What Murideo does

Murideo is a manufacturer of professional HDMI, audio, and video testing and troubleshooting equipment, operating as a brand under AVPro Global Holdings, a privately held conglomerate headquartered in Sioux Falls, South Dakota. The company designs and sells signal generators, analyzers, and testing kits supporting resolutions up to 8K and bandwidths up to 48Gbps, organized into three product tiers: field testing (SIX Series, STIX ecosystem, Fox & Hound kits), bench testing (GAX-8K 48Gbps Generator & Analyzer), and lab testing (SEVEN Series 8K Generator). A calibration tools line integrates with CalMAN software from Portrait Displays to support professional display calibration workflows.

The company targets four primary customer segments: professional A/V integrators (both residential and commercial), calibration professionals, electronics manufacturers requiring HDMI compliance testing, and commercial integrators managing large-scale deployments. Its technology differentiators include the miniaturized STIX thumb-drive form factor, full-bandwidth 48Gbps signal analysis, and compatibility with broader Pro A/V standards through alliance partnerships with the HDMI Consortium, HDBaseT Alliance, SDVoE Alliance, and Audinate (Dante).

Murideo generates revenue through hardware product sales distributed via two primary channels: direct e-commerce through the AVPro Online Store for US customers, and a global authorized dealer network managed under AVPro Global. Pricing is not publicly disclosed and is quote-based through dealers. Supporting infrastructure includes the AVPro Connect software platform for firmware updates and the Tech Sage AVPro.ai support tool. The company operates with a small team (1-10 employees) as a focused product line within AVPro Global's broader portfolio of A/V brands.

Name

Murideo

Legal name

Murideo (brand of AVPro Global Holdings)

Website

https://murideo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Murideo, a brand under AVPro Global Holdings, manufactures professional HDMI testing and calibration equipment — signal generators and analyzers supporting up to 8K and 48Gbps — for A/V integrators, calibration professionals, and electronics manufacturers, distributed via dealer networks and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: Murideo generates revenue through the sale of testing and calibration hardware equipment including signal generators, analyzers, and testing kits. Products are sold through direct e-commerce and channel partner/dealer networks.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Murideo manufactures professional HDMI, audio, and video testing and troubleshooting equipment including signal generators, signal analyzers, and testing kits for A/V installers, calibrators, and electronics manufacturers. Products support up to 8K resolution and 48Gbps bandwidth and are organized into field, bench, and lab tiers, with a flagship thumb drive-sized STIX ecosystem for portable pass/fail verification in deployments. The company also operates the AVPro Connect software platform for firmware updates and product management.

Product overview

Murideo is a manufacturer of professional HDMI, Audio, and Video testing and troubleshooting equipment under AVPro Global Holdings. The product portfolio is organized into three testing tiers: Field Testing (SIX Series, STIX ecosystem, Fox & Hound kits for on-site deployment verification), Bench Testing (GAX-8K 48Gbps Generator & Analyzer for workshop testing), and Lab Testing (SEVEN Series 8K Generator for professional laboratory environments). The SIX Series offers modular generators and analyzers in pair or standalone configurations, the STIX ecosystem provides thumb drive-sized portable testing solutions, and the SEVEN Series represents the flagship lab-grade generator. Additionally, calibration tools integrate with CalMAN software to support professional display calibration workflows.

Differentiator

Problem solved

Functional benefit

Brands

• SIX Series: Field testing equipment including 8K SIX Pair, SIX-G Generator, and SIX-A Analyzer for HDMI testing and signal analysis.
• STIX
• SEVEN Series
• Fox & Hound
• GAX

