Nederlandse Oracle User Group

What Nederlandse Oracle User Group does

The Nederlandse Oracle User Group (nlOUG) is an independent, non-profit user association headquartered in Amsterdam that serves Dutch-speaking Oracle professionals in the Netherlands and Belgium. Its stated mission is to advocate for member interests with Oracle Corporation and to facilitate knowledge exchange through events, publications, and networking. The organization reports more than 3,000 members, runs 10+ events per year, and has continuously operated its flagship APEX World conference for 15+ years (with the 16th edition scheduled for 2026).

nlOUG's core offerings are community services rather than software products: the annual APEX World conference (the primary Oracle APEX-focused event in the Dutch market, selling 287 tickets in 2025), the annual Database Cloud & Developer Dag rebranded as DB World for 2026 (115 tickets in 2025), the multi-country EMEA Oracle Community Tour co-organized with OBUG, monthly themed meetups, and the nlOUG Visie quarterly digital magazine distributed to approximately 4,000 subscribers. The technology backbone is the Oracle stack itself — Oracle Application Express (APEX), Oracle Database, Oracle Cloud Infrastructure (OCI), and Oracle REST Data Services (ORDS) — used to operate membership registration, event ticketing, and the magazine distribution platform hosted at apps.nloug.nl.

The organization is governed by a volunteer board (Chair Yvonne Bakx of Oritech, Treasurer Andre van der Put of Open-i, Secretary Alex Nuijten of allAPEX, plus board members Roel Hartman, Myrna van Essen, Hans Gerritse, Learco Brizzi, and Luc Bors). Revenue is generated through five streams: tiered membership subscriptions (Individual €140, Company €415, Premium €700 per year), a Partner Program at €3,150/year for Oracle partners and Oracle-using organizations, magazine advertising (€100–€400 per placement), event sponsorship packages across six tiers, and event registration fees for non-members (€125–€695 depending on event and ticket type). Oracle Corporation is a Flagship partner providing venue access and product-team keynotes; Oracle Academy co-sponsors the student track.

Name

Nederlandse Oracle User Group

Legal name

Nederlandse Oracle User Group

Website

https://nloug.nl

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nederlandse Oracle User Group (nlOUG) is an independent, non-profit Oracle user association serving 3,000+ Dutch-speaking Oracle professionals through the annual APEX World and DB World conferences, monthly meetups, and the quarterly nlOUG Visie magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership contributions from individuals and organizations. Three tiers available: Premium membership at €700/year (6 persons access), Company membership at €415/year (3 persons access), and Individual membership at €140/year.
2. Partner Program: Annual partner program fee of €3,150 per year for Oracle partners and organizations using Oracle products. Provides exposure to the Oracle community, premium company membership, event sponsorship discounts, advertising discounts, and recognition on the partner page.
3. Advertising: nlOUG Visie magazine advertising revenue. Full page €400, half page €200, quarter page €100, preferred placement €100. Distribution list of approximately 4,000 email addresses.
4. Event Sponsorship: Sponsorship packages for events including APEX World and Database Cloud Dag. Six tiers: Expert, Senior, Medior, Junior, Starter & CYO. Benefits include booth space, sponsor sessions, access passes, magazine advertisements, banner placement, and social media mentions.
5. Event Registration Fees: Revenue from non-member event attendance. Free for members; non-members pay €125-€225 per event. Students receive free admission with valid student ID. Day passes available at reduced rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Nederlandse Oracle User Group (nlOUG) is an independent non-profit user association that connects Oracle professionals through organized events (the annual APEX World conference, the annual Database Cloud & Developer Dag, the EMEA Oracle Community Tour, and monthly themed meetups), the quarterly nlOUG Visie digital magazine, and a tiered membership program (Individual, Company, Premium) plus an annual Partner Program. The organization also operates a documentation archive and runs an annual General Members Meeting.

Product overview

The Nederlandse Oracle User Group (nlOUG) is an independent Oracle user association that does not offer a unified software product but rather provides a portfolio of community services. The core offerings include APEX World (annual premier APEX conference), Database Cloud & Developer Dag (annual database/cloud/AI event), EMEA Community Tour (multi-country Oracle tour), periodic nlOUG Meetups, and nlOUG Visie (quarterly digital magazine). The organization also offers a Partner Program and membership tiers (Premium, Company, Individual) for Oracle professionals and organizations in the Dutch-speaking region.

