Poker

What Poker does

Poker (legal entity CAUDURO ESPORTES LTDA, trading as Poker Esportes) is a privately held Brazilian sports equipment manufacturer founded in 1986 and headquartered in Montenegro, Rio Grande do Sul, with an employee base of 51–100. The company produces a portfolio of more than 10 product lines spanning goalkeeper gloves (flagship Champion 8 and Champion 9 ranges), soccer cleats, balls, swimming gear, cycling apparel, functional training equipment, volleyball, basketball, table tennis, beach tennis, frescobol, referee gear, thermal wear, running, and Pilates/yoga. Technical differentiation rests on physical product features including 100% silicone goalkeeper gloves with professional-grade grip, swimming goggles with 180-degree curved lenses, UV+50 chlorine-resistant swimwear, and the Insectect Active protection technology for safety applications. Champion 8 is reported as the most-used glove by Serie A Brazilian Championship goalkeepers.

Name

Poker

Legal name

CAUDURO ESPORTES LTDA

Website

https://poker.esp.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Poker (CAUDURO ESPORTES LTDA) is a Brazilian sports equipment manufacturer founded in 1986, producing goalkeeper gloves, balls, swimwear, apparel, and accessories across 10+ product lines, distributed through 3,800+ retail points in Brazil and partner operations in six South American countries.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports equipment manufacturing
• Goalkeeper gloves
• Sports balls
• Swimming gear
• Fitness apparel

Headquarters

HQ city

Montenegro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales through the company's official store (loja.poker.esp.br) selling directly to consumers across Brazil, offering products in categories including goalkeeper gloves, swimwear, balls, footwear, and sports accessories.
2. Wholesale to Retail Partners: Distribution of sports equipment through more than 3,800 retail points of sale across Brazil, reaching customers through sporting goods stores and specialized retailers.
3. Team Sponsorships: Sponsorship of professional athletes, goalkeepers, and sports leagues to build brand awareness and drive product adoption across South America.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Poker designs, manufactures and distributes sports equipment across ten product lines including goalkeeper gloves, soccer cleats, balls, swimming gear, cycling apparel, fitness and functional training equipment, volleyball, basketball, beach sports and accessories. Its goalkeeper gloves (notably the Champion 8 model) are worn by Serie A Brazilian Championship goalkeepers and form the flagship of the portfolio. Products are sold through a direct e-commerce store and through more than 3,800 sporting goods retailers in Brazil, with international partner operations across South America.

Product overview

Poker is a Brazilian sports equipment manufacturer founded in 1986, offering a diverse portfolio of 10+ product lines across multiple sports disciplines. The company operates as a comprehensive sports brand serving both professional and amateur athletes. Core products include goalkeeper gloves (Luva de Goleiro) featuring flagship models like Champion 8 and Champion 9, soccer cleats (Chuteiras), and sports balls for various codes. The product portfolio spans swimming gear (goggles, caps, swimsuits), cycling apparel, functional training equipment, gym/fitness wear, volleyball, basketball, table tennis, beach tennis, frescobol, referee gear, thermal wear, running, and Pilates/yoga accessories. Distribution reaches over 3,800 retail points across Brazil with international presence in South American countries. The company operates its own e-commerce store alongside traditional retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Luva Champion: Goalkeeper glove line; Champion 8 model noted as most used by Série A Brazilian Championship goalkeepers
• Liberta

Products and services

• Luva de Goleiro (Goalkeeper Gloves) Professional and semi-professional goalkeeper gloves for football and futsal, in multiple cuts (including negative cut) and surfaces (field, futsal). Used by Serie A Brazilian Championship goalkeepers (Champion 8) as well as amateur and youth players.
• Chuteiras (Soccer Cleats) Soccer cleats designed for indoor, society and field play, offered in Kick and Rise model lines with PVC and Rubber EVA sole options for amateur and semi-professional players.
• Bolas (Sports Balls) Sports balls covering soccer, futsal, society, basketball, beach soccer, volleyball and futevolei, with both professional and training options including vulcanized PU futevolei balls like the Rio model.
• Natação (Swimming Line) Complete swimming product line covering goggles, swim caps, swimsuits, swim trunks, one-piece suits and accessories, featuring UV+50 sun protection, chlorine-resistant materials and 180-degree curved lens goggles for competitive and recreational swimmers.
• Proteção (Protective Gear) Protective sports gear including knee pads, elbow pads, wristbands, hip guards, ankle supports, patellar straps and calf supports for injury prevention across multiple sports.
• Acessórios (Sports Accessories) Sports accessories including stopwatches, training markers (cones, plates, sticks, ladders), water bottles, captain bands, bags, gear bags, boot buckets, mouth guards, headbands and ball maintenance accessories.
• Ginástica (Fitness/Gym Wear) Fitness and gym apparel including cropped tops, casual and performance shirts, tank tops, shorts, pants, jackets, gloves, socks, leggings, tops and bandanas for gym and general training users.
• Bike (Cycling Line) Cycling apparel and accessories including shirts, bibs, one-piece suits, shorts, pants, jackets, bandanas, cycling socks, cycling gloves, sleeves, helmets and pumps for road and recreational cyclists.
• Funcional (Functional Training) Functional training apparel and equipment including X-RAY shirts, leggings, socks, yoga mats, Pilates balls, Bosu, discs, massage rollers, jump ropes, hand grips, exercise wheels, elastic bands and mini bands for functional and cross-training users.
• Vôlei (Volleyball) Volleyball equipment and apparel including balls, promotional kits, sleeves, shorts, tank tops and knee pads for indoor and beach volleyball players.
• Basquete (Basketball) Basketball products including balls and tactical court equipment (models such as Supreme Star N 7) for amateur and competitive basketball players.
• Tênis de Mesa (Table Tennis) Table tennis equipment including balls, complete kits, rackets and nets with supports for recreational and competitive table tennis players.
• Beach Tennis Beach tennis balls engineered for the Brazilian beach tennis market.
• Frescobol Frescobol balls for the traditional Brazilian beach paddle sport.
• Árbitro (Referee Gear) Equipment and apparel designed for referees officiating football, futsal and related sports.
• Roupa Térmica (Thermal Wear) Thermal clothing engineered for cold weather sports protection across training and competition.
• Corrida (Running)

