Honest Pharm
Honest Pharm CO is a New York State-licensed cannabis cultivator (OCM-CULT-24-000099) producing premium flower, prerolls, blunts, and concentrates sold through direct-to-consumer e-commerce and licensed dispensaries, with a 12-SKU branded merchandise line.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Honest Pharm does
Honest Pharm CO is a privately held, New York State-licensed cannabis cultivator (license OCM-CULT-24-000099) operating from the former Jackson & Perkins rose facility in Newark, NY. Founded in 2018 by Jeremy Jimenez — a New York State native who previously operated in Colorado's hemp market — the company cultivates and distributes premium cannabis flower across multiple strains and weight formats (3.5g, 7g, 14g, 28g), alongside value-added products including single prerolls, multi-pack prerolls, hemp-paper blunts (under the Bodega.O collaboration brand), and kief concentrates. The company also sells a 12-SKU branded merchandise line of baseball caps. All cannabis products undergo third-party lab testing through ConfidentLIMS, with COA results made publicly accessible via the company's website, and the company operates a dispensary locator tool connecting consumers to retail points of sale across New York State.
The company's go-to-market is a hybrid direct-to-consumer e-commerce model (honestpharmco.com with age-gated cart and checkout) combined with wholesale distribution to licensed dispensaries within a single state jurisdiction. Pricing is unit-based, ranging from $4 for entry-level prerolls to $89 for premium 28g flower, with no subscription or contract pricing observed. Marketing relies on organic social channels (Facebook, Instagram, LinkedIn), a transparency-led content strategy (public lab results, product education), and a branded merchandise play that extends revenue beyond regulated cannabis. The target customer is adult (21+) recreational cannabis consumers in New York State purchasing through licensed dispensaries.
The company has 11-50 employees, no disclosed institutional funding, no parent company, and no merger or acquisition activity in the input data. Founder Jeremy Jimenez maintains direct operational control. Distribution and revenue remain concentrated within New York State; geographic restrictions tied to the state cultivator license (no reciprocal licensing outside NY) define the addressable market ceiling absent future regulatory or partnership-based expansion.
Honest Pharm firmographics
Firmographics- Name
- Honest Pharm
- Legal name
- Honest Pharm Co
- Website
- https://honestpharmco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honest Pharm CO is a New York State-licensed cannabis cultivator (OCM-CULT-24-000099) producing premium flower, prerolls, blunts, and concentrates sold through direct-to-consumer e-commerce and licensed dispensaries, with a 12-SKU branded merchandise line.
- Ownership category
- akta.pro rank
Honest Pharm industry classification
Industry- Product category
- Cannabis Cultivation
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
Keywords
Where Honest Pharm is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honest Pharm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Sales: Direct-to-consumer sales of cannabis flower, prerolls, concentrates, and blunts through the company website. Products are sold in various weight categories ranging from 1g to 28g.
- Merchandise Sales: Branded merchandise including baseball caps sold through the e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cannabis products sold by weight |
| Unit Pricing | Pay-as-you-go | Branded merchandise including baseball caps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Honest Pharm product offering
Product offeringCore offering
Honest Pharm Co is a licensed New York State cannabis cultivator that grows and sells premium cannabis flower across multiple strains and weight formats (3.5g to 28g), along with prerolls, hemp paper blunts, and kief concentrates. The company distributes products via its DTC e-commerce site and through licensed dispensaries, complemented by a branded merchandise line of baseball caps and a publicly accessible third-party lab testing portal.
Product overview
Honest Pharm Co is a licensed New York State cannabis cultivator (OCM-CULT-24-000099) operating a direct-to-consumer e-commerce platform and wholesale distribution to dispensaries. The product portfolio centers on premium cannabis flower across multiple strains and sizes (3.5g, 7g, 14g, 28g), along with value-added cannabis products including prerolls (single 1g and multi-pack 7pk/.5g), blunts (1g hemp paper), and concentrates (1g kief). The company also offers a branded merchandise line of 12 distinct baseball cap designs. All products undergo third-party lab testing via ConfidentLIMS, with results accessible via the Lab Results portal. The platform includes a Dispensary Locator for finding retail locations and customer support via the Ask the Honest Pharm Guide service. Products span SATIVA, HYBRID, and INDICA strain classifications.
Differentiator
Problem solved
Functional benefit
Brands
- Carhartt Edition: Product line featuring Carhartt-branded merchandise items.
- Blue Suede
- Signature Edition
- Cobalt Reserve
- White Ops
- Black Suede
- Trucker Pink
- White Label
- Workwear
- Pink Pattern
- Black Camo
- Army Reserve
Products and services
- 3.5g Blue Dream Cannabis flower offering sweet berry aroma and smooth, flavorful smoke with uplifting cerebral effects balanced by gentle body relaxation; SATIVA strain.
- 3.5g Blue Lobster Cannabis flower cross of Apples N Bananas and Eye Candy, delivering sweet fruity notes layered with creamy gas; HYBRID strain with euphoric head effects and relaxing body vibes.
- 3.5g Tricho Jordan Cannabis flower with heavy trichome coverage and standout potency, blending sweet gas with earthy, slightly citrus notes; HYBRID strain.
- 3.5g Amnesia Haze Cannabis flower with bright lemon and lime followed by warm tropical sweetness; SATIVA strain suited for daytime, high-energy lift with clear cerebral effects.
- 7g Double Runtz 7g cannabis flower cross of Detroit Runtz and Forbidden Runtz, delivering sweet candy-forward flavor with fruity gas undertones; HYBRID strain.
- 14g Double Runtz Larger 14g format cannabis flower of Double Runtz strain; HYBRID offering.
