Near
Near is a psychosocial-navigation platform that helps families facing serious illness organize care tasks, coordinate support networks, and access AI-guided resources through Care Planner, Care Page, Gift Registry, and a Care Assistant, serving both consumers directly and care organizations via partnerships.
- Company typePrivate
- Founded2020
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Near does
Near is a privately held care-coordination and psychosocial-navigation platform serving individuals and families navigating serious illness, including cancer diagnoses, hospice transitions, and end-of-life planning. The company is headquartered in Raleigh, North Carolina, was founded around 2020, and operates with a 1–10 person team across the consumer domain carewithnear.com and the corporate domain staynear.co.
The platform is built around four integrated products: Care Planner (an AI-assisted task and appointment organizer), Care Page (a private family-and-friends coordination hub for meals, rides, updates, and gift coordination), Gift Registry (letting loved ones send exactly what is needed), and the Near Care Assistant, an AI-powered conversational guide that retrieves and surfaces domain-specific resources as users share updates. Underlying technology centers on knowledge retrieval over a curated, domain-specialized content library spanning caregiving, oncology, hospice, end-of-life planning, and obituary workflows, with text-based AI output channels.
Commercially, Near pursues a direct-to-consumer go-to-market supplemented by a B2B track: the platform offers self-serve access at carewithnear.com for individuals and families, while a dedicated partner program targets cancer centers, hospices, and care teams who can recommend or integrate Near into their patient support offerings. Pricing is not publicly disclosed, and the company has no disclosed funding rounds, leadership team data, headcount history, or revenue figures, leaving financial profile opaque. Note: the parent company "Near LLC" entry in firmographics references a privacy-safe consumer-behavior data business; the substantive analysis above is grounded exclusively in the care-navigation platform.
Near firmographics
Firmographics- Name
- Near
- Legal name
- Near
- Website
- https://staynear.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Near is a psychosocial-navigation platform that helps families facing serious illness organize care tasks, coordinate support networks, and access AI-guided resources through Care Planner, Care Page, Gift Registry, and a Care Assistant, serving both consumers directly and care organizations via partnerships.
- Ownership category
- akta.pro rank
Near industry classification
Industry- Product category
- Care Coordination Software
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industries
- Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK), Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)
Keywords
Where Near is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Near business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer Subscription / Platform Access: Near appears to offer its platform to individual consumers and families facing serious illness. The business model involves providing organized support and intelligent guidance for care navigation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Near product offering
Product offeringCore offering
Near provides a psychosocial navigation platform for families and individuals navigating serious illness, including cancer, hospice, and end-of-life care. The platform combines a Care Planner (tasks, appointments, next steps), a Care Page (family/community coordination hub for meals, rides, and updates), a Gift Registry (targeted support items), and an AI-powered Care Assistant that surfaces guidance and resources based on the user's care situation.
Product overview
Near is a unified psychosocial navigation platform designed for families facing serious illness. The platform centers around four integrated products: the Care Planner for organizing tasks and appointments, the Care Page for coordinating family and community support, the Gift Registry for receiving needed items, and the Near Care Assistant AI for on-demand guidance and resource retrieval. These products work together to provide organized support and intelligent guidance throughout the care journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Planner An AI-assisted planning tool that helps families organize care tasks, appointments, and next steps when facing serious illness. Organized across Healthcare, Legal & Financial, and Personal Legacy categories, it tracks completion progress and surfaces guidance as users share what is on their mind.
- Care Page A family coordination hub that lets users rally friends and family to help with meals, rides, and other support needs during a care journey. It includes Updates, Ways to Help, Gift Ideas, and a story section to keep supporters organized and informed.
- Gift Registry A feature that lets loved ones send exactly what a family needs during a care period, enabling practical and targeted gift-giving instead of generic or unwanted items.
- Near Care Assistant An AI-powered conversational assistant that provides on-demand guidance, surfaces helpful resources, and helps families prepare for what is coming in their care journey. It works quietly in the background as users share updates and organize care.
Quantifiable outcome
- 14.7% increase in foot traffic for QSR chain using Near's location technology (note: different Near company)
- +1 more outcomes
Companies that use Near
Customer profileSegments1 record
Ideal customer profiles2 records
Near technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Near partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cancer CenterscoreNear partners with cancer centers to provide psychosocial navigation support for patients and families. The partnership enables care organizations to offer structured guidance and care coordination tools to those facing cancer diagnoses.
- HospicescoreNear has established partnerships with hospice organizations to support end-of-life care navigation for families. The platform helps hospice teams extend their reach and provide organized support resources.
- Care TeamscoreNear works with care teams to integrate psychosocial navigation into their patient support offerings. This enables healthcare providers to offer comprehensive care coordination resources alongside clinical treatment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Near competitors and assessment
Company assessmentEmerging players
- CareZone: CareZone offered family caregiving apps for managing medications and care tasks, overlapping with Near's Care Planner. While it pivoted away from consumer health, it represents a comparable caregiver-focused coordination approach.
- Ianacare: Ianacare provides a caregiver support platform connecting family caregivers with resources, coordination tools, and employer-sponsored benefits. It competes with Near on caregiver-side coordination and has a B2B employer channel.
- Vynca: Vynca provides advance care planning and palliative care workflow tools for health systems. It overlaps with Near's hospice and end-of-life planning focus but is positioned as a clinical-facing solution for providers.
Direct peers
- CaringBridge: CaringBridge provides personal health journals and coordinating websites for patients and families during health crises. It is the most established direct competitor to Near's Care Page and overall care coordination model, serving the same population of families facing serious illness.
- Lotsa Helping Hands: Lotsa Helping Hands offers care calendars and meal coordination tools to help communities support members during medical crises. It directly competes with Near's Care Page and Gift Registry features for the family coordination use case.
- Meal Train: Meal Train specializes in meal coordination for people experiencing illness, recovery, or loss. It overlaps with Near's practical support and Care Page functionality and is a frequently recommended free alternative in this category.
Broad incumbents
- MyChart (Epic): MyChart is the dominant patient portal from Epic, used by major health systems for patient-provider communication, scheduling, and care information. It represents the incumbent clinical-facing layer Near must complement rather than replace when partnering with hospitals.
Regional players
- OncoLink: OncoLink from Penn Medicine provides cancer-specific educational resources and patient support tools. It overlaps with Near's cancer-focused guidance content and serves as a complementary resource within oncology care pathways.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Near social profiles
Digital presenceNear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Near leadership team
Management profileNumber of profiles
Near funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Near M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Near
What does Near do?
Near provides a psychosocial navigation platform for families and individuals navigating serious illness, including cancer, hospice, and end-of-life care. The platform combines a Care Planner (tasks, appointments, next steps), a Care Page (family/community coordination hub for meals, rides, and updates), a Gift Registry (targeted support items), and an AI-powered Care Assistant that surfaces guidance and resources based on the user's care situation.
Is Near a public or private company?
Near is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Near founded?
Near was founded in 2020. It employs 1 to 10 people.
Where is Near based?
Near is headquartered in Raleigh, United States, in the North America region.
How does Near make money?
One revenue line is on record: consumer Subscription / Platform Access.
Who are Near's main competitors?
Emerging players on record are CareZone, Ianacare and Vynca. Direct peers are CaringBridge, Lotsa Helping Hands and Meal Train. MyChart (Epic) is listed as a broad incumbent. OncoLink is listed as a regional player.
Does Near have an API?
No public API is recorded for Near.
What industry is Near in?
Near's product category is Care Coordination Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLADAHAK, Hospice & Palliative Care Care Coordination / Navigation. Its NAICS code is 624190 and its SIC code is 8090.