The Evergreen Project
Impact for Living is a private Christian ministry that produces daily devotionals, podcasts, Bible studies, books, and conferences for faith-based leaders and professionals, funded primarily through donations and book sales.
- Company typePrivate
- Founded1996
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What The Evergreen Project does
Impact for Living is a private Christian ministry that produces devotional, educational, and community resources for faith-based audiences, particularly Christian leaders and professionals. Its core offerings include a daily devotional, weekly audio devotionals and podcasts, Bible studies, weekly conference calls, written messages published online, in-person IFL conferences, and books distributed through mainstream publishing channels (including New York Times bestsellers). The organization is co-led by Scott Whitaker and Nathan Whitaker, who serve as the principal voices and content authors, and it cultivates a network of high-profile ambassadors including NFL head coaches (Tony Dungy, Billy Donovan, Mike Mularkey), MLB executives (Clint Hurdle, Dick Monfort), and national sportscasters (James Brown of CBS).
The ministry operates a donation-based revenue model, with a prominent 'Donate' call-to-action on its website and ancillary income from book and resource sales. Distribution is digital-first across a WordPress-hosted website, email newsletter subscription, podcast (RSS, SoundCloud), Facebook, and X, supplemented by live conference events. Content is delivered on a recurring weekly cadence designed to build habitual engagement, and testimonial evidence indicates that subscribers integrate the weekly calls into professional staff meetings, suggesting strong audience stickiness within the target segment. Technology stack is undisclosed and no proprietary platform, app, or AI capabilities are evidenced; the underlying infrastructure appears to be standard website and podcast tooling.
Impact for Living targets a horizontal segment of 'Christian Leaders and Professionals' — men and women seeking purpose, legacy, and faith integration in daily life — addressing pain points around mediocrity, powerlessness, and unfulfilled potential. The go-to-market motion is community-led: content is produced by the co-founders, amplified by high-profile endorsers, and distributed through content marketing, email, podcast, publishing, and events. The organization has no disclosed parent company, institutional investors, or external funding; ownership and leadership reside with the two co-founders.
The Evergreen Project firmographics
Firmographics- Name
- The Evergreen Project
- Website
- https://evergreenproject.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Impact for Living is a private Christian ministry that produces daily devotionals, podcasts, Bible studies, books, and conferences for faith-based leaders and professionals, funded primarily through donations and book sales.
- Ownership category
- akta.pro rank
The Evergreen Project industry classification
Industry- Product category
- Religious and faith-based content publishing
- NAICS
- Religious Organizations (8131)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)
- akta.pro secondary industries
- Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Christian Broadcasting (TV & Radio) (MPABALAA)
Keywords
The Evergreen Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Contributions: Impact for Living operates as a Christian ministry that relies on donations and contributions from supporters to fund its operations. The website features a 'Donate' CTA and the organization produces books, devotionals, podcasts, and conference content as part of its ministry offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Evergreen Project product offering
Product offeringCore offering
Impact for Living (operated by The Evergreen Project) is a Christian ministry that produces and distributes faith-based content and resources including daily devotionals, weekly audio devotionals, Bible studies, podcasts, published books, and weekly conference calls. The ministry also hosts in-person conferences featuring speakers with high-profile sports and leadership backgrounds, providing spiritual growth and leadership development content for Christian leaders and professionals.
Product overview
Impact for Living is a Christian ministry offering a unified portfolio of spiritual growth resources. The core offerings include the IFL Daily Devotional, weekly audio devotionals, Bible studies, and weekly conference calls. Content is distributed through podcasts, published books (including New York Times bestsellers), in-person conferences, and weekly written messages. These resources are designed to help people discover their God-given purpose and potential through faith-based encouragement and fellowship.
Differentiator
Problem solved
Functional benefit
Products and services
- IFL Daily Devotional Daily devotional content providing spiritual encouragement and guidance based on the Word of God, distributed to subscribers.
