Grailed
Grailed is a private peer-to-peer online marketplace, founded in 2013 and based in New York, where individuals buy and sell menswear, womenswear, sneakers, and accessories across luxury, streetwear, and archival fashion categories globally. The platform operates under GOAT Group and earns revenue via tiered seller transaction commissions.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Grailed does
Grailed operates a peer-to-peer online marketplace for buying and selling menswear, womenswear, sneakers, and accessories across the luxury, streetwear, archival, and vintage fashion categories. Founded in 2013 and headquartered in New York, the company serves individual buyers and sellers globally, with active seller bases in North America, Europe, Asia-Pacific, Oceania, and the United Kingdom. The platform supports self-serve listing creation, buyer protection guarantees, and listing verification to address authentication and trust concerns inherent to peer-to-peer resale of high-value designer goods. Product surface spans both web (grailed.com) and native iOS applications, with curated staff picks, themed collections, and an editorial content section (Dry Clean Only) covering designer profiles, style guides, and trend commentary.
The underlying business model is a transaction-based marketplace taking a commission on successful sales. Pricing is tiered, with lower seller fees applied to sales under $120 to incentivize long-tail liquidity, while buyers face no additional fees. Customer segments are organized around luxury fashion enthusiasts (collector-investors in archival and limited-edition pieces with average order values around $450 for sneakers and streetwear), broader fashion resale participants, and sneaker and footwear collectors. Grailed differentiates through category authority in men's luxury and streetwear, a curated editorial layer, and integration with parent GOAT Group, which provides cross-platform synergy with the sneaker marketplace and shared infrastructure.
The company operates as a private entity under the strategic ownership of GOAT Group, having raised approximately $76.5M across three funding rounds (2014, 2018, 2021) from Thrive Capital, Index Ventures, Simon Ventures, Groupe Artémis, and GOAT Group. The platform competes in the global second-hand fashion and luxury resale market alongside ThredUp, Poshmark, Depop, Vestiaire Collective, The RealReal, Mercari, eBay, Vinted, Rebag, and Tradesy. Reported APAC traffic growth of 22% year-over-year (alongside GOAT) signals ongoing geographic expansion, while market projections for global second-hand e-commerce ($38.5B in 2024 to $64B by 2033) and luxury resale ($41.6B in 2026 to $104.5B by 2036) provide a favorable demand backdrop.
Grailed firmographics
Firmographics- Name
- Grailed
- Legal name
- Grailed
- Website
- https://grailed.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grailed is a private peer-to-peer online marketplace, founded in 2013 and based in New York, where individuals buy and sell menswear, womenswear, sneakers, and accessories across luxury, streetwear, and archival fashion categories globally. The platform operates under GOAT Group and earns revenue via tiered seller transaction commissions.
- Ownership category
- akta.pro rank
Grailed industry classification
Industry- Product category
- Fashion Resale Marketplace
- NAICS
- Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Footwear & Sneaker Resale / Consignment Retail (CRAAADAK)
Keywords
Where Grailed is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Grailed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Commission / Marketplace Fees: Grailed charges transaction fees on sales. The platform promotes 'Lower Fees on Sales Under $120' indicating a tiered fee structure based on sale price. Sellers pay fees upon successful transactions while buyers face no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Sales under $120 benefit from lower seller fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Grailed product offering
Product offeringCore offering
Grailed operates a peer-to-peer online marketplace where individual sellers list and buyers purchase pre-owned menswear, womenswear, sneakers, and accessories spanning luxury, streetwear, archival, and vintage categories. The platform charges sellers a transaction fee (9% on sales over $120 and a flat fee of $4.50 + 4.5% on sales under $120) with no buyer fees, and provides buyer protection plus listing authentication.
Product overview
Grailed is a peer-to-peer fashion resale marketplace platform that allows individuals to buy and sell menswear, womenswear, sneakers, and accessories. The platform connects buyers with trusted sellers across multiple fashion categories including luxury designer items, streetwear, archival fashion, and vintage pieces. The offering includes the core marketplace for transactions, staff-curated collections, branded editorial content (Drycleanonly), and seller services featuring lower fees for sales under $120.
