GTZ Distribution
- Company typePrivate
- Founded2011
- HeadquartersVicenza, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GTZ Distribution does
GTZ Distribution S.R.L. is a Vicenza-based, privately held Italian distributor of branded teamwear, footwear, and equipment for the sports sector, founded in 2011 and operating as a single-member SRL under 27 Holding SRL. The company distributes premium global sportswear brands — Nike (Italian Team distributor since 2015), Adidas (top-25 European distributor since 2018), Puma, Le Coq Sportif (exclusive team-sport distributor in Italy since 2017), and Acerbis — to more than 1,200 sports clubs, academies, federations, and amateur/professional societies across Italy, with reported national coverage of ~90% of the territory through a network of 9+ trained field agents and area managers who act as technical consultants.
Its product offering combines multi-brand teamwear (kits, technical apparel, footwear, equipment) with customization services (digital printing, heat-transfer cutting, embroidery) delivered through partner companies, and a digital ordering layer called MyClubShop hosted on the officinadellosport.com portal. MyClubShop enables individual athletes to order personalized team apparel directly using club-issued codes, shifting inventory and distribution logistics away from the clubs and toward GTZ's integrated supply chain, while a separate wholesale channel supplies the Officina dello Sport retail chain. The 180 m² Mussolente showroom functions as a brand and consultation hub rather than a mass retail outlet.
GTZ's revenue mechanics are primarily wholesale/transactional: agents quote and close bulk club orders on a one-time purchase basis, with the MyClubShop portal adding a smaller but high-velocity direct-to-athlete transaction layer. No public pricing or recurring subscription model is disclosed. The company is privately held with no known external funding rounds, operates with 1-10 direct employees, and reports a 42% annual growth rate, a 97% partner satisfaction rate, and a 100% renewable electricity supply via a partnership with Green Network Energy. Recent strategic activity has centered on securing higher-prestige accounts — including LND Lombardia, APU Udine (exclusive Air Jordan), Rugby Viadana 1970, Hockey Valdagno, Ravenna FC, and Virtus Tennis Bologna — across football, basketball, rugby, hockey, and tennis, indicating an intentional vertical and tier expansion within its domestic Italian market.
GTZ Distribution firmographics
Firmographics- Name
- GTZ Distribution
- Legal name
- G.T.Z. DISTRIBUTION S.R.L.
- Website
- https://gtz-distribution.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GTZ Distribution industry classification
Industry- Product category
- Sportswear Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Footwear Merchant Wholesalers (424340)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
- akta.pro secondary industry
- Athletic Footwear & Performance Apparel Distribution (CRAOAJAH)
Keywords
Where GTZ Distribution is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
GTZ Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sportswear Distribution: Distribution of branded sportswear and equipment (Nike, Adidas, Puma, Le Coq Sportif, Acerbis) to sports clubs, societies, and retail stores across Italy. Revenue generated through wholesale pricing on bulk orders.
- MyClubShop Platform Sales: E-commerce sales through the MyClubShop portal where individual athletes and club members purchase personalized team apparel directly.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GTZ Distribution product offering
Product offeringCore offering
GTZ Distribution is an Italian wholesale distributor of branded sportswear and team apparel for sports clubs, academies, federations, and retail stores. The company distributes Nike, Adidas, Puma, Le Coq Sportif, and Acerbis teamwear, offers customization services (digital printing, heat-transfer cutting, embroidery), and operates the MyClubShop e-commerce platform enabling direct-to-athlete ordering through officinadellosport.com.
Product overview
GTZ Distribution is an Italian sports apparel and footwear distributor founded in 2011, operating as a single unified distribution service rather than a platform architecture. The company distributes multiple major brands (Nike Teamwear, Adidas Teamwear, Puma, Le Coq Sportif, Acerbis) through two main channels: direct sales to sports clubs via their agent network, and the MyClubShop e-commerce platform accessible through officinadellosport.com. The core offering centers on customized teamwear for sports clubs and organizations, supplemented by customization services (digital printing, heat-transfer cutting, embroidery) delivered through partner companies.
Differentiator
Problem solved
Functional benefit
Brands
- MyClubShop: E-commerce platform through officinadellosport.com enabling sports societies to manage apparel ordering, allowing athletes to directly order customized team clothing and receive home delivery.
Products and services
- Nike Teamwear Primary Italian distribution of Nike Teamwear, providing customized sports kits across football, basketball, rugby, tennis, and athletics disciplines for sports clubs and societies.
- Adidas Teamwear Distribution of Adidas Teamwear customized sports apparel and equipment across various sports disciplines; GTZ ranks among the top 25 European Adidas distributors.
- Puma Teamwear Distribution of Puma team sport products in Italy, sharing a strategic vision with the third largest global sports apparel brand for the Italian team sport market.
- Le Coq Sportif Teamwear Exclusive Italian distribution of Le Coq Sportif for the team sport sector, supplying customized apparel and equipment to Italian sports clubs.
- Acerbis Teamwear
- MyClubShop E-commerce Platform
- Officina dello Sport Commercial Platform
- Teamwear Customization Services
Quantifiable outcome
- 42% annual growth rate
- +3 more outcomes
Companies that use GTZ Distribution
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
GTZ Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GTZ Distribution partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- LND (Lega Nazionale Dilettanti) LombardiacoreGTZ Distribution becomes the Official Footwear Partner of C.R. Lombardia LND for the 2026/2027 season, exclusively promoting and supplying technical football footwear. The partnership includes recognition of young talents through provision of captain's footwear at the Torneo delle Regioni.
