Perennial Smiles
Perennial Smiles is a privately-owned, single-location orthodontic practice in North Canton, Ohio, serving children, teens, and adults across Stark County with metal and clear braces, Invisalign, and SureSmile treatments supported by iTero digital scanning and CBCT imaging.
- Company typePrivate
- Founded1970
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Perennial Smiles does
Perennial Smiles is a privately-owned, single-location orthodontic practice headquartered at 1228 S Main St, North Canton, Ohio, serving patients across Stark County. The practice was founded in 1970 (firmographic date) and is currently owned and operated by Dr. Stephanie Morgan, a board-certified orthodontic specialist with a DMD from Case Western Reserve University and an orthodontic certificate from the University of Rochester Eastman Institute. Perennial Smiles delivers comprehensive orthodontic care across three primary patient segments — children and families (early intervention starting at age 7 and Phase One treatment for ages 8-9), teens (including Invisalign Teen), and adults (cosmetic and corrective treatment, including surgical orthodontics). Treatment modalities include traditional metal braces, ceramic clear braces, Invisalign clear aligners, SureSmile robotic wire-bending, early orthodontic treatment, surgical orthodontics, orthodontic retention, and adjunctive appliances.
The practice differentiates on technology integration within a single owner-occupied facility. Clinical infrastructure includes the iTero Element digital intraoral scanner (with the Invisalign Outcome Simulator for visualizing projected outcomes), 3D Cone Beam Computed Tomography (CBCT) imaging for diagnostic precision beyond standard 2D X-rays, SureSmile robotic wire-bending using shape memory alloy archwires (claimed to reduce treatment time by up to 29%), and in-house 3D printing for dental models and appliances. The building is owned by Dr. Morgan and fully dedicated to orthodontic care, with amenities including a coffee/tea station, lending library, laptop station, and a children's study area. Operational technology integrations include Sesame Communications for the patient portal (powered by Sesame 24-7), Orthobanc for HIPAA-compliant automated monthly payments, and Google Maps for directions.
Perennial Smiles operates a direct-to-consumer go-to-market with complimentary initial consultations (including exam, photos, and X-rays) and complimentary recall visits for patients not yet ready for treatment. Revenue is generated from orthodontic treatment fees paid by individual patients, with monthly in-office payment plans carrying no interest charges, a courtesy discount for full payment by cash or check, and electronic insurance claim submission through an in-house financial coordinator. Marketing channels include a content-driven website, blog, Facebook and Instagram organic social, community involvement and local sponsorships, email/text appointment communications, and a 'Refer a Friend' referral program. The practice has received the Canton Repository 'Best of the Best' award for Best Orthodontist for 9 consecutive years (2016-2024), the Community Choice Award for Best Orthodontic Office for 10 consecutive years, and the Business of Character Award from Character Counts in North Canton.
Perennial Smiles firmographics
Firmographics- Name
- Perennial Smiles
- Legal name
- Perennial Smiles Orthodontic Specialists
- Website
- https://perennialsmiles.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perennial Smiles is a privately-owned, single-location orthodontic practice in North Canton, Ohio, serving children, teens, and adults across Stark County with metal and clear braces, Invisalign, and SureSmile treatments supported by iTero digital scanning and CBCT imaging.
- Ownership category
- akta.pro rank
Perennial Smiles industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)
Keywords
Where Perennial Smiles is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perennial Smiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Treatment Fees: Direct payment for orthodontic services including braces, clear aligners, and appliances. Offers in-office payment plans with no interest charges, accepts major credit cards, and provides courtesy discounts for full payment by cash/check.
- Insurance Processing: Submits insurance claims electronically on behalf of patients. Most major insurance plans accepted. Financial coordinator manages insurance claims and payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Invisalign treatment as low as monthly cell phone bill |
| Other | Pay-as-you-go | Complimentary initial consultation |
| Subscription | Monthly | In-office payment plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Perennial Smiles product offering
Product offeringCore offering
Perennial Smiles is a single-location orthodontic practice that provides comprehensive orthodontic care for children, teens, and adults, including traditional metal braces, clear/ceramic braces, Invisalign and Invisalign Teen clear aligners, and SureSmile robotic wire-bending treatment. The practice also delivers early (Phase One) orthodontic treatment, surgical orthodontics, orthodontic retention (retainers), and complimentary consultations and virtual visits. Treatment is supported by in-office diagnostic and digital technology including iTero scanning, CBCT imaging, and 3D printing.
Product overview
Perennial Smiles is a single-location orthodontic practice offering a unified suite of orthodontic treatment services centered around three primary treatment modalities: traditional and ceramic braces, SureSmile robotic wire-bending technology, and Invisalign clear aligners. The practice operates as a comprehensive orthodontic care provider with diagnostic technology including iTero Element digital scanning and CBCT imaging. Services include early orthodontic treatment for children, surgical orthodontics for adults, and retention solutions. The practice differentiates through advanced technology integration (SureSmile, iTero, CBCT) and offers complementary consultations and virtual visit options. No platform-plus-modules architecture is present—this is a single-practice orthodontic service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Metal Braces High-grade stainless steel braces that straighten teeth using metal brackets and archwires, with optional colored elastics for personalization; available for children, teens, and adults.
- Clear (Ceramic) Braces Braces made of clear materials that are less visible on teeth than metal braces, primarily used for older teenagers and adult patients concerned with the cosmetic appearance of treatment.
- Invisalign Clear Aligners A series of clear, removable acrylic trays that straighten teeth like braces using proprietary SmartTrack material and SmartForce features; designed for patients seeking a discreet, removable alternative to fixed braces.
