Sage House
Sage House is a Hong Kong-based creative and event agency that curates immersive exhibitions, pop-up events, and integrated marketing campaigns for major brand owners, IP holders (Disney, Peanuts, Warner Bros), and shopping mall operators across Asia Pacific, leveraging an international artist roster for licensing and brand activation.
- Company typePrivate
- Founded2013
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sage House does
Sage House is a Hong Kong-headquartered creative and event agency (legal entity Sage House Business Consultancy Limited) that curates immersive exhibitions, pop-up events, and integrated marketing communications campaigns for major brand owners and shopping mall operators across Asia Pacific. Its core offering sits at the intersection of artist representation and brand experience delivery: the company curates a roster of international artists and illustrators (Japan, UK, Thailand, Hong Kong, Saudi Arabia, Australia) and brokers their work into IP-driven activations for clients including Disney (Mickey 90th, Donald Duck 85th), Peanuts, Warner Bros (Harry Potter: The Exhibition in China), Haribo, Hongkong Land (The Ring), Chow Sang Sang, STARLUX Airlines, National Gallery of Victoria, and Chongqing IFS.
Its product portfolio comprises five core lines — Immersive Exhibitions, Pop-Up Events, Integrated Marketing Communications Campaigns, Limited Edition Merchandise (sold through sage-house.com/shop), and Art Licensing & IP Representation (formalized via the Sage ArtHouse sub-brand). Underlying capabilities are experiential production plus interactive technology integrations (digital art installations, AR-enabled activations), not proprietary AI or platform software.
The business makes money through three revenue streams: professional services fees for creative/event delivery (the dominant stream), licensing representation fees connecting artists to brand collaborators, and direct-to-consumer sales of limited-edition artwork and merchandise through its online shop. Pricing is not publicly disclosed and is quoted per-project. The company reports operations across Hong Kong, Shanghai, and Melbourne (via subsidiary Sage House Asia Pty Ltd), with affiliate offices in Japan and Singapore, and supports sales via direct enterprise relationships, trade-show presence (Licensing Expo Shanghai), and an event-driven GTM motion targeting mall operators, IP holders, and luxury brands.
Sage House firmographics
Firmographics- Name
- Sage House
- Legal name
- Sage House Business Consultancy Limited
- Website
- https://sage-house.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sage House is a Hong Kong-based creative and event agency that curates immersive exhibitions, pop-up events, and integrated marketing campaigns for major brand owners, IP holders (Disney, Peanuts, Warner Bros), and shopping mall operators across Asia Pacific, leveraging an international artist roster for licensing and brand activation.
- Ownership category
- akta.pro rank
Sage House industry classification
Industry- Product category
- Creative & Event Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Event Theming, Mood Boards & Concept Design (HSACAOAH), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Full-Service Artist Management (MPAIAGAA)
Keywords
Where Sage House is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices5 records
Markets served
Sage House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative and Event Agency Services: Sage House generates revenue through providing creative services including exhibition design, pop-up event production, and integrated marketing communications campaigns for brands
- IP Licensing Representation: The company represents international artists and illustrators, earning fees by connecting them with brands for collaborative campaigns and licensing opportunities
- Artwork and Merchandise Sales: Sale of limited edition merchandise and artwork through their online shop and event-based retail
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sage House product offering
Product offeringCore offering
Sage House is an award-winning creative and event agency that curates immersive exhibitions and pop-up events, produces integrated marketing communications campaigns for brands, and designs limited edition merchandise. The company also represents international artists and illustrators, brokering IP licensing collaborations between artists and brand partners across Asia Pacific. Its work spans shopping malls, museums, luxury retail, aviation, and entertainment properties in Hong Kong, Shanghai, Melbourne, Japan, and Singapore.
