NEOSYS
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NEOSYS does
NEOSYS Software LLC is a private Dubai-headquartered software vendor that builds and sells an integrated, web-based platform for advertising agencies, media buyers and sellers, and below-the-line production houses. The platform is organized around three core modules — Media Buying & Selling System, Job Costing & Billing System, and Accounting & Finance System — that share data across a single database so that media bookings, job costing entries, timesheet hours, and financial transactions flow automatically into the general ledger without manual re-entry. The Media Buying & Selling module supports planning, booking, invoicing, and billing analysis across newspapers, magazines, TV, radio, outdoor, and digital media, with built-in conflict warnings, profitability checks, and multi-currency/multi-office handling. The Job Costing & Billing module covers estimates, purchase orders, creative workflow, digital asset management, and timesheets linked to job numbers. The Accounting & Finance module provides double-entry general ledger, work-in-progress tracking, accounts payable/receivable, bank reconciliation, and VAT/sales-tax management, with no mandatory month- or year-end close.
The company makes money through a per-user, per-module monthly subscription priced at USD 200 to USD 1200, billed quarterly with no upfront fees, delivered either on customer servers or on NEOSYS-hosted dedicated servers. Go-to-market combines direct enterprise sales (targeting major advertising holding companies and network agencies) with an authorized distributor channel in Asia Pacific (xEdge Consultancy in Singapore, ITProz Consulting in Malaysia). NEOSYS claims 25+ years of vertical experience, an installed base that includes WPP, Omnicom, IPG, Publicis, Havas, and Hakuhodo networks, and operational presence across 17+ countries with offices in Dubai (headquarters), Singapore (regional), and Nicosia. Notable gaps in the input data — no disclosed revenue, no funding rounds, no recent product launches after 2010, and a static 11–50 employee count — limit visibility into current scale and momentum.
NEOSYS firmographics
Firmographics- Name
- NEOSYS
- Legal name
- NEOSYS Software LLC
- Website
- https://neosys.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NEOSYS industry classification
Industry- Product category
- Advertising Agency Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where NEOSYS is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
NEOSYS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (Per User/Per Module): Monthly subscription model priced per user with module-based pricing. Costs range from USD 200-1200 per month depending on number of users and modules selected. No upfront fees required.
- Quarterly Subscription Payments: Easy quarterly payments with no upfront fees, allowing agencies to spread costs over time rather than large upfront capital expenditure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per user per month pricing with module-based tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NEOSYS product offering
Product offeringCore offering
NEOSYS sells an integrated, web-based software suite that combines media buying & selling, job costing & billing, and double-entry accounting & finance into a single platform for advertising agencies, media buyers, and production houses. The software automates media planning, bookings, invoicing, job tracking, timesheets, and financial reporting, eliminating the need for separate systems and manual data re-entry. It is offered as a monthly per-user subscription with deployment on customer servers or NEOSYS' own servers.
Product overview
NEOSYS is an integrated software platform for advertising agencies, media buyers, and media sellers, consisting of three core modules: Media Buying & Selling System, Job Costing & Billing System, and Accounting & Finance System. The platform integrates media planning/buying, creative production/job management, and financial operations into a unified web-based system, eliminating the need to re-enter information across separate systems. The modules work together: media bookings and job costing data flow automatically into the accounting system, enabling real-time financial visibility across all agency operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Buying & Selling System Web-based module for advertising agencies and media buyers/sellers that supports planning, booking, invoicing and analysis across newspapers, magazines, TV, radio, outdoor/billboards and digital/internet media vehicles. Includes strategic planning tools, rate cards, discounts and commission tracking, media diary, booking orders, profitability checks on every ad, automatic conflict alerts between clients/brands, and billing analysis reports.
- Job Costing & Billing System Production management module for below-the-line (BTL) agencies, production units and indoor/outdoor signage companies that manages job briefs, estimates, purchase orders, creative workflow, digital asset repository (logos, designs, layouts, audio, video linked to job numbers), timesheets, and billing analysis. Replaces paper job cards and integrates time-based cost calculation per job.
- Accounting & Finance System Double-entry accounting and financial management module that integrates with the Media Buying & Selling and Job Costing & Billing modules so data flows automatically without re-entry. Includes general ledger, income statement, balance sheet, work-in-progress tracking, purchasing, invoicing, cheque printing, bank reconciliation, and VAT/sales tax management, with no mandatory month-end or year-end closing required.
