A Chef's Tour
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
A Chef's Tour firmographics
Firmographics- Name
- A Chef's Tour
- Legal name
- Urban Rambles Ltd
- Website
- https://achefstour.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
A Chef's Tour industry classification
Industry- Product category
- Culinary Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Market & Culinary Culture Tours (THAJAAAG)
- akta.pro secondary industries
- Street Food Tours (THAJAGAC), Cooking Classes & Chef-Led Workshops (THAJAGAI), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where A Chef's Tour is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
A Chef's Tour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Food tour ticket sales: Per-person tour bookings sold directly through the website. Prices range from approximately $35 to $220+ per person depending on destination and tour type. Full payment collected at time of booking. Cancellation policies vary by tour and are stated on individual tour pages. No recurring revenue component.
- Affiliate commission: 10% commission paid to affiliates (travel bloggers, vloggers, social media influencers) on bookings tracked from their referral links or codes. Commission paid monthly. This is a referral-based revenue stream supplementing direct bookings.
- Private tour bookings: Private group tours booked by contacting the company directly. Pricing confirmed upon acceptance of itinerary, date, group size and cost. Separate payment terms from standard group bookings.
- Gift certificates: Gift certificates sold to any value upon request via email. One-time purchase product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard group food tour (per person, per booking) |
| Unit Pricing | Multi-year contract | Private food tour (per group) |
| Unit Pricing | Pay-as-you-go | Gift certificates (flexible value) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
A Chef's Tour product offering
Product offeringCore offering
A Chef's Tour operates guided food tours in 95+ cities across Asia, Latin America, Africa, and the Middle East. Each tour is led by local cooks, chefs, or foodies and visits multiple curated eateries, street food vendors, and hidden culinary spots, combining walking and local transport. Tours are sold per-person in small group formats (max 8-12 guests), with private group bookings, gift certificates, and an affiliate referral program as additional offerings.
Product overview
A Chef's Tour is a food tour company offering extraordinary culinary experiences led by professional chefs, cooks, and local foodies. The core product consists of city-specific food tours across Asia (including Bangkok, Singapore, Chiang Mai, Hanoi, Delhi, and others), Africa (including Cairo, Marrakech, Nairobi, and others), and Latin America (including Mexico City, Buenos Aires, Rio de Janeiro, and others). Tours are available in multiple time slots (morning, lunchtime, evening) and formats (small group or private). Additionally, the company operates an Affiliate Program for travel and food content creators to earn commission on referred bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Food Tours (City-Specific) Walking and public transport food tours led by local food experts, chefs, and passionate home cooks. Tours visit local eateries, street food vendors, and hidden culinary spots in cities across Asia, Africa, and Latin America. Available in various time slots (morning, lunchtime, evening) with small group sizes of up to 8-12 guests. Per-person pricing varies by destination, generally ranging from $35 to $220+.
- Private Group Tours Exclusive private tours booked directly via email ([email protected]) for larger parties, corporate groups, and those seeking customised experiences. Pricing is confirmed upon acceptance of itinerary, date, group size, and cost. Full payment is due upon confirmation rather than at booking. Custom arrangements for language preferences, accessibility needs, and dietary requirements can be managed.
- Gift Certificates
Quantifiable outcome
- 97% five-star rating on TripAdvisor across all tours
- +1 more outcomes
Companies that use A Chef's Tour
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
A Chef's Tour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
A Chef's Tour partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecorePayment processing partner. A Chef's Tour uses Stripe to process Visa, Mastercard and American Express payments on its website. Full payment is collected at time of booking for group tours via Stripe. A booking fee is included to cover international payment costs.
- TripAdvisorcoreA Chef's Tour is listed on TripAdvisor with a 4.5/5 rating, Certificate of Excellence, and Travellers' Choice recognition. The company actively promotes its TripAdvisor ratings on its homepage. TripAdvisor links are included on the website alongside review quotes from verified TripAdvisor users. The company monitors and links to specific TripAdvisor review pages for each city tour.
- Affiliate bloggers, vloggers, and social media influencersminorThe affiliate program targets travel and food bloggers, YouTube content creators, and social media influencers (Twitter, Instagram, Pinterest, Facebook). Affiliates earn 10% commission on tracked bookings. Benefits include free food tours, custom tracking codes, banner adverts, access to a community Slack channel and Pinterest board, and paid writing and photography assignments. The program aims to monetise third-party audiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
A Chef's Tour competitors and assessment
Company assessmentDirect peers
- Withlocals: Withlocals is a marketplace for local-led food and cultural tours across Asia, Latin America, and beyond, overlapping heavily with A Chef's Tour's destinations. Comparable small-group format, chef/local-host positioning, and reliance on direct and OTA-style discovery.