Product overview
Sage House is an award-winning creative and event agency offering a portfolio of experiential marketing services. Its core offerings consist of Immersive Exhibitions (large-scale themed installations in malls and public venues), Pop-Up Events (brand activation experiences with interactive elements), Integrated Marketing Communications Campaigns (cross-channel storytelling), Limited Edition Merchandise (artist-designed collectibles sold via its shop), and Art Licensing & IP Representation (acting as an intermediary between international artists and brands). These services are delivered through strategic collaborations with international artists and illustrators, and the company operates across Hong Kong, Shanghai, Melbourne, with affiliate offices in Japan and Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Sage ArtHouse: An artist representation and licensing platform by Sage House showcasing contemporary Japanese artists.
Products and services
- Immersive Exhibitions Sage House curates and produces immersive exhibitions for brands, featuring interactive installations, art collaborations, and experiential spaces that connect audiences with brand stories. Delivered to enterprise brand owners, IP holders, and shopping mall operators across Asia Pacific.
- Pop-Up Events Innovative pop-up events and brand activations that create buzz through limited-edition experiences, interactive booths, and seasonal installations in shopping malls and public spaces. Delivered for mall operators, luxury brands, and entertainment IP holders.
- Integrated Marketing Communications Campaigns Strategic communications campaigns that tell brand stories through cross-channel activations, combining physical experiences with digital engagement and social media amplification. Sold to enterprise brand clients on a project basis.
- Limited Edition Merchandise Exclusive branded merchandise and art prints created in collaboration with international artists and illustrators, sold as collectible items tied to exhibitions and brand campaigns via the Sage House online shop to consumers and brand partners.
- Art Licensing & IP Representation (Sage ArtHouse) Sage House acts as a licensing agent, primarily through its sub-brand Sage ArtHouse, representing international artists from Japan, UK, Thailand, Hong Kong, Saudi Arabia, and Australia, and brokering art-based IP collaborations between artists and brands for licensing opportunities.
Quantifiable outcome
- Harry Potter Exhibition generated 5 million RMB media value and attracted over 12 million visitors
Companies that use Sage House
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Sage House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sage House partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AsiaPRWerkzcoreSage House partnered with AsiaPRWerkz and was appointed the official PR agency for Tokyo Creative Salon (TCS) to handle publicity for the Asia Pacific region. TCS is Japan's largest fashion and art event featuring activations across five key districts.
- GES Event ManagementcorePartnered with GES Event Management and Warner Bros for Harry Potter: The Exhibition as the exclusive PR agency. Also partnered with GES for Avatar: Discover Pandora exhibition in Shenzhen.
- Warner BroscoreOfficial authorization as exclusive PR agency for Harry Potter: The Exhibition in China, working with Warner Bros as the IP holder.
- FoxminorInvited as PR agency to oversee the grand opening event for Avatar: Discover Pandora exhibition, partnering with Fox as the global exhibition organizer.
- Hongkong Land (The Ring)coreCreated original Haribo creation 'The Goldbear World Wonders' for Hongkong Land's The Ring mall opening exhibition in Chongqing, China.
- International Artists (Japan, UK, Thailand, Hong Kong, Saudi Arabia, Australia)coreSage House represents and collaborates with international artists from Japan, UK, Thailand, Hong Kong, Saudi Arabia, and Australia for IP licensing and art collaborations, acting as a bridge to help artists present their artworks to brands.
- NGV (National Gallery of Victoria)coreFirst partnership with the prestigious National Gallery of Victoria in Melbourne, presenting exclusive creations from five contemporary Japanese artists including Ken Yokomachi, Takehiko Ito, Ryuji Kamiyama, Hikaru Matsubara, and Ellyland.
- WESSCO InternationalcorePartnered with WESSCO International alongside STARLUX Airlines to bring Smiley brand amenity kits onboard for Premium Economy Class.
- Licensing Expo ShanghaiminorParticipated in LEC 2023 and 2024 (Shanghai) as a licensing agent to showcase IPs and collaborating artists, establishing an art-based IP licensing platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sage House competitors and assessment
Company assessmentBroad incumbents
- Geometry Global: WPP's global shopper and experiential marketing network with significant APAC operations. Provides end-to-end creative + activation + commerce capabilities for major brands, positioning it as both a competitor and potential partner for pan-regional campaigns.