Companies that use NEOSYS
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
NEOSYS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
NEOSYS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ITProz Consulting EnterprisecoreNEOSYS partnered with ITProz Consulting Enterprise as its authorized distributor in Malaysia. ITProz Consulting Enterprise is responsible for distributing NEOSYS advertising and media software solutions in the Malaysian market.
- xEdge Consultancy Pte LtdcoreNEOSYS appointed xEdge Consultancy Pte Ltd as its authorized distributor for Singapore. xEdge manages the sales and support operations for NEOSYS advertising agency software solutions in Singapore, helping distribute the integrated media, job costing, and finance software to the Singapore market.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
NEOSYS competitors and assessment
Company assessmentDirect peers
- WideOrbit: Media operations software for media buyers, sellers and broadcasters covering linear and digital advertising workflows. Comparable to NEOSYS's media-buying module on the sell-side and multi-currency media management capabilities.
- Scoro: All-in-one agency management software combining projects, time tracking, billing and reporting for creative and marketing agencies. Comparable to NEOSYS's integrated jobs, timesheet and finance modules for professional services workflows.
- FunctionFox: Time tracking, project costing and invoicing software purpose-built for creative, ad and marketing agencies. Overlaps with NEOSYS's job-costing, timesheet and billing capabilities, particularly for below-the-line agencies.
- WorkBook Software: Agency management platform covering project management, resourcing, time tracking, finance and media operations. Directly comparable to NEOSYS's job-costing, timesheet and accounting modules for advertising, PR and creative agencies.
- MediaOcean: Largest independent advertising operations platform providing media planning, buying, finance and workflow software to agencies and advertisers. Most direct competitor to NEOSYS across the same core media-buying and agency-finance workflows, with significantly greater scale.
Emerging players
- Celtra: Creative operations and ad production platform for agencies and brand marketers. Adjacent to NEOSYS's job-costing/digital-asset management module, but focused on creative production rather than media buying and finance.
- ActiveDEMAND: Marketing automation platform with agency-friendly multi-tenant capabilities. Less directly comparable to NEOSYS's ERP-style media buying and accounting depth, but addresses overlapping agency customers with a more modern, cloud-native stack.
Broad incumbents
- Salesforce: Dominant CRM and platform used by agencies for client, pipeline and campaign management. Overlaps with NEOSYS in agency workflows but lacks purpose-built media-buying, job-costing and accounting functionality.
- Oracle NetSuite: General-purpose cloud ERP suite frequently adopted by mid-market and large agencies for accounting, billing and project costing. Competes with NEOSYS's finance module on breadth and modernization, though lacks deep media-buying specialization.
- Microsoft Dynamics 365: Enterprise ERP/CRM platform often deployed by larger agencies for finance and operations. Broad incumbent alternative to NEOSYS's accounting and job-costing modules, typically requiring more customization for agency-specific media workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NEOSYS social profiles
Digital presenceNEOSYS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEOSYS leadership team
Management profileNumber of profiles
Profiles2 records
NEOSYS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEOSYS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEOSYS
What does NEOSYS do?
NEOSYS sells an integrated, web-based software suite that combines media buying & selling, job costing & billing, and double-entry accounting & finance into a single platform for advertising agencies, media buyers, and production houses. The software automates media planning, bookings, invoicing, job tracking, timesheets, and financial reporting, eliminating the need for separate systems and manual data re-entry. It is offered as a monthly per-user subscription with deployment on customer servers or NEOSYS' own servers.
Is NEOSYS a public or private company?
NEOSYS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEOSYS founded?
NEOSYS was founded in 2010. It employs 11 to 50 people.
Where is NEOSYS based?
NEOSYS is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does NEOSYS make money?
Two revenue lines are on record. Software Subscription (Per User/Per Module) is the primary driver. The others are quarterly Subscription Payments.
Who are NEOSYS's main competitors?
Direct peers on record are WideOrbit, Scoro, FunctionFox, WorkBook Software and MediaOcean. Emerging players are Celtra and ActiveDEMAND. Broad incumbents are Salesforce, Oracle NetSuite and Microsoft Dynamics 365.
Does NEOSYS have an API?
No public API is recorded for NEOSYS.
What industry is NEOSYS in?
NEOSYS's product category is Advertising Agency Management Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 513210 and its SIC code is 7372.