Cool Capp
Cool Capp is a family-owned US beverage manufacturer producing approximately 30 powdered frappe, latte, chai, matcha, and smoothie mixes, sold via Shopify e-commerce to home consumers and direct wholesale channels to commercial foodservice operators including cafes, chains, and distributors.
- Company typePrivate
- Founded1991
- HeadquartersRancho Santa Margarita, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cool Capp does
Cool Capp is a family-owned US beverage manufacturer founded in 1991 and headquartered at 23121 Antonio Parkway, Suite 110, Rancho Santa Margarita, California. The company produces approximately 30 powdered beverage mixes organized into four collections: Coffee Classics, The Chai Collection, Creams & Smoothies, and No Sugar Added. Products are engineered to dissolve instantly with water and serve in three formats (hot, iced, or blended) without espresso equipment or specialized barista training. Core formulations use 100% Colombian Arabica coffee, real botanical spices (cardamom, ginger, cinnamon, clove), and cocoa sourced from a fourth-generation family plantation; the entire range is 100% Kosher certified, Gluten-Free, and manufactured domestically in the United States. The brand identity is anchored by a registered Cool Capp trademark and the Finnegan mascot drawn by a veteran Disney animation studio artist.
The company operates a dual-channel go-to-market. The direct-to-consumer channel sells 3lb individual bags ($28.99-$33.99) and wholesale-style cases of 5x3lb or 4x3.5lb bags ($119.95-$131.95) through a Shopify-powered e-commerce storefront with free shipping on orders over $100 and seasonal promotional mechanics. The B2B channel serves commercial foodservice operators—independent cafes, specialty coffee shops, multi-location chains, franchises, hotels, hospitality, resorts, and corporate/institutional foodservice—through a wholesale program with volume-tier pricing (1-10 to 100+ case monthly commitments), custom pallet configurations, LTL and full-pallet freight, and dedicated account specialist support with a 24-business-hour response commitment. A third indirect layer operates through regional distributors and brokers who redistribute product across foodservice networks.
Revenue mechanics are transactional across both channels with no subscription or recurring-contract model for consumers and multi-year contracts only at the upper wholesale volume tiers. Pricing carries promotional overlays including a buy-5-cases-get-6th-free Barista Bundle and summer seasonal discounts of 15% off cases and 10% off bags on featured flavors. Distribution is Continental US only for standard orders, with limited international export capability routed through a dedicated [email protected] inquiry channel. The company has remained independent and family-owned throughout its 35-year history with no disclosed institutional investment, parent company, or acquisition activity.
Cool Capp firmographics
Firmographics- Name
- Cool Capp
- Legal name
- Cool Capp
- Website
- https://coolcapp.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cool Capp is a family-owned US beverage manufacturer producing approximately 30 powdered frappe, latte, chai, matcha, and smoothie mixes, sold via Shopify e-commerce to home consumers and direct wholesale channels to commercial foodservice operators including cafes, chains, and distributors.
- Ownership category
- akta.pro rank
Cool Capp industry classification
Industry- Product category
- Specialty Beverage Mixes
- NAICS
- Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
- akta.pro secondary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
Keywords
Where Cool Capp is headquartered
LocationHeadquarters
- HQ city
- Rancho Santa Margarita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cool Capp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce (B2C): Individual consumers and home users purchase 3-3.5lb bags or cases of powdered beverage mixes directly through the company website. Single-bag prices range from $28.99 to $33.99 depending on flavor; cases range from $119.95 to $131.95. One-time purchase model with free shipping on orders over $100.
- Wholesale & Enterprise (B2B): Commercial foodservice operators (cafés, chains, distributors, hotels) purchase cases and pallets at volume pricing tiers scaled to annual case commitments. Offers custom pallet configurations, flexible freight logistics for LTL and full-pallet shipments, and dedicated account specialist support. Partnership specialist responds within 24 business hours of wholesale inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Bag (3-3.5 lbs) |
| Unit Pricing | Pay-as-you-go | Standard Case (4-5 bags) |
| Transaction based/ take rate | Multi-year contract | Wholesale Volume Pricing |
| Transaction based/ take rate | Pay-as-you-go | Summer Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cool Capp product offering
Product offeringCore offering
Cool Capp manufactures and sells approximately 30 flavors of complete powdered beverage mixes — including frappes, lattes, chai, matcha, smoothies, and creams — engineered for instant dissolution with only water. The product line is organized into Coffee Classics, The Chai Collection, Creams & Smoothies, and No Sugar Added collections, sold in 3lb retail bags and 5x3lb or 4x3.5lb wholesale cases for both home consumers and commercial foodservice operators.
