What Avpro does

AVPro Global Holdings (operating as AVPro) is a privately held US-based designer, manufacturer, and distributor of professional audio/video connectivity and distribution hardware, headquartered in Sioux Falls, South Dakota with an owned manufacturing facility in Shenzhen, China. The company operates across nine sub-brands — AVPro Edge, AudioControl, RTI, Bullet Train, Murideo, ThenAudio, ProControl, MXnet, AXION, and ConferX — covering HDMI matrix switchers, HDBaseT and fiber extenders, AV-over-IP transceivers (1G, 10G, and the newer MXnet USP platform), audio amplifiers, control processors, HDMI cables, and signal testing equipment. Technical differentiation is anchored in proprietary platforms such as MXnet (supporting SDVoE and Dante integration), the AXION modular matrix line, 8K HDMI extenders with eARC audio extension, and an industry-leading 10-year warranty on AVPro Edge products.

AVPro serves three primary customer segments: residential custom installers, commercial and hospitality venues (restaurants, bars, hotels, casinos, corporate spaces), and professional AV integrators serving conference and collaboration rooms. Revenue is generated almost entirely through hardware product sales via an authorized dealer program and a global distributor network that includes ADI Global Distribution, Snap One, Audio Visions, and 100+ international distributors across 60+ countries. Go-to-market is reinforced by AVPro Academy (AVIXA and CEDIA accredited training), ISF Level III certified support staff, AVPro Design Services, and the AI-powered Tech Sage AVPro.ai support assistant.

The business is privately held with no disclosed external investors, was featured on the Inc. 5000 list, and has expanded its brand portfolio through acquisitions including ThenAudio (November 2023), AudioControl, RTI, Bullet Train, Murideo, and ProControl. Founder Jeff Murray leads the company as President and CEO alongside CFO Douglas Laue. AVPro holds CE and FCC certifications across its product lines and has pursued TAA-compliant SKUs to access US public-sector procurement channels.

Name

Avpro

Legal name

AVPro Global Holdings

Website

https://avproglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AVPro Global Holdings designs, manufactures, and distributes professional AV connectivity hardware — including HDMI matrix switchers, HDBaseT and fiber extenders, and AV-over-IP platforms (MXnet) — serving residential installers, commercial integrators, and hospitality venues globally through an authorized dealer and distributor network across nine sub-brands.

Ownership category

akta.pro rank

Product category

Professional AV Connectivity Hardware

NAICS

Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (334290)

SIC

Household Audio & Video Equipment (3651), Radio & Tv Broadcasting & Communications Equipment (3663), Computer Communications Equipment (3576)

akta.pro primary industry

Console Connectivity & AV Accessories (Cables, Adapters, Capture Devices) (HDACANAI)

akta.pro secondary industries

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Professional AV hardware
• HDMI connectivity solutions
• AV over IP distribution
• Matrix switcher products
• Signal extender equipment

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue from selling professional AV equipment including matrix switchers, HDMI extenders, AV over IP transceivers, audio processors, cables, and accessories to authorized dealers and commercial installers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

AVPro Global Holdings designs, manufactures, and distributes professional audio/video connectivity hardware including HDMI/HDBaseT/fiber extenders, matrix switchers, AV-over-IP transceivers (MXnet 1G/10G), video wall processors, distribution amplifiers, audio amplifiers, HDMI cables, and HDMI signal testing equipment. It sells these products B2B through an authorized dealer program and a global distributor network to professional AV installers and system integrators serving residential and commercial/hospitality installations.

Differentiator

Problem solved

Functional benefit

Brands

• AVPro Edge: Primary brand for HDMI connectivity, matrix switchers, AV over IP solutions, and video distribution equipment.
• AudioControl
• RTI
• Bullet Train
• Murideo
• ThenAudio
• ProControl
• MXnet
• AXION
• ConferX

