική Ποδοσφαιρική Ομοσπονδία)

Website

https://epo.gr

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

The Hellenic Football Federation (EPO) is the national governing body for football in Greece, founded 1926 and affiliated with FIFA and UEFA. EPO organizes the Superbet Greek Cup, Superbet Super Cup, multiple divisions, all national teams, and grassroots development programs for clubs, players, referees, coaches, and fans.

Ownership category

akta.pro rank

Product category

Sports Federation / Football Governance

NAICS

Spectator Sports (71121)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• National football governance
• Football competition organization
• Referee training certification
• Coach licensing education
• Grassroots football development

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

The Hellenic Football Federation is the official national governing body for football in Greece. It organizes and regulates all professional and amateur football competitions in the country, including the Superbet Greek Cup, Superbet Super Cup, Third National Division, Greek Amateur Cup, and multi-tiered Women's Football Competitions. It manages every Greek national team program (Men's, Women's, U21, U19, U17, WU19, WU17, Futsal) for international competitions, runs referee training and certification through its Refereeing Committee, delivers UEFA-aligned coaching licensing through its coaching schools, and executes grassroots youth development programs.

Product overview

The Hellenic Football Federation (EPO) operates as a national football governing body managing a comprehensive portfolio of competitions and services. The core products include the Superbet Greek Cup and Superbet Super Cup (the premier cup competitions), the Third National Division and Greek Amateur Cup (lower league competitions), and extensive Women's Football Competitions across three divisions. EPO also manages all National Teams programs spanning Men's, Women's, U21, U19, U17, and Futsal categories that compete in UEFA Nations League, World Cup qualifiers, and European Championships. Supporting the competitive structure, EPO offers digital services including eShop (merchandise), e-Ticketing (match tickets), and e-Paralva (electronic fee payments). Development initiatives include the UEFA Playmakers program for young girls (ages 5-8), grassroots programs like Pass to Schools and Football is a Road to Life, and the comprehensive Anagennisi (Rebirth) Development Programme launched in January 2026 to modernize youth football education and organization.

Differentiator

Problem solved

Functional benefit

Brands

• Superbet Greek Cup: The main national cup competition of Greece, currently sponsored by Superbet
• Superbet Super Cup
• Rebirth (Anagennisi)
• UEFA Playmakers
• Kallipateira

Products and services

• Superbet Greek Cup (Superbet Κύπελλο Ελλάδας) The primary national football cup competition in Greece, featuring professional clubs from various divisions competing in a knockout tournament format. Currently sponsored by Superbet.
• Superbet Super Cup (Superbet Super Cup) A season-opening match contested between the Greek Cup winner and the Super League 1 champion, currently sponsored by Superbet.
• Third National Division (Γ' Εθνική) The third tier of professional football in Greece, serving as a feeder division to the upper leagues.
• Greek Amateur Cup (Κύπελλο Ερασιτεχνικών Ομάδων) National cup competition for amateur football clubs in Greece.
• Women's Football Competitions (Women's A', B', C' National Divisions) Multi-tiered national women's football league system including Women's First National Division, Women's Second National Division, Women's Third National Division, and Women's Cup.
• National Teams Programs (Men's, Women's, U21, U19, U17, Futsal) Representation teams competing in international competitions including UEFA Nations League, World Cup qualifiers, European Championships, and friendlies across all age categories.
• UEFA Playmakers A football development program for girls aged 5-8, implemented in partnership with UEFA and Disney, using Disney stories to teach football fundamentals through play-based learning.
• Anagennisi (Rebirth) Development Programme A comprehensive long-term youth football development program presented in January 2026, focusing on systematic education from grassroots level and modernization of football organization and structure.
• Youth Development Programs (Pass to Schools, Football is a Road to Life, Play.Enjoy.Learn.) Grassroots football development initiatives targeting young players across Greece, including school-based programs (Pass to Schools) and development camps (Football is a Road to Life, Play.Enjoy.Learn.).
• eShop (eposhop.gr) Official online merchandise store of the Hellenic Football Federation selling official merchandise and memorabilia through eposhop.gr.
• e-Ticketing (pame-ethniki.gr) Official ticketing platform for National Team matches and cup competitions of HFF.

Quantifiable outcome

• Development programs implemented across 32 regional football associations in 20 cities over 4 months (Rebirth program)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core, gold sponsor, sponsor, official supporter and supplier.

