superfuture
Superfuture, founded in 1999, is a privately held urban cartography platform producing curated downloadable city guides, maps, and retail intelligence for global fashion and design professionals, with enterprise concierge services and a community forum of 85,000+ members.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What superfuture does
Superfuture is a privately held urban cartography platform founded in September 1999 that produces curated city guides, maps, and retail intelligence for global fashion and design professionals. The company operates a web-based content management and publishing platform hosting an editorial archive of over 30,000 reviews of new and notable shops, hotels, restaurants, bars, and events across 280+ cities globally, with an underlying geocoded database of 25,000+ listings. Core products include downloadable digital Superguides (city-level travel guides for Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, and Hong Kong) and Superzoners (neighborhood-focused guides for Shanghai, Seoul, Kyoto, and Osaka), complemented by printed guides, branded merchandise, and custom map design services.
The business operates across five revenue streams: one-time digital product sales via shop.superfuture.com, enterprise concierge services (Supertours, Superevents, editorial content production) for global brands, paid advertorials with a USD 1,500 minimum fee, Supertalk subscriptions and marketplace facilitation, and merchandise sales. The go-to-market combines product-led growth through self-serve digital downloads, sales-led enterprise engagements with fashion and lifestyle brands, and community-led growth via the Supertalk public forum (85,000+ members and 3.2 million posts since 2003). Customer segments include global fashion and design professionals, urban shopping enthusiasts, corporate clients (Calvin Klein, Nike, Prada, Miu Miu, Givenchy, PepsiCo, Pinterest, Netflix, Marks & Spencer, Westfield, IDEO), and secondhand clothing marketplace participants.
The company is owned and operated by Superfuture Pty. Ltd., an Australian private limited company (ACN 092 911 227) domiciled in South Melbourne, Victoria, with editorial offices in Amsterdam, New York, Paris, Sydney, and Tokyo. Ownership transferred from Superfuture Corporation (USA) to the Australian entity effective January 1, 2021. The company is founder-operated with 11-50 employees, no disclosed external funding, and no public listing. Superfuture Pty. Ltd. holds a registered trademark on SUPERFUTURE and common law trademarks on numerous super-prefixed sub-brands including Supertravel, Supernews, Supertalk, Supershop, Superguides, and Superzoners.
superfuture firmographics
Firmographics- Name
- superfuture
- Legal name
- Superfuture Pty. Ltd.
- Website
- https://superfuture.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superfuture, founded in 1999, is a privately held urban cartography platform producing curated downloadable city guides, maps, and retail intelligence for global fashion and design professionals, with enterprise concierge services and a community forum of 85,000+ members.
- Ownership category
- akta.pro rank
superfuture industry classification
Industry- Product category
- Urban Travel Guides
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industries
- Local Tours, Activities & Attractions Metasearch (THALAEAI), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where superfuture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
superfuture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Digital Product Sales: Sale of downloadable digital city guides (superguides) and neighborhood-focused products (superzoners) through shop.superfuture.com. Products available for cities including Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, Hong Kong, Shanghai, and Seoul.
- Concierge Services: Curated tours in retail capitals, retail research, and event production for private and corporate clients. Services include Supertours, Superevents, and editorial content production.
- Advertising and Advertorials: Paid advertorial options for brands promoting establishment openings, events, new products or new brands. Includes dedicated Supernews posts, social media promotion on Meta/Instagram/Pinterest with 50,000 combined organic audience. Minimum fee USD 1500.
- Supertalk Subscriptions and Marketplace: Subscription options on supertalk forums and thread sponsorship. Online marketplace (Supermarket) for secondhand clothing classifieds with transaction facilitation. Refund policy: 14 days for subscriptions and thread sponsorship.
- Merchandise and Printed Products: Sale of branded merchandise and printed products including printed guides and map design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Advertorial Package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
superfuture product offering
Product offeringCore offering
Superfuture publishes and sells downloadable digital city travel guides (Superguides) and neighborhood-focused maps (Superzoners) for global fashion and design shopping experts, covering cities such as Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, Hong Kong, Shanghai, Seoul, Kyoto, and Osaka. It also operates a curated concierge service (Supertours, Superevents, editorial content production) for corporate clients, an editorial blog (Supernews), and a community discussion forum (Supertalk) with a secondhand clothing marketplace (Supermarket).
Product overview
Superfuture is a comprehensive urban travel guide and resource platform for global fashion and design shopping experts, online since September 1999. The core offering centers on urban cartography combining downloadable digital products (Superguides and Superzoners for city-specific travel guides and maps) with concierge services (curated tours, research, and event production). Content channels include Supernews (editorial blog) and Supertalk (community forums with 85K members and 3.2M posts), plus Supermarket (classified marketplace for secondhand clothing). The platform has documented over 30,000 reviews of new and notable establishments across 280+ cities globally.
Differentiator
Problem solved
Functional benefit
Brands
- Superguides: Downloadable digital city guides for global fashion and design professionals covering cities including Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, and Hong Kong.
- Superzoners
- Supernews
- Supertalk
- Supertravel
- Supertours
Products and services
- Superguides Downloadable digital city travel guides and maps covering major global retail capitals including Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, and Hong Kong. Guides include detailed reviews, maps, and insider information for fashion and design shopping experts. Sold individually to consumers via the e-commerce storefront.
- Superzoners Neighborhood-specific digital guides covering cities such as Shanghai, Seoul, Kyoto, and Osaka, providing hyperlocal retail and design intelligence for targeted urban exploration.