- Invisalign Teen Invisalign clear aligner treatment specifically designed for teenagers, featuring compliance indicators and the option to switch to traditional wires and brackets within the first six months of treatment.
- SureSmile Robotic Wire-Bending Treatment Orthodontic treatment using Shape Memory Alloy archwires robotically bent to the doctor's prescription to deliver gentle, consistent force and move teeth more directly, with the practice claiming up to 29% reduction in treatment time compared to conventional braces.
- Early Orthodontic Treatment (Phase One) Orthodontic treatment for children typically beginning around age eight or nine, designed to correct jaw growth and certain bite problems before Phase Two treatment around age 11 or older.
- Surgical Orthodontics (Orthognathic Surgery) Corrective jaw surgery combined with orthodontic braces to treat severe cases including bad bites, jaw bone abnormalities, and malocclusion, primarily for adult patients.
- Orthodontic Retention (Retainers) Custom-made retainers (removable or fixed) used after braces treatment to hold teeth in correct alignment, including traditional wire retainers, Essix clear aligner-style retainers, fixed bonded retainers, and Vivera retainers.
- Complimentary Consultation Free initial consultation that includes an orthodontic exam, initial photos, and X-rays to evaluate patient needs and determine appropriate treatment options; complimentary recall visits are also offered for patients not yet ready to begin treatment.
- Virtual Visit Virtual evaluation service for existing patients to check elastics or address concerns prior to a scheduled in-office visit, enabling remote photo-submission assessment.
Quantifiable outcome
- SureSmile treatment can reduce time in braces by up to 29%
- +2 more outcomes
Companies that use Perennial Smiles
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Perennial Smiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Perennial Smiles partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Perennial Smiles competitors and assessment
Company assessmentBroad incumbents
- Smile Doctors: Largest orthodontic DSO in the U.S. with hundreds of affiliated locations across 30+ states. Directly competes for orthodontic patients and is actively acquiring independent orthodontic practices like Perennial Smiles.
- Great Expressions Dental Centers: Large dental DSO offering general dentistry, orthodontics, and specialty services across multiple states. Competes for orthodontic patients and is part of the same DSO consolidation trend that may pressure Perennial Smiles.
- Heartland Dental: Largest U.S. dental support organization supporting general and specialty dental offices including orthodontics. Represents the scale of DSO competition Perennial Smiles faces in the broader dental services market.
- Western Dental & Orthodontics: National dental and orthodontic DSO serving insured and uninsured patients across the U.S. Provides overlapping orthodontic offerings at scale, illustrating the consolidation pressure on independent practices.
Others
- Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — the two key upstream technology products Perennial Smiles relies on for core treatment. Not a direct competitor but a critical vendor and ecosystem participant.
- Dentsply Sirona: Manufacturer of SureSmile robotic wire-bending technology and broader dental equipment. Functions as an upstream technology provider for Perennial Smiles rather than a competitor, but pricing and roadmap decisions materially affect practice economics.
Direct peers
- Image Orthodontics: Multi-location orthodontic group practice offering braces, Invisalign, and early treatment across California and other states. Directly comparable service mix and patient demographic to Perennial Smiles.
- iSmile Orthodontics: Independent and group orthodontic offices offering Invisalign, braces, and clear aligner therapy with patient-focused service models similar to Perennial Smiles.
- Orthodontic Affiliates: Multi-office orthodontic group practice offering comprehensive orthodontic care including braces, Invisalign, and early treatment. Directly comparable model to Perennial Smiles as a multi- or single-location orthodontic operator.
Regional players
- Cardinal Orthodontics: Regional orthodontic practice group operating multiple offices in the Midwest, offering comprehensive orthodontic treatment including Invisalign and braces. Comparable service offering but operating in a different geographic territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Perennial Smiles social profiles
Digital presencePerennial Smiles compliance and trust
Trust signalCompliance2 records
Perennial Smiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perennial Smiles leadership team
Management profileNumber of profiles
Profiles13 records
Perennial Smiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perennial Smiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perennial Smiles
What does Perennial Smiles do?
Perennial Smiles is a single-location orthodontic practice that provides comprehensive orthodontic care for children, teens, and adults, including traditional metal braces, clear/ceramic braces, Invisalign and Invisalign Teen clear aligners, and SureSmile robotic wire-bending treatment. The practice also delivers early (Phase One) orthodontic treatment, surgical orthodontics, orthodontic retention (retainers), and complimentary consultations and virtual visits. Treatment is supported by in-office diagnostic and digital technology including iTero scanning, CBCT imaging, and 3D printing.
Is Perennial Smiles a public or private company?
Perennial Smiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perennial Smiles founded?
Perennial Smiles was founded in 1970. It employs 11 to 50 people.
Where is Perennial Smiles based?
Perennial Smiles is headquartered in Canton, United States, in the North America region.
How does Perennial Smiles make money?
Two revenue lines are on record. Orthodontic Treatment Fees are the primary driver. The others are insurance Processing.
Who are Perennial Smiles's main competitors?
Broad incumbents on record are Smile Doctors, Great Expressions Dental Centers, Heartland Dental and Western Dental & Orthodontics. Others are Align Technology and Dentsply Sirona. Direct peers are Image Orthodontics, iSmile Orthodontics and Orthodontic Affiliates. Cardinal Orthodontics is listed as a regional player.
Does Perennial Smiles have an API?
No public API is recorded for Perennial Smiles.
What industry is Perennial Smiles in?
Perennial Smiles's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAF, Early Interceptive Orthodontics (Phase I). Its NAICS code is 621210 and its SIC code is 8011.