Awbrey Glen Golf Club

What Awbrey Glen Golf Club does

Awbrey Glen Golf Club is a member-owned, full-service private golf club located at 2500 NW Awbrey Glen Drive in Bend, Oregon. Founded in 1993 with an 18-hole championship course designed by Gene 'Bunny' Mason and refreshed in 2025 by David McLay Kidd (Bandon Dunes, Gamble Sands, Tetherow), the club operates a 7,007-yard layout supported by a 13-acre Learning Center with Central Oregon's largest double-ended driving range, a unique five-hole par-3 course called The Loop, practice bunkers, and year-round putting greens. An indoor simulator powered by a Foresight Sports GC Quad launch monitor enables winter play, instruction, and club fitting. Technology stack is conventional club-management and hospitality tooling, with no AI/ML components in evidence.

The club serves member households and their guests across five membership tiers—Full Golf, Professional (age 55 and under), Intermediate (under 45), Non-Resident (outside the Tri-Counties), and Sports—plus structured youth and adult instruction (Operation 36, US Kids, Tuesday clinics led by Central Oregon's only Master Kids Coach, Tim Fraley). Member-facing amenities include the Nineteen restaurant and bar led by Director of Food & Beverage Tim Casinelli and Executive Chef Jake McPeck, a heated outdoor pool and spa with swim instruction, a fitness center with personal training, an Explorers outdoor adventure program, and a packed social calendar of wine dinners and speaker events.

Revenue is generated across four primary streams: recurring membership dues (annual and monthly across all tiers), retail and services in the award-winning Golf Shop (apparel, equipment, custom club fitting, re-gripping), food and beverage from Nineteen and event catering, and tournament and event fees (Men's/Women's Golf Associations, Niners, Club Championships, Member-Guest). Member acquisition is sales-led via the Membership Director and Head Golf Professional, with community-led referral and word-of-mouth as a parallel channel; the club's contact form explicitly tracks Member Referral, Walk-in, Google, Facebook, Instagram, X, YouTube, Former Member, Real Estate, Word of Mouth, and Other as inquiry sources. The club's The Glen Gives member-run non-profit has distributed over $1M to Central Oregon families in financial crisis, embedding community philanthropy into the membership value proposition.

Name

Awbrey Glen Golf Club

Legal name

Awbrey Glen Golf Club

Website

https://awbreyglen.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Awbrey Glen Golf Club is a member-owned private golf club in Bend, Oregon, offering an 18-hole championship course (David McLay Kidd redesign), 13-acre Learning Center, dining, pool, fitness, and youth and adult instruction across five membership tiers for local and non-resident households.

Ownership category

akta.pro rank

Product category

Private Golf and Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Private golf club
• Golf membership services
• Golf course operations
• Golf instruction programs
• Club dining services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and monthly membership fees from multiple categories including Full Golf, Professional, Intermediate, Non-Resident, and Sports memberships. Both single household and couple/family rates available.
2. Golf Shop Sales: Retail sales of golf apparel, equipment, custom club fitting, re-gripping services, and equipment demo days.
3. Dining - Nineteen Restaurant: Food and beverage revenue from Nineteen restaurant and bar, featuring seasonal cuisine, cocktails, wine, and local beers.
4. Golf Events and Tournaments: Revenue from golf events including Men's Golf Association competitions, Women's Golf events, Niners events, Club Championships, and Member-Guest tournaments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Awbrey Glen Golf Club is a member-owned, full-service private golf club that sells recurring memberships granting access to its 18-hole championship course, 13-acre Learning Center, indoor golf simulator, Golf Shop, Nineteen restaurant, heated pool and spa, fitness center, and a year-round calendar of golf and social events. Memberships are offered in five tiers (Full Golf, Professional, Intermediate, Non-Resident, Sports), supported by instructional and youth coaching led by a U.S. Kids Master Coach and a member-run philanthropic program.

Product overview

Awbrey Glen Golf Club is a member-owned, full-service golf club offering a unified portfolio of services centered around its 18-hole championship golf course (designed by Gene 'Bunny' Mason and updated by David McLay Kidd). The club provides complementary recreational amenities including the Learning Center with double-ended driving range and five-hole Loop course, the award-winning Golf Shop, Nineteen Dining restaurant, heated Pool & Spa, and Fitness Center. The club offers multiple membership tiers (Full Golf, Professional, Intermediate, Non-Resident, and Sports) that provide varying levels of access to golf, dining, fitness, and social facilities. Youth and adult instruction programs feature Operation 36 and US Kids coaching. The Explorers program provides year-round outdoor activities, while The Glen Gives is a community philanthropy initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Nineteen: The restaurant and dining venue at Awbrey Glen Golf Club, led by Director of Food & Beverage Tim Casinelli and Executive Chef Jake McPeck, offering a rotating wine list, crafted cocktails, and dining experiences.
• The Loop
• The Glen Gives