• FIFAcoreStrategic or Co-development Partner · 1 January 2026FIFA supports the Rebirth development program and various HFF initiatives. UEFA General Secretary Theodoridis emphasized FIFA's support for HFF development programs.
• UEFAcoreStrategic or Co-development Partner · 1 March 2023UEFA Playmakers is implemented in Greece through collaboration between HFF, UEFA, and Disney. This is the largest football learning program for girls in Europe, with over 1,500 young girls participating at 60 centres.
• Allwyngold sponsorGTM or Marketing PartnerAllwyn serves as the Gold Sponsor of the Hellenic Football Federation. Allwyn is a leading gaming company that supports Greek football through this major sponsorship arrangement.
• AdidassponsorGTM or Marketing PartnerAdidas is a global leader in sporting goods, providing football equipment and apparel sponsorship. Headquartered in Herzogenaurach, Germany, with operations in over 190 countries.
• VodafonesponsorGTM or Marketing PartnerVodafone Greece is a leading telecommunications provider implementing a €1 billion investment plan for fiber-optic infrastructure and 5G network expansion.
• VoltonsponsorGTM or Marketing PartnerVolton is an energy company operating as a sponsor of the Hellenic Football Federation.
• AEGEANofficial supporterGTM or Marketing PartnerAEGEAN is Greece's most successful regional airline, founded in 1999 and listed on the Stock Exchange since 2007. Member of STAR ALLIANCE. In 2024, carried 16.3 million passengers.
• Avanceofficial supporterGTM or Marketing PartnerAvance Car Rental has been providing services since 1992 with nationwide coverage through 60 service points in 40 cities across Greece.
• INTERSPORTofficial supporterGTM or Marketing PartnerINTERSPORT is the No.1 sports retailer in Greece. Since 2026, INTERSPORT serves as the Official Merchandising Supplier of the National Football Team.
• Poweradeofficial supporterGTM or Marketing PartnerPowerade is a sports drink brand owned by The Coca-Cola Company, providing hydration products for athletes.
• The Athens Clinic (Lefkos Stavros)official supporterGTM or Marketing PartnerLefkos Stavros - The Athens Clinic provides medical and healthcare services as an official supporter.
• Callistaofficial supporterGTM or Marketing PartnerCallista is a Greek luxury brand founded in 2013 in Athens, renowned for handcrafted leather bags and accessories. Team of around 80 employees with boutiques in Athens and Paris.
• IOLIofficial supporterGTM or Marketing PartnerIOLI is a natural mineral water brand from Mount Oiti. Since February 2023, IOLI SPRING S.A. is a member of the Hellenic Wineries Group (Sterner Stenhus Group).
• Roundglass Livingofficial supporterGTM or Marketing PartnerRoundglass Living is a wellbeing app providing daily recommendations for sleep, stress reduction, and focus through breathwork, meditation, yoga, and nutrition.
• G. Papadogamvrosofficial supporterGTM or Marketing PartnerPapadogamvros is a leading Greek men's wear atelier based in Kifissia, Athens with three-generation tailoring legacy.
• RAINSofficial supporterGTM or Marketing PartnerRAINS was founded in Denmark in 2012, an international lifestyle brand redefining modern outerwear with presence in more than 30 countries.
• Coffee Berryofficial supporterGTM or Marketing PartnerCoffee Berry is a coffee retailer and brand operating as an official supporter.
• AmistimsupplierOthersAmistim is a supplier to the Hellenic Football Federation.
• OstraconsupplierOthersOstracon Ltd specializes in high-technology products for health and exercise, with expertise in biomechanics, biomedical engineering, and sports performance.
• Liga SportsupplierOthersLiga Sport has been active since 2015 in team sports equipment, maintaining a network of over 850 sports clubs. The only sports company in the Balkans with FIFA Quality Pro, FIFA Quality, and FIFA Basic certifications for footballs.
• MedicinsupplierOthersMedicin is a supplier of medical and health-related products and services.
• Epi-BionsupplierOthersEpi-Bion was established in 1993, specializing in Physical Therapy and Rehabilitation equipment and services. Distributor of Biowave, Level, Easytech, Cryonic, New Age products.
• DisneycoreStrategic or Co-development PartnerDisney collaborates with UEFA and HFF on the UEFA Playmakers program, using Disney stories (Frozen, The Incredibles, Moana) to teach football fundamentals to girls aged 5-8.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Portuguese Football Federation (FPF): Portugal's national football federation, the most directly comparable peer: similarly sized Mediterranean football market, comparable population base, and overlapping sponsor universe in telecom and gaming. FPF operates equivalent men's, women's, and youth national-team programs and domestic cup competitions.
• Croatian Football Federation (HNS): Croatia's national federation, a close analogue in country size, football enthusiasm, and over-performance of national team relative to market size. HNS organizes equivalent cup, league-tier, and women's football programs.
• Romanian Football Federation (FRF): Romania's national federation, comparable in emerging-market dynamics, diaspora-driven media rights value, and federation-led development programs. FRF's Cupa României and Supercupa mirror HFF's cup and Super Cup products.
• Football Federation of Serbia (FSS): Serbia's national federation, comparable in regional positioning within UEFA, similar national-team competitive trajectory, and federation-led grassroots investment focus.
• Football Association of Ireland (FAI): Ireland's national federation, comparable in population (~5M) and diaspora-driven broadcasting economics. FAI's League of Ireland cup and national-team programs share structural similarities with HFF's product portfolio.
• Royal Netherlands Football Association (KNVB): Netherlands' national federation, a benchmark for federation-led grassroots development and women's football — both directly relevant to HFF's Anagennisi and Playmakers programs. Operates KNVB Beker and a multi-tier Eredivisie sanctioning structure.
• Royal Belgian Football Association (RBFA): Belgium's national federation, comparable in population (~11M vs Greece's ~10M), market size, and federation structure. Operates the Belgian Cup, Pro League sanctioning, and a similarly deep national-team pyramid — a direct size-and-structure analogue to HFF.
• Turkish Football Federation (TFF): Turkey's national federation, comparable in passionate football culture, federation-versus-clubs commercial dynamics, and reliance on gaming-sector sponsorship. TFF's Süper Kupa and Türkiye Kupası mirror HFF's Super Cup and Greek Cup structure.

Broad incumbents

• Royal Spanish Football Federation (RFEF): Spain's national federation, a larger incumbent in the same football-governance category. RFEF's Copa del Rey and Supercopa provide a blueprint for HFF's Superbet-branded competitions, and its women's football structure (Liga F) is a forward-looking benchmark.
• Italian Football Federation (FIGC): Italy's national federation, a larger incumbent offering comparable Coppa Italia and Supercoppa Italiana products. FIGC's Settori Federali (refereeing, coaching schools) directly mirror HFF's coach licensing and referee training operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EthnikiOmada
• YouTubeyoutube.com/user/EthnikiOmada
• Facebookfacebook.com/ethnikiomada
• Instagraminstagram.com/ethnikiomada
• TikToktiktok.com/@ethnikiomadaofficial
• LinkedInlinkedin.com/company/hff-official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPO - Hellenic Football Federation