- Hakuhodo DY Holdings: Japan-headquartered global advertising and creative agency group with deep experiential and event capabilities across Asia. Competes for Japanese and global brand briefs in the region and offers scale and capital resources that Sage House lacks.
- George P. Johnson Experience Marketing (GPJ): Omnicom-owned global experience marketing agency delivering large-scale events, exhibitions and brand experiences. Competes for the same enterprise IP-led experiential RFPs and offers integrated media + activation bundles that a boutique like Sage House cannot match.
- Amplify: Global brand experience agency delivering immersive brand activations, pop-ups and content-driven experiences with offices in APAC. Comparable offering portfolio and similar focus on creativity + commerce, though at larger scale.
- MKG (MKG Experience): Independent global experiential marketing agency known for immersive brand experiences, pop-ups and live events for major brands. Comparable on creative ambition and experiential depth, though larger and more US/Europe-weighted.
Direct peers
- Jack Morton Worldwide: Global brand experience agency owned by IPG that creates immersive brand experiences, pop-ups and live events for major brands. Operates in APAC and competes for the same IP-driven experiential mandates (e.g., Harry Potter-class tentpole projects) that Sage House pursues.
- GES Event Management: Global event and exhibition services company that co-produced Harry Potter: The Exhibition and Avatar: Discover Pandora with Sage House. Operates as both a current partner and a direct competitor for large-scale licensed touring exhibitions entering Asia.
- Sparks (Cheil Worldwide): Cheil-owned global experiential marketing agency with deep APAC presence, specializing in brand activations, retail experiences and pop-up events for tech and consumer brands. Direct competitor for brand activation briefs that Sage House targets.
- Pico (Pico Group / Pico Global Event Solutions): Hong Kong-headquartered global experiential marketing and event management agency with a long track record of mall activations and brand experiences across Asia. Closest direct comparable to Sage House by geography, scale and offering mix (immersive exhibitions, pop-ups, IP-led activations).
Emerging players
- We Are Social: Global creative agency focused on social media and culture-led marketing with strong APAC presence. Overlaps with Sage House on integrated marketing communications and digital-physical brand activation, though more digitally weighted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Sage House social profiles
Digital presenceSage House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage House leadership team
Management profileNumber of profiles
Sage House subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sage House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage House
What does Sage House do?
Sage House is an award-winning creative and event agency that curates immersive exhibitions and pop-up events, produces integrated marketing communications campaigns for brands, and designs limited edition merchandise. The company also represents international artists and illustrators, brokering IP licensing collaborations between artists and brand partners across Asia Pacific. Its work spans shopping malls, museums, luxury retail, aviation, and entertainment properties in Hong Kong, Shanghai, Melbourne, Japan, and Singapore.
Is Sage House a public or private company?
Sage House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sage House founded?
Sage House was founded in 2013. It employs 11 to 50 people.
Where is Sage House based?
Sage House is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Sage House make money?
Three revenue lines are on record. Creative and Event Agency Services are the primary driver. The others are IP Licensing Representation and artwork and Merchandise Sales.
Who are Sage House's main competitors?
Broad incumbents on record are Geometry Global, Hakuhodo DY Holdings, George P. Johnson Experience Marketing (GPJ), Amplify and MKG (MKG Experience). Direct peers are Jack Morton Worldwide, GES Event Management, Sparks (Cheil Worldwide) and Pico (Pico Group / Pico Global Event Solutions). We Are Social is listed as an emerging player.
Does Sage House have an API?
No public API is recorded for Sage House.
What industry is Sage House in?
Sage House's product category is Creative & Event Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of HSACAOAH, Event Theming, Mood Boards & Concept Design. Its NAICS code is 71131 and its SIC code is 7330.