SYNLawn
Turf Now! is a Southern California artificial turf installer founded in 2003, serving residential and commercial customers across five counties with project-based installation of synthetic grass products, operating as a Home Depot Authorized Service Provider.
- Company typePrivate
- Founded2003
- HeadquartersCanoga Park, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What SYNLawn does
Turf Now! is a Southern California artificial turf installation company founded in 2003, operating as a woman-owned business serving residential and commercial customers across five counties (Los Angeles, Ventura, Orange, Santa Barbara, and San Bernardino). The company installs synthetic grass products from four manufacturers — TigerTurf, Everlast, EnvyLawn, and Emerald Artificial Greenery — with engineered variants for specific use cases including pet turf (with antimicrobial infill and triple-reinforced tuft bind), putting greens (PGA-level speeds), and IPEMA-rated playground systems. Installation methodology involves site preparation, gopher mesh base work, grading for drainage, turf placement and securing, and infill application.
The company's business model is project-based professional services with quote-driven pricing that varies by square footage, product selection, and installation complexity. Distribution is primarily direct-to-consumer via phone consultations, website inquiries, and on-site estimates, supplemented by a Home Depot Authorized Service Provider relationship that generates referrals. A secondary B2B channel targets architects and general contractors for commercial projects. Customer segments span homeowners, pet owners, golf enthusiasts, property managers/HOAs, schools, hospitality venues, and commercial properties.
The firm markets through Instagram, a content blog, YouTube video content, and customer testimonials, emphasizing transformation visuals and water-saving benefits. Manufacturer warranties of up to 15 years (landscaping) and 8 years (putting greens) underpin the value proposition, alongside PFAS-free and lead-free product positioning. Revenue, funding, and headcount trend data are not disclosed in available sources.
SYNLawn firmographics
Firmographics- Name
- SYNLawn
- Legal name
- Turf Now!
- Website
- https://discountartificialgrass.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turf Now! is a Southern California artificial turf installer founded in 2003, serving residential and commercial customers across five counties with project-based installation of synthetic grass products, operating as a Home Depot Authorized Service Provider.
- Ownership category
- akta.pro rank
SYNLawn industry classification
Industry- Product category
- Synthetic Grass Installation Services
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Carpets & Rugs (2273), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Deck Design & New Deck Construction (HSAIAJAE)
Keywords
Where SYNLawn is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SYNLawn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Artificial Turf Installation Services: Project-based revenue from installing artificial turf for residential and commercial customers. Pricing varies based on project size, turf product selected, and scope of work. Services include residential landscaping, pet turf, putting greens, rooftop/pool deck applications, playground surfaces, and commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based installation pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SYNLawn product offering
Product offeringCore offering
SYNLawn/Turf Now! sells and installs synthetic turf products from four primary brands (TigerTurf, Everlast, EnvyLawn, and Emerald Artificial Greenery) for residential and commercial applications including lawns, pet areas, putting greens, playgrounds, rooftops, and pool decks. The company provides end-to-end installation services covering site preparation, base work, turf placement, seaming, and infill across Southern California. Premium positioning is supported by PFAS-free, lead-free, USA-made products with industry-leading 15-year warranties.
Product overview
Turf Now! provides artificial turf installation services across Southern California, offering a portfolio of premium synthetic grass products from four major brands: TigerTurf (premium, made in USA with multiple variants including Platinum, Pet Turf, True Putt, and Clover), Everlast (quality and value focus), EnvyLawn (premier USA-made line with pet-specific options), and Emerald Artificial Greenery (decorative accent products). The company operates as both an installer and product reseller, providing installation services for residential, commercial, pet, putting green, playground, and specialty applications. The product ecosystem includes turf variants engineered for specific use cases (pets, golf, playgrounds) with features such as superior drainage, non-toxic formulations, UV resistance, and warranties ranging from 8-15 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Landscaping Installation End-to-end installation of synthetic turf for residential front and backyards across Southern California. Targeted at homeowners seeking low-maintenance, drought-resistant, year-round green landscaping. Includes site preparation, base work, turf placement, and infill.
- Pet Turf Installation Installation of pet-specific synthetic turf systems with non-toxic, lead-free construction, triple-reinforced tuft bind blades, industry-leading drainage, and antimicrobial infill for odor control. Designed for residential pet runs, dog yards, daycare facilities, and veterinary spaces.
- Backyard Putting Green Installation Custom design and installation of backyard putting greens with realistic ball movement and PGA-level green speeds. Targeted at homeowners and golf enthusiasts wanting professional-quality practice surfaces. Uses products such as TigerTurf True Putt (35-oz synthetic grass) with an 8-year warranty.
- Rooftop & Pool Deck Turf Installation Specialized installation of synthetic turf on rooftops, pool decks, patios, and roof decks for residential and commercial properties. Designed for elevated-surface applications with proper drainage and UV resistance.
- Commercial Turf Installation Installation of synthetic turf for commercial properties including office buildings, retail centers, and commercial developments. Targeted at commercial property managers seeking professional, low-maintenance landscaping that complies with water restrictions.
- Apartments & HOA Turf Installation Synthetic turf installation for apartment complexes, condominium associations, and homeowners associations covering common areas, rooftops, pool decks, and amenity spaces. Targets property managers needing durable, low-maintenance, water-compliant surfaces across multiple units.
- Hotels & Resorts Turf Installation Synthetic turf installation for hotels, resorts, and hospitality venues covering courtyards, outdoor dining areas, and amenity spaces. Targets hospitality operators needing attractive, water-efficient, high-traffic durable landscaping.