- Rugby Viadana 1970corePartnership since 2019, consolidated for 2025/2026 season. Rugby Viadana, founded in 1970 and competing in Serie A Elite, will wear Nike brand for technical competition, training, and merchandise apparel.
- Hockey Club ValdagnocorePartnership since 2022, confirmed for 2025/2026 season. Hockey Valdagno (founded 1938, Serie A1) continues to wear adidas brand for all competition uniforms and training apparel.
- APU Udine (APU Old Wild West Udine)corePartnership since 2019, now entering Serie A Lega Basket with exclusive Air Jordan brand. APU Udine will be the only Serie A team wearing the Jumpman logo, representing a unique co-branding opportunity combining technical quality, iconic design, and cultural identity.
- Virtus Tennis BolognaflagshipStarting 2025/2026 season, GTZ provides Nike technical apparel for the club's 100th anniversary year. Virtus Tennis (founded 1925) chose Nike to outfit all athletes, coaches, and organizational staff, with GTZ accompanying the club in this new chapter.
- Ravenna FCcoreGTZ Distribution continues as technical partner supplying official Nike apparel to Ravenna FC following their promotion to Serie C. Partnership dates from previous season.
- Green Network EnergyminorGreen energy partnership enabling GTZ Distribution to operate using 100% electricity from certified renewable sources.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GTZ Distribution competitors and assessment
Company assessmentDirect peers
- Kappa (BasicNet): Kappa, owned by BasicNet, is an Italian heritage sportswear brand originally distributed by GTZ at founding. It operates as a brand and distributor in the same Italian team sports market that GTZ serves, with overlapping football and team sports club customers.
- Erreà: Erreà is an Italian sportswear brand and teamwear manufacturer with strong presence in football, basketball and volleyball club supply. It competes head-to-head with GTZ in the Italian team sports apparel market and serves comparable amateur and semi-professional club customers.
- Joma Sport: Joma is a Spanish sportswear brand that distributes teamwear across European football and futsal markets. It competes with GTZ for Italian club contracts and offers similar multi-brand alternatives to Nike and Adidas in the European team sports apparel market.
- Macron: Macron is an Italian sportswear manufacturer and distributor specializing in teamwear for football, rugby, basketball and other sports. It serves a similar customer base of European sports clubs and academies, competing directly with GTZ's Italian teamwear distribution focus while also operating as a brand owner.
- Sportful (Manifattura Valcismon): Sportful is an Italian technical sportswear brand distributed through European cycling and team sports channels. It competes in team apparel supply for Italian sports clubs and operates through similar B2B distribution models targeting federation and club customers.
- Legea: Legea is an Italian sportswear manufacturer focused on team sports apparel and football kits. It distributes through Italian and European club channels overlapping with GTZ's customer base of amateur and professional sports clubs.
Broad incumbents
- Intersport: Intersport is a global sporting goods retail and distribution cooperative with extensive European presence. As a broader incumbent, it offers overlapping sportswear and team apparel through both retail stores and club supply channels that intersect with GTZ's distribution business.
- JD Sports: JD Sports is a major European sporting goods retailer carrying Nike, Adidas and Puma. As a broad incumbent, it overlaps with GTZ on distribution of premium brands to Italian consumers and competes for athlete-direct apparel spend that flows through MyClubShop.
- Decathlon: Decathlon is a global sporting goods retailer offering teamwear and equipment across all major sports. While not a teamwear specialist, it competes with GTZ on price and accessibility for amateur sports clubs and individual athletes purchasing apparel.
Others
- Acerbis (sold to GTZ as brand): Acerbis is an Italian sportswear and accessories brand that GTZ distributes in Italy. It represents a supplier-partner relationship rather than direct competitor, illustrating GTZ's multi-brand portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GTZ Distribution social profiles
Digital presenceGTZ Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
GTZ Distribution leadership team
Management profileNumber of profiles
Profiles3 records
GTZ Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GTZ Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GTZ Distribution
What does GTZ Distribution do?
GTZ Distribution is an Italian wholesale distributor of branded sportswear and team apparel for sports clubs, academies, federations, and retail stores. The company distributes Nike, Adidas, Puma, Le Coq Sportif, and Acerbis teamwear, offers customization services (digital printing, heat-transfer cutting, embroidery), and operates the MyClubShop e-commerce platform enabling direct-to-athlete ordering through officinadellosport.com.
Is GTZ Distribution a public or private company?
GTZ Distribution is a private company. It is classified as corporate owned and is currently operating.
When was GTZ Distribution founded?
GTZ Distribution was founded in 2011. It employs 1 to 10 people.
Where is GTZ Distribution based?
GTZ Distribution is headquartered in Vicenza, Italy, in the Europe region.
How does GTZ Distribution make money?
Two revenue lines are on record. Sportswear Distribution is the primary driver. The others are myClubShop Platform Sales.
Who are GTZ Distribution's main competitors?
Direct peers on record are Kappa (BasicNet), Erreà, Joma Sport, Macron, Sportful (Manifattura Valcismon) and Legea. Broad incumbents are Intersport, JD Sports and Decathlon. Acerbis (sold to GTZ as brand) is listed as an others.
Does GTZ Distribution have an API?
No public API is recorded for GTZ Distribution.
What industry is GTZ Distribution in?
GTZ Distribution's product category is Sportswear Distribution. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution, with a secondary code of CRAOAJAH, Athletic Footwear & Performance Apparel Distribution. Its NAICS code is 42391 and its SIC code is 5130.