PropHouse

What PropHouse does

PropHouse, operating as PropHouse Birmingham, is a privately held wedding and event prop rental company founded in 2014 and headquartered in Birmingham, Alabama. The company rents decorative props — including stage facades, bars, display shelves, lounge furniture, arches, and tap walls — to couples planning weddings and to organizations hosting corporate galas, fundraisers, and product launches. Operations are run out of two Birmingham facilities: a warehouse at 89 Robert Jemison Road used for customer tours and inventory staging, and a will-call pickup location at 200 Oxmoor Court. The company is owned by Mandy Majerik, who also serves as Creative Director, and employs a team of approximately 16 people across sales, creative, warehouse, inventory/quality control, productions, and administration.

The core product surface centers on two proprietary systems. "Props Your Way" is a three-step customization platform that lets customers select a prop type (stage facades, bars, display shelves), choose from named style collections such as Baxter, Brooks, Cane, and Danbury, and apply finishes from the "House Collections" design system. The House Collections catalog comprises 9 House Trims, 22 House Patterns, and an extensive House Colors palette, and is presented as differentiated IP relative to standard rental operators. The broader rental inventory is browsable online, supplemented by in-person warehouse tours, quote-based pricing with a 50% non-refundable deposit, and delivery within driving distance of Birmingham.

PropHouse monetizes through transaction-based rental fees, paid event styling services, and a long-term rental program for full-week or two-week durations. It markets primarily via Instagram, a Squarespace website with online wishlist and inquiry tools, and Pinterest, and has earned media placements in Style Me Pretty, Southern Bride, and Alabama Wedding Magazine. The company has built a small partner ecosystem with Hothouse (event design, florals, and vendor coordination) and InkHouse (large-format custom printing) to offer integrated event production beyond pure prop rental. There are no funding rounds, no disclosed revenue, and no institutional investors identified in the source material.

Name

PropHouse

Legal name

PropHouse Birmingham

Website

https://prophousebirmingham.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PropHouse is a Birmingham, Alabama-based wedding and event prop rental company that rents customizable sofas, tables, stage facades, bars, and arches to couples and corporate event planners across the Southeast.

Ownership category

akta.pro rank

Product category

Event and Wedding Prop Rentals

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Decor Props & Themed Set Rentals (HSACAFAK)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Wedding prop rentals
• Event decor rentals
• Custom event props
• Event styling services
• Furniture rental services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Prop Rentals: Rental of decorative props including stage facades, bars, display shelves, arches for weddings, corporate events, and special occasions. Revenue generated through rental fees with a 50% non-refundable deposit required to reserve props.
2. Long-term Rentals: Extended rental program for customers needing props for a full week or two, generating additional rental revenue beyond standard event durations.
3. Event Styling Services: Professional styling services offered to help customers style props for their events, with fees applying for this service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PropHouse rents decorative props including stage facades, bars, arches, display shelves, lounges, and tap walls for weddings and corporate events. The Props Your Way program enables customers to customize selected props with styles from the proprietary House Collections of trims, patterns, and colors. Complementary offerings include long-term rental options for multi-day engagements and paid professional event styling services.

Product overview

PropHouse is a wedding and event rental company offering a comprehensive prop and decor rental service. The core offering consists of the Props Your Way customization program (allowing selection and customization of stage facades, bars, and display shelves in various styles), the House Collections design system (proprietary trims, patterns, and colors), and a broad rental inventory. The company also offers event styling services and partners with InkHouse (custom printing) and Hothouse (event design and florals) to provide a complete event solution.

