N.P. Trucks

What N.P. Trucks does

N.P. Trucks (A/S N.P. Trucks) is a family-owned Danish materials-handling equipment dealer and service provider, founded in 1967 and now in its fourth generation of Nielsen-family ownership. The company sells, rents, leases, services, and supplies parts for forklifts, pallet trucks, reach trucks, order pickers, scissor and boom lifts, terminal tractors, reach stackers, and modular heavy-duty vehicles sourced from a multi-brand portfolio that includes Crown, TCM, Hangcha, Terberg, Haulotte, Svetruck, MAFI, Raniero, Logitrans, CES Italy, and TII Scheuerle.

The business operates from two hubs — Horsens in Jutland (headquarters, workshop, parts warehouse, and administration) and Roskilde in Zealand (regional sales, service, and parts) — with mobile service technicians providing nationwide coverage and a 24/7 emergency response offering. Its aftermarket operation is anchored by a parts warehouse holding approximately 45,000 SKUs with a 96.5% expedition rate on its own import brands, supported by same-day and 24-hour delivery commitments. Differentiation extends into specialty engineered equipment, most notably a co-developed 200-ton reachstacker (the world's largest, in partnership with CES Italy) featuring a patented front axle and proprietary software.

Revenue is generated through six streams: new machine sales (one-time), used machine sales from an always-stocked pool of ~300 units (one-time), short-term rental of a fleet including machines up to 55 tons (usage-based, recurring), financial leasing arranged through external partners over 24–84 months (subscription-style), spare parts (one-time), and workshop plus mobile service plus 24/7 emergency service (professional services). The go-to-market motion is field-sales-led with territory-based representatives serving primarily Danish small and medium businesses, supplemented by a webshop for parts/accessories and a heavy-industry / special-applications vertical targeting wind, offshore, container handling, construction, and aviation customers. Pricing is quote-based; the company is privately held with no external PE/VC involvement.

Name

N.P. Trucks

Legal name

A/S N.P. Trucks

Website

https://nptrucks.dk

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

A/S N.P. Trucks is a 4th-generation family-owned Danish dealer and service provider (est. 1967) selling, renting, leasing, servicing, and supplying parts for forklifts, aerial lifts, and heavy-duty materials-handling equipment from brands like Crown, TCM, Hangcha, Terberg, and CES Italy to SMB and industrial customers across Denmark.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution and Service

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Off-Highway Trucks & Haulage Vehicles (IMAHAIAA)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

Keywords

• Material handling equipment
• Forklift truck dealer
• Pallet trucks
• Warehouse equipment distributor
• Industrial truck service

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New machines sales: Sales of new forklifts, pallet trucks, electric trucks, motor trucks, lifts, and heavy-duty equipment from brands including Crown, TCM, Hangcha, Terberg, Logitrans, Haulotte, Svetruck, MAFI, Raniero, CES Italy, and TII Scheuerle.
2. Used machines sales: Sales of approximately 300 used machines always in stock, including various brands and capacities.
3. Rental: Rental fleet with machines from pallet trucks to heavy-duty trucks with capacity up to 55 tons. Flexible time-period rentals.
4. Leasing: Financial leasing or rental financing options over 24-84 months for acquisition of new or used machines.
5. Spare parts: Parts sales with approximately 45,000 item numbers in warehouse, same-day delivery, 96.5% expedition rate on own import brands. 24-hour delivery for all truck brands.
6. Service: Workshop service, mobile service, 24/7 emergency service, technical support, preparation/transport services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

A/S N.P. Trucks is a Danish family-owned dealer and service provider that sells, rents, leases, and services a full range of material handling equipment — including forklift trucks (electric and engine), pallet trucks, stackers, order pickers, reach trucks, aerial lifts, and heavy-duty equipment up to 200 tons. The company supports equipment customers with a 45,000-item spare parts warehouse, workshop and mobile service, 24/7 emergency response, and custom heavy-duty engineering, notably co-developing the world's largest reachstacker with CES Italy.

