Styleforum
Styleforum is a niche online community forum for menswear enthusiasts, operating since 2011 on XenForo software with 235,000+ members and 11M+ posts. It generates revenue through affiliate marketing relationships with 46 menswear brand sponsors and offers a classifieds marketplace for peer-to-peer trading.
- Company typePrivate
- Founded2011
- HeadquartersMoscow, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Styleforum does
Styleforum is a niche online community platform dedicated to menswear enthusiasts, operating under the legal entity Styleforumnet, LLC. Founded in 2011 with community roots dating to 2006, the platform serves men interested in classic menswear, streetwear, heritage denim, bespoke tailoring, and related lifestyle topics. The product surface consists of three integrated components: (1) the main forum with 554,825+ threads across categories including Classic Menswear, Streetwear and Denim, Menswear Advice, and Preorders/GMTO; (2) a Buy & Sell Classifieds marketplace with seller reviews; and (3) an editorial Articles section. The platform has accumulated 235,409+ registered members and 11,007,487+ posts.
The technology stack is built on XenForo forum software, a commercial third-party platform, with no proprietary AI features or custom development disclosed. The site is accessible globally via web browsers and responsive mobile design, with social media presence across Facebook, Twitter/X, Instagram, LinkedIn, and Tumblr. Distribution is purely web-based with no mobile app or physical storefront.
Styleforum operates a single revenue model: affiliate marketing and vendor sponsorships. The platform generates commission-bearing affiliate links through 46+ official sponsor threads with menswear brands such as Carmina, Edward Green, Spier & MacKay, Self Edge, and Kent Wang, alongside general affiliate links to Amazon, eBay, and Etsy. Membership is free. The company is privately held with 1-10 employees, no external funding, and no parent company.
Styleforum firmographics
Firmographics- Name
- Styleforum
- Legal name
- Styleforumnet, LLC
- Website
- https://styleforum.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Styleforum is a niche online community forum for menswear enthusiasts, operating since 2011 on XenForo software with 235,000+ members and 11M+ posts. It generates revenue through affiliate marketing relationships with 46 menswear brand sponsors and offers a classifieds marketplace for peer-to-peer trading.
- Ownership category
- akta.pro rank
Styleforum industry classification
Industry- Product category
- Online Menswear Community
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Styleforum is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- United States
- HQ region
- North America
Markets served
Styleforum business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing and Vendor Sponsorships: Styleforum generates revenue through commission-earning affiliate links displayed throughout the site, and through sponsored affiliate vendor threads where menswear brands pay for visibility and access to the engaged community of fashion enthusiasts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Styleforum product offering
Product offeringCore offering
Styleforum operates an online community platform for menswear enthusiasts that combines threaded discussion forums across categories like Classic Menswear, Streetwear and Denim, and Menswear Advice with a member-to-member Buy & Sell classifieds marketplace, an editorial Articles section, and an Affiliate Vendor Sponsors program with 46 menswear brands. The service is free for community members, while revenue is generated primarily through affiliate commissions and sponsored vendor threads.
Product overview
Styleforum operates as a unified online community platform combining three core offerings: (1) The main Forum for threaded discussions across 554,827 threads covering Classic Menswear, Streetwear and Denim, Menswear Advice, Culture, and Career topics; (2) The Buy & Sell Classifieds marketplace for trading menswear items; and (3) The Articles/Blog section featuring editorial style content. The platform hosts 235,409 members with an active sponsors program featuring 45+ menswear brands through affiliate partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Styleforum Forums Primary online forum platform for menswear enthusiasts featuring discussion threads across categories including Classic Menswear, Streetwear and Denim, Menswear Advice, Culture, Preorders/GMTO/Trunk Shows, and Career and Job Listings, with 554,827+ threads and 11,007,487+ messages among 235,409+ members.
- Buy & Sell Classifieds Marketplace section enabling members to buy and sell menswear items including clothing, footwear, and accessories, with categories spanning Classic Menswear and Streetwear/Denim, plus seller reviews within the community.
- Styleforum Sponsors Program Affiliate vendor sponsorship program featuring 46 menswear brands as official sponsors (e.g., Carmina, Alden, Edward Green, Spier & MacKay, Crockett & Jones, The Armoury, Self Edge, Proper Cloth) with dedicated affiliate threads offering commission-based product promotion.
- Styleforum Articles Editorial content section featuring style articles such as 'In Praise of Taupe', 'Do You Buy Clothes You Love But Never Wear?', and 'What Shoe Are You Wearing Today?', providing community-driven style advice and editorial content.
