Curo
Curo is a Bath-based UK housing association and house-builder providing social, affordable and market-rented housing, shared ownership and open-market home sales, and commissioned care and support services to residents across the West of England, regulated by the Regulator of Social Housing.
- Company typePrivate
- Founded2012
- HeadquartersTwerton, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Curo does
Curo is a housing association and house-builder based in Bath, England, providing social and affordable rented housing, shared ownership and open-market homes, market-rented accommodation, and commissioned care and support services to residents across the West of England (Bath, Keynsham, Bristol, Weston-super-Mare, North East Somerset and South Gloucestershire). Formed in 2012, the group is structured around seven entities — three limited companies and four charitable registered societies under the Co-operative & Community Benefit Societies Act 2014 — with Curo Group (Albion) Limited (Registered Provider LH4336) and Curo Places Limited (LH4209) acting as the principal landlord entities regulated by the Regulator of Social Housing.
Curo's core digital product is the MyCuro customer portal, a 24/7 self-service platform used by over 8,000 residents to book repairs, make payments, view rent statements and Landlord Gas Safety Records, manage direct debits, raise ASB cases and complaints, and update personal details. The portal is built on and integrated with the Aareon UK 360 housing management back-office system, with customer-facing accessibility provided via the ReachDeck toolbar (text-to-speech, 100+ language translation, magnification) and the SignVideo BSL interpretation service. Internal technology is anchored on Okta single sign-on and Microsoft 365 ('the Orb') for staff, with Teamtailor powering recruitment and Google Analytics supporting web analytics. The group's operational scale includes approximately 48,000 responsive repair jobs per year at an average cost of around £100, delivered through a direct-labour model rather than purely contracted services.
Curo's revenue model is a hybrid of recurring rental income (social and affordable rent from Curo Group (Albion) and Curo Places; market rent from Curo Market Rented Services Limited), managed services income (service charges from leaseholders, shared owners and freehold owners; commissioned care and support fees including the Independent Living Service commissioned by Bath & North East Somerset Council), and one-time transaction income from new-build home sales (Mulberry Park, Woodland View at Hygge Park) via shared ownership, Help to Buy and open-market sale. Curo's primary customer segments are general needs social housing tenants, supported/specialist housing residents, leaseholders/shared owners/freehold owners, market rent tenants, home-buyers, and local authority commissioners. The group has committed £142m between 2024 and 2034 to upgrade customers' homes, operates Awaab's Law-compliant hazard response procedures from 27 October 2025, and is a member of the Homes for the South West consortium of 11 major South West housing associations.
Curo firmographics
Firmographics- Name
- Curo
- Legal name
- Curo Group (Albion) Limited
- Website
- https://curo-group.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Curo is a Bath-based UK housing association and house-builder providing social, affordable and market-rented housing, shared ownership and open-market home sales, and commissioned care and support services to residents across the West of England, regulated by the Regulator of Social Housing.
- Ownership category
- akta.pro rank
Curo industry classification
Industry- Product category
- Social Housing
- NAICS
- Residential Building Construction (2361), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)
- SIC
- Services-To Dwellings & Other Buildings (7340), Land Subdividers & Developers (No Cemeteries) (6552), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Curo is headquartered
LocationHeadquarters
- HQ city
- Twerton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Curo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Social and affordable rental income: Weekly/periodic rent collected from general needs social housing tenants (Curo Group (Albion), Curo Places) and affordable rent tenancies; supports Curo's housing association business model.
- Market rent income: Rental income from Curo Market Rented Services Limited — market-rented properties rented at sub-market/open-market rates.
- Service charges and management fees: Service charges from leaseholders, shared owners and tenants for estate maintenance, cleaning, communal services and facilities management; leasehold/shared ownership/freehold account administration is a core revenue stream.
- Home sales (shared ownership and open market sale): Income from selling newly built homes (e.g., Mulberry Park, Woodland View at Hygge Park) via shared ownership, open market sale and Help to Buy; Curo is also a house-builder.
- Commissioned care & support service fees: Curo delivers commissioned care/support services (e.g., Independent Living Service commissioned by Bath & North East Somerset Council) including 24-hour alarms, daily well-being calls, emotional support, benefits help, repairs/adaptations coordination. Funded via local authority contracts.
- Property sales and disposals fees: Revenue from selling properties or shares in properties (leasehold, shared ownership, freehold); progression of open market sales is listed as a legitimate interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Rents set per social/affordable rent framework (not publicly itemised) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Curo product offering
Product offeringCore offering
Curo is a housing association and house-builder providing social and affordable rented homes, shared ownership and open-market home sales, and commissioned care and support services across the West of England. The group operates over 8,000 homes, delivers an in-house repairs service handling around 48,000 repair requests per year, and runs the MyCuro online portal for resident self-service. It also builds new homes through developments such as Mulberry Park and Woodland View at Hygge Park.
