EDEKA Insurance Service Brokerage

What EDEKA Insurance Service Brokerage does

EDEKA Insurance Service Brokerage (EDEKA Versicherungsdienst Vermittlungs-GmbH) is a German insurance brokerage founded in 1952 and headquartered in Hamburg, with five additional regional branches across Germany. The firm operates as a captive intermediary exclusively within the EDEKA retail ecosystem, serving approximately 3,200 independent EDEKA retailers, roughly 11,100 EDEKA-branded markets, and the EDEKA Group's approximately 400,000 employees and their family members. Distribution scope is structurally bounded to this closed group — there is no external customer acquisition.

The brokerage distributes approximately 40 insurance products across nine coverage categories (including health, property, liability, motor, legal protection, travel, life, accident, and financial protection), sourced from partner carriers such as Allianz, AXA, HDI, Nürnberger, Signal Iduna, R+V/Kravag, and Münchener Verein. Distribution runs through a hybrid model combining a field sales force with the digital self-service portal "deinEVD" and a comparison calculator integrated with Covomo. No proprietary underwriting, claims, or product platform is operated; the firm relies on standard broker management software and Matomo for analytics, with no disclosed AI/ML capability.

Revenue is generated almost entirely through brokerage commissions (Courtage) paid by partner insurance carriers on policies placed through EVD. The firm employs roughly 110 people. As a wholly captive subsidiary within the EDEKA cooperative structure, the business model has no external growth levers and its revenue trajectory is mechanically tied to the EDEKA Group's workforce and retailer footprint rather than to discretionary market share gains.

Name

EDEKA Insurance Service Brokerage

Legal name

EDEKA Versicherungsdienst Vermittlungs-GmbH

Website

https://edeka-versicherungsdienst.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

EDEKA Insurance Service Brokerage is a German insurance brokerage founded in 1952 that distributes approximately 40 insurance products exclusively to the EDEKA retail ecosystem, including roughly 3,200 retailers and 400,000 employees and their families.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Private insurance products
• Commercial insurance solutions
• Retirement and pension planning
• Group insurance schemes

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions (Courtage): The company receives commissions (Courtage) from insurance companies for policies placed. These commissions are embedded in the premiums/insurance contributions paid by customers, so no additional fees are charged to customers for the brokerage service.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

EDEKA Versicherungsdienst is an independent insurance broker (Versicherungsmakler) exclusively serving EDEKA Group retailers, employees, and their families across Germany. It curates and distributes approximately 40 private and commercial insurance products—spanning health, life, disability, motor, property, liability, legal protection, and retirement—sourced from a panel of major German insurers under framework agreements that deliver preferential group rates. Services are delivered through field sales consultants, five regional branch offices, a customer portal, and online comparison tools.

