Borilli Racing

What Borilli Racing does

Borilli Racing is a privately held Brazilian manufacturer of high-performance off-road motorcycle tires, headquartered and produced in Tapejara, Rio Grande do Sul. The company traces its origin to a tire retreading business founded in 1983 by the Borilli family, whose Italian surname is incorporated into its branding; the second generation pivoted in 2014 into manufacturing high-performance competition tires under the Borilli Racing name. The company employs 51-100 people and operates from a single manufacturing facility in Tapejara that also produces mousse (foam insert) accessories for the Brazilian market, with mousse for the European market co-produced in Italy. Its product portfolio spans five main categories — Trail (including the Fiamma Rossa dual-compound mixed-use tire), Enduro, Motocross, Rally, and Accessories — with technology centered on proprietary rubber compounds (medium-soft, extreme soft variants), dual-compound construction, symmetric self-cleaning knob design, and rigid side structures validated through elite racing use.

The company sells exclusively through B2B channels: a network of domestic Brazilian dealers and resellers serving workshops and end consumers, plus international distributors covering more than 20 countries across Latin America and Europe with strong presence in Italy. Pricing is quote-based and not publicly disclosed, and no subscription, software, or service revenue is identified. Borilli Racing derives significant brand equity from motorsport sponsorships: it is the naming sponsor of the FIM EnduroGP World Championship (since 2019), the master sponsor of the Campeonato Gaúcho de Motocross and Velocross (from 2026), and supplies factory racing teams of Yamaha and Honda along with sponsored professional riders such as Bruno Crivilin, Luciano Rocha, Vinicius Calafati, and Italian rider Alex Salvini. The company is one of approximately five players (with Vipal, Maggion, Rinaldi, and Bridgestone) that collectively hold an estimated 85% of Brazil's two-wheeler tire market. CEO Renato Borilli leads the family-owned business.

Name

Borilli Racing

Legal name

Borilli Racing

Website

https://borilliracing.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Borilli Racing is a privately held Brazilian manufacturer of high-performance off-road motorcycle tires founded in 1983 (relaunched under its current identity in 2014), serving professional and amateur enduro, motocross, rally, and trail riders across 20+ countries via a distributor and dealer network.

Ownership category

akta.pro rank

Product category

Off-Road Motorcycle Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle & Scooter Tires Manufacturing (IMANAKAF)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Off-road motorcycle tires
• Enduro competition tires
• Motocross racing tires
• Rally tires
• Trail motorcycle tires

Headquarters

HQ city

Tapejara

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Tire Sales: Revenue generated from manufacturing and selling off-road motorcycle tires across multiple categories including enduro, motocross, rally, trail, and minicross. Products sold in various sizes for different motorcycle applications.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Borilli Racing manufactures and sells high-performance off-road motorcycle tires across five product lines: Trail, Enduro, Motocross, Rally, and Accessories (including mousse foam inserts and calandrados tubes). The company also develops specialty racing tires such as the Fiamma Rossa dual-compound trail tire for mixed asphalt/dirt use, selling through distributors and dealers to consumers and racing teams in more than 20 countries.

Product overview

Borilli Racing is a Brazilian manufacturer of high-performance off-road motorcycle tires founded in 1983, operating as a second-generation family business. The company produces a comprehensive portfolio of off-road racing tires organized into five main product lines: TRAIL (including FIAMMA ROSSA dual-compound mixed-use tires), ENDURO (7 Days Enduro series with soft and extreme variants, plus B007 Infinity EXC models), MOTOCROSS (MX77, MX777, MX007 series), RALLY (7 Days Rally and 7 Days Rally Infinity), and ACCESSORIES (including mousse foam inserts and air chambers). The products feature Racing DNA design inspired by competition tracks, with technology transfer between racing applications and trail products. The company exports to over 20 countries across Latin America and Europe with strong presence in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Fiamma Rossa: Trail tire line for mixed asphalt and dirt use, featuring bi-compound technology with medium-soft tread and Inmetro certification. The name means 'red flame' in Italian, referencing the Borilli family heritage.

