Be Connect
iO is a Benelux-based full-service digital agency delivering strategy, digital platforms, marketing, content, and AI transformation services to enterprise and public-sector clients across Europe, supported by its proprietary iO Bonzai AI infrastructure platform.
- Company typePrivate
- Founded2010
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Be Connect does
iO is a Benelux-headquartered full-service digital agency that delivers end-to-end digital transformation services to enterprise clients across Belgium, the Netherlands, Sweden, and international markets. The company organizes its offering around six integrated service lines — experience strategy, digital platforms, marketing programs and campaigns, content production, cloud/data/integration, and AI transformation — delivered by multidisciplinary teams combining marketing, technology, and creative expertise. iO leverages an ecosystem of more than 25 technology partnerships including AWS, Drupal, Google Marketing Platform, HubSpot, Shopware, and Sitecore to build client solutions, and holds ISO 27001 certification to support enterprise and government security requirements.
The company's proprietary technology asset is iO Bonzai, an AI infrastructure platform that connects an organization's CMS, CRM, DAM and other tools into a single AI-enabled system designed to keep content on-brand, secure, and EU-compliant at scale. Revenue is generated primarily through project-based professional services engagements initiated via an RFP/RFI process, with enterprise sales teams in Belgium (Antwerp headquarters) and the Netherlands (Amsterdam, Eindhoven, Rotterdam), supplemented by emerging subscription or recurring revenue potential from iO Bonzai. Named customers include global enterprises such as Volvo Penta, AkzoNobel, and Signify, alongside government clients including Thuisarts.nl and Gemeente Amstelveen & Aalsmeer, indicating a primarily enterprise and public-sector client mix with multi-industry diversification.
Be Connect firmographics
Firmographics- Name
- Be Connect
- Legal name
- iO
- Website
- https://be-connect.eu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iO is a Benelux-based full-service digital agency delivering strategy, digital platforms, marketing, content, and AI transformation services to enterprise and public-sector clients across Europe, supported by its proprietary iO Bonzai AI infrastructure platform.
- Ownership category
- akta.pro rank
Be Connect industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Computer Related Services (541519), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Workplace & Collaboration Integration (BPAEAAAM)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Be Connect is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Be Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Consulting & Strategy Services: Professional services engagement including experience strategy, digital transformation consulting, and service design. Delivered by multidisciplinary teams of marketers, developers, and designers working collaboratively on client projects.
- Digital Platform Development & Implementation: Technical services including digital platform architecture, development, and integration. Covers e-commerce solutions, CMS implementation, and custom digital platform builds.
- Marketing Services & Campaigns: Full-funnel marketing programs, campaign management, and performance marketing services. Includes channel-specific expertise across paid, organic, and content marketing.
- Content & Creative Production: Content creation services including photography, audio, text, and video production. Advisory, planning, and execution of brand content across multiple formats.
- iO Bonzai Platform: AI infrastructure platform offered as a product/subscription to enterprise clients seeking to unify their content, data, and AI tools. Potential SaaS revenue model for ongoing platform access and support.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Be Connect product offering
Product offeringCore offering
Be Connect (operating as iO) is a Benelux-based full-service digital agency that delivers integrated digital transformation services for enterprise clients, including experience strategy, digital platform development, marketing programs and campaigns, content production, cloud/data integration, and AI transformation. The agency also offers iO Bonzai, a proprietary AI infrastructure platform that connects an organization's CMS, CRM, DAM and other tools into a unified system for AI-powered, on-brand content workflows with EU-hosted compliance.
Product overview
iO operates as a comprehensive digital agency offering multiple integrated service areas including brand and experience design, digital platforms, marketing programs and campaigns, content creation, cloud/data/integration services, and AI transformation. The core AI offering is iO Bonzai — a proprietary AI infrastructure platform that connects an organization's existing tools (CMS, CRM, DAM) to enable on-brand, secure AI-powered content and workflow automation across marketing and content teams.
Differentiator
Problem solved
Functional benefit
Brands
- iO Bonzai: AI infrastructure platform that connects CMS, CRM, DAM and other tools, providing secure, on-brand AI solutions for marketing and content teams.
Products and services
- iO Bonzai AI infrastructure platform that connects an organization's existing tools (CMS, CRM, DAM and more) into a unified system, enabling AI-powered content workflows while maintaining brand consistency, security, and EU-hosted compliance. Designed for marketing and content teams seeking secure, on-brand AI scaling.
Companies that use Be Connect
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Be Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Be Connect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreCloud infrastructure partnership providing AWS-based hosting and cloud services for client digital platforms and iO's own technology infrastructure.
