Pronghorn Golf Club & Resort

What Pronghorn Golf Club & Resort does

Pronghorn Golf Club & Resort is a private luxury destination resort and residential community located in Bend, Oregon, situated within 20,000 acres of protected BLM land with Cascade Mountain views. The property centers on two championship golf courses — the 7,379-yard, par-72 Jack Nicklaus Signature Course (open to resort guests) and the exclusive Tom Fazio Course (member-only) — both representing the designers' first ventures into Oregon. Operated under the Auberge Resorts brand and managed through a partnership with Troon Golf since 2010, the resort serves high-net-worth individuals, families, and luxury travelers seeking premium golf, lodging, and social experiences in the Pacific Northwest.

The business model is multi-streamed: recurring revenue from refundable-deposit club memberships and fractional Residence Club ownership (1/4, 1/6, 1/12 shares); transactional revenue from lodging (Junior Suites from $129/night), greens fees, food and beverage, and events; one-time real estate sales from estate homes, villas, homesites, Auberge Residences, and the Tesana Neighborhood; and event-driven revenue from weddings, corporate retreats, and hosted experiences such as Chateau Ste. Michelle winemaker dinners. Memberships include unlimited golf access, family privileges, preferred pricing (15% off F&B, 20% off retail), and reciprocal access through the Troon Prive network to 100+ private clubs worldwide, with Residence Club owners also accessing the Registry Collection global exchange.

The operating footprint is a single location supported by a core team of 17 employees, with revenue generation driven by direct sales, concierge outreach, hosted events, and the Troon/Auberge distribution channels. The strategy emphasizes exclusivity (fewer than 300 homesites), bundled lifestyle services (spa, fitness, Camp Pronghorn youth programming, Pronghorn Adventures), and integrated real estate-membership economics rather than rapid expansion.

Name

Pronghorn Golf Club & Resort

Legal name

Pronghorn Golf Club & Resort

Website

https://pronghornclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pronghorn Golf Club & Resort is a private luxury golf club and residential community in Bend, Oregon, featuring Jack Nicklaus and Tom Fazio championship courses, fractional and whole-ownership real estate, and resort lodging serving high-net-worth individuals and families.

Ownership category

akta.pro rank

Product category

Luxury Golf Resort and Private Club

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Courses & Golf Facilities (MPAKAEAD), Resort Convention Hotels (THAGALAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Luxury golf resort
• Private golf club
• Championship golf courses
• Luxury lodging accommodations
• Fractional real estate ownership

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Greens Fees & Tee Times: Daily-fee play on the Jack Nicklaus Signature Course (open to resort guests), with cart and club rentals available. The Tom Fazio Course is restricted to member-hosted guests only, incentivizing membership.
2. Luxury Lodging: Overnight accommodations including Resort Rooms, Residence Club units (1-4 bedrooms), and villas. Junior Suite rates from $129/night with special packages for events and holidays.
3. Real Estate Sales & Fractional Ownership: Sale of estate homes, estate homesites, villas, and Auberge Residences. Residence Club offers fractional ownership (1/4th, 1/6th, 1/12th shares) with deeded interests. Membership included in most property purchases.
4. Club Memberships: Full golf memberships with unlimited access to both courses, spa, fitness, dining, and reciprocal Troon privileges. Refundable deposit model with no assessments. Immediate family privileges included.
5. Food & Beverage: On-site dining at Clubhouse, Trailhead Grill, and seasonal snack bar. Member-preferred pricing (15% off) drives repeat revenue. Event catering for weddings and corporate retreats.
6. Events & Weddings: Venue rental for weddings, receptions, corporate retreats, and special events. Full-service event planning with luxury lodging, spa, and golf amenities bundled.
7. Retail & Golf Shop: Golf apparel and equipment sales with member discounts (20% off). Club and cart rentals. Member-preferred pricing on soft goods.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pronghorn Golf Club & Resort operates a luxury destination resort and private golf club in Bend, Oregon, anchored by two championship golf courses designed by Jack Nicklaus and Tom Fazio. It sells club memberships, luxury lodging, weddings and corporate events, spa and fitness services, and a real estate portfolio spanning estate homes, villas, and fractional Residence Club ownership. Operations are managed under the Auberge Resorts and Troon Golf brands, with reciprocal privileges across the Troon Privé network.

