The Wigan Beer Company
- Company typePrivate
- Founded1995
- HeadquartersWigan, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
The Wigan Beer Company firmographics
Firmographics- Name
- The Wigan Beer Company
- Legal name
- Wigan Beer Company Limited
- Website
- https://wiganbeer.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where The Wigan Beer Company is headquartered
LocationHeadquarters
- HQ city
- Wigan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Wigan Beer Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Beverage Sales: Revenue generated from selling beers, wines, spirits, and soft drinks to pubs, bars, and venues at wholesale prices. Products include bar snacks, line cleaning products, and beverage dispense gas as complementary offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing negotiated per customer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
The Wigan Beer Company product offering
Product offeringCore offering
The Wigan Beer Company is a wholesale beverage distributor selling beers, wines, spirits, soft drinks, bar snacks, line cleaning products, and beverage dispense gas to pubs, bars, clubs, and licensed venues across North West England. Customers place orders through a mobile app, web portal, phone, or email, with products delivered directly to venue doors. The business is complemented by dedicated account management and free brand and technical service support.
Product overview
The Wigan Beer Company operates as a wholesale drinks distributor offering a comprehensive product range centered on beers, wines, spirits, and soft drinks. The core offering is supplemented by an online ordering platform and mobile app for convenient ordering. The company also provides a Toolkit with profit calculation tools and cellar management resources, along with free brand and technical service support for all products. Bar snacks and line cleaning products round out the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Beverage Supply (Beers, Wines, Spirits, and Soft Drinks) Wholesale distribution of alcoholic and non-alcoholic beverages including beers, wines, spirits, and soft drinks from major brewers and brands, plus complementary bar snacks, line cleaning products, and beverage dispense gas, delivered directly to pubs, bars, and licensed venues across North West England.
- Wigan Beer Company Mobile App iOS and Android mobile application enabling customers to place wholesale drink orders directly from smartphones and tablets, providing a streamlined ordering channel for pubs, bars, and licensed venues.
- Wigan Beer Company Web Ordering Portal Web-based ordering platform accessible via browser enabling wholesale customers to set up accounts and place drink orders online for direct delivery to their venues.
Companies that use The Wigan Beer Company
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Wigan Beer Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Wigan Beer Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CarlsbergcoreMajor brewing group participating as a featured supplier at Wigan Beer Trade Show events. Products include Carlsberg Marstons Brewing Company offerings. Wigan Beer Company serves as nominated wholesale partner providing distribution to licensed venues.
- HeinekencoreGlobal brewing company featured at Wigan Beer Trade Show as a supplier partner. Wigan Beer Company distributes Heineken products as a nominated wholesale partner to licensed venues.
- AsahicoreJapanese brewing group represented at trade show events with products distributed through Wigan Beer Company's wholesale network.
- Molson CoorscoreMolson Coors Beverage Company participates as a supplier partner at trade shows with Coors brand products distributed through Wigan Beer Company.
- AB InBevcoreAB InBev featured as a supplier partner including Budweiser Brewing Group products. Listed on supplier support page with contact number 08457 100600.
- DiageocoreGlobal spirits and beer company participating as a supplier partner at Wigan Beer Trade Show. Listed on supplier support page with contact number 08457 515101.
- PeroniminorItalian beer brand featured at Wigan Beer Trade Show as part of the supplier network.
- HoochminorRTD (ready-to-drink) brand showcased at Wigan Beer Trade Show as part of the supplier portfolio.
- KingfisherminorIndian beer brand featured at trade show events as part of the diverse supplier network.
- Coca Cola SchweppescoreSoft drink supplier partner providing beverages alongside alcoholic products. Listed on supplier support page with contact number 01908 822228.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Wigan Beer Company competitors and assessment
Company assessmentDirect peers
- Enotria & Coe: UK wine and spirits specialist distributor to on-trade hospitality. Comparable to the wine and spirits half of The Wigan Beer Company's product mix, and a logical comparable for the company's ambition to grow its dedicated wine division.
