Total Restroom
Total Restroom is a B2B/B2C e-commerce distributor of commercial restroom supplies, offering 5,000+ SKUs from leading brands across 50+ U.S. distribution centers and serving both multi-location enterprise accounts and contractor/SMB buyers.
- Company typePrivate
- Founded2018
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Total Restroom does
Total Restroom is a B2B and B2C e-commerce distributor of commercial restroom supplies and accessories, headquartered at 325 Interlocken Pkwy in Broomfield, Colorado. The company operates a Shopify-based storefront offering more than 5,000 SKUs across 30+ categories — including toilet partitions, soap and paper dispensers, hand dryers, baby changing stations, grab bars, sinks and lavatories, flush valves, plumbing fixtures, cleaning supplies, paper goods, lockers, drinking fountains, and portable restrooms — sourced under authorized stocking and master distributor relationships with the leading commercial restroom brands (ASI, Bobrick, Bradley, Dyson, Xlerator, Koala Kare, Hadrian, Scranton, Zurn, Sloan, and Purell). Distribution is supported by 50+ U.S. distribution centers enabling consolidated nationwide shipping and Low Price Guarantees on major brand products.
The company monetizes primarily through one-time product sales via the e-commerce storefront and project-based package sales for multi-location brands, with pricing tiers spanning standard retail, contractor, and national-account levels. A dedicated National Accounts program assigns project managers who provide design-through-delivery support — material selection, ADA-compliance review, layout drawings, and logistics coordination — for enterprise customers that include Marriott, Kroger, IKEA, Circle K, Big Lots, YMCA, Chuck E. Cheese, and the Denver Broncos. Customer acquisition runs through the company website, toll-free phone (877-234-3520), live chat, email, and a contractor/installer channel that leverages contractor pricing and Net 30 credit terms. Total Restroom operates as a subsidiary of Sustainable Supply and offers buyer financing through a Credit Key partnership (instant credit up to $50,000 and up to 12-month payment terms).
Total Restroom firmographics
Firmographics- Name
- Total Restroom
- Legal name
- Total Restroom
- Website
- https://totalrestroom.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Restroom is a B2B/B2C e-commerce distributor of commercial restroom supplies, offering 5,000+ SKUs from leading brands across 50+ U.S. distribution centers and serving both multi-location enterprise accounts and contractor/SMB buyers.
- Ownership category
- akta.pro rank
Total Restroom industry classification
Industry- Product category
- Commercial Restroom Supplies Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Restroom Hygiene & Odor Control Distribution (CRAOAGAF)
- akta.pro secondary industries
- Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)
Keywords
Where Total Restroom is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Restroom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Product Sales: Online sales of commercial restroom supplies and accessories through their Shopify platform. Customers can browse and purchase over 5000 products including toilet partitions, dispensers, fixtures, and accessories.
- National Accounts Program: Dedicated account management for multi-location brands providing specification assistance, logistics management, and consolidated nationwide shipping for large-scale commercial restroom projects.
- Credit Services: Partnership with Credit Key to provide business credit lines up to $50K instantly, with flexible payment terms up to 12 months. Net 30 terms available for business customers.
- Project-Based Sales: Custom quotes for large quantity orders including toilet partitions, complete restroom packages, and multi-location rollouts for chains and enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
| Unit Pricing | Multi-year contract | Contractor pricing for trade customers |
| Transaction based/ take rate | Multi-year contract | National account pricing for multi-location brands |
| Other | Monthly | Credit financing through Credit Key |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Total Restroom product offering
Product offeringCore offering
Total Restroom is a B2B e-commerce distributor that sells more than 5,000 commercial restroom products spanning toilet partitions, washroom accessories, dispensers, hand dryers, baby changing stations, plumbing fixtures, and consumables such as paper and soap. The company operates as an authorized stocking distributor for major brands including ASI, Bobrick, Bradley, and Dyson, ships from 50+ distribution centers nationwide, and supports multi-location enterprise customers through a National Accounts program with dedicated project managers, partition specification/quote services, large quantity quoting, and integrated business credit.
Product overview
Total Restroom is a B2B/B2C e-commerce distributor of commercial restroom supplies and accessories, offering over 5,000 products across 30+ categories. The product portfolio centers on toilet partitions (available in stainless steel, solid plastic/HDPE, phenolic, plastic laminate, and powder-coated steel from brands like Bradley, Bobrick, ASI Global, Hadrian, and Scranton) and restroom fixtures/dispensers (soap dispensers, paper towel dispensers, toilet paper dispensers, hand dryers from Xlerator and Dyson, baby changing stations from Koala Kare and Bradley, sinks/lavatories, grab bars, and plumbing fixtures). The company also provides complementary product lines including cleaning supplies, bath/shower accessories, portable restrooms, lockers, mirrors, and waste receptacles. Total Restroom serves as an authorized stocking distributor for major brands including ASI, Bobrick, Bradley, and Dyson, offering national account services with dedicated project managers for multi-location brands, partition design/quote services, and flexible payment terms through Credit Key partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Toilet Partitions Toilet partitions and restroom stall dividers in stainless steel, HDPE, phenolic, plastic laminate, and powder-coated steel configurations; delivered as complete stall systems with doors, dividers, pilasters, and urinal partitions. Sold to commercial customers including national accounts.
- Commercial Restroom Fixtures and Dispensers Commercial restroom fixtures and dispensers including soap dispensers, paper towel dispensers, toilet paper dispensers, hand dryers, grab bars, and baby changing stations, sold to commercial facilities, contractors, and national accounts.
- Restroom Cleaning Supplies Commercial restroom cleaning supplies, disinfectants, paper towels, toilet paper, and skin care consumables sold to commercial facilities for maintenance.