Product overview

Pronghorn Golf Club & Resort is a luxury destination resort in Bend, Oregon offering an integrated portfolio of golf, hospitality, and real estate products. The core offerings center around two championship golf courses designed by Jack Nicklaus and Tom Fazio, complemented by Troon Golf Academy instruction. The resort provides luxury accommodations through its Residence Club (fractional ownership) and Villas (whole ownership) options, along with spa, fitness, and adventure amenities. Event services include weddings and corporate retreats. Real estate products range from fractional Residence Club shares to whole ownership villas and estate homesites, with membership included in most property purchases. The resort operates as part of the Auberge Resorts collection with Troon Golf management.

Differentiator

Problem solved

Functional benefit

Products and services

• Jack Nicklaus Signature Golf Course A 7,379-yard, par-72, 18-hole championship golf course designed by Jack Nicklaus, featuring ancient lava rock ridges and Cascade Mountain views. Open for daily-fee play to resort guests with cart and club rentals available, offering year-round play on 300+ annual sunshine days.
• Tom Fazio Golf Course
• Troon Golf Academy (TOUR Academy Pronghorn)
• Club Membership Program
• Luxury Lodging & Resort Accommodations
• Residence Club (Fractional Ownership)
• Villas at Pronghorn (Whole Ownership)
• Estate Homes and Homesites
• Auberge Residences at Pronghorn
• Tesana Neighborhood
• Weddings & Corporate Events
• Spa & Wellness Center
• Food & Beverage / Dining
• Golf Shop & Retail
• Camp Pronghorn (Kids Programming)
• Pronghorn Adventures

Quantifiable outcome

• Year-round golf access with 300+ annual sunshine days

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Troon GolfcoreStrategic or Co-development Partner · 1 January 2010Pronghorn joined the Troon family in 2010, gaining access to Troon's premier reciprocal golf program (Troon Privé) and Troon Advantage discount program at daily-fee facilities. Members can play at other Troon private clubs for host club cart fee rates and bring up to three guests.
• Registry CollectionminorStrategic or Co-development PartnerResidence Club fractional owners gain membership to Registry Collection, the world's largest vacation exchange network, enabling trade with other luxury properties globally.
• Chateau Ste. Michelle WineryminorGTM or Marketing PartnerHosted winemaker dinner events featuring Chateau Ste. Michelle Winemaker Raymon McKee, showcasing single vineyard and reserve wines paired with Chef Kevin Linde's menu.
• Auberge ResortscoreStrategic or Co-development PartnerPronghorn operates as 'Pronghorn - An Auberge Resort,' leveraging the Auberge brand for luxury hospitality positioning, operational standards, and marketing reach in the premium resort segment.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pebble Beach Resorts: Iconic luxury golf resort combining championship courses, luxury lodging, and real estate. Direct comparable for the integrated golf-hospitality-real estate model and premium pricing strategy.
• Sand Valley Golf Resort: Destination golf resort featuring multiple championship courses, real estate, and lodging. Direct competitor in the multi-course luxury golf resort category with similar integrated real estate offering.
• Bandon Dunes Golf Resort: Oregon-based destination golf resort with multiple championship courses. Closest geographic and category peer, competing for the same Pacific Northwest golf-travel and HNW member market as Pronghorn.
• Troon North Golf Club: Troon-managed luxury private club with two signature courses. Closest peer in terms of management affiliation (Troon) and dual signature-course design model, competing for similar HNW members.
• Whistling Straits (Kohler): Luxury golf-and-stay destination operated by Kohler, featuring multiple championship courses and full-service lodging. Comparable in combining destination golf with luxury hospitality and real estate.
• Streamsong Resort: Luxury golf resort with multiple signature courses, lodging, and adventure amenities. Comparable as a destination luxury golf property combining courses designed by renowned architects with full hospitality.
• Pinehurst Resort: Multi-course luxury golf destination resort with lodging and real estate. Comparable in product breadth (multiple courses, full-service resort, real estate) and in targeting affluent golfers traveling for destination play.
• Discovery Land Company Communities: Operates ultra-luxury private golf communities worldwide with bundled membership models. Comparable in selling lifestyle + golf + real estate as a single integrated experience to UHNW buyers.

Broad incumbents

• Auberge Resorts Collection: Parent-level brand and operator of Pronghorn and other luxury resorts globally. Not a competitor but a strategic incumbent that defines Pronghorn's positioning and distribution within the broader luxury hospitality portfolio.

Regional players

• Banyan Group (Laguna Lang Co. / other Asian golf resorts): Operates luxury integrated golf-resort-real estate communities primarily in Asia. Comparable in integrated product model but serves a different geographic buyer base, illustrating global addressable demand for the format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pronghorn-golf-club-&-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronghorn Golf Club & Resort