Media Club

What Media Club does

Media Club (legal entity MEDIA CLUB, s.r.o.) is a Czech commercial advertising representation agency operating as the ad-sales arm of Prima Group, itself controlled by GES Group. Founded in 2013 and headquartered in Prague 10 – Strašnice, the company commercially represents 317 media outlets as of June 2026 — spanning 13 Prima nationwide television channels (Prima, Prima COOL, Prima MAX, Prima KRIMI, Prima LOVE, Prima ZOOM, Prima STAR, Prima SHOW, CNN Prima NEWS, plus thematic stations), six owned/partner radio stations (KISS, Beat, Country, SPIN, Signál, Radio 1 alongside Impuls, Evropa 2, Frekvence 1), the prima+ streaming platform, HbbTV applications, online portals via the merged Impression Media business, and print titles. Through this consolidated inventory, Media Club claims reach to 100% of the Czech economically active population, with Prima's TV portfolio at 35.78% daily share in 2023 (34.66% in April 2026) and represented radio stations holding 46.9% of Czech listening.

The company's core technology stack layers HbbTV / Smart TV advertising (Pause Ad format with 100% viewability, AD SIMPLE automated Switch-In buying co-developed with KINET, Prima LIFESTYLE app under the red button), programmatic video (Instream, Premium Video, Connected TV via Adform integration), and creative sales capabilities (sponsorship, jingles, product placement, cross-media projects). It serves enterprise B2B advertisers — including Plzeňský Prazdroj, ČSOB, Raiffeisenbank, Česká asociace pojišťoven, Albert, and Kooperativa — through a regional media-consultant sales force, supplemented by the BIZ BRUNCH client-event series and the Solootions events agency.

Media Club's revenue model is almost entirely commission-based advertising sales across multiple media types, with quote-based, negotiated pricing and multi-year enterprise contracts. Pricing is not publicly disclosed. The company is privately held, has 51–100 employees, and does not publish financial figures; revenue growth is inferred from product launches, organizational restructuring at the Prima Group level in mid-2026, and the 2023 Impression Media merger that materially expanded its digital footprint.

Name

Media Club

Legal name

MEDIA CLUB, s.r.o.

Website

https://media-club.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Club is the Czech advertising representation arm of Prima Group, selling ad inventory across 317 TV, radio, digital, and print outlets to enterprise B2B advertisers seeking reach across the Czech market.

Ownership category

akta.pro rank

Product category

Advertising Representation Services

NAICS

Media Representatives (541840), Media Representatives (54184)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industry

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Media representation services
• Television advertising sales
• Radio advertising sales
• Multi-platform advertising
• Advertising consulting

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Television Advertising Sales: Sales of advertising inventory across Prima's 13 nationwide television channels plus thematic stations including Prima COOL, Prima LOVE, Prima KRIMI, Prima MAX, Prima ZOOM, Prima STAR, Prima SHOW, and CNN Prima NEWS. Includes prime time, day-time, and special advertising formats.
2. Radio Advertising Sales: Representation of radio stations including KISS, Beat, Country, SPIN, Signál, Radio 1 (Radio United Broadcasting), plus represented stations like Impuls, Evropa 2, Frekvence 1, with 46.9% market share in radio listenership.
3. Online/Digital Advertising: Sales of online advertising inventory across web portals, social media, HbbTV applications, and programmatic platforms. With Impression Media, reaches up to 6,318,178 real users monthly.
4. Creative Sales: Specialized advertising services including sponsorship messages, jingle sponsorship, product placement (both in-serials and as mini-programs), and cross-media projects that combine TV, social media, HbbTV, radio, PR articles, and other online media types.
5. Print Media Sales: Sales of advertising space in printed magazines and periodicals represented by Media Club.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Media Club is a commercial advertising representation company that sells advertising inventory across approximately 40 media outlets for Prima Group and other media partners in the Czech Republic. It offers comprehensive multi-platform media advertising services spanning television (13 nationwide channels), radio, internet, and print, enabling advertisers to reach 100% of the Czech economically active population. The company provides media planning, campaign execution, audience targeting, and creative advertising solutions including product placement, sponsorship, and cross-media projects.

Product overview

Media Club is a Czech commercial media representation company operating as part of Prima Group. The company offers unified advertising sales across approximately 40 media outlets including Prima television channels (Prima, Prima COOL, Prima MAX, Prima KRIMI, Prima LOVE, Prima ZOOM, Prima STAR, Prima SHOW, CNN Prima NEWS), radio stations (Kiss, Beat, Country, SPIN, Signál, Radio 1, Impuls, Evropa 2, Frekvence 1), internet platforms, and print publications. The product portfolio includes the prima+ streaming platform, HbbTV applications (Prima LIFESTYLE), programmatic advertising solutions (AD SIMPLE, Premium Video, Connected TV), and specialized segments like automotive media (CAR PR MEDIA).

