What North Devon Homes does

North Devon Homes (NDH) is a registered charity and non-profit social landlord that manages more than 3,300 affordable and social rental homes across the North Devon district, serving over 10,000 customers from its headquarters in Barnstaple, Devon. Founded in February 2000 via a large-scale stock transfer from the local authority, the organisation operates as a regulated housing association (Regulator of Social Housing LH4249, Companies House 3674687, Charity No. 1164142) and is led by Chief Executive Martyn Gimber and Chair of the Board John Creswell (appointed 2024). Its core service is affordable rental housing, supplemented by shared ownership sales (£93,600-£126,000 share purchase), four named Independent Living Communities for over-55s (Sellick Court, Medard House, The Candar, Magdalene Lawn), commercial letting of shops, offices, libraries and cafes across Barnstaple, Ilfracombe and Lynton, garage lettings at £10.50-£18 per week, and ancillary support services including 24-hour Personal Alarms, Money Matters advice, and hoarding support (Clear Spaces). The technology stack is described as standard housing association property management and maintenance systems, with payment processing via allpay (migrating to allpayments) and allocations handled through the Devon Home Choice choice-based lettings system.

The business model is hybrid recurring-plus-transactional: the dominant stream is recurring social and affordable rent (formula-based social rent or 20%-below-market affordable rent) across the 3,300+ home stock, complemented by one-off shared ownership sales and Anchorwood Ltd market sales (a wholly-owned commercial subsidiary formed 25 June 2015 whose profits are reinvested into NDH). Distribution is community-led: affordable housing is allocated via Devon Home Choice banding system with local connection criteria, shared ownership is marketed through the NDH website and partner estate agents (e.g., Webbers), and commercial units are handled by a dedicated Regeneration Team. NDH holds a 25% share in the Advantage South West consortium (formed 2004) and partners with Pearce Construction on major developments such as the 172-home Taw Wharf scheme at Anchorwood Bank. With a team of over 160 people and approximately £13 million of annual spend on goods, works and services, NDH operates as a stable, regulated, single-district social landlord rather than a growth-stage venture.

Name

North Devon Homes

Legal name

North Devon Homes

Website

https://ndh-ltd.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

North Devon Homes is a registered charity and non-profit social landlord managing over 3,300 affordable homes across the North Devon district, serving 10,000+ customers with social/affordable rental, shared ownership, independent living, and telecare services.

Ownership category

akta.pro rank

Product category

Affordable Housing and Social Landlord Services

NAICS

Rental and Leasing Services (532), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990), Community Housing Services (62422)

SIC

Operators Of Apartment Buildings (6513), Services-Social Services (8300)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Affordable housing provision
• Social rental homes
• Shared ownership housing
• Independent living services
• Housing association services

Headquarters

HQ city

Barnstaple

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Social and Affordable Housing Rent: NDH collects rent from over 3,300 homes across North Devon district. As a not-for-profit charity, all rental income is reinvested into homes, services, and community investment. Rents are set in accordance with Government and regulatory requirements, including social rents (formula-based) and affordable rents (set at 20% below market valuation).
2. Shared Ownership Sales: NDH sells shares (typically 25-75%) of properties to buyers who pay rent on the remaining share. Examples include properties at Heanton Lea Gardens from £104,000 to £126,000 for share purchases.
3. Commercial Letting: NDH lets commercial units including shops, offices, libraries and cafes in Barnstaple town centre and rural communities in North Devon. Portfolio includes units in Lynton, Barnstaple and Ilfracombe.
4. Garage Letting: NDH owns and lets garages throughout North Devon on weekly licence for motor vehicle storage. Charges range from £10.50 to £18 per week depending on customer status and location.
5. Anchorwood Ltd Market Sales: Subsidiary company builds and sells homes at market value (e.g., Taw Wharf development). All profits are reinvested into NDH for building more affordable homes.
6. Personal Alarm Services: Emergency response alarm units with 24-hour access to trained staff. Available to anyone in Torridge or North Devon areas, not just NDH customers. Low weekly cost with specialist telecare equipment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

North Devon Homes provides and manages social and affordable rental housing across more than 3,300 homes in the North Devon district, supplemented by shared ownership home sales, independent living accommodation for residents aged 55 and over, weekly-let garages, and commercial property letting. It also offers support services to tenants and the wider community including 24-hour personal alarm telecare, a Money Matters financial inclusion service, and hoarding support, with all surpluses reinvested into homes and community programmes.