Differentiator
Problem solved
Functional benefit
Products and services
- Grailed Marketplace A peer-to-peer marketplace platform that enables individual sellers to list and individual buyers to purchase pre-owned luxury, streetwear, archival, and vintage menswear, womenswear, sneakers, and accessories. Offers buyer protection and listing authentication services, with a tiered seller fee structure and no fees charged to buyers.
Companies that use Grailed
Customer profileSegments3 records
Ideal customer profiles2 records
Grailed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grailed partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Grailed competitors and assessment
Company assessmentDirect peers
- Poshmark: Poshmark is a leading peer-to-peer social marketplace for buying and selling new and secondhand fashion across apparel, footwear, and accessories. Like Grailed, it operates a marketplace-commission model targeting fashion-focused buyers and sellers in North America and beyond.
- Depop: Depop is a peer-to-peer fashion resale marketplace acquired by Etsy, focused on streetwear, vintage, and independent designer fashion. Its younger-skewing seller base and streetwear overlap make it a directly comparable competitor to Grailed's niche.
- Vestiaire Collective: Vestiaire Collective is a global peer-to-peer marketplace for pre-owned luxury fashion, with strong authentication infrastructure. It directly competes with Grailed in the luxury and designer resale category across North America, Europe, and APAC.
- The RealReal: The RealReal is an authenticated luxury consignment marketplace for pre-owned designer fashion, accessories, and watches. Its authentication-first model and luxury focus make it a directly comparable competitor to Grailed's designer segment.
- ThredUp: ThredUp is a publicly-traded online consignment and thrift platform for secondhand apparel and accessories. It competes with Grailed across the broader secondhand fashion marketplace category, though with greater emphasis on mainstream and women's apparel.
- Vinted: Vinted is a peer-to-peer marketplace for secondhand fashion with strong European market share and growing U.S. presence. Its C2C marketplace model and commission structure make it a directly comparable competitor to Grailed in the broader resale space.
- Mercari: Mercari is a peer-to-peer marketplace with strong fashion resale positioning in the U.S. and Japan. It overlaps with Grailed in secondhand apparel, footwear, and accessories, particularly in cross-border resale between U.S. and APAC markets.
- Tradesy: Tradesy is a peer-to-peer marketplace for buying and selling pre-owned designer fashion, handbags, shoes, and accessories. Its designer-focused positioning makes it a directly comparable competitor to Grailed in the luxury resale category.
Broad incumbents
- GOAT: GOAT is the parent company of Grailed and the leading peer-to-peer marketplace for authenticated sneakers, apparel, and accessories. While it operates a distinct sneaker-first marketplace, GOAT and Grailed share infrastructure, buyer pools, and authentication systems, making it both parent and adjacent peer.
Emerging players
- StockX: StockX is an authentication-first marketplace for sneakers, streetwear, and collectibles with a strong resale data and pricing infrastructure. It overlaps with Grailed in sneakers and streetwear resale and competes for collector-investor buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grailed social profiles
Digital presenceGrailed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grailed leadership team
Management profileNumber of profiles
Profiles6 records
Grailed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grailed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grailed
What does Grailed do?
Grailed operates a peer-to-peer online marketplace where individual sellers list and buyers purchase pre-owned menswear, womenswear, sneakers, and accessories spanning luxury, streetwear, archival, and vintage categories. The platform charges sellers a transaction fee (9% on sales over $120 and a flat fee of $4.50 + 4.5% on sales under $120) with no buyer fees, and provides buyer protection plus listing authentication.
Is Grailed a public or private company?
Grailed is a private company. It is classified as corporate owned and is currently operating.
When was Grailed founded?
Grailed was founded in 2013. It employs 101 to 250 people.
Where is Grailed based?
Grailed is headquartered in New York, United States, in the North America region.
How does Grailed make money?
One revenue line is on record: transaction Commission / Marketplace Fees.
Who are Grailed's main competitors?
Direct peers on record are Poshmark, Depop, Vestiaire Collective, The RealReal, ThredUp, Vinted, Mercari and Tradesy. GOAT is listed as a broad incumbent. StockX is listed as an emerging player.
Does Grailed have an API?
No public API is recorded for Grailed.
What industry is Grailed in?
Grailed's product category is Fashion Resale Marketplace. Its primary akta.pro industry code is CRAAADAK, Footwear & Sneaker Resale / Consignment Retail. Its NAICS code is 459510 and its SIC code is 5661.