Products and services

• SIX Series Field Testing Equipment Field testing product line for HDMI signal generation and analysis at 8K resolutions, including a paired bundle and standalone generator and analyzer options designed for on-site deployment scenarios in professional A/V integrator and calibrator workflows.
• STIX HDMI Testing Ecosystem Thumb drive-sized HDMI pattern generator and analyzer ecosystem designed for large-deployment evaluations and light-duty in-field pass/fail signal transmission verification. A convenient, cost-effective multi-resolution format analyzer for commercial or residential integrators, available in generator, analyzer, controller, and female connector variants.
• 8K Fox & Hound Testing Kit Field testing kit for HDMI signal verification at 8K, combining generator and analyzer capabilities into a single kit for HDMI installation testing and troubleshooting.
• GAX-8K 48Gbps Generator & Analyzer Bench testing equipment supporting full 48Gbps bandwidth for comprehensive HDMI signal generation and analysis at 8K resolutions, aimed at workshop and design-verification use cases.
• SEVEN Series 8K Generator Lab testing equipment providing advanced signal generation capabilities for professional laboratory HDMI testing environments, including 8K-capable laboratory-grade signal generation for R&D and QA use.
• Calibration Tools Video calibration solutions and resources including software and patterns for professional display calibration, integrated with CalMAN software by Portrait Displays for video calibration workflows.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AVPro Global HoldingscoreStrategic or Co-development PartnerMurideo operates as a brand under AVPro Global Holdings, sharing distribution channels, dealer networks, and corporate infrastructure including headquarters in Sioux Falls, SD.
• HDMI ConsortiumcoreTechnology or IntegrationHDMI logo displayed indicating official HDMI technology adoption and compliance for HDMI testing products.
• Home Technology Association (HTA)minorGTM or Marketing PartnerHTA Supporting Brand partnership, suggesting marketing and referral relationship with the Home Technology Association dealer network.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Others

• Atlona (Panduit): Manufacturer of A/V distribution and signal extension products acquired by Panduit. Operates in the same professional A/V ecosystem as Murideo (and even shares the HDBaseT/AV-over-IP alliance space), making it an adjacent ecosystem peer rather than a direct testing competitor.
• Portrait Displays (CalMAN): Vendor of CalMAN calibration software, the de facto standard in display calibration that Murideo already integrates with. Functions as both a complementary partner and an adjacent player in the professional calibration/measurement ecosystem Murideo serves.

Broad incumbents

• Keysight Technologies: Global test-and-measurement leader with broad HDMI, displayport, and high-speed digital test coverage via oscilloscopes, protocol analyzers, and compliance solutions. A broader incumbent that occasionally competes with Murideo at the high end of HDMI compliance testing for manufacturers.
• Anritsu: Japanese T&M manufacturer offering signal quality analyzers and HDMI-related test solutions primarily for electronics manufacturers and telecom. Broader incumbent with peripheral overlap to Murideo's HDMI compliance testing use cases.
• Tektronix: Established T&M manufacturer producing oscilloscopes, signal analyzers, and HDMI compliance test solutions used by electronics manufacturers. A broader incumbent whose HDMI test offerings overlap at the upper end of Murideo's lab category.
• Rohde & Schwarz: Premium T&M manufacturer with video and audio test solutions for broadcast and consumer electronics compliance. A broader incumbent whose portfolio overlaps at the manufacturer-side of Murideo's customer base.

Direct peers

• Phabrix (Leader Electronics): Phabrix, now part of Leader Electronics, makes professional video test and measurement instruments for broadcast, post-production, and HDMI/IP infrastructure. Overlaps with Murideo on HDMI signal analysis use cases among professional video workflows.
• Teledyne LeCroy (formerly Quantum Data): Teledyne LeCroy acquired Quantum Data, the most established brand in HDMI/video protocol analyzers and signal generators serving A/V integrators, calibrators, and HDMI compliance labs. Directly competes with Murideo's SIX, GAX, and SEVEN product lines across the same professional testing category.
• Astro Design: Japanese manufacturer of HDMI/8K video signal generators, analyzers, and protocol testers, including the well-known VG-series. Competes head-to-head with Murideo in lab-grade HDMI testing for manufacturers and broadcast/display vendors.

Emerging players

• Extron Electronics: Major A/V signal processing and distribution manufacturer serving the same professional integrator channel as Murideo. Adjacent competitor that may launch or expand HDMI testing products, and a potential ecosystem partner for shared integrator customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@murideo
• Xx.com/murideotweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murideo