- LWC Drinks: UK regional multi-beverage wholesaler serving on-trade customers with a comparable product breadth (beer, wine, spirits, soft drinks) and similar supplier-partner relationships. Closest direct analogue to The Wigan Beer Company's wholesale distribution model outside the national-tier players.
- Hallgarten Wines: Specialist UK wine importer and distributor serving the on-trade. Comparable because The Wigan Beer Company has invested in a dedicated wine vertical (Wine Director, Wine Development Manager) and Hallgarten represents a credible wine-only comparable for that portion of the business.
- Conviviality Retail (now part of C&C Group): Pre-restructuring, Conviviality was a UK on-trade wine, beer, and spirits distributor with a similar multi-supplier nominated-partner model. Comparable as a historical benchmark for the wholesale distribution structure Wigan Beer Company operates, and now part of the same consolidator (C&C Group).
- Matthew Clark (C&C Group): UK's largest on-trade drinks wholesaler, now part of C&C Group plc. Directly comparable as a multi-beverage distributor serving pubs, bars, and licensed venues, with a similar nominated-partner model with major brewers and a national digital ordering platform.
- Bibendum Wine (C&C Group): Premium wine and spirits distributor serving UK on-trade venues. Comparable as a wine-led peer that illustrates the higher-margin category expansion path available to The Wigan Beer Company as it invests in its wine vertical.
Others
- Diageo: World's largest spirits producer and a core supplier partner to The Wigan Beer Company. Comparable as an ecosystem participant whose UK distribution strategy (including partnership decisions) materially shapes the company's product access and supplier-partner economics.
- Molson Coors Beverage Company: Major global brewer and one of The Wigan Beer Company's core supplier partners. Included as a relevant ecosystem participant because the company's nominated-partner status with Molson Coors is a strategic asset, and the supplier's UK strategy directly shapes Wigan Beer's competitive positioning.
Broad incumbents
- C&C Group plc: Publicly-listed owner of Matthew Clark, Bibendum, and Tennent's. A broader incumbent in the same on-trade beverage distribution space; comparable as a likely consolidator and benchmark for the type of trade partner the company could be acquired by or benchmarked against.
- Bestway Wholesale: UK wholesale operator including on-trade beverage distribution at greater scale. Comparable as a broader incumbent in the same wholesale channel category, even though its portfolio is wider than Wigan Beer's specialised on-trade beverage focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Wigan Beer Company social profiles
Digital presenceThe Wigan Beer Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wigan Beer Company leadership team
Management profileNumber of profiles
Profiles11 records
The Wigan Beer Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wigan Beer Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wigan Beer Company
What does The Wigan Beer Company do?
The Wigan Beer Company is a wholesale beverage distributor selling beers, wines, spirits, soft drinks, bar snacks, line cleaning products, and beverage dispense gas to pubs, bars, clubs, and licensed venues across North West England. Customers place orders through a mobile app, web portal, phone, or email, with products delivered directly to venue doors. The business is complemented by dedicated account management and free brand and technical service support.
Is The Wigan Beer Company a public or private company?
The Wigan Beer Company is a private company. It is classified as family owned and is currently operating.
When was The Wigan Beer Company founded?
The Wigan Beer Company was founded in 1995. It employs 51 to 100 people.
Where is The Wigan Beer Company based?
The Wigan Beer Company is headquartered in Wigan, United Kingdom, in the Europe region.
How does The Wigan Beer Company make money?
One revenue line is on record: wholesale Beverage Sales.
Who are The Wigan Beer Company's main competitors?
Direct peers on record are Enotria & Coe, LWC Drinks, Hallgarten Wines, Conviviality Retail (now part of C&C Group), Matthew Clark (C&C Group) and Bibendum Wine (C&C Group). Others are Diageo and Molson Coors Beverage Company. Broad incumbents are C&C Group plc and Bestway Wholesale.
Does The Wigan Beer Company have an API?
No public API is recorded for The Wigan Beer Company.