Products and services

• MXnet USP (Universal Scalable Platform) AV-over-IP transceiver platform supporting three tiers (Essential, Plus, Pro) for scalable video distribution with ultra-low latency over 1G and 10G Ethernet, targeted at professional AV installations.
• MXnet 1G (Evolution I and II) 1Gbps AV-over-IP system available as encoders, decoders, and transceivers in Evolution I and II versions, with Dante-enabled variants and USB-over-IP extensions for residential and commercial installations.
• MXnet 10G / SDVoE 10Gbps AV-over-IP platform using SDVoE technology for zero-latency 4K/8K video distribution, available as transceivers and managed network switches for high-end commercial and residential installations.
• MXnet Network Switches Managed network switches purpose-built for AV-over-IP, including 1G E-Series (24/48-port) and 10G (12/24/48-port) models with PoE options, designed to support MXnet deployments.
• AXION Matrix Switchers Modular, high-end matrix switcher line (4x4, 8x8, and modular AXION-X) designed as the centerpiece for distributed video systems, supporting 8K HDMI with class-leading AVPro Edge engineering.
• 8K Matrix Switchers 8K HDMI matrix switchers including AC-MX-42X (4x2), AC-MX-44X (4x4), and AC-MX-88X (8x8) supporting HDMI 2.1 specifications for 8K video routing in residential and commercial installations.
• HDMI Matrix Switchers HDMI-only matrix switchers ranging from 4x2 to 16x16 configurations, including AC-MX-42, AC-MX-44, AC-MX-82RM, AC-MX-88, and AC-MX-1616 models for fixed residential and commercial AV systems.
• HDBaseT Matrix Switchers Matrix switchers with integrated HDBaseT output cards including AC-MX-44HDBT and AC-MX-88HDBT for long-reach HDMI extension over Cat cable in distributed AV installations.
• 18Gbps HDBaseT Extenders 18Gbps HDBaseT extender kits including AC-EX100-444-KIT (100m), AC-EX70-444-KIT (70m), and AC-EX40-444-KIT (40m) supporting 4K60 4:4:4 HDR over Cat6/7 cable, with weatherproof variants.
• 10Gbps HDBaseT Extenders 10Gbps HDBaseT extenders including AC-EX70-UHD-KIT and AC-EX70-UHD-ARC for 70m 4K HDMI extension with audio return channel support.
• Fiber Extenders (EXO Series) Single-mode fiber HDMI extender kits AC-EXO-444-KIT (300m), AC-EXO-X-KIT (8K 300m), and AC-EXO-X-PLUS-KIT for long-distance HDMI extension up to 300m in large venues and campuses.
• USB Extenders USB 2.0 and USB 3.2 Gen 1 extender kits including AC-EXUSB-2-KIT (100m) and AC-EXUSB-3-KIT (100m), with wall plate variants for conference room and KVM installations.
• ConferX Wall Plates Architectural wall plates including HDMI, USB-C, VGA, and KVM transmitter wall plates, plus local plate (LP) variants with dual-HDMI and HDMI/USB-C options for conference room installations.
• Video Essentials / Distribution Amplifiers 48Gbps and 18Gbps distribution amplifiers (AC-DA-12X2, AC-DA-14X2, AC-DA-18X2, AC-DA12/14/18-AUHD-GEN2), scalers, EDID managers, and the AC-CONVERT-HDDP DisplayPort converter for HDMI signal distribution.
• Fresco Video Wall Processors Fresco series video wall controllers including AC-FRESCO-CAP-4 (4-output capture), AC-FRESCO-4X, and AC-FRESCO-44 for creating dynamic video wall configurations in commercial spaces.
• Multi-viewers 4K 4x1 multi-viewers including AC-MV-41 and MXnet 1G Evolution II 4x1 Multi-viewer for displaying multiple sources simultaneously on a single display.
• AudioControl Home Theater Receivers and Amplifiers AudioControl brand home theater AV receivers (Hyperion series: APR-16, DPR-16, RCV-11, Tetra, Penta, Hepta) and dedicated home theater amplifiers (SAVOY G4, PANTAGES G4, AVALON G4) for high-end residential installations.
• AudioControl Power Amplifiers AudioControl multi-channel power amplifiers including home theater models (SAVOY G4, PANTAGES G4, AVALON G4), subwoofer amplifiers (RS 1000, RS 500), and zone amplifiers (Bijou 600/2100/3100/5100D, Rialto 400/600).
• AudioControl 70V and Network Amplifiers AudioControl commercial amplifiers including CM2-750, CM3-750, CM4-750 70-volt amplifiers and Director M-series network amplifiers (M6800, M6400, M4800, M4840, D4600, D2800) with optional Dante support for commercial installations.
• AudioControl Architectural Amplifiers AudioControl Architect series architectural amplifiers (P2680 EQ, P2280 EQ, P250 EQ, P2660, P2260, P800) designed for custom installation in residential and light commercial projects.
• Audio Matrix and Audio Extension Products AC-AEX-RC-HUB and AC-MAX-24 audio matrices, plus audio extender kits (AC-AEX-KIT, AC-AEX-T, AC-AEX-R) and AC-AEX-DEARC-KIT for eARC audio extension in AV installations.
• Dante Audio Products Dante audio networking products including AC-DANTE-E encoder, AC-DANTE-D decoder, AC-DANTE-AMP-2CH Dante amplifier, and Dante-enabled MXnet endpoints for Audinate Dante AoIP audio distribution.
• Audio Downmixer and Converter AC-AVDM-V3 audio downmixer for mixing multi-channel audio to stereo, and AC-DAC-CO2 audio converter for digital-to-analog conversion in AV installations.
• AXIS eARC AoIP Processors AXIS2, AXIS10, and AXIS16 eARC AoIP audio processors from AudioControl enabling eARC audio extraction and distribution over IP networks in residential and commercial installations.
• Murideo Signal Testing Equipment Murideo brand HDMI/AV signal test generators and analyzers including the 8K Fox & Hound Kit, 8K SEVEN Generator, 8K SIX G Generator, 8K SIX A Analyzer, STIX test signal generator/analyzer, and 48Gbps GAX-8K generator and analyzer for field, bench, and lab testing.
• ThenAudio HDMI Connectivity Products ThenAudio brand acquired from X-VUE, LLC in November 2023, offering ZONE2-PRO, SHARC-V2, and GUIDE-4 HDMI connectivity and audio distribution products for residential and commercial applications.
• RTI Control and Automation RTI (Remote Technologies Inc.) brand offering control processors, remotes, relay modules, and IR emitters for home and commercial automation control.
• Pro Control Products Pro Control brand offering the Pro24.r Plus remote control and charging dock, ProLink.r Plus processor, and relay/IR control modules for residential and light commercial control systems.
• Bullet Train Cables Bullet Train brand offering HDMI cables (48Gbps 8K, 18Gbps 4K, 10K, 5K AOC active optical), USB 3.1 cables, and professional cable series for AV installations.
• AVPro Design Services (ADS) Expert AV system consultation and custom design solutions for integrators, offered at no cost by AVPro Global to support complex residential and commercial installations.
• AVPro Academy Training AVIXA- and CEDIA-accredited training program hosted by AVPro Edge covering high-bandwidth video distribution, with additional educational opportunities from ISF, HAA, and PVA, including ISF display calibration seminars.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, core and regional.