- School & Playground Turf Installation Installation of IPEMA-rated playground turf systems with integrated soft padding for fall protection. Targeted at K-12 schools, charter schools, and educational institutions requiring safe, durable, low-maintenance outdoor surfaces. Reference project: San Jose Charter Academy (24,000 sq ft).
- Mini-Golf Construction Custom mini-golf course construction using synthetic turf for commercial entertainment and recreational venues. Targeted at commercial operators and entertainment venues.
- Indoor Putting Green Construction Design and installation of indoor putting greens for businesses and residences. Targeted at golf enthusiasts and commercial venues wanting professional-quality practice surfaces in indoor environments.
- TigerTurf Synthetic Grass Products SGW's exclusive USA-made brand of artificial grass installed by the company. Available in variants including Platinum, Pet Turf, True Putt, and Clover. Features soft, ultra-realistic blades with 3D 'W' and 'C' fiber technology, drainage of 440 inches/hr, and 15-year warranty.
- Everlast Synthetic Grass Products SGW's signature brand for quality and value artificial grass. Designed to balance durability and aesthetic appeal for residential and commercial applications.
- EnvyLawn Synthetic Grass Products Challenger Turf's premier USA-made line of artificial turf. Includes the EnvyPet XQ variant with UltraFlo backing for pet applications, non-toxic construction, and 15-year warranty.
- Emerald Artificial Greenery Products Premium artificial greenery products designed to enhance turf installations with visual variety and accent greenery for outdoor spaces.
Quantifiable outcome
- Saves 50% of water used for home maintenance
- +1 more outcomes
Companies that use SYNLawn
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles7 records
SYNLawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SYNLawn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Home DepotcoreTurf Now! is an authorized Home Depot Service Provider, providing access to Home Depot's Southern California customer base. This partnership provides retail credibility and customer referrals. Turf Now! is described as locally licensed and insured, pre-vetted by the Home Depot team.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
SYNLawn competitors and assessment
Company assessmentDirect peers
- Artificial Grass Liquidators: California-based artificial turf retailer and installer serving the Western U.S. with installation and DIY turf products. Comparable regional competitor with overlapping residential and commercial installations.
- EasyTurf: Established artificial grass installer with strong Western U.S. presence, offering residential and commercial turf installation. Directly competes with Turf Now! on premium branded synthetic turf products and customer segments including pet turf and putting greens.
- Global Syn-Turf: National artificial turf manufacturer and installer serving residential and commercial markets with both direct sales and installation networks. A direct competitor in the synthetic grass installation space with comparable product breadth.
- ForeverLawn: National synthetic turf brand with a dealer/installer network specializing in residential, commercial, playground, and pet turf applications. Comparable business model and product breadth to Turf Now!.
- SYNLawn: Largest national synthetic turf manufacturer and installer with a dealer network across the U.S. Operates proprietary manufacturing and proprietary product lines—directly competing with Turf Now! for residential, commercial, and pet turf customers in California.
- Purchase Green Artificial Grass: Artificial turf retailer and installer with multiple locations across the Western U.S. offering residential, commercial, pet, and golf installations. Directly competes with Turf Now! for the same southern California customers.
Emerging players
- K9Grass: Synthetic turf specialist focused on pet and dog facility applications. Direct overlap with Turf Now!'s Pet Turf Systems offering, particularly for daycare, veterinary, and dog-run use cases.
- NexGen Turf: Synthetic turf installer focused on residential and commercial projects in California. Emerging regional player with overlapping service offerings and customer base.
Broad incumbents
- FieldTurf: Major commercial sports turf manufacturer and installer serving large-scale athletic facilities, schools, and municipalities. Overlaps with Turf Now!'s school and playground segments at the high end of the commercial market.
- Home Depot (Installation Services): National home improvement retailer that connects customers with vetted installation service providers like Turf Now!. Functions as both a referral channel and an indirect competitor for adjacent outdoor installation services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
SYNLawn social profiles
Digital presenceSYNLawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
SYNLawn leadership team
Management profileNumber of profiles
SYNLawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SYNLawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SYNLawn
What does SYNLawn do?
SYNLawn/Turf Now! sells and installs synthetic turf products from four primary brands (TigerTurf, Everlast, EnvyLawn, and Emerald Artificial Greenery) for residential and commercial applications including lawns, pet areas, putting greens, playgrounds, rooftops, and pool decks. The company provides end-to-end installation services covering site preparation, base work, turf placement, seaming, and infill across Southern California. Premium positioning is supported by PFAS-free, lead-free, USA-made products with industry-leading 15-year warranties.
Is SYNLawn a public or private company?
SYNLawn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SYNLawn founded?
SYNLawn was founded in 2003. It employs 51 to 100 people.
Where is SYNLawn based?
SYNLawn is headquartered in Canoga Park, United States, in the North America region.
How does SYNLawn make money?
One revenue line is on record: artificial Turf Installation Services.
Who are SYNLawn's main competitors?
Direct peers on record are Artificial Grass Liquidators, EasyTurf, Global Syn-Turf, ForeverLawn, SYNLawn and Purchase Green Artificial Grass. Emerging players are K9Grass and NexGen Turf. Broad incumbents are FieldTurf and Home Depot (Installation Services).
Does SYNLawn have an API?
No public API is recorded for SYNLawn.
What industry is SYNLawn in?
SYNLawn's product category is Synthetic Grass Installation Services. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAJAE, Deck Design & New Deck Construction. Its NAICS code is 444 and its SIC code is 2273.