- DrupalcoreOpen-source CMS platform partnership for building and managing enterprise digital experiences and content management systems.
- Google Marketing PlatformcorePartnership for digital marketing technology including advertising, analytics, and marketing automation capabilities for client campaigns.
- HubSpotcoreCRM and inbound marketing platform partnership for implementing customer relationship management, marketing automation, and sales tools.
- ShopwarecoreE-commerce platform partnership for building enterprise-grade online retail experiences and B2B/B2C commerce solutions.
- SitecorecoreEnterprise CMS and digital experience platform partnership for building sophisticated customer experience management systems.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Be Connect competitors and assessment
Company assessmentBroad incumbents
- Isobar: Isobar is a global digital experience agency within dentsu offering creative, commerce, martech, and platform services. It competes with iO on enterprise digital experience programs and commerce implementations across European markets.
- Accenture Song: Accenture Song is the digital creative and technology arm of Accenture, offering experience design, martech, commerce, and AI services to global enterprise clients. It overlaps with iO's service portfolio as part of a much larger transformation consultancy footprint.
- Deloitte Digital: Deloitte Digital combines creative, technology, and consulting capabilities as part of Deloitte's global professional services firm. It competes with iO on enterprise digital transformation, platform implementations, and AI initiatives, typically as part of broader consulting mandates.
- Capgemini Invent: Capgemini Invent is the digital innovation and transformation arm of Capgemini, covering strategy, technology, and customer experience. It overlaps with iO's enterprise transformation and platform services as part of a broader consulting portfolio.
Direct peers
- Dept: Dept is a Dutch-headquartered full-service digital agency offering strategy, creative, technology, marketing, and data services to enterprise clients across Europe and globally. It is the closest comparable to iO in geography, scope (digital transformation, marketing, content, martech), and target customer profile.
- Digitas: Digitas is a Publicis-owned global digital marketing and experience agency covering strategy, creative, martech, and data services. It competes directly with iO for enterprise transformation, marketing program, and platform integration engagements.
- MediaMonks: MediaMonks (now part of S4 Capital/Monks) is a global digital production and experience agency providing content, creative, and platform services to enterprise clients. Its content production and platform capabilities directly overlap with iO's content and digital platform services.
- AKQA: AKQA is a global design and innovation agency offering brand strategy, digital products, and marketing services to enterprise clients including Volvo and similar industrial brands. Its end-to-end model and enterprise focus position it as a direct competitor in iO's addressable market.
- Valtech: Valtech is a global digital agency specializing in experience design, platform engineering, and data-driven marketing across enterprise clients. It competes directly with iO in digital transformation, martech implementations (including Sitecore), and commerce services across European markets.
- Mirum: Mirum is a WPP-owned global digital agency network providing strategy, creative, technology, and marketing services to enterprise clients. It mirrors iO's end-to-end agency model and competes for similar transformation and platform engagements.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Be Connect social profiles
Digital presenceBe Connect compliance and trust
Trust signalCompliance1 record
Be Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Connect leadership team
Management profileNumber of profiles
Be Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Connect
What does Be Connect do?
Be Connect (operating as iO) is a Benelux-based full-service digital agency that delivers integrated digital transformation services for enterprise clients, including experience strategy, digital platform development, marketing programs and campaigns, content production, cloud/data integration, and AI transformation. The agency also offers iO Bonzai, a proprietary AI infrastructure platform that connects an organization's CMS, CRM, DAM and other tools into a unified system for AI-powered, on-brand content workflows with EU-hosted compliance.
Is Be Connect a public or private company?
Be Connect is a private company. It is classified as unknown and is currently operating.
When was Be Connect founded?
Be Connect was founded in 2010. It employs 11 to 50 people.
Where is Be Connect based?
Be Connect is headquartered in Brussels, Belgium, in the Europe region.
How does Be Connect make money?
Five revenue lines are on record. Digital Consulting & Strategy Services are the primary driver. The others are digital Platform Development & Implementation, marketing Services & Campaigns, content & Creative Production and iO Bonzai Platform.
Who are Be Connect's main competitors?
Broad incumbents on record are Isobar, Accenture Song, Deloitte Digital and Capgemini Invent. Direct peers are Dept, Digitas, MediaMonks, AKQA, Valtech and Mirum.
Does Be Connect have an API?
No public API is recorded for Be Connect.
What industry is Be Connect in?
Be Connect's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAAAM, Digital Workplace & Collaboration Integration, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 54151 and its SIC code is 7373.