• X-VUE, LLCmajorStrategic or Co-development Partner · 6 November 2023AVPro Global acquired THENAUDIO brand and technology from X-VUE, LLC in November 2023, expanding AVPro's presence in the HDMI connectivity and audio/video market segments for residential and commercial applications
• HDBaseTcoreTechnology or IntegrationHDBaseT technology integration in extenders and matrix products for long-distance HDMI transmission over standard CAT cable
• HDMI (HDMI Licensing Administrator)coreTechnology or IntegrationOfficial HDMI adopter and supporter, with products supporting latest HDMI specifications including 8K, eARC, and 48Gbps bandwidth
• SDVoE AlliancecoreTechnology or IntegrationSDVoE (Software Defined Video over Ethernet) technology partner for 10G AV-over-IP transceivers enabling zero-latency, high-bandwidth video distribution
• Dante (Audinate)coreTechnology or IntegrationDante audio networking integration across MXnet encoders/decoders and AudioControl amplifiers for networked audio distribution
• Imaging Science Foundation (ISF)coreStrategic or Co-development PartnerAll AVPro team members are ISF Level III certified; company hosts ISF display calibration seminars worldwide
• AVIXAcoreStrategic or Co-development PartnerAVIXA-accredited training provider; AVPro Academy offers AVIXA-certified continuing education units for AV professionals
• CEDIAcoreStrategic or Co-development PartnerCEDIA-accredited training provider; company offers CEDIA-certified training for residential technology professionals
• ADI GlobalmajorChannel Partner/ Reseller/ DistributorMajor global AV distributor with US locations across the country, distributing AVPro Edge, RTI, and ProControl brands
• Snap OnemajorChannel Partner/ Reseller/ DistributorMajor US distributor and partner store network carrying AudioControl and other AVPro brands nationally
• Audio VisionsregionalChannel Partner/ Reseller/ DistributorCalifornia-based AV dealer/distributor with multiple locations carrying AVPro Edge, AudioControl, Bullet Train, and Murideo

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Extron Electronics: Long-established US manufacturer of AV signal distribution, matrix switchers, extenders, and control systems—the closest direct competitor to AVPro Edge across the professional installer channel.
• WyreStorm: Direct peer in AV-over-IP, HDBaseT extenders, and matrix switchers targeting both residential and commercial integrators with overlapping product categories to AVPro Edge and Bullet Train.
• Atlona (Panduit): AV distribution and AV-over-IP vendor (now part of Panduit) selling matrix switchers, extenders, and Omega series networked AV solutions directly competitive with AVPro MXnet and AXION lines.
• Just Add Power: Specialist in HDMI-over-IP distribution systems for residential and commercial markets, competing head-to-head with AVPro's MXnet 1G and 10G transceivers in installer AV-over-IP bids.
• ZeeVee: Manufacturer of AV-over-IP encoding/decoding and RF modulation equipment for commercial installations, closely comparable to MXnet 10G/SDVoE offerings and signal distribution for large venues.
• Lightware Visual Engineering: Hungarian-headquartered manufacturer of professional matrix switchers, extenders, and AV-over-IP products—directly competitive with AXION matrix switchers and ConferX wall-plate solutions.
• Key Digital: AV distribution manufacturer of HDMI matrix switchers, extenders, and AV-over-IP systems targeting residential and commercial integrators with product categories that overlap AVPro Edge matrix and extender lines.

Broad incumbents

• Crestron Electronics: Broad incumbent in AV control and signal distribution with deeper resources and a more comprehensive end-to-end stack spanning control processors, touch panels, NVX AV-over-IP, and DSPs that overlaps with AVPro's MXnet, RTI, and AudioControl lines.
• Kramer Electronics: Long-standing broad incumbent in professional AV signal processing, switching, and control with a portfolio that overlaps AVPro's matrix switching, extension, and AV-over-IP product families.

Emerging players

• Aurora Multimedia: Specialist manufacturer of AV-over-IP, matrix, and control products targeting commercial integration, with meaningful product overlap to AVPro Edge's networked AV and Dante-integrated offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avpro-store

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avpro