Flourish Movement

Name

Flourish Movement

Legal name

Flourish

Website

https://flourishmovement.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Flourish Movement is a 501(c)(3) nonprofit that provides coaching, assessments, and training to pastors and churches seeking to navigate transitions, strengthen leadership, and resolve conflict through a faith-integrated curriculum.

Ownership category

akta.pro rank

Product category

Church Leadership Coaching and Training

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Church leadership coaching
• Pastoral transition training
• Biblical conflict resolution
• Coach certification programs
• Church health assessments

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course and Training Enrollment Fees: Flourish generates revenue primarily through fee-based enrollment in structured training courses delivered via its LMS. Courses are sold individually at set price points (e.g., $1,800 for Vision Frame Process, $95-$190 for Peacemaking courses). Some courses offer payment plan options.
2. Coach Certification Program Fees: The ACC Pathway coach training certification is sold as a bundled or tiered program with distinct pricing for individual course units (100 Essentials at $1,750, 200 Launch at $1,000, Unit 3 bundle at $750, CTP at $1,300).
3. Coaching Services: One-on-one and peer-based coaching services are provided to pastors and church leaders. Coaching is offered as a standalone service as well as bundled with training and assessment programs.
4. Flourish Store (Book Sales): Flourish operates a storefront selling books authored by Dana Allin and collaborators, including 'Simple Discipleship' ($16.99) and 'Together on Mission' ($18.99), via Amazon links.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Flourish Movement delivers faith-integrated coaching, assessments, and structured training programs to pastors, church staff, and congregations. Its core offerings include church health and leadership assessments (CHA, Discipleship 360, LCP, ProScan, TeamScan), an ICF-aligned coach certification pathway, biblical peacemaking/conflict resolution training, and guided processes for succession planning, vision framing, pastoral search, and church revitalization (Compass, CFC, FUEL, Vision Frame Process). These are delivered via a Zenler-based LMS, live virtual and in-person sessions, and one-on-one coaching engagements.

Product overview

Flourish Movement is a comprehensive ministry coaching and training platform offering a unified ecosystem of products designed to help churches and leaders flourish. The core offering consists of assessments (Church Health Assessment, Discipleship 360, Leadership Circle Profile, ProScan, TeamScan), coach training certification programs (100 Essentials, 200 Launch, Unit 3 Coaching Courses), and guided processes (Compass, Cultivating Flourishing Congregations, FUEL, Succession Planning, Vision Frame Process). Additional offerings include Peacemaking and Conflict Resolution training, The Flourishing Church Podcast, Flourish Institute of Theology for seminary-level education, and a retail store. The platform is delivered through an integrated course management system (Zenler-based) with coaching services, assessments, and training programs working together to provide holistic support for church leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Flourish Institute of Theology: Online seminary level classes designed to be integrated into current ministry, providing real-life application and preparing individuals for lifelong ministry in various settings.

Products and services

• Church Health Assessment (CHA)

Quantifiable outcome

• A church of 50 people saw 20 adults come to faith, had children in ministry again, and was able to hire a full-time pastor after revitalization through Flourish coaching and training.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ECO (Evangelical Covenant Order of Presbyterians)coreStrategic or Co-development PartnerECO is a denominational partner that co-develops and distributes Flourish resources including the Cultivating Flourishing Congregations (CFC) process and other training programs. ECO churches receive a 20% discount on Vision Frame Process. The partnership is faith-based and focused on church revitalization and leadership development across the ECO network.
• Flourish Institute of TheologycoreStrategic or Co-development PartnerFlourish Institute of Theology is an affiliated initiative offering online seminary-level classes integrated into ongoing ministry. It is designed around adult education techniques and prepares leaders for lifelong ministry in various settings. Perry Shaw, working with Flourish, is creating the Flourish Institute: Graduate School of Ministry.
• ExponentialminorStrategic or Co-development PartnerExponential is a church planting organization with which Flourish collaborates on content and learning communities. Bill Couchenour, Director of Learning Communities at Exponential, has appeared as a guest on the Flourishing Church Podcast. Exponential provides resources on church multiplication and multiplication pathways.
• VisionSynergyminorStrategic or Co-development PartnerVisionSynergy is an organization dedicated to catalyzing collaboration for Great Commission breakthroughs among the least reached. CEO Kärin Butler Primuth appeared on the Flourishing Church Podcast. VisionSynergy provides resources on effective mission collaboration networks.
• World RenewminorGTM or Marketing PartnerWorld Renew is a Christian ministry focused on vulnerable communities. Its U.S. Executive Director Carol Bremer-Bennett appeared on the Flourishing Church Podcast to discuss the ministry's global and local mission work.
• Fuller Youth Institute (Fuller Theological Seminary)minorStrategic or Co-development PartnerThe Fuller Youth Institute at Fuller Theological Seminary is focused on youth and family ministry research and resources. Chap Clark serves as Assistant Provost there, and Kara Powell serves as Chief of Leadership Formation and Executive Director. The institute collaborates with Flourish on content related to youth ministry leadership.
• Zenler (Online Course Platform)coreTechnology or IntegrationZenler is the technology platform provider powering Flourish's course delivery infrastructure (courses.flourishmovement.org). Zenler handles video hosting, live class sessions, payment processing, student management, and course sequencing. Flourish operates under Zenler's data processing agreement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auxano: Auxano is a church-focused vision clarity and consulting firm that helps pastors and church teams navigate vision, strategy, and change. It overlaps directly with Flourish's Vision Frame Process, succession planning, and church health consulting offerings.
• The Unstuck Group: The Unstuck Group is a church consulting firm focused on helping churches clarify vision, align strategy, and navigate transition, with a particular emphasis on stalled or plateaued congregations. It is directly comparable to Flourish Movement because both serve pastors and churches through assessment, vision framing, and coaching engagements.
• Church Fuel: Church Fuel provides training, coaching, and resources for pastors and church leaders, with a focus on leadership development and church health. Its product mix (online courses, coaching, content libraries) overlaps directly with Flourish Movement's integrated offerings.
• Vanderbloemen Search Group: Vanderbloemen Search Group is a leading pastoral search and executive search firm serving churches and faith-based organizations. It is a direct peer to Flourish's Pastoral Search and Transition Support service and succession planning offerings.

Broad incumbents

• RightNow Media: RightNow Media is a large faith-based video streaming and training library used by tens of thousands of churches, with content for pastors, leaders, and congregants. It is a broader incumbent in faith-based training content with overlapping reach into the same church leader buyer.
• Building Healthy Churches (Barna Group): Barna Group is a widely recognized research and consulting organization that studies the church and produces faith-based research, including the church health and pastor well-being research that underpins Flourish's succession planning work. It is a broader incumbent with overlapping subject matter expertise and adjacent resources for pastors and churches.
• Fuller Theological Seminary: Fuller Theological Seminary is a leading evangelical seminary offering graduate theological education and the Fuller Youth Institute for youth and family ministry research. Its youth leadership formation work and broader seminary offerings overlap with Flourish Institute of Theology and coaching certification.

Emerging players

• Exponential: Exponential is a church planting and multiplication organization that produces conferences, learning communities, and resources for church leaders. It is an existing Flourish partner and overlaps with Flourish's content and training for pastors and church planters.
• Coaching for Christian Leaders: Coaching for Christian Leaders provides faith-integrated coach training and certification for ministry leaders, directly competing with Flourish's ACC Pathway coach certification offerings for aspiring ministry coaches.
• Center for Congregational Health (Emory): The Center for Congregational Health at Emory's Candler School of Theology provides church consulting, clergy coaching, and congregational resources. It is comparable to Flourish because both offer faith-based consulting, coaching, and transition support for pastors and churches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/1PVDu0yTZG3XAaXOwNwEL7
• LinkedInlinkedin.com/company/flourish-movement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourish Movement