- National Accounts Program Enterprise account service providing dedicated project managers, design consultation, product specification assistance, logistics management, and consolidated nationwide shipping for multi-location commercial restroom projects.
- Toilet Partition Quote and Specification Service Quote service for toilet partitions providing expert assistance with material selection, layouts, ADA compliance review, and project drawings on a no-obligation basis.
- Large Quantity Quote Service Custom quote service for large quantity restroom product orders, serving general contractors, schools, restaurants, government agencies, and national retailers.
- Business Credit Services (Credit Key) Business credit service offering instant credit lines up to $50K with no hard credit checks, Net 30 terms, and up to 12-month payment plans through partnership with Credit Key.
Companies that use Total Restroom
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Total Restroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Restroom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Sustainable Supply (Parent Company)coreTotal Restroom is part of the Sustainable Supply company network. The procurement process was made easier through this partnership, with Credit Key integrated for open account requests.
- ASI (American Specialties)coreAuthorized stocking distributor for ASI products including restroom accessories, toilet partitions, baby changing stations, and more. ASI Low Price Guarantee offered on all ASI products.
- BobrickcoreAuthorized stocking distributor for Bobrick products including washroom accessories, toilet partitions, soap dispensers, paper towel dispensers, and more. Bobrick Low Price Guarantee offered.
- BradleycoreAuthorized Master Distributor for Bradley products including washroom accessories, sinks, soap dispensers, baby changing stations, and more. Bradley Low Price Guarantee offered.
- DysoncoreAuthorized Master Distributor for Dyson hand dryers including Airblade V and Airblade Tap models. Dyson Low Price Guarantee offered.
- Koala KaremajorAuthorized distributor for Koala Kare baby changing stations including KB300, KB301, KB310, and KB311 series. Koala Kare Low Price Guarantee offered.
- Xlerator (Excel Dryer)majorAuthorized distributor for Xlerator hand dryers including XL-GR-ECO model. Xlerator Low Price Guarantee offered.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Restroom competitors and assessment
Company assessmentDirect peers
- BradyIFS: Independent distributor network for janitorial, sanitation, foodservice, and facility supplies. Direct competitor in the B2B restroom and janitorial distribution space with a similar multi-category catalogue.
- Waxie Sanitary Supply: West Coast-focused janitorial and sanitary supply distributor serving commercial buildings with restroom consumables, equipment, and chemicals. Direct comparable in core product categories and customer mix.
- Zoro: E-commerce MRO and business supplies distributor owned by Grainger. Competes head-to-head with Total Restroom in plumbing, janitorial, and restroom supplies with a similar online-first, SMB-and-enterprise customer mix.
- Webstaurant Store: Major online restaurant and commercial foodservice supply retailer that also stocks restroom and janitorial supplies. Strong overlap with Total Restroom's restaurant and chain customer segment.
- Global Industrial: Direct-to-business distributor of industrial and commercial maintenance, material handling, and facility supplies including restroom products. Closely comparable online B2B distribution model and customer base.
Broad incumbents
- Grainger: Largest US MRO distributor with a broad catalogue that includes commercial restroom supplies, plumbing, and janitorial categories. Overlaps with Total Restroom across most product lines but serves a much wider scope of industrial customers.
- Ferguson: Largest US plumbing distributor, carrying commercial plumbing fixtures, faucets, flush valves, and water heaters. Strong overlap with Total Restroom's plumbing and bathroom fixture categories.
- HD Supply (Home Depot Pro): Large facility and property maintenance MRO distributor covering multifamily, hospitality, and commercial customers. Overlaps with Total Restroom in plumbing, hardware, and restroom categories.
- McMaster-Carr: Iconic industrial supply distributor with extensive plumbing, restroom, and facility maintenance categories. Competes on breadth of catalogue and renowned fulfillment speed.
Regional players
- Winsupply: US plumbing, HVAC, and waterworks distributor with a strong contractor channel. Comparable in plumbing fixtures and water-related SKUs but with a contractor-led rather than retail-led model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Restroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Restroom leadership team
Management profileNumber of profiles
Profiles3 records
Total Restroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Restroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Restroom
What does Total Restroom do?
Total Restroom is a B2B e-commerce distributor that sells more than 5,000 commercial restroom products spanning toilet partitions, washroom accessories, dispensers, hand dryers, baby changing stations, plumbing fixtures, and consumables such as paper and soap. The company operates as an authorized stocking distributor for major brands including ASI, Bobrick, Bradley, and Dyson, ships from 50+ distribution centers nationwide, and supports multi-location enterprise customers through a National Accounts program with dedicated project managers, partition specification/quote services, large quantity quoting, and integrated business credit.
Is Total Restroom a public or private company?
Total Restroom is a private company. It is classified as corporate owned and is currently operating.
When was Total Restroom founded?
Total Restroom was founded in 2018. It employs 11 to 50 people.
Where is Total Restroom based?
Total Restroom is headquartered in Broomfield, United States, in the North America region.
How does Total Restroom make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are national Accounts Program, credit Services and project-Based Sales.
Who are Total Restroom's main competitors?
Direct peers on record are BradyIFS, Waxie Sanitary Supply, Zoro, Webstaurant Store and Global Industrial. Broad incumbents are Grainger, Ferguson, HD Supply (Home Depot Pro) and McMaster-Carr. Winsupply is listed as a regional player.
Does Total Restroom have an API?
No public API is recorded for Total Restroom.
What industry is Total Restroom in?
Total Restroom's product category is Commercial Restroom Supplies Distribution. Its primary akta.pro industry code is CRAOAGAF, Restroom Hygiene & Odor Control Distribution, with a secondary code of BPABABAI, Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting). Its SIC code is 5040.