Immoneuf
Immoneuf SARL is a family-owned Luxembourg real estate agency offering residential and commercial property sales, rentals, and co-owned building management (syndic) across the Luxembourg market, operating with a 4-person team since 2003.
- Company typePrivate
- Founded2003
- HeadquartersLuxembourg, Luxembourg
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Immoneuf does
Immoneuf SARL is a Luxembourg-based, family-owned real estate agency founded in 2003 that operates exclusively within the domestic Luxembourg market. The company provides three core service lines: property sales (residential and commercial), rentals (apartments, houses, offices, and parking), and property management including co-owned building administration (gestion et syndic). Its flagship property management mandate is the Forum Royal building in central Luxembourg, which has been under management for over 15 years. The team consists of four people: CEO Dale Oswald, property management manager Kevin Oswald, property consultant Polina Fedorova, and sales agent Sara Moia.
The underlying technology is a standard real estate agency stack: a website-based listing portal (immoneuf.lu, hosted by OVH SAS) with contact forms, email notifications, a newsletter, and a basic online property valuation tool that accepts property type, surface area, and quality inputs. Listings are also distributed through third-party portals Immotop.lu and atHome.lu, with additional presence on Instagram, YouTube, and Facebook. There are no disclosed AI/ML components, APIs, or proprietary technology assets beyond the website and database layer.
The business model is primarily transaction-based: approximately 3% commission on property sales and roughly one month's rent on rental transactions. A recurring revenue stream is generated through tiered property management fees at 10% of rent for 1-5 apartments, 8% for 6-10 apartments, and 6% for 11-100 apartments, billed monthly. Customer acquisition combines direct sales through the office and website with listings on major Luxembourg portals, social media, and a referral program that pays 20% of Immoneuf's commission to referrers. The target customer segments are individual residential buyers, sellers, and tenants in Luxembourg, plus owners of co-owned buildings requiring professional syndic administration.
Immoneuf firmographics
Firmographics- Name
- Immoneuf
- Legal name
- Immoneuf
- Website
- https://immoneuf.lu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Immoneuf SARL is a family-owned Luxembourg real estate agency offering residential and commercial property sales, rentals, and co-owned building management (syndic) across the Luxembourg market, operating with a 4-person team since 2003.
- Ownership category
- akta.pro rank
Immoneuf industry classification
Industry- Product category
- Real Estate Brokerage and Property Management
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Immoneuf is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Immoneuf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Sales Commission: Commission-based revenue from property sales transactions. Commission rate is approximately 3% of total property value.
- Real Estate Rental Commission: Commission charged for rental transactions, typically one month's rent.
- Property Management Fees: Ongoing property management services with tiered pricing: 10% of rent for 1-5 apartments, 8% for 6-10 apartments, 6% for 11-100 apartments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-5 apartments: 10% of rent |
| Subscription | Monthly | 6-10 apartments: 8% of rent |
| Subscription | Monthly | 11-100 apartments: 6% of rent |
| Transaction based/ take rate | Multi-year contract | Sales commission: 3% of property value |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Immoneuf product offering
Product offeringCore offering
Immoneuf is a Luxembourg-based real estate agency that brokers the purchase, sale, and rental of residential and commercial properties, and additionally provides ongoing property management and co-owned building (syndic) administration. The agency operates a 7-stage sales process, an online property valuation tool, and manages co-owned buildings such as Forum Royal in central Luxembourg.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services
- Property Rental Services
- Property Management (Gestion et Syndic)
Companies that use Immoneuf
Customer profileSegments4 records
Ideal customer profiles3 records
Immoneuf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Immoneuf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ImmotopminorThird-party real estate listing portal where Immoneuf properties are advertised alongside other Luxembourg real estate listings
- atHomeminorReal estate portal partner distributing Immoneuf property listings to broader audience in Luxembourg
- LaluxminorInsurance company partnership for cross-promotional marketing activities
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Immoneuf competitors and assessment
Company assessmentDirect peers
- Century 21 Luxembourg: Global franchise brokerage with significant Luxembourg presence, offering residential sales, rentals, and property management. Comparable scale and service offering to Immoneuf.
- Immo Pac (Pac Luxembourg): Local Luxembourg real estate agency offering residential brokerage and management services. Comparable service offering and target customers within the same Luxembourg market.
- RE/MAX Luxembourg: Global franchise brokerage operating across Luxembourg for residential sales, rentals, and property management. Same product mix (sales, rentals, management) and same target customer segments as Immoneuf.
- Hoffmann & Flammer: Established Luxembourg real estate agency offering sales, rentals, and property management services. Comparable mid-size local brokerage competing for similar residential and property management mandates.
- Engel & Völkers Luxembourg: Global luxury-focused real estate brokerage with a Luxembourg office. Directly competes with Immoneuf in residential sales and rentals, particularly in the villa/mansion segment where Immoneuf also lists properties.
- Barnes Luxembourg: International luxury real estate agency with Luxembourg office focused on high-end residential. Directly competes in the premium/villa segment where Immoneuf also lists.
- Property Partners Luxembourg: Luxembourg-based real estate agency with broad residential coverage including sales, rentals, and management. Direct competitor for Immoneuf's core customer segments.
Others
- atHome.lu: Luxembourg real estate portal distributing Immoneuf listings alongside competing agencies. Channel and ecosystem participant rather than direct brokerage competitor.
- Immotop.lu: Luxembourg real estate listing portal that distributes Immoneuf's listings. Not a direct competitor but a critical channel partner and ecosystem participant in the same local market.
Emerging players
- Lokkus Luxembourg: Luxembourg-based real estate platform offering digital listing and brokerage services. Represents the proptech-style emerging player that competes with traditional agencies like Immoneuf on digital experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Immoneuf social profiles
Digital presenceImmoneuf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immoneuf leadership team
Management profileNumber of profiles
Profiles4 records
Immoneuf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immoneuf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immoneuf
What does Immoneuf do?
Immoneuf is a Luxembourg-based real estate agency that brokers the purchase, sale, and rental of residential and commercial properties, and additionally provides ongoing property management and co-owned building (syndic) administration. The agency operates a 7-stage sales process, an online property valuation tool, and manages co-owned buildings such as Forum Royal in central Luxembourg.
Is Immoneuf a public or private company?
Immoneuf is a private company. It is classified as family owned and is currently operating.
When was Immoneuf founded?
Immoneuf was founded in 2003. It employs 1 to 10 people.
Where is Immoneuf based?
Immoneuf is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Immoneuf make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are real Estate Rental Commission and property Management Fees.
Who are Immoneuf's main competitors?
Direct peers on record are Century 21 Luxembourg, Immo Pac (Pac Luxembourg), RE/MAX Luxembourg, Hoffmann & Flammer, Engel & Völkers Luxembourg, Barnes Luxembourg and Property Partners Luxembourg. Others are atHome.lu and Immotop.lu. Lokkus Luxembourg is listed as an emerging player.
Does Immoneuf have an API?
No public API is recorded for Immoneuf.
What industry is Immoneuf in?
Immoneuf's product category is Real Estate Brokerage and Property Management. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 531210 and its SIC code is 6531.