Mense
Mense GmbH is a family-owned multi-brand automotive dealership in Gütersloh, Germany, selling and servicing Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, and SEAT/Cupra vehicles. It also offers fleet management, classic cars, body/paint repair, and electric scooters.
- Company typePrivate
- Founded1964
- HeadquartersGütersloh, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Mense does
Mense GmbH is a family-owned multi-brand automotive dealership headquartered in Gütersloh, Germany, operating under the Autohaus Mense brand. Founded in 1964 by Hugo Mense with six employees on 200 square meters of space, the company has grown to over 350 employees across multiple locations in Gütersloh and Oelde/Stromberg under the second-generation leadership of Matthias Mense. It holds authorized dealer status for five Volkswagen Group brands — Audi, Volkswagen, Volkswagen Commercial Vehicles (Nutzfahrzeuge), Škoda, and SEAT/Cupra — supplemented by sub-brands including Mense Klassik (classic vehicles), Karosserie- und Lackzentrum (body and paint center), a NIU Flagship Store for electric scooters, and BRANDRUP camping accessories sold via the Better-Camper online shop. The company celebrated its 60th anniversary in 2024 and holds ISO 9001:2015 quality certification, Volkswagen Financial Services certification, and Versicherungsvermittlerregister registration as an insurance intermediary.
The company's core operations span new and used vehicle sales (with 945+ vehicles in inventory across 837+ passenger cars and 139+ commercial/camping vehicles), certified multi-brand workshop services, body and paint repairs, parts and accessories sales (including the NORA program for independent workshops), car rental through a VW Rent-a-Car franchise, and a dedicated corporate fleet management (Großkunden) division with nationwide registration and delivery capabilities. Operational and technology infrastructure includes a modern wheel storage facility (Mense-Räderlager) with capacity for 4,000 tire sets, digital compliance and HinSchG-compliant whistleblower systems, and digital marketing infrastructure (Google Analytics 4, Google Tag Manager, Meta Pixel, CleverReach, Mailjet). Fleet-specific integrations include DAT (Deutsche Automobil Treuhand) for valuations and damage calculations, and LAP-ID for electronic driver's license verification.
Revenue is generated predominantly through one-time transactions on vehicle sales, workshop services, and parts, with secondary recurring revenue from fleet management services (professional services model) and financing/leasing commissions via Volkswagen Financial Services. Pricing follows unit-pricing per vehicle with no flat-rate structure (example pricing: VW Taigo from €21,985, Audi A6 Avant from €38,500, Audi Q8 from €54,985). Distribution combines physical dealership showrooms with e-commerce online shops, manufacturer brand portals (Audi-Partner, Volkswagen-Partner, Škoda-Partner, Seat Service-Partner, Cupra Service-Partner), and a corporate fleet sales team serving both regional Gütersloh-area customers and nationwide German fleet clients. No public revenue, funding, or M&A activity is disclosed.
Mense firmographics
Firmographics- Name
- Mense
- Legal name
- Mense GmbH
- Website
- https://autohaus-mense.de
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mense GmbH is a family-owned multi-brand automotive dealership in Gütersloh, Germany, selling and servicing Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, and SEAT/Cupra vehicles. It also offers fleet management, classic cars, body/paint repair, and electric scooters.
- Ownership category
- akta.pro rank
Where Mense is headquartered
LocationHeadquarters
- HQ city
- Gütersloh
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Mense business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Inventory, Infrastructure, Marketing or Sales, Operations
Revenue model
- Vehicle Sales - New Vehicles: Sales of new vehicles from multiple brands including Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and Cupra. Includes passenger cars and commercial vehicles.
- Vehicle Sales - Used Vehicles: Sales of used and certified pre-owned vehicles across all brands, including the Mense Klassik program for youngtimer and oldtimer vehicles. Over 945 vehicles in inventory.
- Workshop and Maintenance Services: Complete workshop services including inspection, maintenance, repair, body work, and paint services. Certified services for all represented brands.
- Parts and Accessories Sales: Sales of original parts and accessories for all brands through NORA program for independent workshops and direct sales through online shop.
- Fleet Management Services: Comprehensive fleet management services for corporate customers including fleet analysis, vehicle procurement, maintenance, and remarketing. Services include nationwide registration and delivery.
- Car Rental: VW Rent-a-Car franchise offering short-term and long-term vehicle rentals for private and business customers through partnership with Volkswagen Financial Services.
- NIU Electric Scooter Sales: Sales of NIU electric scooters and e-rollers through flagship store and online shop.