Product overview

EDEKA Versicherungsdienst (EVD) operates as an independent insurance broker exclusively serving EDEKA Group employees, retailers, and their families. The product portfolio is structured as a comprehensive private insurance catalog organized across nine main categories: Retirement Planning (Altersvorsorge), Income Protection (Existenzsicherung), Vehicles (Fahrzeuge), Health (Gesundheit), Liability (Haftpflichtversicherung), Home & Living (Haus und Wohnen), Legal Protection (Rechtsschutz), Pet Health (Tierkrankenversicherung), and Other Insurance (Weitere Versicherungen). Within these categories, EVD offers approximately 40 distinct insurance products ranging from mandatory policies like Kfz-Haftpflicht (motor liability) to specialized offerings like drone insurance and wedding insurance. The offering is delivered through multiple channels: the deinEVD customer portal (meinevd.de) for policy management, an online comparison calculator (edeka.versicherung), and partner Covomo's comparison tools. EVD leverages group purchasing power through framework agreements with named insurers including Allianz, AXA, R+V/Kravag, HDI, Signal Iduna, and Münchener Verein to secure exclusive rates for EDEKA employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Rentenversicherung (Private Pension Insurance) Private pension insurance product that provides retirement income, offered to EDEKA Group employees, retailers, and their families at preferential group rates.
• Betriebliche Altersvorsorge (Company Pension Scheme) Occupational pension scheme allowing employees to convert a portion of salary into retirement benefits with tax advantages.
• Riester-Rente State-subsidized private retirement insurance with government allowances and tax benefits for EDEKA Group members.
• Rürup-Rente (Basis-Rente) Tax-deductible base pension insurance designed for self-employed and high-income individuals.
• Berufsunfähigkeitsversicherung (Occupational Disability Insurance) Insurance that secures income in case of occupational disability, protecting against loss of earning capacity for EDEKA Group members.
• Risiko-Lebensversicherung (Term Life Insurance) Pure risk life insurance providing a death benefit without savings component, protecting dependents financially.
• Unfallversicherung (Accident Insurance) Insurance covering injuries and disabilities resulting from accidents, including benefits for medical treatment and disability.
• Pflegerentenversicherung (Nursing Care Insurance) Insurance providing financial support in case of needing long-term nursing care.
• Sterbegeldversicherung (Burial Insurance) Insurance covering funeral and burial costs to relieve family members of financial burden.
• Kfz-Versicherung (Motor Vehicle Insurance) Insurance for cars covering liability, partial coverage, and fully comprehensive protection for EDEKA Group members.
• Motorradversicherung (Motorcycle Insurance) Insurance for motorcycles providing liability and comprehensive coverage options.
• Roller- und Mopedversicherung (Scooter and Moped Insurance) Insurance for scooters and mopeds covering liability and comprehensive risks.
• Bootsversicherung (Boat Insurance) Insurance for boats and watercraft covering liability and hull damage.
• Auslandskrankenversicherung (Foreign Travel Health Insurance) Travel health insurance covering medical treatments abroad and medical repatriation, underwritten by Münchener Verein with coverage up to 70 days per trip, exclusive to EDEKA Group employees and their families.
• Private Krankenversicherung (Private Health Insurance) Full private health insurance for individuals above the income threshold, offering comprehensive medical coverage beyond statutory insurance.
• Pflegezusatzversicherung (Nursing Care Supplementary Insurance) Supplementary insurance to cover additional nursing care costs not covered by statutory nursing care insurance.
• Krankenzusatzversicherung (Health Supplementary Insurance) Supplementary health insurance covering additional medical services such as private hospital rooms, dental treatment, and alternative medicine.
• Zahnzusatzversicherung (Dental Supplementary Insurance) Supplementary insurance specifically covering dental treatments, dentures, and orthodontics.
• Kinderschutzbrief (Children's Protection Letter) Comprehensive insurance package designed for children covering health and accident protection.
• Privathaftpflichtversicherung (Private Liability Insurance) Insurance covering damages caused to third parties in private life, including bodily injury and property damage.
• Bauherrenhaftpflichtversicherung (Builder's Liability Insurance) Liability insurance for individuals constructing or renovating buildings, covering third-party damages during construction.
• Hundehalterhaftpflichtversicherung (Dog Owner Liability Insurance) Liability insurance for dog owners covering damages caused by their dogs to third parties.
• Pferdehalterhaftpflichtversicherung (Horse Owner Liability Insurance) Liability insurance for horse owners covering damages caused by their horses.
• Hausratversicherung (Household Contents Insurance) Insurance covering damages to household contents caused by fire, water, storm, hail, and burglary.
• Glasversicherung (Glass Insurance) Insurance covering breakage of glass in windows, doors, and other glass surfaces in residential properties.
• Wohngebäudeversicherung (Residential Building Insurance) Insurance covering damages to residential buildings from fire, water, storm, and other perils.
• Haus- und Grundbesitzerhaftpflichtversicherung (Homeowner Liability Insurance) Liability insurance for homeowners covering third-party damages related to property ownership.
• Gewässerschadenhaftpflichtversicherung (Water Damage Liability Insurance) Liability insurance covering damages caused by water pollution to groundwater and water bodies.
• Bauleistungsversicherung (Construction Performance Insurance) Insurance covering damages to construction work and materials during building projects.
• Photovoltaikversicherung (Photovoltaic Insurance) Insurance covering damages to solar panel installations on residential properties.
• Rechtsschutzversicherung (Legal Expenses Insurance) Insurance covering legal costs, attorney fees, court costs, and expert witness fees across various legal areas.
• Tierkrankenversicherung (Pet Health Insurance) Health insurance for pets covering veterinary costs and medical treatments.
• Reiseschutz (Travel Protection) Comprehensive travel insurance covering trip cancellation, interruption, medical emergencies, and luggage loss.
• Elektronikversicherung (Electronics Insurance) Insurance covering electronic devices against damage, theft, and technical failures.
• Fahrrad- und E-Bike-Versicherung (Bicycle and E-Bike Insurance) Comprehensive insurance for bicycles and e-bikes covering theft, vandalism, and damage, including electronics damage and moisture damage for e-bikes.
• E-Scooter-Versicherung (E-Scooter Insurance) Insurance for electric scooters with liability coverage, required by German law.
• Musikinstrumentenversicherung (Musical Instrument Insurance) All-risk insurance for musical instruments covering theft, accidents, and natural events, with online comparison via Covomo.
• Drohnenversicherung (Drone Insurance) Mandatory liability insurance for drone pilots covering personal injury, property damage, and financial losses to third parties.
• Wintersportversicherung (Winter Sports Insurance) Insurance covering winter sports equipment damage, theft, and full protection including liability, health, legal, and accident coverage with rescue costs.
• Hochzeitsversicherung (Wedding Insurance) Insurance covering cancellation costs and financial losses due to illness, job loss, death, or accident that prevents a wedding from taking place, with coverage for service providers, travel, and accommodation costs.
• Mietkautionsversicherung (Rental Deposit Insurance) Insurance allowing tenants to avoid paying a cash security deposit by providing a guarantee to the landlord, with coverage for the deposit amount and free credit check.
• deinEVD Customer Portal Online customer service portal providing EDEKA Group members with policy management, claims filing, and online appointment booking capabilities.
• Online Vergleichsrechner (Online Comparison Calculator) Online comparison calculator tool accessible via edeka.versicherung and Covomo partnership, enabling customers to compare and calculate premiums for household, liability, legal, building, car, and motorcycle insurance.