Product overview

North Devon Homes is a registered charity and non-profit housing association providing affordable housing across the North Devon district. The organization operates a multi-product portfolio centered on its core housing management services: Social & Affordable Rental Housing (managing over 3,300 homes for 10,000+ customers) and Shared Ownership properties. Supporting services include Independent Living Communities for over-55s, Garages for vehicle storage, and Commercial Letting of retail/office units. Additional support products include Personal Alarms (24-hour telecare), Money Matters Advice Service, and Hoarding Support (Clear Spaces). The organization also operates Anchorwood Ltd, a commercial subsidiary building market-sale properties with profits reinvested into affordable housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Social & Affordable Rental Housing Core housing service providing social and affordable rental properties across the North Devon district. NDH manages over 3,300 homes serving over 10,000 customers, with rents set in accordance with Government and regulatory requirements (social rents formula-based; affordable rents set at 20% below market valuation).
• Shared Ownership Government-backed home ownership scheme enabling customers to purchase a share (typically 25-75%) of a property while paying rent on the remaining portion, with staircasing options to increase ownership over time. Properties are marketed through the NDH website and local estate agents.
• Independent Living Communities Supported housing schemes for residents aged 55 and over, offering independent living with additional support services and communal areas including gardens, common rooms and laundries. Locations include Sellick Court (South Molton), Medard House (Barnstaple), The Candar (Ilfracombe) and Magdalene Lawn (Barnstaple).
• Garages Weekly licence rental of garages throughout North Devon for motor vehicle storage. Charges range from £10.50 to £18 per week depending on customer status and location.
• Commercial Letting Portfolio of commercial units including shops, offices, libraries and cafes available to local businesses in Barnstaple town centre and rural North Devon communities, currently including units in Lynton, Barnstaple and Ilfracombe. Enquiries are handled by the Regeneration Team.
• Personal Alarms 24-hour emergency response alarm system with remote trigger button worn on wrist or neck pendant, including backup battery for 24+ hours standby, water-resistant pendant with 100m+ range, and optional specialist telecare equipment such as falls pendants, linked smoke alarms and key safes. Available to anyone in Torridge or North Devon at a low weekly cost with no installation or upfront charges.
• Money Matters Advice Service Free confidential financial inclusion service helping customers maximise income and reduce outgoings. Services include benefit checks, help with Universal Credit, debt management, budgeting assistance, food vouchers and energy payments.
• Hoarding Support (Clear Spaces) Compassionate hoarding support service delivered in partnership with Destination Organised, providing decluttering and organising solutions with access to mental wellbeing support and potential financial assistance or grant funding for eligible customers.
• Anchorwood Ltd Market-Sale Homes Commercial trading subsidiary of North Devon Homes, formed in 2015, that develops and sells homes at market value (including the Anchorwood Bank and Taw Wharf developments in Barnstaple with 172 new riverside homes delivered through partnership with Pearce Construction). All profits are reinvested into NDH for building additional affordable homes.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Advantage South WestcoreStrategic or Co-development Partner · 1 January 2004Partnership of housing associations formed to combat the housing crisis in the south west. NDH holds a 25% share in the partnership which has expanded to include more members across the region.
• Devon Home ChoicecoreChannel Partner/ Reseller/ DistributorChoice-based lettings system partnership used by all local councils and housing providers across Devon. NDH properties are allocated through this system where applicants register, are assessed and placed in bands based on housing need.
• Credit Union Sustainability Partnership (CUSP)minorStrategic or Co-development PartnerPartnership focused on sustainability and financial inclusion initiatives for NDH customers and communities.
• Westcountry Savings and LoansminorStrategic or Co-development PartnerEthical credit union partnership providing affordable loans (£100 to £15,000) and savings accounts for NDH customers. Supports customers in avoiding loan sharks and building financial resilience.
• Learn DevonminorStrategic or Co-development PartnerPartnership offering free courses to NDH customers through Learn Devon, helping with learning new skills, building confidence, and employment opportunities.
• Destination OrganisedminorStrategic or Co-development PartnerLocal decluttering and organising service partnered with NDH to provide hoarding support. Offers customer-focused, long-term solutions with potential cost assistance or grant funding for eligible customers.
• Pearce ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner for Anchorwood Bank development at Barnstaple. Joint investment partnership facilitated the retail park and 172 new riverside homes at Taw Wharf.
• WebbersminorChannel Partner/ Reseller/ DistributorLocal estate agent in Barnstaple marketing Anchorwood Ltd properties at Taw Wharf development.
• Premier ParkminorOthersParking enforcement agency patrolling and enforcing NDH-managed permit-controlled car parks. Handles queries regarding parking tickets.
• Acuity Research & PracticeminorOthersIndependent research company conducting Tenant Satisfaction Survey on behalf of NDH for regulatory compliance with Tenant Satisfaction Measures (TSMs).

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Sanctuary Housing: One of the UK's largest housing associations and charities, providing affordable and social housing plus supported/specialist housing. Comparable operating model with a much broader geographic footprint.
• HomeGroup: UK housing association and registered charity providing affordable rental housing, supported housing and shared ownership. Comparable charity-structured landlord with similar revenue mix.
• Hyde Group: Major UK housing association operating general needs, supported and shared ownership housing. Comparable business model with a focus on affordable and social housing delivery.
• Orbit Group: National housing association operating social and affordable rental homes, independent living and shared ownership. Directly comparable product portfolio with broader geographic scale.
• Anchor Hanover: Major UK not-for-profit provider of specialist and retirement housing for older people. Directly comparable to NDH's Independent Living Communities offering, though at significantly larger scale.
• Sovereign Housing Association: Large UK housing association providing affordable, shared ownership and supported housing across the South and South West. Similar operating structure with charity governance and regulatory oversight.

Direct peers

• LiveWest: Large South West England housing association operating across Devon, Cornwall and Somerset. Comparable regional social landlord providing affordable rental, shared ownership and independent living services to a similar customer base.
• Aster Group: Housing association with significant operations across the South West of England, including Devon. Provides social and affordable housing, shared ownership and independent living services similar to NDH.
• Curo: South West England-based housing association providing affordable homes, shared ownership and supported housing. Similar scale and product mix focused on social and affordable rental customers.

Regional players

• Coastal Housing: Welsh-based housing association providing affordable rental and shared ownership homes in a defined coastal region. Comparable regional social landlord model focused on a defined geographic area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorthDevonHomes
• Xx.com/northdevonhomes
• LinkedInlinkedin.com/company/north-devon-homes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Devon Homes