- Context Travel: Context Travel offers small-group, expert-led food and cultural walking tours across many of the same cities as A Chef's Tour (Bangkok, Hanoi, Singapore, Mexico City, Istanbul). Comparable in group-size philosophy, guide quality focus, and premium positioning, with similar reliance on TripAdvisor and travel-publication credibility.
- EatWith: EatWith (now part of VizEat) connects travellers with local hosts for food experiences including tours, cooking classes, and home dining. Comparable in culinary-travel positioning, host-led model, and multi-city international coverage overlapping with A Chef's Tour's markets.
- Secret Food Tours: Secret Food Tours operates guided food tours in dozens of cities worldwide, including overlapping destinations in Asia, Latin America, and Europe. Closely comparable business model: small groups, local guides, $50-$100+ ticket pricing, and similar DTC booking website with affiliate partnerships.
- Devour Tours: Devour Tours runs small-group food tours in Europe and select US/Latin American cities with a similar chef-led, locally-rooted philosophy. Highly comparable in tour format, pricing band, and emphasis on authentic culinary storytelling.
- Backstreet Academy: Backstreet Academy is a marketplace for local-led experiences across Asia, including food tours, cooking classes, and crafts. Comparable in destination overlap (Vietnam, Thailand, Cambodia, Indonesia), small-group format, and local-host model.
Broad incumbents
- GetYourGuide: GetYourGuide is a large OTA for tours, attractions, and experiences worldwide, including food tours in A Chef's Tour's core cities. As a broad incumbent with significant paid acquisition, it sets pricing expectations and competes for the same booking demand.
- Viator (Tripadvisor): Viator is a global tour and experiences marketplace owned by Tripadvisor listing food tours in every A Chef's Tour city. While not a direct tour operator, it is a critical distribution and competitive channel that can both amplify and disintermediate A Chef's Tour's inventory at scale.
- Airbnb Experiences: Airbnb Experiences is a global marketplace of host-led activities including food tours, directly overlapping A Chef's Tour's offering. Comparable in local-host positioning, multi-city coverage, and self-serve online booking, but at much larger scale and with the Airbnb brand and demand engine.
Emerging players
- Tours by Locals: Tours by Locals is a marketplace for private local guides offering food and city tours across many of the same international destinations as A Chef's Tour. Comparable in private-tour and small-group formats, with similar multi-city global coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
A Chef's Tour social profiles
Digital presenceA Chef's Tour financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Chef's Tour leadership team
Management profileNumber of profiles
A Chef's Tour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Chef's Tour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Chef's Tour
What does A Chef's Tour do?
A Chef's Tour operates guided food tours in 95+ cities across Asia, Latin America, Africa, and the Middle East. Each tour is led by local cooks, chefs, or foodies and visits multiple curated eateries, street food vendors, and hidden culinary spots, combining walking and local transport. Tours are sold per-person in small group formats (max 8-12 guests), with private group bookings, gift certificates, and an affiliate referral program as additional offerings.
Is A Chef's Tour a public or private company?
A Chef's Tour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Chef's Tour founded?
A Chef's Tour was founded in 2017. It employs 11 to 50 people.
Where is A Chef's Tour based?
A Chef's Tour is headquartered in London, United Kingdom, in the Europe region.
How does A Chef's Tour make money?
Four revenue lines are on record. Food tour ticket sales are the primary driver. The others are affiliate commission, private tour bookings and gift certificates.
Who are A Chef's Tour's main competitors?
Direct peers on record are Withlocals, Context Travel, EatWith, Secret Food Tours, Devour Tours and Backstreet Academy. Broad incumbents are GetYourGuide, Viator (Tripadvisor) and Airbnb Experiences. Tours by Locals is listed as an emerging player.
Does A Chef's Tour have an API?
No public API is recorded for A Chef's Tour.
What industry is A Chef's Tour in?
A Chef's Tour's product category is Culinary Tourism Services. Its primary akta.pro industry code is THAJAAAG, Food, Market & Culinary Culture Tours, with a secondary code of THAJAGAC, Street Food Tours. Its NAICS code is 561520 and its SIC code is 7900.