Quantifiable outcome

• Champion 8 glove is the most used model by Serie A Brazilian championship goalkeepers
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• Goleiro de Aluguel (GDA)coreStrategic or Co-development Partner · 17 November 2025Partnership with Goleiro de Aluguel platform that connects amateur goalkeepers to games. Founded in 2015 and headquartered in Curitiba, the platform has over 200,000 registered goalkeepers. Poker sponsors events and provides equipment for the community.
• Metodologia Gustavo BorgescoreGTM or Marketing Partner · 27 October 2025Sponsor of the Encontro Internacional de Natacao (EIN), one of the main technical and business events in Brazilian swimming. Organized by Gustavo Borges Methodology, the event brings together managers and teachers from the swimming world for knowledge exchange, networking, and professional development.
• Poker ArgentinaregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Argentina, part of South American expansion strategy
• Poker ChileregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Chile, part of South American expansion strategy
• Poker UruguayregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Uruguay, part of South American expansion strategy
• Poker PeruregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Peru, part of South American expansion strategy
• Poker ParaguayregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Paraguay, part of South American expansion strategy
• Poker EcuadorregionalChannel Partner/ Reseller/ DistributorInternational Poker operation in Ecuador, part of South American expansion strategy
• Foz CataratasminorStrategic or Co-development PartnerSports partnership with Foz Cataratas organization, featured in partners section of website
• MDGminorStrategic or Co-development PartnerPartnership listed in partners section of the Poker website
• MGBminorStrategic or Co-development PartnerPartnership listed in partners section of the Poker website

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Topper: Argentine sports brand with broad football, running, and training apparel/footwear lines. Comparable as a South American regional sports-equipment brand with similar product breadth and price positioning to Poker, though primarily competing in Argentina and neighboring markets.
• Rinat: Mexican-origin goalkeeper glove and football equipment specialist with strong Latin American presence. Rinat is a regional peer competing for the same amateur and semi-professional goalkeeper segments Poker serves via GDA and Champion lines.

Direct peers

• Uhlsport: German specialist manufacturer of goalkeeper gloves and team-sports goalkeeping equipment. Uhlsport competes directly with Poker in the premium goalkeeper glove segment and sells into Brazilian retail through sports-goods distributors.
• Reusch: German goalkeeper glove specialist with strong presence in football and futsal. Reusch is a direct category peer to Poker's Champion line and competes for professional goalkeeper endorsements and premium pricing.
• Penalty: Brazilian sporting goods brand with a directly comparable portfolio focused on footballs, goalkeeper gloves, footwear, and apparel. Penalty is Poker's closest head-to-head domestic competitor in Brazil across balls, gloves, and team sports equipment.

Broad incumbents

• Adidas: Global sports brand with deep Brazilian football heritage (sponsor of major clubs and the Brazilian national team). Adidas competes with Poker across football balls, gloves, footwear, and team-sport apparel.
• Puma: Global sports brand with growing football and running participation in Brazil. Puma competes for athlete endorsements, retail shelf space, and consumer share across multiple Poker product lines.
• Kipsta (Decathlon): Decathlon's house brand for team sports, football, and protective gear. Kipsta competes across multiple Poker product categories at value-to-mid price points through Decathlon's expanding Brazilian retail footprint.
• Mizuno: Japanese sporting goods company with a strong football, volleyball, and running franchise in Brazil. Mizuno overlaps with Poker across balls, footwear, and team-sport apparel in the mid-to-premium segment.
• Nike: Global athletic incumbent with significant Brazilian football sponsorship, goalkeeper glove offerings (e.g., Vapor Grip), and a large direct-to-consumer and wholesale presence across Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PokerEsportes
• Facebookfacebook.com/pokeresportes
• Instagraminstagram.com/pokeresportes
• Xx.com/LuvasPoker
• LinkedInlinkedin.com/company/pokeresportes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poker