- Concierge Services (Supertours, Superevents, Editorial Content) Curated tours, retail research, and event production services for private and corporate clients. Includes Supertours (planned retail tours), Superevents (event coordination), and editorial content production. Has served global brands including Calvin Klein, Nike, Prada, Givenchy, Pinterest, and Netflix.
- Supernews (Editorial Blog) Editorial blog curated by editor Andreas featuring new shops, upcoming events, new products, new hotels, new restaurants and bars, interviews, and arts coverage, published on superfuture.com.
- Supertalk Community Forums Public discussion forum community for global shopping experts, featuring topic-specific sub-forums (Supershopper, Superdenim, Supertechwear, Superculture, Superfashion, Superjetset, Superpersonal, Supertech, Superlists, Supertrash). Includes subscription options and thread sponsorship.
- Supermarket (Secondhand Marketplace) Secondhand clothing classified marketplace operating within Supertalk forums. Enables private individuals to buy, sell and trade goods with Trader Feedback System and PayPal transaction facilitation.
- Map Design (Cartography) Custom map design and production services for integrated city guides, including design and production of specialized urban maps for fashion and design professionals.
- Printed Guides Physical printed travel guides and maps available for purchase, complementing the digital downloadable versions of the city guides.
Companies that use superfuture
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
superfuture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
superfuture partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
superfuture competitors and assessment
Company assessmentDirect peers
- The Infatuation: The Infatuation is a digital restaurant and city guide brand with curated reviews and city-specific coverage. It shares superfuture's editorial-first DNA and city-guide product model, though primarily focused on dining rather than shopping.
- Monocle: Monocle is a print and digital media brand covering design, culture, and travel, including city guides and a network of retail intelligence. Like superfuture, it serves an affluent, design-savvy global audience seeking curated urban recommendations.
- Wallpaper*: Wallpaper* is a design and lifestyle magazine with a long-running city guide series covering global retail and design destinations. It overlaps with superfuture's audience of design professionals and its focus on authoritative, curated reviews of new shops and hotels.
- Black Tomato: Black Tomato is a luxury travel company offering bespoke concierge tours and curated experiences. Its concierge and tour services overlap with superfuture's Supertours and Concierge services, serving similar high-net-worth corporate and private clients.
- Time Out: Time Out is a global city guide and events media brand covering restaurants, bars, shops, and cultural events across 300+ cities. It competes directly with superfuture on city guide content and discovery, though at a much broader, mass-market scale.
Emerging players
- Cereal Magazine: Cereal is an independent lifestyle and travel magazine focused on design, fashion, and slow travel with curated city guides. It targets a similar design-forward aesthetic shopper and overlaps with superfuture's content positioning in a smaller, more boutique format.
- Mr & Mrs Smith: Mr & Mrs Smith is a curated hotel and travel booking platform with concierge services for design-conscious travelers. It shares superfuture's positioning around expert-curated design-led travel and a similar urban-explorer target audience.
- Suitcase Magazine: Suitcase is an independent travel and lifestyle magazine with curated city guides and design-focused content. It competes for the same indie, design-conscious audience that superfuture serves, though with a broader travel rather than shopping angle.
Broad incumbents
- Condé Nast Traveler: Condé Nast Traveler is a luxury travel publication with city guides, hotel reviews, and shopping recommendations. It serves a similar affluent fashion-conscious audience as superfuture but at much larger scale as part of the Condé Nast portfolio.
- Lonely Planet: Lonely Planet is the dominant global travel guide publisher with city guides covering thousands of destinations. While broader in scope than superfuture, it is a comparable travel guide product and a potential substitute for shoppers seeking fashion-relevant city intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
superfuture social profiles
Digital presencesuperfuture financial estimates
Financial estimateRevenue estimate
Valuation estimate
superfuture leadership team
Management profileNumber of profiles
Profiles2 records
superfuture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
superfuture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about superfuture
What does superfuture do?
Superfuture publishes and sells downloadable digital city travel guides (Superguides) and neighborhood-focused maps (Superzoners) for global fashion and design shopping experts, covering cities such as Tokyo, Paris, New York, London, Los Angeles, Berlin, Sydney, Bangkok, Hong Kong, Shanghai, Seoul, Kyoto, and Osaka. It also operates a curated concierge service (Supertours, Superevents, editorial content production) for corporate clients, an editorial blog (Supernews), and a community discussion forum (Supertalk) with a secondhand clothing marketplace (Supermarket).
Is superfuture a public or private company?
superfuture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was superfuture founded?
superfuture was founded in 1999. It employs 11 to 50 people.
Where is superfuture based?
superfuture is headquartered in New York, United States, in the North America region.
How does superfuture make money?
Five revenue lines are on record. Digital Product Sales are the primary driver. The others are concierge Services, advertising and Advertorials, supertalk Subscriptions and Marketplace and merchandise and Printed Products.
Who are superfuture's main competitors?
Direct peers on record are The Infatuation, Monocle, Wallpaper*, Black Tomato and Time Out. Emerging players are Cereal Magazine, Mr & Mrs Smith and Suitcase Magazine. Broad incumbents are Condé Nast Traveler and Lonely Planet.
Does superfuture have an API?
No public API is recorded for superfuture.
What industry is superfuture in?
superfuture's product category is Urban Travel Guides. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 51929.