Differentiator

Problem solved

Functional benefit

Brands

• nlOUG Visie: The official magazine/publication of nlOUG, published 4 times per year covering Oracle technology topics
• APEX World
• Database Cloud & Developer Dag (DC&D)
• EMEA Oracle Community Tour

Products and services

• APEX World Annual premier conference dedicated to Oracle APEX, featuring keynotes from the Oracle APEX product team, parallel sessions, customer cases, deep-dive sessions, and hands-on workshops. Members pay €395 (full 2-day) or €265 (single day); non-members pay €695 or €465.
• Database Cloud & Developer Dag (DC&D) Annual autumn event focused on Oracle database, cloud infrastructure, and AI topics with multiple tracks for DBA, developer, and cloud professionals. Free for members; non-members pay €140; students with valid ID attend free.
• EMEA Oracle Community Tour Multi-country Oracle community tour organized in collaboration with OBUG, featuring international speakers and multiple technical tracks covering the broader EMEA Oracle community.
• nlOUG Visie Magazine Quarterly digital magazine containing articles, features, columns, and news about Oracle products and technologies, distributed digitally to members and a broader subscriber base of approximately 4,000 recipients.
• nlOUG Partner Program Annual partnership program offering companies visibility within the Oracle community, event sponsorship opportunities, advertising discounts, and premium membership benefits for €3,150 per year.
• nlOUG Membership Annual membership program with three tiers (Individual €140/year, Company €415/year for up to 3 persons, Premium €700/year for up to 6 persons) providing access to events, the nlOUG Visie magazine, and community resources for Oracle professionals in the Dutch-speaking region.

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• QualogycoreGTM or Marketing PartnerQuality in Information Technology - Qualogy is a long-standing partner and sponsor of nlOUG events including APEX World and Database Cloud Dag. Their logo appears prominently on the partners page. They have been recognized as a gold sponsor at multiple APEX World events and contribute to the Oracle community through presentations and expertise.
• inSystemscoreGTM or Marketing PartnerPassion for Oracle, Java and OutSystems - inSystems is listed as a partner on the nlOUG partners page. They sponsor nlOUG events and engage with the Oracle community in the Netherlands.
• Oracle CorporationflagshipStrategic or Co-development PartnerOracle provides significant support to nlOUG through venue access (Oracle HQ in Utrecht), participation of Oracle APEX team in keynotes, presence of Oracle Product Managers at events, and co-sponsorship of events. The EMEA Oracle Community Tour is organized in collaboration with Oracle EMEA.
• Oracle AcademycoreStrategic or Co-development PartnerOracle Academy co-sponsors the student track at APEX World events, providing educational opportunities for students to learn Oracle APEX and related technologies. This partnership supports the next generation of Oracle professionals.
• OBUG (Oracle Business User Group)coreStrategic or Co-development PartnernlOUG and OBUG co-organize the EMEA Oracle Community Tour events in the Netherlands, bringing together Oracle professionals across Europe for shared learning and networking opportunities.
• OracleflagshipOthersOracle provides venue (Oracle HQ Utrecht) for nlOUG events and the Oracle APEX team regularly provides keynotes and presence at APEX World and other nlOUG events.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• DOAG (Deutsche Oracle Anwendergruppe): Germany's main Oracle user group with a comparable conference, magazine, and chapter structure. Most relevant international peer given similar EMEA Oracle ecosystem and similar volunteer association model.
• Quest Oracle Community: Large North American Oracle user community with similar conference, SIG, and member services model. Useful comparable for scale of an Oracle-focused independent user group.
• SOUG (Swiss Oracle User Group): Swiss Oracle user association with a similar structure of conferences, SIGs, and member services for Oracle DBAs and developers in the German/French-speaking Swiss market.
• UKOUG (UK Oracle User Group): UK Oracle user community running conferences, special interest groups, and publications analogous to nlOUG. Same vendor specialization and member-driven non-profit structure.
• OBUG (Oracle Business User Group): Direct Dutch Oracle peer; co-organizes EMEA Oracle Community Tour with nlOUG. Focuses on Oracle applications/business users while nlOUG skews technical, but they jointly serve the Dutch Oracle community and share membership overlap.
• BGOUG (Belgian Oracle User Group): Belgian Oracle user group serving an immediately adjacent Dutch-speaking market that nlOUG already references. Direct functional peer for cross-border Oracle community programming.
• AOUG (Austrian Oracle User Group): Austrian Oracle user group; small but structurally analogous community organization for Oracle practitioners in a neighboring DACH market.
• IOUG (Independent Oracle Users Group): US-centric independent Oracle user association running COLLABORATE conference and special interest groups. Closest large-scale analogue to nlOUG's independent, vendor-neutral positioning.

Broad incumbents

• Oracle Technology Network (OTN): Oracle's official global developer community. Not a direct competitor for events, but the upstream ecosystem whose product strategy and free training resources shape nlOUG's relevance and content pipeline.

Others

• APEX World Conference: nlOUG's own flagship event included for completeness; the dedicated low-code Oracle APEX conference circuit globally includes Oracle's own APEX Community Tour events, which overlap in audience and content.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nloug
• Xx.com/nl_OUG
• Facebookfacebook.com/OUGnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nederlandse Oracle User Group