Product overview
Cool Capp is a family-owned beverage mix company founded in 1991, specializing in complete powdered frappe, latte, chai, and smoothie mixes for professional baristas and home enthusiasts. The product portfolio consists of four main collections: Coffee Classics (Cappuccino, Vanilla Latte, Mocha, Cookies & Cream, Double Mocha Java, Caramel Latte, NSA Vanilla Latte, NSA Mocha, Java Chip, Coffee Toffee, Café Latte), The Chai Collection (Spiced Chai, Dutch Apple Chai, Vanilla Chai, Vanilla Chai NSA), Creams & Smoothies (Green Matcha, Vanilla Smoothie, Strawberry, Double Fudge, White Chocolate, Vanilla Bean, Coconut), and a No Sugar Added line. Products are available in 3lb bags for individual/home use and commercial cases (5x3lb bags for most flavors, 4x3.5lb bags for Chai Collection) for wholesale and enterprise customers. All products are 100% Kosher, Gluten-Free, and Made in the USA with 100% Colombian Arabica coffee and real botanicals.
Differentiator
Problem solved
Functional benefit
Products and services
- Cool Capp Green Matcha Complete powdered green matcha mix delivering smooth, earthy depth and brilliant color of authentic green tea leaves; designed for matcha lattes, iced green tea, and blended smoothies.
- Cool Capp Mocha Espresso mocha powdered mix balancing deep robust espresso character with rich velvety chocolate notes for coffeehouse-style mochas.
- Cool Capp Vanilla Latte Classic vanilla latte powdered mix balancing bold aromatic coffee depth with warm comforting vanilla sweetness.
- Cool Capp Spiced Chai Authentic spiced chai latte powdered mix featuring bold spices including cinnamon, cardamom, ginger, and clove with black tea.
- Cool Capp Cappuccino Dark-roasted espresso cappuccino powdered mix reimagining the timeless Italian coffeehouse classic with smooth velvety finish.
- Cool Capp Caramel Latte Golden caramel latte powdered mix uniting smooth aromatic coffee depth with rich buttery caramel warmth.
- Cool Capp NSA Mocha No-sugar-added mocha powdered mix delivering robust dark-roasted espresso with rich bittersweet chocolate, engineered for health-conscious menus.
- Cool Capp Double Mocha Java Intense double-strength mocha powdered mix uniting robust dark-roasted espresso with heavy layer of deep bittersweet chocolate.
- Cool Capp Coffee Toffee Sophisticated coffee toffee powdered mix blending bold dark-roasted coffee with rich buttery toffee warmth.
- Cool Capp NSA Vanilla Latte No-sugar-added vanilla latte powdered mix delivering bold roasted coffee depth with warm vanilla for health-conscious menus.
- Cool Capp Café Latte Italian-inspired café latte powdered mix with bold dark-roasted coffee and rich milk finished with subtle cocoa hint.
- Cool Capp Java Chip Decadent java chip frappe powdered mix combining bold roasted coffee with rich chocolate chip texture.
- Cool Capp Cookies & Cream Nostalgic cookies and cream powdered mix uniting sweet cream with rich chocolate cookie accents for frappes and milkshakes.
- Cool Capp Dutch Apple Chai Orchard-style Dutch apple chai powdered mix blending traditional chai spices with bright crisp Dutch apple sweetness.
- Cool Capp Vanilla Chai Vanilla chai latte powdered mix blending traditional chai spices with soft creamy vanilla sweetness.
- Cool Capp Vanilla Chai NSA No-sugar-added vanilla chai latte powdered mix with traditional spices and vanilla for health-conscious menus.
- Cool Capp Vanilla Bean Pure vanilla bean powdered mix capturing authentic vanilla character with complex profile for vanilla bean frappes and smoothies.
- Cool Capp Double Fudge Premium cocoa indulgence powdered mix combining deep rich cocoa with smooth fudge-like intensity for chocolate devotees.
- Cool Capp Vanilla Smoothie Tahitian vanilla smoothie powdered mix with sophisticated floral sweetness and creamy white velvet texture for fruit smoothies and frappes.
- Cool Capp Coconut Tropical coconut cream powdered mix invoking lush sun-drenched sweetness of pure coconut for smoothies and cream bases.
- Cool Capp Strawberry Bright strawberry cream powdered mix capturing vibrant sun-ripened strawberry sweetness for fruit smoothies and frappes.
- Cool Capp White Chocolate Elegant white chocolate powdered mix delivering rich buttery white chocolate flavor with smooth velvety intensity.
- Cool Capp Wholesale & Enterprise Program Factory-direct wholesale program for independent cafés, multi-location chains, distributors, brokers, hotels, and corporate foodservice operators. Volume pricing tiers scale to annual case commitments from 1-10 cases (sampling) to 100+ cases (pallet/enterprise), with custom pallet configurations, LTL and full-pallet freight logistics, and dedicated account specialist support responding within 24 business hours.