Products and services

• 18-Hole Championship Golf Course An 18-hole, 7,007-yard championship golf course originally designed by Gene 'Bunny' Mason in 1993 and recently updated by David McLay Kidd, featuring soaring views, towering pines, and dramatic rock outcroppings in Central Oregon. Access is granted via the Full Golf, Intermediate, and Professional membership tiers.
• Learning Center A 13-acre practice facility open year-round with the largest double-ended driving range in Central Oregon, a five-hole par-3 Loop course (65 to 169 yards) with Right Start beginner plates, practice bunkers, and putting greens. Available to Full Golf, Intermediate, Professional, and Sports members.
• Golf Shop An award-winning retail shop offering a full line of golf fashions, professional equipment, re-gripping services, custom club fitting, and equipment demo days including the Festival of Golf Demo Day. Serves members and guests shopping for apparel, hardware, and club-fitting services.
• Nineteen Restaurant and Bar Club restaurant and bar led by Director of Food & Beverage Tim Casinelli and Executive Chef Jake McPeck, featuring a rotating wine list, expertly crafted cocktails, and seasonal cuisine with views of the Cascades. Open to members and available for private events and wine dinners.
• Fitness Center Members-only fitness facility equipped with treadmills, elliptical machines, exercise bikes, machine weights, and free weights, open from 5 a.m. to 10 p.m., with personal trainer Jeni Bacon available for sessions. Included across all membership tiers.
• Pool and Spa Year-round heated outdoor pool facility featuring a lap pool, wader pool, and hot tub, with lessons provided by Carol Peters and poolside snack and bar service during warmer months. Included across all membership tiers.
• Club Memberships (Full Golf, Professional, Intermediate, Non-Resident, Sports) Five recurring membership tiers: Full Golf (unrestricted access to all amenities including 18-hole course); Professional (limited golf access, unlimited practice, pool, fitness, dining for members 55 and under); Intermediate (unrestricted access for members under 45 with Single Household and Couple/Family rates); Non-Resident (limited access for members living outside the Tri-Counties); and Sports (full access to club facilities with restricted access to the 18-hole course). Pricing is quote-based via direct contact with the Membership Director.
• Adult Golf Instruction and Coaching Programs Adult golf instruction including the Operation 36 Program, Women's Four for Golf, Short Game Workshops, and Tuesdays with Tim, led by PGA Coach Tim Fraley. Utilizes the Foresight Sports GC Quad launch monitor and indoor simulator for year-round coaching. Targeted at adult members and guests seeking structured skill development.
• Youth Golf Programs Junior golf instruction led by Tim Fraley (Central Oregon's only U.S. Kids Master Top 50 Coach), including group lessons for ages 5-15, the US Kids learning program, golf camps, and Central Oregon Junior Golf Association tournaments. Targeted at young golfers and their families seeking structured youth development.
• Golf Events and Tournaments Recurring golf tournaments and member events including Men's Golf Association competitions, Women's Golf events, Niners Golf Events, Club Championship, Member-Guest, Member-Member, and Match Play tournaments. Available to club members and their invited guests.
• Explorers Outdoor Adventure Program Year-round outdoor adventure group offering hiking, biking, kayaking, stand-up paddleboarding, and snowshoeing at Sno-Parks, plus indoor social games like bridge, mahjong, and scrabble. Available to club members and their families seeking community beyond golf.
• Social Events Program Club social programming including speaker series, theatre outings, wine dinners, the Wine Education Group, and member-organized friendship-building activities for adult members and families.
• The Glen Gives Community Program A member-run non-profit supporting Central Oregon families during financial crises, having distributed over $1 million to local families through rent payments, car repairs, childcare, medical bills, and essential services. A defining community pillar of Awbrey Glen's member-owned identity.

Quantifiable outcome

• Over $1M given to Central Oregon families in need
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brasada Ranch: Private resort community in Powell Butte, OR with a renowned golf course and full amenity offerings. Comparable Central Oregon private club with membership, F&B, fitness, and outdoor recreation programming.
• Tetherow Golf Club: Private semi-private club in Bend, OR also designed/renovated by David McLay Kidd. Direct competitor for memberships, F&B, and tournaments in the same Bend market with similar amenity profile.
• Crosswater Club: Private/resort golf course at Sunriver with championship pedigree. Comparable high-end golf experience targeting the same Central Oregon affluent resident and visitor market.
• Black Butte Ranch: Private resort community near Sisters, OR with multiple golf courses and full amenities. Comparable membership/resort model in the Central Oregon market serving Bend-area residents and visitors.
• Sunriver Resort: Resort community near Bend, OR with multiple golf courses (Crosswater, Meadows, Woodlands). Comparable full-amenity destination with shared Central Oregon customer base for both members and visitors.
• Pronghorn Club: Private member-owned club in Bend, OR featuring Nicklaus and Fazio courses. Competes for the same high-end Bend resident and second-home demographic with similar full-amenity offerings.
• Pumpkin Ridge Golf Club: Private 36-hole club in North Plains, OR. Comparable high-end member-owned Oregon private club competing for the regional Portland-area and Pacific Northwest affluent golfer segment.
• Bend Golf and Country Club: Historic private member-owned club in Bend, OR. Directly comparable full-service private club competing for the same local membership base with golf, dining, and social amenities.

Broad incumbents

• Bandon Dunes Golf Resort: Destination golf resort on the Oregon coast, also designed by David McLay Kidd. Broader incumbent in Oregon premium golf that competes for the same golfer's discretionary travel dollars and aspirational positioning.

Others

• The Club at Pronghorn (managed by Troon): Troon is a major private-club management company that operates Pronghorn and many other private golf clubs. Relevant as a third-party operator that could enable management-led growth or benchmarking of Awbrey Glen's operational model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/awbreyglen
• YouTubeyoutube.com/channel/UCwro-M_gkt2qg-nJlkr1wnw
• Facebookfacebook.com/awbreyglen
• Instagraminstagram.com/awbreyglen
• LinkedInlinkedin.com/company/awbrey-glen-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awbrey Glen Golf Club