Differentiator

Problem solved

Functional benefit

Brands

• InkHouse: A woman-owned large-format custom print company based in Birmingham, Alabama specializing in events and weddings with services including upscale wedding and event graphics, architectural wallpapers, signage, corporate graphic and gifting experiences, and custom floor and wall wraps.
• Hothouse

Products and services

• Rental Inventory Rental of decorative props including stage facades, bars, display shelves, lounges, arches, tap walls, and other event decor items for weddings and corporate events in the Birmingham, Alabama region.
• Props Your Way Customizable prop rental program that lets customers select props such as stage facades, bars, and display shelves and customize them with styles (e.g., Baxter, Brooks, Cane, Danbury), colors, and patterns from the House Collections, including Pantone color matching and wallpaper finishes.
• House Collections Proprietary design system of coordinated House Trims (e.g., Tulipina, Wells, Beckett, Agatha, Rosehill, Scarlett, Penelope, Collins, Gables), House Patterns (e.g., Alden, Avondale, Elliot, Ingrid, Livingston, Arlo, Florence, Ophelia, Eleanor), and House Colors (e.g., Scarlett Smile, Fandango Pink, Misty Lilac, Reseda, Navy Peony, Egret, Natural, Tricorn Black) used to style Props Your Way rentals.
• Long-term Rentals Extended rental program for customers needing props for a full week or two, providing rental durations longer than standard single-event terms for productions, multi-day celebrations, or extended installations.
• Event Styling Services Professional styling services that help customers style props together for their weddings or events, with fees applying for this add-on service in addition to the rental fees.

Quantifiable outcome

• Props accommodate events ranging from intimate gatherings to events for 500+ guests

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HothousecoreStrategic or Co-development PartnerHothouse is an event design studio specializing in event design, vendor coordination, and floral arrangements. PropHouse partners with Hothouse to provide comprehensive event planning and design services, offering creative direction and exceptional client experiences for weddings and events.
• InkHousecoreTechnology or IntegrationInkHouse is a woman-owned, large-format custom print company based in Birmingham, Alabama. Specializing in events and weddings, InkHouse offers upscale wedding and event graphics, architectural wallpapers, signage, custom floor and wall wraps. PropHouse partners with InkHouse to offer comprehensive event design including custom printed materials that complement PropHouse's physical inventory.
• Style Me PrettyminorGTM or Marketing PartnerWedding inspiration platform featuring PropHouse's rental inventory and event designs to attract engaged couples planning weddings.
• Southern BrideminorGTM or Marketing PartnerRegional wedding publication showcasing PropHouse props and event designs to regional wedding market.
• Alabama Wedding MagazineminorGTM or Marketing PartnerState-level wedding publication featuring PropHouse inventory and designs for Alabama wedding market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CORT Events: Large-scale national event furniture rental division of CORT, supplying trade shows, corporate events, and large weddings. Represents the scaled incumbent counterpart of PropHouse's regional rental model.
• ECC Event Rentals: Long-established event rental company offering tents, tables, chairs, and decor across multiple U.S. markets. Comparable as a scaled, multi-category event rental operator with a regional branch model.
• Bright Event Rentals: Full-service event rental company on the West Coast providing tents, furniture, and event decor at scale. Adjacent incumbent in the event rental space with overlapping wedding/corporate client base.

Direct peers

• Archive Rentals: Los Angeles-based event prop and furniture rental house known for an extensive, design-led inventory and custom builds for weddings, brand activations, and film. Closely matches PropHouse's high-design event rental positioning.
• Paisley & Jade: Mid-Atlantic event prop and furniture rental company serving weddings and corporate events with a curated inventory and styling services. Comparable regional player with overlapping customer base and rental model.
• Found Rentals: National event prop and furniture rental company with a curated, design-forward catalog serving weddings, corporate events, and editorial productions. Directly comparable to PropHouse in core rental + styling model and target customer.
• House of Hund: Design-forward event rental and styling company serving weddings and brand events with curated furniture and custom builds. Closely comparable boutique-style peer to PropHouse.
• 12th Table: Event rental and tabletop decor company specializing in high-end wedding and event tableware and accessories. Comparable in product focus and wedding customer overlap with PropHouse.

Emerging players

• Hothouse Design Studio: Birmingham-based event design and floral partner already integrated with PropHouse. Listed because it is a credible peer / partner providing adjacent services to the same customer base.

Regional players

• AF Event Rentals: Regional event rental operator in the U.S. Southeast offering tents, tables, and decor for weddings and corporate events. Comparable regional peer serving overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prophousebirmingham
• Pinterestpinterest.com/PropHouseEventRentals
• Facebookfacebook.com/ProphouseBirmingham
• LinkedInlinkedin.com/company/prophouse-birmingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropHouse