Pure White Design
Pure White Design is a Santa Rosa Beach, Florida-based graphic design studio founded in 2008 that delivers logo, brand, website, social media, and print design to small businesses and entrepreneurs along the Florida Emerald Coast and nationwide.
- Company typePrivate
- Founded2008
- HeadquartersSanta Rosa Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pure White Design does
Pure White Design is a privately held graphic design studio founded circa 2008 by Aaron Sutton and based in Santa Rosa Beach, Florida, on the Emerald Coast's Scenic Hwy 30A. The studio operates as an integrated creative services practice, not a software platform, delivering logo design, brand identity, website design and hosting, social media design, print collateral (business cards, brochures, signage, vehicle graphics), custom artwork, and photography/videography. The underlying production environment is built on WordPress with the Elegant Themes framework for web work; no proprietary platform, AI tooling, or SaaS offering is disclosed.
The studio serves predominantly small businesses and entrepreneurs — along Hwy 30A and across the United States via remote engagement — including event companies, retail, food and beverage, real estate, financial services, home services, and political campaigns. The team is four people: founder/creative director Aaron Sutton, full-time Graphic & Web Designer Katarina Rinehart, multi-discipline creative Helene Pappas, and sales/project management lead Jordan Tuoni. Notable long-tenure clients (10-15+ years) and published logos in regional and national outlets (VIE, Beach Life Magazine, Destin Magazine, Atlanta Homes & Lifestyles, UK Country Life) form the core reputational assets.
The business model is project-based professional services: clients book 30-minute brand discovery calls via online scheduling, receive custom quotes per scope, and pay per project. GTM is sales-led through Instagram, website portfolio, client referrals, and direct discovery calls. Pricing is not publicly disclosed and is determined post-consultation. The studio holds no external investors, has no funding history, no parent company, no subsidiaries, and operates as a founder-owned entity. Revenue is not publicly disclosed and is estimated below $1M based on a 4-person services team in a regional SMB market.
Pure White Design firmographics
Firmographics- Name
- Pure White Design
- Legal name
- Pure White Design
- Website
- https://purewhitedesign.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure White Design is a Santa Rosa Beach, Florida-based graphic design studio founded in 2008 that delivers logo, brand, website, social media, and print design to small businesses and entrepreneurs along the Florida Emerald Coast and nationwide.
- Ownership category
- akta.pro rank
Pure White Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Pure White Design is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure White Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Design Services: Project-based professional services for logo design, brand identity, website design, social media design, print materials (business cards, brochures, signs), and custom artwork. Services offered to entrepreneurs and small businesses primarily along Florida's Scenic Hwy 30A and nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pure White Design product offering
Product offeringCore offering
Pure White Design is a graphic and web design studio that creates logos, brand identities, websites, social media designs, print collateral (business cards, brochures, signs, vehicle graphics), and custom artwork for small businesses and entrepreneurs. The studio provides website design, hosting, management, and analytics integration as part of an integrated creative service offering.
Product overview
Pure White Design is a Santa Rosa Beach-based graphic design studio founded in 2008 by Aaron Sutton. The studio operates as a single unified creative service rather than a platform architecture, offering an integrated suite of design services centered around three core offerings: Logo & Brand Design (logo design, official colors, business cards, signage), Website Design & Management (website design, hosting, maintenance), and Social Media Design (social posts, video content, brand messaging). These core services are supplemented by Print Design Services (brochures, menus, vehicle graphics, apparel) and Custom Artwork & Illustration. The studio also offers Photography & Videography as add-on services. The team consists of four members: Aaron (founder/creative director), Katarina (graphic & web designer), Helene (project support), and Jordan (brand champion/sales). Pure White Design primarily serves entrepreneurs and small businesses along Florida's Scenic Hwy 30A, though they work with clients nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo & Brand Design
Quantifiable outcome
- Client sold business phone number for $50,000 thanks to increased traffic from website design
- +2 more outcomes
Companies that use Pure White Design
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
Pure White Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure White Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AIGA (American Institute of Graphic Arts)minorProfessional membership organization for graphic design professionals. Aaron holds membership in AIGA.
- The Artists of 30AminorFounded by Aaron Sutton. A collective or community of artists in the 30A area of Florida. Helene exhibits watercolor and collage works through this venue.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pure White Design competitors and assessment
Company assessmentBroad incumbents
- Fiverr: Global freelance marketplace where SMB clients can purchase logo, web, and brand design services from individual designers. Reaches the same end customer (entrepreneurs and small businesses) as Pure White Design across logo, brand, and web design categories, but at marketplace-driven price points.
- Landor & Fitch: Global brand consulting and design firm offering brand strategy, visual identity, and experience design. Operates in the same core categories (brand identity and visual identity systems) as Pure White Design but at enterprise scale with strategic consulting layers.
- Siegel+Gale: Global brand strategy and design firm operating in brand identity, naming, and visual systems. Comparable to Pure White Design in core brand identity craft, but serves larger enterprise clients with a consulting-led model rather than Pure White's SMB focus.
- 99designs: Online design marketplace connecting SMB clients with freelance designers for logo, brand, and web design projects. Comparable to Pure White Design as a competitor for the same SMB logo and brand design budget, though operating at massive scale through a marketplace model rather than bespoke studio service.
- Pentagram: Internationally recognized independent design firm with partner-led creative teams delivering brand identity, web, and print design. Comparable to Pure White Design in the same core disciplines (logo, brand, web, print) but operating at a much larger scale and serving higher-budget clients.
- Canva: DIY design platform enabling SMBs and entrepreneurs to create logos, social media graphics, presentations, and basic websites themselves. The primary disruptor of the SMB design services market that Pure White Design operates in, capturing price-sensitive clients who would otherwise hire a boutique studio.
Emerging players
- Looka: AI-powered logo and brand identity platform targeting entrepreneurs and small businesses. Competes directly with Pure White Design's core logo and brand offering by offering automated, low-cost alternatives to the SMB segment the studio serves.
- Tailor Brands: AI-driven branding platform that generates logos, brand kits, and websites for small businesses and entrepreneurs. Competes for the same SMB clients Pure White Design serves, with a lower-cost automated alternative in the core logo and brand identity category.
Direct peers
- Squadhelp: Naming and branding platform offering logo design contests, brand naming, and taglines for SMBs. Overlaps with Pure White Design's logo and branding offering for entrepreneurs and small businesses, though delivered via a crowdsourced model rather than a single-studio engagement.
- Designhill: Crowdsourced design marketplace offering logo design, brand identity, and website design contests to SMB clients. Directly competes with Pure White Design for the same SMB budget on logo and brand projects via a different (crowdsourced) delivery model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure White Design social profiles
Digital presencePure White Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure White Design leadership team
Management profileNumber of profiles
Profiles4 records
Pure White Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure White Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure White Design
What does Pure White Design do?
Pure White Design is a graphic and web design studio that creates logos, brand identities, websites, social media designs, print collateral (business cards, brochures, signs, vehicle graphics), and custom artwork for small businesses and entrepreneurs. The studio provides website design, hosting, management, and analytics integration as part of an integrated creative service offering.
Is Pure White Design a public or private company?
Pure White Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure White Design founded?
Pure White Design was founded in 2008. It employs 1 to 10 people.
Where is Pure White Design based?
Pure White Design is headquartered in Santa Rosa Beach, United States, in the North America region.
How does Pure White Design make money?
One revenue line is on record: creative Design Services.
Who are Pure White Design's main competitors?
Broad incumbents on record are Fiverr, Landor & Fitch, Siegel+Gale, 99designs, Pentagram and Canva. Emerging players are Looka and Tailor Brands. Direct peers are Squadhelp and Designhill.
Does Pure White Design have an API?
No public API is recorded for Pure White Design.
What industry is Pure White Design in?
Pure White Design's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7330.