Companies that use Styleforum
Customer profileSegments4 records
Ideal customer profiles1 record
Styleforum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Styleforum partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- American TrenchminorAffiliate vendor sponsor with official thread on Styleforum for American Trench menswear brand products.
- The ArmouryminorAffiliate vendor sponsor with official thread on Styleforum for The Armoury menswear brand.
- CarminaminorAffiliate vendor sponsor with official thread on Styleforum for Carmina shoes.
- Edward GreenminorAffiliate vendor sponsor discussed in Styleforum appreciation threads for Edward Green footwear.
- Spier and MacKayminorAffiliate vendor sponsor with official thread on Styleforum for Spier and MacKay menswear.
- Self EdgeminorAffiliate vendor sponsor with official thread on Styleforum for Self Edge Japanese denim and accessories.
- Kent WangminorAffiliate vendor sponsor with official thread on Styleforum for Kent Wang menswear and accessories.
- Grant StoneminorAffiliate vendor sponsor with official thread on Styleforum for Grant Stone footwear.
- Proper ClothminorAffiliate vendor sponsor with official thread on Styleforum for Proper Cloth custom shirts.
- No Man Walks AloneminorAffiliate vendor sponsor with official thread on Styleforum for No Man Walks Alone menswear boutique.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Styleforum competitors and assessment
Company assessmentDirect peers
- Purseforum: Sister community to Styleforum covering women's luxury handbags and accessories using the same forum/affiliate model. Operated by the same ownership group historically; the most direct comparable in structure, monetization, and audience.
- Put This On: Long-running menswear blog and podcast covering classic and contemporary menswear. Comparable as an authoritative long-form menswear content brand with similar audience and affiliate revenue model.
- Grailed: Marketplace for buying and selling men's designer and streetwear, with active community features (Grailed+, forums, fit-pics). Closest commerce-layer comparable to Styleforum's Buy & Sell classifieds.
- Permanent Style: Established menswear blog focused on classic tailoring with affiliate links to premium brands. Closely comparable as a content-driven menswear publication monetized through brand affiliate relationships in the same high-end segment Styleforum serves.
- Superfuture: Long-established luxury fashion and travel discussion forum with a similar affiliate/vendor subforum structure. Comparable as a niche, community-led luxury fashion platform with sponsorship monetization.
- The Fedora Lounge: Online forum dedicated to classic/vintage menswear, hats, and traditional style. Comparable as a smaller, enthusiast-driven discussion forum in the same classic menswear vertical.
- Ask Andy About Clothes: Long-running traditional menswear forum focused on classic tailoring and dress clothing. Directly comparable as a niche community forum in the classic menswear sub-vertical Styleforum serves.
Broad incumbents
- Highsnobiety: Established menswear/streetwear editorial site with commerce features and brand partnerships. Overlaps with Styleforum in audience and brand-affiliate monetization, though operates at significantly larger scale and broader editorial scope.
- Reddit (r/malefashionadvice, r/rawdenim): Larger general-interest platform that hosts multiple menswear style subreddits with millions of subscribers. Competes for the same audience's attention and brand-affiliate dollars at much larger scale but without the focused menswear specialization.
- Hypebeast: Large streetwear/footwear media and commerce company covering menswear adjacent verticals. Comparable as a content-and-commerce menswear platform with affiliate/brand-partner revenue, but at much larger scale and broader scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Styleforum social profiles
Digital presenceStyleforum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Styleforum leadership team
Management profileNumber of profiles
Profiles1 record
Styleforum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Styleforum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Styleforum
What does Styleforum do?
Styleforum operates an online community platform for menswear enthusiasts that combines threaded discussion forums across categories like Classic Menswear, Streetwear and Denim, and Menswear Advice with a member-to-member Buy & Sell classifieds marketplace, an editorial Articles section, and an Affiliate Vendor Sponsors program with 46 menswear brands. The service is free for community members, while revenue is generated primarily through affiliate commissions and sponsored vendor threads.
When was Styleforum founded?
Styleforum was founded in 2011. It employs 1 to 10 people.
Where is Styleforum based?
Styleforum is headquartered in Moscow, United States, in the North America region.
How does Styleforum make money?
One revenue line is on record: affiliate Marketing and Vendor Sponsorships.
Who are Styleforum's main competitors?
Direct peers on record are Purseforum, Put This On, Grailed, Permanent Style, Superfuture, The Fedora Lounge and Ask Andy About Clothes. Broad incumbents are Highsnobiety, Reddit (r/malefashionadvice, r/rawdenim) and Hypebeast.
Does Styleforum have an API?
No public API is recorded for Styleforum.
What industry is Styleforum in?
Styleforum's product category is Online Menswear Community. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 45811 and its SIC code is 5600.