- Insurance and Financial Services: Vehicle financing, leasing, and insurance products offered through partnerships with Volkswagen Financial Services and other providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle sales pricing varies by model, condition (new/used), and specification |
| Unit Pricing | Pay-as-you-go | Car rental starting from €31.27 per day |
| Other | Pay-as-you-go | Workshop services and maintenance - quote-based pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Mense product offering
Product offeringCore offering
Mense GmbH is an authorized multi-brand automotive dealership selling new and used passenger and commercial vehicles from Volkswagen Group brands (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, Cupra) as well as NIU electric scooters. The company provides full after-sales support including manufacturer-certified workshop services, body and paint repairs, parts and accessories, tire/wheel storage, fleet management for corporate clients, and short- and long-term car rental.
Product overview
Mense GmbH is a multi-brand automobile dealership headquartered in Gütersloh, Germany, founded in 1964. The company operates a unified platform of interconnected automotive products and services organized around vehicle sales and after-sales support. The core product portfolio consists of new vehicle sales across five brands (Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, and Seat/Cupra), used vehicle sales (PKW and commercial vehicles with 945+ total inventory), and comprehensive after-sales services including multi-brand maintenance, body & paint services, and car rental. Supplementary offerings include fleet management (Großkunden) services, classic/young timer vehicle sales (Mense Klassik), NIU electric scooter sales, BRANDRUP camping accessories, spare parts & accessories (with online shop), and wheel/tire storage services. The company has 350+ employees across multiple locations and serves both private and commercial customers.
Differentiator
Problem solved
Functional benefit
Brands
- Mense Klassik: Young- and oldtimer sales, service, and care for classic vehicles including DEKRA inspections and valuations.
- Mense Gebrauchtwagen
- Karosserie- und Lackzentrum
Products and services
- Audi New Vehicle Sales Authorized sales of new Audi passenger vehicles including digital catalogs and test drive scheduling, for private and business customers in the Gütersloh region.
- Volkswagen New Vehicle Sales Authorized sales of new Volkswagen passenger vehicles with a dedicated sales team and online search functionality.
- Volkswagen Commercial Vehicle Sales Sales and service of Volkswagen commercial vehicles including Caddy, Transporter, Crafter, and California camper vans from the Am Hüttenbrink location.
- Škoda Vehicle Sales Sales of new Škoda vehicles with dedicated sales and service operations at the Stromberg/Oelde location.
- Used Passenger Vehicle Sales Sales of used and pre-owned passenger cars across multiple brands with an inventory of 837+ vehicles.
- Used Commercial and Camping Vehicle Sales Sales of used commercial vehicles and camper vans with an inventory of 139+ vehicles.
- Corporate Fleet Management (Großkunden) End-to-end fleet management services for corporate customers including fleet analysis, procurement consulting, fleet administration, leasing coordination, vehicle care, test fleet, interim vehicles, company car policies, nationwide registration and delivery, and end-of-lease remarketing. ISO 9001:2015 certified.
- Mense Klassik (Classic and Youngtimer Sales & Service) Sales and servicing of youngtimer and oldtimer vehicles including purchase/sale brokerage, maintenance, vehicle search, original spare parts procurement, and DEKRA inspections and valuations.
- Multi-Brand Workshop and Maintenance Services Manufacturer-certified service and maintenance for Audi, Volkswagen, Škoda, and SEAT/Cupra including inspection, brake service, oil change, wheel change, stone chip repair, light/vision checks, and vacation checks. ISO 9001:2015 certified.
- Body and Paint Center (Karosserie- und Lackzentrum) Full-service body and paint facility at the Franz-Birkhan-Ring location providing collision repair, alignment, Smart-Repair, glass repair, accident and damage management, and body/lacquer care.
- Car Rental (VW Rent-a-Car) Short-term and long-term vehicle rentals offered through the VW FS Rent-a-Car franchise with online booking and seasonal promotions, serving both private and business customers.
- Wheel and Tire Storage Service (Mense-Räderlager) Seasonal wheel/tire change service backed by a high-capacity storage facility (up to 4,000 tire sets) with horizontal storage and automatic tire washing prior to storage.
- Original Parts and Accessories Sales Sales of genuine Volkswagen, Audi, Škoda, and SEAT original parts and accessories through the on-site parts department, Mense online shop, and the NORA program for independent workshops.
- NIU Electric Scooter Sales (NIU Flagship Store Mense) Sales of NIU electric scooters and e-rollers through the NIU Flagship Store Mense in Gütersloh and the associated online shop.
- BRANDRUP Camping Accessories (Better-Camper) Official BRANDRUP contract dealer specializing in camping accessories for VW California, Multivan, Caddy, and other models, sold through the Better-Camper online shop.
- Vehicle Buyback Service Purchases used vehicles of any brand with free valuation, free inspection, payment by bank transfer or credit toward a new vehicle purchase, and free deregistration.
Quantifiable outcome
- 4,000 tire sets capacity in wheel storage facility
- +1 more outcomes
Companies that use Mense
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Mense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Mense partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- AudicoreAuthorized Audi dealer providing new vehicle sales, service, and parts. Full sales and service operations with dedicated Audi service team.