Differentiator

Problem solved

Functional benefit

Products and services

• Television Advertising Sales Sales of advertising inventory across Prima Group's 13 nationwide television channels and thematic stations, including prime time, day-time, and special advertising formats. Reaches 100% of the Czech economically active population.
• Radio Advertising Sales Commercial representation of radio stations across the Czech Republic, with the represented portfolio holding 46.9% share of total radio listening and reaching 7.938 million monthly listeners (84.9% of Czech population aged 12-84).
• Online and Digital Advertising Sales of online advertising inventory across web portals, social media channels, HbbTV applications, and programmatic platforms, with monthly reach of up to 6,318,178 real users through the Impression Media partnership.
• Creative Sales (Sponsorship and Product Placement) Specialized advertising services offering sponsorship messages, jingle sponsorship, product placement (both in-serials and mini-programs), and cross-media promotional projects that combine TV, social media, HbbTV, radio, PR articles, and other online media types.
• Print Media Advertising Sales Sales of advertising space in printed magazines and periodicals represented by Media Club as part of its multi-platform portfolio.
• AD SIMPLE Platform Online advertising platform enabling rapid and automated purchase of HbbTV Switch-In ad format, developed in collaboration with technology partner KINET. Provides self-service ad buying capabilities targeting smaller regional advertisers.
• Premium Video Advertising Premium video advertising across the prima+ VOD platform and IPTV operators with private real-time bidding (RTB) deals for targeted video advertising in desktop and mobile environments.
• Connected TV (CTV) Advertising Connected television advertising combining TV screen with digital advertising capabilities through HbbTV, Smart TV applications, and IPTV services, offering high ad completion rates up to 98%.
• Pause Ad Smart TV Format Innovative Smart TV advertising format displayed as a full-screen overlay (1920x1080px) when users pause content, offering 100% viewability with automatic termination upon resume playback.
• Prima LIFESTYLE HbbTV Application HbbTV application accessible via red button on Prima television channels, offering lifestyle video content including fitness videos, horoscopes, guides, and recipes with personalized user experiences and integrated advertising inventory.
• CAR PR MEDIA Automotive media segment covering automotive websites (Autosalon.tv, Autoweb.cz), television programs (Autosalon.tv), and travel content (Fotr na tripu), reaching over 1 million monthly users with a strong automotive content portfolio for advertisers targeting automotive audiences.

Quantifiable outcome

• Media Club holds 35.78% daily TV viewership share (CS 15+, 2023) and 46.9% share of radio listening market (2025-2026)
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KINETcoreTechnology or Integration · 1 January 2023Technology partner for Prima Group's HbbTV platform development. Collaboration resulted in AD SIMPLE - an online advertising platform enabling rapid and automated purchase of Switch-In ad format on HbbTV. The platform was shortlisted for HbbTV Awards 2023 in the 'Best use of HbbTV for advertising-based solutions' category.
• SolootionscoreStrategic or Co-development PartnerEvent agency under Prima Group that organizes events for Prima Group. Media Club offers clients unique opportunity for business partner presentations at Prima Group events, which have professional execution and intensive media support. Solootions organizes 15+ events annually with nearly 200,000 visitors.
• Filmová akademie Miroslava Ondříčka (FAMO) v PískuminorStrategic or Co-development PartnerFilm school in Písku with long-term collaboration with Prima Group. Prima TALENT competition showcases student films with financial and media support, plus internship opportunities at Prima Group. The partnership provides Prima access to emerging filmmaking talent.
• MSID (regionální rozvojová agentura)minorStrategic or Co-development PartnerRegional development agency collaborating with Prima Group on community projects under Prima SVĚT initiative. Projects include POHO Pavilon in Karviné, educational trails in Orlová and Trhové Svinech, supporting public space development.
• CAR PR MEDIAcoreOthersPart of Prima Group focusing on automotive segment. Manages Autosalon.tv, Fotr na tripu, Autoweb.cz, and related social channels. Reaches over 1 million monthly users with strong automotive content portfolio.
• Paramount NetworkminorChannel Partner/ Reseller/ DistributorTelevision channel represented by Media Club for advertising sales in Czech Republic. Campaign for Paramount Network in early 2024 utilized AI-themed creative by BeefBrothers agency.
• Paramount Pictures International Ltd.minorStrategic or Co-development PartnerLicensor for Czech version of dating reality show 'Are You The One?' adapted for TV Prima and prima+ streaming platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wavemaker Czech Republic: WPP-owned media agency with Czech operations; represents advertiser clients in Czech market with similar media planning, buying and analytics capabilities to Media Club.
• GroupM Czech Republic: WPP's global media investment group operating in Czech Republic; competes with Media Club as an intermediary arranging cross-platform media buys for the same Czech advertisers, with broader portfolio and global scale but less content-side inventory control.
• Publicis Media Czech Republic: Global media agency network with Czech operations; competes for the same advertising budgets and offers full media planning/buying capabilities across channels where Media Club operates.
• Dentsu Czech Republic: Global media holding company with presence in Czech Republic; competes with Media Club for cross-channel media buying mandates from Czech advertisers.
• Havas Media Czech Republic: Global media agency network with Czech operations; competes with Media Club and other media agencies for Czech advertisers' cross-channel media budgets.

Others

• Česká televize: Czech public broadcaster operating six national channels; competes for audience share and advertiser attention but operates on a public-service, limited-advertising model, making it a partial comparator rather than a direct sales competitor.
• Óčko (Stanice O): Czech music and youth TV channel with its own ad sales; adjacent Czech commercial broadcaster whose audience overlaps Media Club's younger segments and competes partially for advertiser attention.

Emerging players

• Barrandov Televize: Czech commercial TV broadcaster operating Barrandov, Kino Barrandov and other channels; a smaller competitor to FTV Prima in Czech TV ratings and a partial competitor for advertisers using Media Club.

Direct peers

• TV Nova (Nova Group / PPF): Czech Republic's other major commercial TV broadcaster and the principal direct competitor to Prima Group for Czech TV advertising budgets; competes with Media Club for the same advertiser rosters across linear TV, digital and CTV.
• Active Radio (Czech): Czech radio advertising sales house representing radio stations outside the Prima/Radio United portfolio; competes with Media Club for Czech radio advertising budgets on a non-Prima station portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-club-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Club