Aymard

What Aymard does

Aymard is a family-owned French food products company (SAS) founded in 1981 in Montauban, now operating in its second generation under the direction of Fabrice Aymard. The company specializes in three core product categories: natural casings (boyaux) for charcuterie manufacturing sourced from French and EU slaughterhouses, spices and seasonings including marinades and aromatic salts for both retail and professional use, and professional supplies (packaging, equipment, consumables) for butchery operations. Production has been in-house since 1999 under European sanitary standards, supported by a laboratory for spice blend development and testing, alongside a mixing, conditioning, and packaging workshop. The product range spans ready-to-use marinades (22 professional flavors including clean-label and allergen-free formulations), functional spice mixes for fresh sausages, chipolatas, merguez, burgers, breadcrumb coatings, decorative spices, and complete butchery equipment supplies.

The business operates a hybrid B2B/B2C model. The primary revenue driver is direct sales to professional butchers and charcutiers through the 'AYMARD PRO' sub-brand and a dedicated professional portal ('Espace Pro') on aymard.fr, supplemented by retail/free-service channels and a B2C e-commerce storefront (marcel-et-poivres.fr) under the 'Marcel et Poivres' consumer sub-brand. The company expanded in 2020 through the acquisition of Nantes-based Charles Bourdeau and is operating a 1,200m² industrial extension at its Montauban headquarters in the Albasud zone, partially financed by EU FEADER and Région Occitanie grants. Pricing is not publicly disclosed and there are no subscription or recurring-revenue components in the product mix; revenue is generated from one-time product sales across the B2B and B2C channels. The company is privately held with no external investors identified, share capital of €200,000, and 51–100 employees.

Name

Aymard

Legal name

AYMARD SAS

Website

https://aymard.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Aymard is a French family-owned food products company founded in 1981 in Montauban, producing natural casings, spice blends, marinades, and professional butchery supplies for charcutiers, butchers, food manufacturers, and retail consumers across France and the EU.

Ownership category

akta.pro rank

Product category

Charcuterie Ingredients and Supplies

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

BBQ Sauce & Marinades Manufacturing (AFAKADAH)

akta.pro secondary industry

Edible Casings Processing (Natural Hog/Sheep/Beef Casings) (AFANAJAB)

Keywords

• Charcuterie casings supply
• Spice blend manufacturing
• Meat seasoning marinades
• Butchery professional supplies
• Culinary seasoning production

Headquarters

HQ city

Montauban

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Casings (Boyaux) sales: Production and commercial distribution of casings (pig, sheep, beef, horse) for fabrication of raw, cooked, or dried charcuterie. Products sourced from France and EU slaughterhouses.
2. Spices and seasonings sales: Sale of spices, spice blends, functional mixes, decorative spices, marinades, and breadings for butchery and charcuterie professionals. Includes simple spices and composed spice mixtures.
3. Consumer products (B2C): B2C sales of seasonings, aromatic salts, marinades and seaweed flakes through e-commerce platform (marcel-et-poivres.fr) and potentially retail.
4. Professional supplies: Supplementary professional supplies for butchery and charcuterie trades including consumables (trays, strings, nets, knives, small equipment) offered at professional conditions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Aymard produces and markets seasonings, marinades, spice blends, aromatic salts, and natural casings (boyaux) for professional butchers and charcuterie makers, as well as culinary seasoning products for individual consumers. The company operates in-house manufacturing facilities in Montauban (France) meeting European sanitary standards, and sells through dedicated B2B professional channels (AYMARD PRO) and B2C consumer channels (Marcel et Poivres) including an e-commerce platform.

Product overview

Aymard is a family-owned French food products company (SAS) founded in 1981, specializing in three core product lines: (1) Boyaux (natural casings) for charcuterie manufacturing, (2) Epices & Assaisonnements (spices and seasonings) including marinades, aromatic salts, and spice blends for both retail consumers and professional food manufacturers, and (3) Fournitures (professional supplies) including packaging and equipment. The company operates B2C channels for retail consumers and B2B/professional channels for butchers, charcutiers, and food processors. Key product lines include the Marinades range (Les Marinades), seasoning blends (Les Assaisonnements), aromatic salts (Les Sels aromatiques), professional casings (Boyaux), and professional-grade marinades and spice mixes for food manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Marcel et Poivres: Consumer-facing brand for spices, marinades, and seasonings sold to individual consumers (B2C).
• AYMARD PRO

Products and services

• Les Marinades (Consumer Marinades) Consumer-facing ready-to-use seasoning marinades for meat, poultry, fish, vegetables, and crustaceans, available in multiple flavor profiles including Maître d'hôtel, Thym Citron, Indian Curry, Basque (Piment d'Espelette), BBQ, Provençale, and Tex Mex. Sold to individual consumers for home cooking, grilling, and barbecue use.
• Les Assaisonnements (Consumer Seasonings) Consumer-facing seasoning blends for grilled meats and culinary preparations, including BBQ with naturally smoked pepper, PIPER'AIL, BASQUE (Piment d'Espelette), Tex Mex, and Spécial Grill variants. Targeted at home cooks and grilling enthusiasts.
• Les Sels aromatiques (Aromatic Salts) Consumer-facing aromatic salt seasonings including Pepper & Piment d'Espelette, Garlic & Fine Herbs, and Curry & Timut Pepper varieties in 140-150g packaging. Used by home cooks to season a wide range of dishes.
• Boyaux pour fabrications (Professional Casings) Natural casings (pig, sheep, beef, horse) sourced from France and EU slaughterhouses and processed (scraping, calibration, tubing) for professional charcuterie fabrication of raw, cooked, or dried products. Produced in-house since 1999 under European sanitary standards.
• Boyaux pour vente libre-service (Self-Service Casings) Casings packaged for retail or self-service sale, adapted to regional and local charcuterie specialties, supplied to in-store charcuterie counters and free-service retail outlets.
• Epices pour fabrications (Professional Spices and Seasonings) Professional-grade spices, seasoning mixes, decorative spices, and functional mixes for charcuterie manufacturing, including complete mixes for fresh sausages and chipolatas, merguez, clean label and organic options, stuffings, and dry charcuteries. Supplied to butchers and charcutiers.
• Marinades pour fabrications (Professional Marinades) Professional marinades for food manufacturing with vegetable fat without hydrogenation, excellent meat adhesion, no additives (except Mustard reference), no allergens (except Mustard), and natural aromas. Includes 19 flavor varieties such as Basque, BBQ, Thym-Romarin, Maître d'hôtel, Provençale, Thym-Citron, Mexicaine, Indienne, Gyros, Orientale, ThaÏ, Persillade, plus 2022 additions.
• Gamme Burgers (Burger and Meatball Mixes) Complete powder preparation mixes for burger and meatball manufacturing, available in six aromatic and color variants, including clean label options without allergens. Designed for professional food manufacturers.
• Les Panures (Breadcrumb Range) Ready-to-use breadcrumb coatings for meat applications, available in three colors and aromatic variants for professional food manufacturing.
• Les Mixes complets (Complete Functional Mixes) Complete functional seasoning mixes including Mix for fresh sausages and chipolatas, Mix for merguez, Clean Label and BIO mixes, stuffings, and mixes for dry charcuteries. Supplied to professional butchers and food manufacturers.
• Fournitures professionnelles (Professional Supplies) Supplementary professional supplies for butchery and charcuterie trades, including packaging materials (MOG containers, vacuum bags, film, aluminum), equipment (knives, grinders, embossers), and consumables (twine, nets, skewers, steak paper). Offered at professional conditions.

Quantifiable outcome

• Production and packaging capabilities improved through new equipment acquisition for spices and marinades manufacturing.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Charles BourdeaucoreStrategic or Co-development Partner · 1 January 2020In 2020, Aymard acquired the Nantes-based company Charles Bourdeau. This acquisition expanded Aymard's operations and market presence in the casings and spices sector.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Viscofan: Global leader in natural and artificial casings for the meat-processing industry, including natural hog, sheep and beef casings. Directly comparable to Aymard's casings line in product category and core charcuterie customer segment.
• Devro: UK-listed casings manufacturer producing natural and collagen casings for sausage and charcuterie makers worldwide. Directly comparable to Aymard's casings business in technology and customer base, though at materially greater scale.
• Loste: French charcuterie ingredient supplier serving butchers and industrial processors with seasonings, casings and functional mixes. Closest comparable in terms of product mix, customer base (professional charcutiers) and French/European geographic footprint.
• Fuchs Gewürze: German family-owned seasonings and spice-blends specialist with a strong professional/foodservice range. Closely mirrors Aymard's model of custom blends for meat processors combined with branded spice lines and European B2B focus.
• Solina Group: European food-ingredient group specializing in culinary bases, sauces, marinades and functional mixes for meat and ready-meal processors. Directly comparable in marinade/sauce formulation, B2B selling motion, and pan-European charcuterie customer base.
• Aromatech: French flavors and aromatic formulations specialist serving food manufacturers including meat, sauces and ready-meal producers. Comparable in flavor-development capability, laboratory-based formulation, and B2B food-industry customer base.

Broad incumbents

• Kerry Group: Global taste and nutrition ingredients group with a strong European food-service and meat-processing presence. Broadly comparable as a supplier of seasonings, marinades and functional blends to meat processors across multiple categories and geographies.
• Bénédicta: French sauces and condiments brand (part of McCormick/Continental Foods) covering mayonnaise, ketchup, and cooking sauces. Comparable consumer-facing product category to Aymard's marinades and aromatic salts in French retail channels.
• Amora: Iconic French mustard and condiments brand (Unilever) with a French retail-led distribution model. Comparable consumer-side product category (sauces, condiments) and French B2C channel reach that Aymard targets through Marcel et Poivres.
• McCormick & Company: Global seasonings and flavor solutions giant, including the Ducros brand in France. Operates broadly across consumer and industrial seasoning categories and competes for the same shelf and formulation slots as Aymard in retail condiments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/pages/Les-produits-Aymard/372143322913084

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aymard