- 14g NYC Sour Diesel (Premium) Premium 14g cannabis flower of NYC Sour Diesel strain, fast-acting and energizing with pungent diesel aroma and sharp citrus notes; HYBRID.
- 28g Chem Dawg 28g cannabis flower of the legendary Chem Dawg hybrid strain, with pungent diesel aroma and earthy, skunky flavor and a powerful, fast-acting high.
- 1g Bodega.O Puma Blunt Hemp paper blunt pre-filled with Orange Cream Pop strain; bright citrus and creamy vanilla notes with a smooth, uplifting high; SATIVA strain.
- 1g Bruce Banner PR Single pre-rolled joint (1g) of Bruce Banner strain with gassy, sweet diesel and citrus notes; uplifting SATIVA preroll.
- 1g Ballers Game PR Single pre-rolled joint (1g) of Ballers Game strain combining juicy melon terpenes with strong euphoric finish; INDICA preroll.
- 7pk/.5g NYC Sour Diesel PR Multipack Multi-pack of seven 0.5g mini prerolls of NYC Sour Diesel strain; fast-acting, energizing HYBRID with pungent diesel aroma and sharp citrus notes.
- 1g Red Velvet Kief 1g cannabis kief concentrate of Red Velvet strain, with rich, dessert-like flavor and potent effects designed to be sprinkled on flower to boost potency; SATIVA strain.
- Honest Pharm Merchandise Collection Branded merchandise line including 12 distinct baseball cap designs (Carhartt Edition, Blue Suede, Signature Edition, Cobalt Reserve, White Ops, Black Suede, Trucker Pink, White Label, Workwear, Pink Pattern, Black Camo, and Army Reserve) sold through the Honest Pharm Co website.
Companies that use Honest Pharm
Customer profileSegments1 record
Ideal customer profiles1 record
Honest Pharm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Honest Pharm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConfidentLIMScoreThird-party lab testing integration partner providing transparent, publicly accessible certificate of analysis (COA) results for all Honest Pharm CO products across flower, prerolls, concentrates, and blunts categories. The platform enables customers to access detailed lab results via share links for each product.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Honest Pharm competitors and assessment
Company assessmentBroad incumbents
- Ayr Wellness: Multi-state cannabis cultivator and retailer with NY operations. Comparable as a cannabis operator offering flower, prerolls, and vapes across multiple state markets, including NY adult-use.
- Cresco Labs: Multi-state cannabis operator with cultivation, processing, and retail across multiple states including New York. Directly comparable as a NY-licensed cultivator but with substantially greater scale, capital, and brand portfolio.
- Curaleaf: Largest US multi-state cannabis operator by retail footprint, with significant New York operations. Comparable as a NY-licensed cannabis cultivator/retailer serving adult-use consumers with flower, prerolls, and concentrates.
- Green Thumb Industries (GTI): Multi-state cannabis cultivator and retailer with established NY presence under the RISE brand. Comparable as a licensed NY cannabis operator with cultivation, wholesale, and retail distribution across the same target consumer.
- Trulieve: Large multi-state cannabis operator with cultivation and retail across many states. Relevant comparable as a cannabis cultivator serving adult-use markets through branded flower, prerolls, and concentrates.
- Columbia Care (The Cannabist Company): Multi-state cannabis operator with extensive NY cultivation and retail presence. Directly comparable as a NY-licensed cultivator and dispensary operator with branded cannabis products.
Direct peers
- iAnthus Capital Holdings: Multi-state cannabis operator with cultivation and dispensary operations including New York. Comparable as a licensed cannabis cultivator/distributor serving the same NY adult-use consumer base.
- Etain Health: New York-based family-founded cannabis cultivator and dispensary operator. Closely comparable to Honest Pharm as a small, founder-led NY cannabis operator with locally-rooted brand positioning and a cultivation license.
- PharmaCann: Vertically integrated cannabis operator with significant NY presence (operates dispensaries and cultivation in multiple states). A directly comparable NY-based competitor with overlapping flower, preroll, and concentrate offerings for adult-use consumers.
- Goodness Growth Holdings (formerly Vireo Health): Multi-state cannabis operator with significant NY operations under the Vireo brand. Comparable as a cannabis cultivator and dispensary operator in NY with branded flower and preroll products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Honest Pharm social profiles
Digital presenceHonest Pharm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honest Pharm leadership team
Management profileNumber of profiles
Profiles1 record
Honest Pharm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honest Pharm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honest Pharm
What does Honest Pharm do?
Honest Pharm Co is a licensed New York State cannabis cultivator that grows and sells premium cannabis flower across multiple strains and weight formats (3.5g to 28g), along with prerolls, hemp paper blunts, and kief concentrates. The company distributes products via its DTC e-commerce site and through licensed dispensaries, complemented by a branded merchandise line of baseball caps and a publicly accessible third-party lab testing portal.
Is Honest Pharm a public or private company?
Honest Pharm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honest Pharm founded?
Honest Pharm was founded in 2018. It employs 11 to 50 people.
Where is Honest Pharm based?
Honest Pharm is headquartered in Newark, United States, in the North America region.
How does Honest Pharm make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are merchandise Sales.
Who are Honest Pharm's main competitors?
Broad incumbents on record are Ayr Wellness, Cresco Labs, Curaleaf, Green Thumb Industries (GTI), Trulieve and Columbia Care (The Cannabist Company). Direct peers are iAnthus Capital Holdings, Etain Health, PharmaCann and Goodness Growth Holdings (formerly Vireo Health).
Does Honest Pharm have an API?
No public API is recorded for Honest Pharm.
What industry is Honest Pharm in?
Honest Pharm's product category is Cannabis Cultivation. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries.