Fleurance Nature
Fleurance Nature is a privately-held French manufacturer founded in 1972 that sells certified organic dietary supplements and natural cosmetics directly to French consumers via e-commerce, phone, catalog, retail, and corporate channels, organized around ingredient-branded skincare lines.
- Company typePrivate
- Founded1972
- HeadquartersFleurance, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fleurance Nature does
Fleurance Nature is a French privately-held S.A.S. company, founded in 1972 and headquartered in Fleurance, Gers, that specializes in organic dietary supplements and certified organic cosmetics. The company manufactures its products in France and organizes its portfolio into three core categories: Compléments Alimentaires Bio (organic supplements addressing articulations, circulation, immunity, stress, sleep, digestion, vitality, and related health needs), Cosmétiques Bio (organic face, body, hygiene, makeup, and sun care), and Huiles Essentielles Bio (essential oils, diffusion products, and natural home care). Cosmetics are further structured into ingredient-branded lines including Karité (Fair for Life shea butter from Burkina Faso), Elixir Royal and Gelée Royale (Royal Jelly-based anti-aging and skincare), Rose (Damascus and gallica rose), Aloe Vera, Argan, and Borage, with refillable and zero-waste formats layered on top.
The company's underlying technology is formulation-based rather than software-based: proprietary combinations of certified organic botanical actives (Royal Jelly, Aloe Vera, Argan, Rose, Shea butter, Borage, Jojoba, Rose hip, Hyaluronic Acid, VITANOL Bio) packaged under Ecocert Greenlife (COSMOS) and Fair for Life certifications, with manufacturing controlled under ISO 9001, ISO 22000, and ISO 22716. The commercial platform is an owned D2C e-commerce storefront (fleurancenature.fr) supplemented by phone ordering, a print catalog, physical retail points, and a corporate channel; an online Diagnostic Santé tool supports guided product selection, and a points-based loyalty program (5€ reduction at 100 points) plus a referral (parrainage) scheme drive repeat purchase.
Fleurance Nature serves two primary customer segments: health-conscious individual consumers seeking certified organic supplements and skincare, and natural-beauty consumers seeking certified organic cosmetics, with a secondary segment of resellers and a corporate channel addressing employee committees (comités d'entreprise) and wellness programs. Pricing is unit-based with face creams at €11.90–€27.90, body lotions at €10.60–€24.65, and supplements roughly €7–€20+, with quantity discounts, free delivery over €39 in Metropolitan France, and interest-free 3-installment payments; the company does not disclose revenue and operates exclusively within France with no parent company or external venture backing identified.
Fleurance Nature firmographics
Firmographics- Name
- Fleurance Nature
- Legal name
- Fleurance Nature
- Website
- https://fleurancenature.fr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fleurance Nature is a privately-held French manufacturer founded in 1972 that sells certified organic dietary supplements and natural cosmetics directly to French consumers via e-commerce, phone, catalog, retail, and corporate channels, organized around ingredient-branded skincare lines.
- Ownership category
- akta.pro rank
Fleurance Nature industry classification
Industry- Product category
- Organic Health and Beauty Products
- NAICS
- Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)
Keywords
Where Fleurance Nature is headquartered
LocationHeadquarters
- HQ city
- Fleurance
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Fleurance Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of organic dietary supplements and cosmetics through the fleurancenature.fr website, with catalog and phone ordering as alternative channels
- Loyalty Program: Points-based loyalty program offering 5€ reduction upon reaching 100 accumulated points, driving repeat purchases and customer retention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for cosmetics and supplements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Fleurance Nature product offering
Product offeringCore offering
Fleurance Nature manufactures and sells certified organic dietary supplements and natural/biological cosmetics under its own brand. The portfolio spans supplements for joints, immunity, stress, sleep, digestion, vitality, and slimming, plus certified organic skincare, body care, hygiene, makeup, and pure essential oils organized by ingredient lines (Shea Butter, Royal Jelly, Rose, Aloe Vera, Argan). The company sells directly to consumers through its e-commerce site, phone, catalog, and physical retail points, with French manufacturing in Fleurance, Gers.
Product overview
Fleurance Nature is a French specialist in organic dietary supplements and cosmetics, operating since 1972 from Fleurance, Gers. The company offers three core product categories: organic dietary supplements covering health needs from articulations to vitality; organic certified cosmetics organized by ingredient lines (Shea Butter, Royal Jelly/Elixir Royal, Rose, Aloe Vera, Argan); and pure organic essential oils with diffusion products. The portfolio includes specialized skincare lines like Elixir Royal (premium anti-aging with Royal Jelly), Gelée Royale (comprehensive Royal Jelly skincare), Karité (fair trade shea butter from Burkina Faso), and Rose (floral water and rose-based cosmetics). Gift sets and duo/trio combinations are offered for key product lines. The company provides health diagnostic services and a loyalty program, selling primarily through its e-commerce platform with Colissimo 48-hour delivery in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Compléments Alimentaires Bio
Quantifiable outcome
- 98% of customers find hand care product texture pleasant
- +3 more outcomes
Companies that use Fleurance Nature
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Fleurance Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fleurance Nature partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Women's Cooperatives of Burkina Faso (3 Groups)coreFair trade partnership with 3 women's cooperatives in Burkina Faso for sourcing certified organic and equitable shea butter. The Fair for Life certification ensures fair wages, training, and material support for the women workers. Shea butter is used in multiple product lines including face creams, body care, and hand care products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fleurance Nature competitors and assessment
Company assessmentDirect peers
- Pranarôm: French specialist in essential oils and aromatherapy products (including organic ranges), serving both consumer and professional channels. Direct overlap on essential oils, organic positioning, and French D2C distribution model.
- Melvita: French organic beauty and health brand founded in 1982, offering certified organic cosmetics, dietary supplements, and essential oils through DTC e-commerce and retail. Directly comparable as a French organic specialist with overlapping supplement and cosmetics portfolios.
- Nature & Découvertes: French specialty retailer selling natural and organic wellness, beauty, and lifestyle products online and via physical stores. Comparable on multi-channel French D2C plus retail distribution in the natural/organic wellness category.
- Caudalie: French natural beauty brand built around vineyard-derived skincare and supplements. Comparable on French natural-origin positioning, combination of cosmetics and supplements, and DTC + retail distribution.
- Nat & Form: French brand specializing in dietary supplements and natural health products sold via pharmacy and DTC channels. Highly comparable on organic supplements, French distribution, and product overlap (joints, immunity, slimming, vitality).
- Weleda: Swiss/German natural cosmetics and anthroposophic medicine company with a long-standing certified natural (NaTrue) range spanning skincare and medicines. Comparable on certified natural formulations, long heritage, and DTC/retail dual-channel model.
Regional players
- Biocoop: France's leading network of organic retail stores, also selling its own-brand and third-party organic supplements and cosmetics. Comparable as a French organic retail channel, but operates as a retailer/cooperative rather than a brand owner; could be a distribution partner or competitor for shelf space.
Broad incumbents
- L'Occitane en Provence: Global natural beauty company with French roots, selling plant-based skincare, body care, and wellness. Comparable on natural-ingredient positioning and French origin, but operates at global scale with broader mass-premium positioning.
- Yves Rocher: Iconic French botanical beauty company with a much larger retail and DTC footprint, offering plant-based cosmetics and some wellness products. Larger incumbent in the same natural/plant-based category but broader portfolio and not exclusively organic-certified.
Emerging players
- Dr. Hauschka: German certified natural cosmetics brand with rhythmic skincare ranges and some supplement-adjacent offerings. Comparable on certified natural formulations and ingredient-led product positioning; smaller international footprint than L'Occitane or Weleda.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fleurance Nature social profiles
Digital presenceFleurance Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleurance Nature leadership team
Management profileNumber of profiles
Profiles1 record
Fleurance Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleurance Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleurance Nature
What does Fleurance Nature do?
Fleurance Nature manufactures and sells certified organic dietary supplements and natural/biological cosmetics under its own brand. The portfolio spans supplements for joints, immunity, stress, sleep, digestion, vitality, and slimming, plus certified organic skincare, body care, hygiene, makeup, and pure essential oils organized by ingredient lines (Shea Butter, Royal Jelly, Rose, Aloe Vera, Argan). The company sells directly to consumers through its e-commerce site, phone, catalog, and physical retail points, with French manufacturing in Fleurance, Gers.
Is Fleurance Nature a public or private company?
Fleurance Nature is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleurance Nature founded?
Fleurance Nature was founded in 1972. It employs 101 to 250 people.
Where is Fleurance Nature based?
Fleurance Nature is headquartered in Fleurance, France, in the Europe region.
How does Fleurance Nature make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are loyalty Program.
Who are Fleurance Nature's main competitors?
Direct peers on record are Pranarôm, Melvita, Nature & Découvertes, Caudalie, Nat & Form and Weleda. Biocoop is listed as a regional player. Broad incumbents are L'Occitane en Provence and Yves Rocher. Dr. Hauschka is listed as an emerging player.
Does Fleurance Nature have an API?
No public API is recorded for Fleurance Nature.
What industry is Fleurance Nature in?
Fleurance Nature's product category is Organic Health and Beauty Products. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456191 and its SIC code is 2833.