Quantifiable outcome

• Exclusive group insurance rates negotiated through the collective buying power of 3,200 merchants and ~400,000 employees, resulting in lower premiums for EDEKA Group members compared to individual market rates.

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Münchener VereincoreStrategic or Co-development PartnerMünchener Verein is the insurance partner for the Auslandskrankenversicherung (foreign travel health insurance) product offered exclusively to EDEKA Group employees and their families. The partnership enables exclusive group rates for policyholders.
• R+V Versicherung AGcoreTechnology or IntegrationR+V Versicherung AG is the provider of the company's mandatory Vermögensschadenhaftpflichtversicherung (professional indemnity insurance for insurance brokers), as required under EU broker directives. The policy is held at Raiffeisenplatz 1, 65189 Wiesbaden.
• CovomominorChannel Partner/ Reseller/ DistributorCovomo is an online insurance comparison platform partner used by EVD to offer customers online premium calculations for specific insurance products including rental security (Mietkaution), wedding insurance (Hochzeitsversicherung), and winter sports equipment insurance.
• AllianzcoreTechnology or IntegrationAllianz is one of the named insurance carriers offering products through EVD. Customers can report claims online via the Allianz portal.
• AXA Versicherung AGcoreTechnology or IntegrationAXA is a named insurance carrier in EVD's network. Customers can report claims online and via a dedicated AXA EVD service line (0800-2920333).
• HDIcoreTechnology or IntegrationHDI is a named insurance carrier partner offering commercial and personal insurance products to EVD customers. Online claims reporting is available.
• Nürnberger VersicherungsgruppecoreTechnology or IntegrationNürnberger Versicherung is a named carrier partner for EVD insurance offerings. Online claims reporting is available.
• R+V Versicherung / KravagcoreTechnology or IntegrationR+V Versicherung (including its Kravag commercial vehicle brand) is a named carrier partner. Online claims reporting available.
• Signal IdunacoreTechnology or IntegrationSignal Iduna is a named insurance carrier partner offering personal and business insurance products through EVD. Online claims portal available.
• EDEKA Group (Parent)coreStrategic or Co-development PartnerThe EVD is an integral part of the EDEKA Group, founded in 1952 to serve the insurance needs of EDEKA retailers, employees, and their families. The EDEKA Group's 3,200 merchants, ~11,000 markets, and ~400,000 employees constitute the EVD's exclusive customer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Debeka Group: Germany's largest mutual insurer and broker for civil servants and public-sector employees, operating on the same captive-affinity model as EVD — serving an exclusive defined professional group with tailored products and preferential group rates. The most structurally comparable peer.

Broad incumbents

• Signal Iduna Group: German mutual insurer affiliated with trade and craft chambers; named EVD carrier partner. Operates its own affinity-broker channel targeting trade and SME customers structurally similar to EDEKA retailers.
• HUK-COBURG: Germany's largest direct motor insurer and broad-line retail insurer. Represents the dominant price-aggressive competitor for the Kfz and household products that form a major share of EVD's book.
• R+V Versicherung: Large German mutual insurer affiliated with the cooperative banking group; partner of EVD for commercial vehicles (Kravag) and professional indemnity. Competes for the same affinity group as EVD through its cooperative-banking ecosystem.
• HDI Group (HDI V.a.G.): Major German insurer (Talanx group) and named EVD carrier partner. Competes with EVD through both direct sales and broker channels for commercial and personal lines.
• Allianz Germany: Germany's largest insurer and a core carrier partner of EVD. Although EVD distributes Allianz products, Allianz's own direct and tied-agent channels compete for the same EDEKA employees, particularly in motor, life, and health lines.
• AXA Germany: Major German insurer and named EVD carrier partner (with a dedicated AXA-EVD service line). Direct competitor to EVD in retail customer acquisition, particularly in property/casualty and motor lines.

Emerging players

• Verivox Versicherungsvergleich: Major German price-comparison platform for insurance and financial products. Competes with EVD's captive advisory model by empowering end customers to self-serve quotes outside of exclusive broker relationships.
• Check24 Vergleichsportal: Germany's leading insurance comparison portal and digital broker. Represents the primary insurtech threat to EVD's group-rate pricing advantage by giving EDEKA employees transparent, real-time comparison and direct online purchase.

Regional players

• LVM Versicherung: German mutual insurer focused on Westphalia/Münsterland with strong affinity-agent distribution. Operates a regional captive-style model and competes for SME / retailer customers in areas overlapping EVD's northern German branches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDEKA Insurance Service Brokerage