Differentiator
Problem solved
Functional benefit
Brands
- MyCuro: Curo's secure online customer portal used by residents to report repairs, make payments, check balances, view statements, book appointments and contact Curo 24/7.
- Curo Lifehacks
- Neighbour Hoodies
Products and services
- MyCuro customer portal Secure online portal available 24/7 that lets Curo residents report and book non-emergency repairs, make payments, check balances, view rent statements and gas safety records, raise ASB cases and complaints, manage direct debits, and update personal details. Backed by the Aareon UK 360 housing management system and used by over 8,000 Curo residents.
- Independent Living Service (ILS) Service commissioned by Bath & North East Somerset Council and delivered by Curo that supports people to live independently in their own home, offering 24-hour alarms, daily wellbeing calls, emotional support, benefits help, income maximisation, and help arranging repairs and adaptations. Available to all eligible residents in B&NES including homeowners and private renters.
- Wellbeing House Supported housing service operated by Curo that won the 2018 UK Housing Award for Outstanding approach to meeting specialist housing needs.
- Passport to Housing scheme Curo resident support programme helping tenants access housing services (evidenced via the 'Find a home' Rent a home section of Curo's website).
Quantifiable outcome
- £142m committed 2024-2034 to upgrade customers' homes (new kitchens, bathrooms, roofs, windows, doors, heating, electrics)
- +4 more outcomes
Companies that use Curo
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Curo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Curo partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship consortium member, consortium member, key commissioning partner, development partner, insurance partner, core technology vendor, specialist data partner, core recruitment technology vendor, support delivery partner, data analytics partner and referral partner.
- Homes for the South West (formerly HAILO)flagship consortium memberCuro is a member of the Homes for the South West consortium of chief executives of the largest South West-focused housing associations (members: Abri, Alliance Homes, Bromford, Curo, GreenSquare, LiveWest, Magna Housing, Plymouth Community Homes, Sovereign, Stonewater, Westward). Collectively members have a turnover of more than £1.5bn, 245,000 homes in management and 22,000 new homes in development. The group collaborates on regional housing policy, investment and best-practice sharing.
- Abriconsortium memberAbri is one of 11 member housing associations of the Homes for the South West consortium alongside Curo; the members collaborate on shared agendas, research, innovation and regional/national housing advocacy.
- Alliance Homesconsortium memberAlliance Homes is a member of the Homes for the South West consortium alongside Curo.
- Bromfordconsortium memberBromford is a member of the Homes for the South West consortium alongside Curo.
- GreenSquareconsortium memberGreenSquare is a member of the Homes for the South West consortium alongside Curo.
- LiveWestconsortium memberLiveWest is a member of the Homes for the South West consortium alongside Curo.
- Magna Housingconsortium memberMagna Housing is a member of the Homes for the South West consortium alongside Curo.
- Plymouth Community Homesconsortium memberPlymouth Community Homes is a member of the Homes for the South West consortium alongside Curo.
- Sovereignconsortium memberSovereign is a member of the Homes for the South West consortium alongside Curo.
- Stonewaterconsortium memberStonewater is a member of the Homes for the South West consortium alongside Curo.
- Westwardconsortium memberWestward is a member of the Homes for the South West consortium alongside Curo.
- Bath & North East Somerset Councilkey commissioning partnerB&NES Council commissioned Curo in 2011 to deliver the Independent Living Service (ILS) — 24-hour alarms, daily well-being calls, emotional support, benefits help, memory assessments, repairs/adaptations coordination. ILS is available to anyone eligible in B&NES including homeowners, private renters and housing association residents. ILS won the 2013 National Housing Federation Community Impact Awards overall national winner.
- Crest Nicholsondevelopment partnerCuro partnered with Crest Nicholson, the Homes and Communities Agency and Bath & North East Somerset Council on the Bath Riverside Phase two development, winning Silver in the 2013 What House Awards 'Best Partnership Scheme' category.
- Lovelldevelopment partnerCuro partnered with Lovell on the regeneration of pre-cast reinforced concrete homes across Bath and Keynsham, winning the 2013 Constructing Excellence South West Built Environment Awards Integration & Collaborative Working Award.
- Bloor Homesdevelopment partnerCuro partnered with Bloor Homes on the development of affordable homes in Norton St Philip, winning Best Social or Affordable Housing Development in SW at the 2013 Local Authority Building Control Building Excellence Awards.
- Zurich Municipalinsurance partnerZurich Municipal is Curo's insurer for both Employers Liability and Public Liability, policy number JHA-22S078-0073, portal compensator ID C00108.
- Microsoftcore technology vendorMicrosoft is named as an ICT service provider and software company whose tools Curo uses for business operations and staff productivity (Office 365 / Windows 10 desktop / the Orb).
- Experianspecialist data partnerExperian supports Curo's Rental Exchange programme, helping tenants build a credit history. Curo also conducts referencing and credit checks through Experian.