Products and services

• Fiamma Rossa (Trail Tire Line) Dual-compound trail tire designed for mixed on-road and off-road use (asphalt and dirt), with medium-soft tread for wet grip and rigid carcass with high-resilience sidewalls. Targeted at adventure riders and trail motorcycle users on bikes such as Honda Bros and Yamaha Crosser.
• Enduro Tire Line (7 Days Enduro, 7 Days Enduro Soft, 7 Days Enduro Extreme SS, B007 Infinity EXC, B007 Infinity EXC Soft, Exc 007 Medium Soft) High-performance enduro tires engineered for long-distance competition and varied terrain including soft, medium-soft, and extreme super-soft compounds. Models include 7 Days Enduro series and B007 Infinity EXC cross-country variants. Targeted at professional and amateur enduro racing riders.
• Motocross Tire Line (MX77, MX777, MX007 Medium Soft, Minicross MX007 Medium Soft, EXC007 Medium Soft) Motocross competition tires for track use across multiple sizes including 80/100-21, 90/90-21, plus minicross variants for smaller motorcycles. Reinforced side knobs deliver durability and cornering stability. Targeted at motocross racers.
• Rally Tire Line (7 Days Rally, 7 Days Rally Infinity) Rally competition tires designed for extended multi-day events, available in rear (90/100-21) and front configurations. Targeted at professional rally riders and teams such as the Yamaha squad that won Rally Jalapão 2025.
• Mousse Foam Inserts Solid foam tire inserts that replace inner tubes in off-road competitions, eliminating punctures and providing consistent performance in enduro, rally, and motocross use. Targeted at competition riders and racing teams.
• Calandrados (Tubes / Inner Tubes Division) Calandrados division producing inner tubes and related tire accessories for off-road motorcycle applications, complementing the tire and mousse product lines.

Quantifiable outcome

• Top 5 market position in Brazil two-wheeler tire market with ~85% combined share among top 5 players
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Federação Gaúcha de Motociclismo (FGM)coreGTM or Marketing Partner · 1 January 2026Borilli Racing assumed naming rights to the Campeonato Gaúcho Borilli Racing de Motocross e Velocross for 2026. The company became the master sponsor of these regional championships in Rio Grande do Sul, Brazil.
• FIM (Fédération Internationale de Motocyclisme)flagshipGTM or Marketing PartnerBorilli Racing is the main/naming sponsor of the FIM Borilli EnduroGP World Championship. This premier enduro world championship carries the Borilli name, providing maximum visibility for the brand in international motorsports.
• YamahacoreGTM or Marketing PartnerYamaha factory racing team equipped with Borilli Racing tires achieves victories in competitions including Rally Jalapão 2025. Multiple category champions supported through this partnership.
• HondacoreGTM or Marketing PartnerHonda racing teams receive tire support from Borilli Racing. Multiple Honda-equipped riders including Bruno Crivilin compete on Borilli tires in national and international championships.
• Italian Partner (Mousse Production)coreTechnology or IntegrationPartnership established in Italy for mousse production, enabling Borilli to launch a line of high-quality mousse products for the European market. Products were first presented at EICMA (Milan motorcycle show) in 2019.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Continental: Global tire manufacturer with a dedicated motorcycle and off-road tire range. Continental is a broad incumbent peer in the broader motorcycle tire space, with the scale to challenge niche players through OE fitments and global racing partnerships.
• Metzeler: Long-established European motorcycle tire brand (part of Pirelli group) with a broad portfolio spanning on-road and off-road. Metzeler is a broader incumbent that overlaps with Borilli in the off-road and enduro tire categories where Borilli specializes.
• Michelin: Global tire leader with an expanding motorcycle tire portfolio including off-road and enduro offerings. Michelin is a broad incumbent whose brand, R&D, and global distribution could pressure niche specialists like Borilli as the major continues to invest in two-wheeler.
• Bridgestone: Global tire major with a motorcycle tire division (including off-road SKUs) and a top-5 position in Brazil's two-wheeler tire market. Bridgestone is a broader incumbent competitor with materially greater R&D, manufacturing scale, and dealer reach than Borilli.

Direct peers

• GoldenTyre: Spanish off-road motorcycle tire specialist focused exclusively on enduro, motocross, and rally applications. GoldenTyre is a directly comparable European niche competitor with similar product focus and racing-led brand strategy.
• Mitas: European motorcycle and off-road tire manufacturer with motocross, enduro, and trials product lines. Mitas is a directly comparable off-road motorcycle tire peer with strong distribution in Europe overlapping with Borilli's Italian market focus.
• IRC Tire: Japanese off-road motorcycle tire specialist with strong motocross, enduro, and trials product lines. IRC is a directly comparable peer in the off-road motorcycle tire niche with global distribution and racing sponsorships.
• Vipal: Brazilian manufacturer of two-wheeler, automotive, and industrial tires, and one of the top-5 players in Brazil's two-wheeler tire market alongside Borilli. Vipal is a direct competitor with comparable geographic footprint and product breadth.
• Rinaldi: Brazilian motorcycle tire manufacturer that is one of the top-5 players in the Brazilian two-wheeler tire market. Rinaldi directly competes with Borilli across off-road and street motorcycle tire categories in Latin America.
• Maggion Tires: Brazilian manufacturer of motorcycle, scooter, and bicycle tires and a top-5 player in Brazil's two-wheeler tire market. Maggion is a directly comparable domestic competitor, particularly in off-road and small-displacement motorcycle tire segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYmanQAM0pkUft6fXkCMZJg
• Facebookpt-br.facebook.com/borilliracing
• Instagraminstagram.com/borilliracing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borilli Racing