Grokker Human Development

Name

Grokker Human Development

Legal name

Grokker Online

Website

https://grokkeronline.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santo Ângelo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. In Company Training Programs: Customized corporate training programs delivered on-site at client companies. Combines desired goals at program start and measures results at end. Programs cover 35 different topics including behavioral profile identification, self-knowledge, planning, motivation, communication, delegation, productivity, performance evaluation, feedback, sales funnel, OKRs, time management, leadership development, and more.
2. PASport Tool Licensing: Behavioral profiling tool used for personnel selection, identifying and enhancing individual capabilities, guiding promotion or succession, self-knowledge, placing right people in right roles, leading people, improving relationships, team guidance and counseling, reducing turnover, increasing job satisfaction and productivity.
3. Open Enrollment Programs - Intensity: Professional qualification programs available to individuals including Intensity - Development Program in Management and Leadership available in online (11 hours) and in-person (56 hours) formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grokker Human Development (legal name Grokker Online) is a Brazilian management consulting and corporate training company founded in 2004 and headquartered in Santo Ângelo, Rio Grande do Sul. It sells customized In Company training programs covering 35+ topics in leadership, communication, productivity, sales, and human development, the PASport behavioral assessment tool validated by the University of San Francisco with up to 94% accuracy, the Intensity open-enrollment management and leadership development program, and free diagnostics for companies.

Product overview

Grokker Human Development is a human development and corporate training services company offering a portfolio of complementary products and services. The core offerings include: PASport, a behavioral assessment tool validated by the University of San Francisco that identifies personality profiles with up to 94% precision; In Company Training Solutions, fully customized corporate training programs covering leadership, communication, productivity, and customer experience topics; and the Intensity Management and Leadership Development Program, available in online and in-person formats. The company operates primarily in the Brazilian market, providing consulting, recruitment and selection, and training and development services since 2004.

Differentiator

Problem solved

Functional benefit

Brands

• PASport: A behavioral profile identification tool validated by the University of San Francisco - CA that helps identify patterns and predict behaviors with up to 94% accuracy.
• Intensity

Products and services

• PASport

Quantifiable outcome

• Customer satisfaction index of 9.83 out of 10
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ABRH-RScoreStrategic or Co-development Partner · 1 January 2006Partnership with ABRH-RS (Brazilian Association of Human Resources - Rio Grande do Sul) since 2006. This partnership has been a source of pride for the company and represents a strategic alliance in the human resources and human development field in the region.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Predictive Index: Behavioral assessment and talent optimization platform used for hiring and team design. Closely comparable to PASport on the assessment side and to Grokker's broader HR/culture consulting extensions.
• Hogan Assessments: Provider of personality and behavioral assessments used in hiring, leadership development and succession planning. Most direct competitor to Grokker's PASport behavioral profiling tool on the assessment-product dimension.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering customized leadership programs and behavioral assessments. Directly comparable to Grokker's combination of leadership training plus PASport-style profiling, but at significantly larger scale.
• FranklinCovey: Provider of leadership, management and execution training programs (e.g., The 7 Habits) delivered through customized enterprise engagements and open enrollment. Mirrors Grokker's In Company + open enrollment dual model with branded proprietary content.
• SHL: Global provider of behavioral and cognitive assessments for talent selection and development. Competes directly with PASport in the personnel selection and behavioral profiling category.
• Dale Carnegie Training: Long-established corporate training franchise covering leadership, communication, sales and interpersonal skills. Comparable in offering customized corporate programs plus a recognized proprietary methodology (Dale Carnegie Course).
• Wilson Learning: Global provider of sales, leadership and interpersonal skills training delivered through customized corporate engagements. Closely matches Grokker's customized In Company training focus with proprietary methodology.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with leadership development, talent assessment and executive search. Overlaps with Grokker's leadership and people development offerings as part of a much broader portfolio.
• LHH (Lee Hecht Harrison): Talent development and career transition firm offering leadership programs, coaching and assessments. Overlaps with Grokker's leadership development and behavioral profiling value proposition as part of a broader talent services portfolio.

Regional players

• Cegos: International corporate training and leadership development group operating across multiple geographies including Brazil. Comparable customized training + open enrollment model but globally scaled and headquartered in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrokkerDH
• YouTubeyoutube.com/channel/UCH0J6Qa5h6_MuhoFPhxktQw
• Facebookfacebook.com/grokkerdh
• LinkedInlinkedin.com/company/grokker-desenvolvimento-humano
• Instagraminstagram.com/grokkerdh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grokker Human Development