- Teamtailorcore recruitment technology vendorTeamtailor hosts Curo's Career Site (jointeam.curo-group.co.uk) and the related applicant tracking system used to manage recruitment, candidate profiles, references and job subscriptions.
- HCRG Care Groupsupport delivery partnerHCRG Care Group is a local authority, police, social services, contract funder and support agency partner that Curo shares data with to fulfil contractual or legal obligations.
- Sironasupport delivery partnerSirona is named as a supplier/contractor partner that Curo shares personal data with to support care and support services delivery.
- Greenstonedata analytics partnerGreenstone is a third-party data gathering organisation used by Curo to generate customer lifestyle/behaviour profiles to deliver a more customised customer experience.
- Village Agentsreferral partnerVillage Agents are important referral partners into Curo's Independent Living Service, making connections to local people who need extra support to live independently.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Curo competitors and assessment
Company assessmentDirect peers
- Abri: Abri is a large South West housing association managing c.84,000 homes. It is a co-member of the Homes for the South West consortium alongside Curo and operates the same combination of social/affordable rent, shared ownership, market rent, care & support, and in-house house-building, making it the most directly comparable UK housing association peer.
- LiveWest: LiveWest is one of the largest South West housing associations (c.38,000 homes) and a Homes for the South West consortium member with Curo. It provides social housing, affordable rent, market rent, home ownership, and care & support across broadly the same West of England/South West footprint, making it a directly comparable peer.
- Sovereign Housing Association: Sovereign is a large UK housing association managing c.85,000 homes and a Homes for the South West consortium member alongside Curo. It is directly comparable as a Registered Provider delivering social/affordable rent, shared ownership, market sale, and supported housing services.
- Bromford: Bromford is one of the UK's largest housing associations (c.44,000 homes) and a Homes for the South West consortium member. It is directly comparable to Curo as a vertically integrated landlord, developer, and care/support provider with a strong in-house repairs model and digital customer platform.
- Stonewater: Stonewater is a large UK housing association (c.40,000 homes) and a Homes for the South West consortium member alongside Curo. Directly comparable as a Registered Provider of social and affordable housing, shared ownership, and supported housing with development activity.
- GreenSquareAccord: GreenSquareAccord is a South West-focused housing association formed by the merger of GreenSquare and Accord, and a Homes for the South West consortium member. Directly comparable to Curo as a regional Registered Provider of affordable housing, supported housing, and home-ownership products in overlapping geographies.
- Platform Housing Group: Platform Housing Group is one of the UK's largest housing associations (c.50,000 homes) operating across the Midlands and South. Directly comparable to Curo as a vertically integrated Registered Provider combining social/affordable rent, shared ownership, market sale, and in-house development.
Emerging players
- Crest Nicholson: Crest Nicholson is a UK housebuilder that has been a development partner with Curo on the Bath Riverside Phase two scheme (2013 What House Awards Silver for Best Partnership Scheme). Comparable as a for-profit housebuilder active in the same West of England sub-markets where Curo develops new homes.
- Bloor Homes: Bloor Homes is a UK housebuilder that partnered with Curo on the Norton St Philip affordable homes development (2013 Local Authority Building Control Building Excellence Award for Best Social/Affordable Housing Development). Comparable as a for-profit housebuilder delivering affordable homes in the same West of England geographies.
Others
- Aareon UK: Aareon UK is a housing management software vendor whose Aareon UK 360 platform underpins Curo's MyCuro customer portal. It is comparable as the core enabling technology supplier to Curo's digital self-service and back-office operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curo social profiles
Digital presenceCuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curo leadership team
Management profileNumber of profiles
Profiles8 records
Curo subsidiaries and ownership
Company hierarchySubsidiaries7 records
Curo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curo
What does Curo do?
Curo is a housing association and house-builder providing social and affordable rented homes, shared ownership and open-market home sales, and commissioned care and support services across the West of England. The group operates over 8,000 homes, delivers an in-house repairs service handling around 48,000 repair requests per year, and runs the MyCuro online portal for resident self-service. It also builds new homes through developments such as Mulberry Park and Woodland View at Hygge Park.
Is Curo a public or private company?
Curo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Curo founded?
Curo was founded in 2012. It employs 501 to 1,000 people.
Where is Curo based?
Curo is headquartered in Twerton, United Kingdom, in the Europe region.
How does Curo make money?
Six revenue lines are on record. Social and affordable rental income is the primary driver. The others are market rent income, service charges and management fees, home sales (shared ownership and open market sale), commissioned care & support service fees and property sales and disposals fees.
Who are Curo's main competitors?
Direct peers on record are Abri, LiveWest, Sovereign Housing Association, Bromford, Stonewater, GreenSquareAccord and Platform Housing Group. Emerging players are Crest Nicholson and Bloor Homes. Aareon UK is listed as an others.
Does Curo have an API?
No public API is recorded for Curo.
What industry is Curo in?
Curo's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 2361 and its SIC code is 7340.