- IFL Podcasts
- Books and Publications
- IFL Conferences
- Weekly Conference Calls
- Bible Studies
Companies that use The Evergreen Project
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
The Evergreen Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Evergreen Project partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Evergreen Project competitors and assessment
Company assessmentDirect peers
- Sports Spectrum: Faith-based media platform covering sports with podcasts, devotionals, books, and interviews of Christian athletes. Comparable in combining sports celebrity endorsements with devotional content production.
- Iron Sharpens Iron: Men's Christian radio and conference ministry focused on leadership and faith integration. Comparable in male-leader target segment, weekly devotional cadence, and conference-driven engagement model.
- Fellowship of Christian Athletes (FCA): Intercollegiate and professional sports ministry organization with conferences, devotional content, Bible studies, and a donor-funded model. Direct functional overlap with IFL across faith-based content delivery to coaches and athletes.
- Pro Athletes Outreach (PAO): Faith-based organization serving professional athletes and coaches via conferences, Bible studies, and ongoing discipleship content. Highly comparable target audience and ministry model to IFL.
- Athletes in Action (AIA): Sports ministry division of Cru (formerly Campus Crusade for Christ) that produces devotional content, podcasts, and conferences for athletes and coaches. Closely comparable in audience, content format, and faith-based funding model.
Broad incumbents
- Life.Church (Craig Groeschel): Large multi-site church with one of the most-downloaded Bible apps (YouVersion) and a broad digital content platform. Overlaps with IFL in devotional and Bible-study content, but at vastly greater scale and with broader audience reach.
- Focus on the Family: Large Christian media and content organization producing devotionals, podcasts, broadcasts, and family leadership resources. Overlaps with IFL in Christian leadership and family content, but with broadcast-scale reach and donor base.
Others
- Watermark Community Church (Todd Wagner): Large church that publishes leadership and discipleship content, books, and podcasts from senior pastors. Adjacent comparable for the model of pastor-led content brands that combine teaching, publishing, and conferences.
Emerging players
- John Maxwell / EQUIP: Leadership development organization producing books, podcasts, devotionals, and training events with a faith-based lens. Overlaps with IFL in faith-based leadership content and book-driven reach, but with a larger global training footprint.
- Hallow: Catholic prayer and devotional app with daily audio content, Bible features, and celebrity-voiced sessions. Comparable in daily/recurring devotional delivery, but a much larger venture-backed platform with different theological focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Evergreen Project social profiles
Digital presenceThe Evergreen Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Evergreen Project leadership team
Management profileNumber of profiles
Profiles2 records
The Evergreen Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Evergreen Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Evergreen Project
What does The Evergreen Project do?
Impact for Living (operated by The Evergreen Project) is a Christian ministry that produces and distributes faith-based content and resources including daily devotionals, weekly audio devotionals, Bible studies, podcasts, published books, and weekly conference calls. The ministry also hosts in-person conferences featuring speakers with high-profile sports and leadership backgrounds, providing spiritual growth and leadership development content for Christian leaders and professionals.
Is The Evergreen Project a public or private company?
The Evergreen Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Evergreen Project founded?
The Evergreen Project was founded in 1996.
How does The Evergreen Project make money?
One revenue line is on record: donations and Contributions.
Who are The Evergreen Project's main competitors?
Direct peers on record are Sports Spectrum, Iron Sharpens Iron, Fellowship of Christian Athletes (FCA), Pro Athletes Outreach (PAO) and Athletes in Action (AIA). Broad incumbents are Life.Church (Craig Groeschel) and Focus on the Family. Watermark Community Church (Todd Wagner) is listed as an others. Emerging players are John Maxwell / EQUIP and Hallow.
Does The Evergreen Project have an API?
No public API is recorded for The Evergreen Project.
What industry is The Evergreen Project in?
The Evergreen Project's product category is Religious and faith-based content publishing. Its primary akta.pro industry code is BPAGAJAE, Faith-Based Missions & Evangelism Organizations (Domestic & International), with a secondary code of MPAJAHAI, Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters). Its NAICS code is 8131 and its SIC code is 8600.