Quantifiable outcome
- Approximately 125 servings per case (based on 8oz drinks) for standard products; ~100 servings per Chai case
- +1 more outcomes
Companies that use Cool Capp
Customer profileSegments3 records
Ideal customer profiles3 records
Cool Capp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Cool Capp partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Cool Capp competitors and assessment
Company assessmentDirect peers
- Ghirardelli: Ghirardelli (LINDT Group) produces premium chocolate and cocoa-based beverage mixes including frappes and mochas for foodservice — directly competing in the chocolate-flavored powdered mix segment that Cool Capp addresses with its Mocha, Double Fudge, and White Chocolate SKUs.
- Torani: Torani (R. Torre & Co.) manufactures flavoring syrups and sauce bases widely used in cafés for flavored lattes, frappes, and specialty drinks — directly comparable to Cool Capp's flavor base portfolio with a strong B2B foodservice presence.
- Big Train: Big Train (now part of Kerry Group) is one of the leading foodservice powdered frappe, latte, chai, and smoothie mix brands in the US — directly competing with Cool Capp's core product portfolio across the same B2B foodservice channel with a comparable product range and pricing.
- Monin: Monin is a global flavoring syrup and beverage base manufacturer serving cafés and foodservice with chai, latte, frappe, and smoothie bases — directly comparable to Cool Capp's portfolio with international scale that Cool Capp lacks.
- Café Essentials: Café Essentials (Kent Precision Foods Group) is a powdered cappuccino, latte, frappe, and hot chocolate mix brand serving foodservice operators — a direct category competitor with similar SKU breadth and B2B wholesale distribution.
- DaVinci Gourmet: DaVinci Gourmet (Kerry Group) produces flavored syrups and powdered beverage bases for cafés and foodservice — overlapping directly with Cool Capp's coffee and chai product lines, distributed through similar foodservice and wholesale channels.
- Caffe d'Amore: Caffe d'Amore produces powdered cappuccino, latte, chai, and frappe mixes for foodservice and retail — a smaller direct peer with similar instant-dissolve powdered formats competing in the same channels.
Broad incumbents
- Keurig Dr Pepper (Coffee-Mate & beverage mixes): Keurig Dr Pepper owns broad CPG coffee and beverage brands including powdered creamer and beverage mix categories (via Coffee-Mate and related lines) — a large incumbent with distribution and marketing scale that dwarfs Cool Capp in mass-market and foodservice channels.
- Starbucks (VIA Instant): Starbucks, via its VIA instant and Frappuccino-adjacent retail mixes, is a broad incumbent in the at-home and foodservice coffee category — a much larger player whose powdered/instant offerings compete for the same end-customer occasions as Cool Capp's B2C line.
- Lavazza: Lavazza is a major Italian coffee company with broad foodservice and retail beverage offerings including espresso-based products and instant mixes — an incumbent with significantly larger scale and global reach that competes with Cool Capp in café and home-coffee occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cool Capp social profiles
Digital presenceCool Capp compliance and trust
Trust signalCompliance3 records
Cool Capp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Capp leadership team
Management profileNumber of profiles
Cool Capp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Capp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Capp
What does Cool Capp do?
Cool Capp manufactures and sells approximately 30 flavors of complete powdered beverage mixes — including frappes, lattes, chai, matcha, smoothies, and creams — engineered for instant dissolution with only water. The product line is organized into Coffee Classics, The Chai Collection, Creams & Smoothies, and No Sugar Added collections, sold in 3lb retail bags and 5x3lb or 4x3.5lb wholesale cases for both home consumers and commercial foodservice operators.
Is Cool Capp a public or private company?
Cool Capp is a private company. It is classified as family owned and is currently operating.
When was Cool Capp founded?
Cool Capp was founded in 1991. It employs 1 to 10 people.
Where is Cool Capp based?
Cool Capp is headquartered in Rancho Santa Margarita, United States, in the North America region.
How does Cool Capp make money?
Two revenue lines are on record. Direct E-commerce (B2C) is the primary driver. The others are wholesale & Enterprise (B2B).
Who are Cool Capp's main competitors?
Direct peers on record are Ghirardelli, Torani, Big Train, Monin, Café Essentials, DaVinci Gourmet and Caffe d'Amore. Broad incumbents are Keurig Dr Pepper (Coffee-Mate & beverage mixes), Starbucks (VIA Instant) and Lavazza.
Does Cool Capp have an API?
No public API is recorded for Cool Capp.
What industry is Cool Capp in?
Cool Capp's product category is Specialty Beverage Mixes. Its primary akta.pro industry code is AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes), with a secondary code of AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates). Its NAICS code is 3121 and its SIC code is 2080.