Product overview

A/S N.P. Trucks is a family-owned Danish company (established 1967) now in its 4th generation, offering a comprehensive portfolio of material handling equipment including electric and engine forklift trucks, pallet trucks, stackers, order pickers, reach trucks, aerial lifts (scissor lifts, boom lifts from 5.8m to 43m), heavy duty equipment (terminal tractors, reach stackers up to 350 tons), and specialized solutions. The company operates as a multi-brand dealer representing Terberg, TCM, Svetruck, Raniero, MAFI, Logitrans, Haulotte, Hangcha, Crown, CES Italy, and TII Scheuerle. Beyond equipment sales, N.P. Trucks provides integrated services including 24-hour emergency service, spare parts (45,000+ items), leasing (24-84 months), and rental options for all equipment types up to 55 tons capacity. The company has two locations in Horsens (headquarters) and Roskilde, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• New material handling equipment Sales of new forklifts, pallet trucks, order pickers, electric trucks, engine trucks, stackers, reach trucks, aerial lifts, scissor lifts, boom lifts, mounted (Moffett) trucks, heavy-duty trucks, and modular vehicles from brands including Crown, TCM, Hangcha, Haulotte, Terberg, Svetruck, MAFI, Raniero, Logitrans, CES Italy, and TII Scheuerle, sold to Danish industrial and logistics businesses.
• Used machines Sales of approximately 300 used machines always in stock, covering various brands and capacities, sold to Danish businesses seeking cost-effective alternatives to new equipment.
• Equipment rental Short-term and long-term rental of all equipment types — from pallet trucks to heavy-duty trucks with capacity up to 55 tons — offered under flexible time-period terms to Danish businesses needing temporary capacity.
• Financial leasing Financial leasing and rental financing over 24–84 months for acquisition of new or used machines, with flexible financing proposals calculated per customer.
• Spare parts Spare parts sales from a warehouse with approximately 45,000 item numbers, offering same-day delivery and a 96.5% expedition rate on own import brands, with 24-hour delivery for all truck brands.
• Service and maintenance Workshop service, mobile service, 24/7 emergency service, technical support, and preparation/transport services for all equipment types, provided by field service technicians covering all of Denmark.

Quantifiable outcome

• 96.5% expedition rate on own import brands
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CES ItalycoreStrategic or Co-development PartnerStrategic partnership for development and production of heavy-duty reachstackers. Jointly developed world's largest reachstacker with 200-ton capacity featuring telescopic cabin, extendable counterweight, patented front axle, and latest software. Located in Italy.
• RoesgaardminorStrategic or Co-development PartnerAnnual ESG reporting partnership. Roesgaard supports NP Trucks with annual environmental, social, and governance sustainability reporting.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Peers

• Crown Equipment Corporation:

Direct peers

• Hako: German manufacturer and dealer of industrial and municipal cleaning/handling equipment with a Danish presence, offering multi-brand-style equipment distribution plus service — comparable product breadth and dealer/distributor profile to NP Trucks.
• STILL Danmark: Sister brand to Linde under KION Group, competing in Denmark with forklifts, warehouse equipment, and integrated service contracts — overlapping customer segments and product mix with NP Trucks.
• Linde Material Handling (KION Group): Part of KION Group, Linde operates a direct dealer/sales force in Denmark offering forklifts, warehouse trucks, and fleet management services — a direct head-to-head competitor to NP Trucks across the full materials handling value chain.
• Jungheinrich Danmark: Danish subsidiary of German forklift OEM Jungheinrich, directly competing in the same Danish market with warehouse equipment, electric forklifts, and integrated service/rental offerings — same customer base and product categories as NP Trucks.
• Toyota Material Handling Denmark: Local arm of the world's largest forklift OEM, offering direct competition in new equipment sales, service, parts, and rental to Danish industrial customers with similar geographic coverage and full-portfolio strategy.

Broad incumbents

• Manitou Group: French global OEM of telehandlers, forklifts, and aerial work platforms with broader product portfolio and international reach — overlaps with NP Trucks' heavy-duty and aerial lift segments but at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nptrucks
• LinkedInlinkedin.com/company/a-s-n-p-trucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N.P. Trucks