- VolkswagencoreAuthorized Volkswagen dealer for passenger vehicles. Comprehensive sales, service, and parts operations with dedicated sales team.
- Volkswagen NutzfahrzeugecoreAuthorized Volkswagen commercial vehicle dealer. Specialized sales and service for transport vehicles, Caddy, Transporter, Crafter models.
- ŠkodacoreAuthorized Škoda dealer providing vehicle sales and service. Full range of Škoda models available with certified service.
- SEAT / CupracoreAuthorized SEAT and Cupra service partner providing maintenance and repair services for these brands.
- NIU TechnologiessecondaryNIU Flagship Store operator for electric scooters and e-rollers. Exclusive dealer for NIU products in Gütersloh region.
- BRANDRUPsecondaryOfficial BRANDRUP contract dealer for camping accessories. Specializing in accessories for VW California, Multivan, Caddy, and other models.
- DEKRAsecondaryPartnership for vehicle inspections including Oldtimer gutachten (classic car inspections), value assessments, and short/full inspections per §23 StVZO.
- Various Leasing Companies and Mobility Service ProviderssecondaryExtensive network of contacts with leasing companies and mobility service providers for fleet management services.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Mense competitors and assessment
Company assessmentDirect peers
- Glinicke Gruppe: Multi-brand authorized dealer group spanning VW, Audi, Škoda, and other brands across central Germany with full sales, service, fleet, and rental offerings — directly comparable authorized multi-brand model.
- Krüll Gruppe: Major authorized multi-brand dealer group in Hamburg/northern Germany operating VW/Audi/Škoda/SEAT dealerships with full sales, service, fleet, and body-shop offerings — comparable scale and authorized multi-brand structure.
- Hahn Automobile: Volkswagen and multi-brand authorized dealer group in Baden-Württemberg offering new/used vehicle sales, certified workshop services, and fleet/commercial vehicle divisions — directly comparable in authorized-dealer scope.
- Moll Gruppe: Volkswagen Group authorized multi-brand dealer group based in northern Germany offering new/used vehicle sales, certified service, and fleet solutions. Closely comparable authorized-dealer structure and customer segments to Mense.
- Auto Bierschneider: Major VW/Audi/Škoda/SEAT/Cupra multi-brand dealer group headquartered in Bavaria with dozens of locations, full-service sales/workshop/body shop, and dedicated fleet/corporate divisions — direct comparable in product mix and authorized-dealer business model.
- AVAG (Augsburger Auto-Gruppe): One of Germany's largest VW Group multi-brand dealer groups with 30+ locations across southern Germany, full authorized sales and aftersales including commercial vehicles — direct comparable in multi-brand authorized-dealer model and B2B fleet services.
- Senger Gruppe: Large family-owned multi-brand VW Group authorized dealer group operating across northern and western Germany with similar sales/service/parts/fleet offerings. Closely comparable in scale, brand portfolio, and geographic concentration to Mense.
Regional players
- Auto Bach (Bach GmbH & Co. KG): Regional VW Group multi-brand dealer in North Rhine-Westphalia, the same state as Mense, with comparable sales, service, and fleet offerings — regional overlap makes it a directly comparable peer for customer-base competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mense social profiles
Digital presenceMense compliance and trust
Trust signalCompliance2 records
Mense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mense leadership team
Management profileNumber of profiles
Profiles8 records
Mense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mense
What does Mense do?
Mense GmbH is an authorized multi-brand automotive dealership selling new and used passenger and commercial vehicles from Volkswagen Group brands (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, Cupra) as well as NIU electric scooters. The company provides full after-sales support including manufacturer-certified workshop services, body and paint repairs, parts and accessories, tire/wheel storage, fleet management for corporate clients, and short- and long-term car rental.
Is Mense a public or private company?
Mense is a private company. It is classified as family owned and is currently operating.
When was Mense founded?
Mense was founded in 1964. It employs 101 to 250 people.
Where is Mense based?
Mense is headquartered in Gütersloh, Germany, in the Europe region.
How does Mense make money?
Eight revenue lines are on record. Vehicle Sales - New Vehicles are the primary driver. The others are vehicle Sales - Used Vehicles, workshop and Maintenance Services, parts and Accessories Sales, fleet Management Services, car Rental, NIU Electric Scooter Sales and insurance and Financial Services.
Who are Mense's main competitors?
Direct peers on record are Glinicke Gruppe, Krüll Gruppe, Hahn Automobile, Moll Gruppe, Auto Bierschneider, AVAG (Augsburger Auto-Gruppe) and Senger Gruppe. Auto Bach (Bach GmbH & Co. KG) is listed as a regional player.
Does Mense have an API?
No public API is recorded for Mense.