Goleiro de Aluguel

What Goleiro de Aluguel does

Goleiro de Aluguel is a Curitiba-based Brazilian two-sided marketplace operating as a mobile-first platform (iOS and Android) that connects amateur football teams ('peladas') with available goalkeepers in their locality, supporting multiple field types including society fut5/fut7, campo 11, futsal, and beach sand pitches. The platform handles convocation, real-time matching by geolocation, dynamic per-match pricing based on location/field type/duration, cashless payment via PIX or credit card through integrated processors Gerencianet (EFÍ) and Pagseguro, post-match evaluation, and a digital wallet ('carteira') with cashback management. The underlying stack includes native iOS and Android apps, an integrated ranking and gamification engine, WhatsApp notification integration, and a WordPress-hosted marketing and blog surface.

Goleiro de Aluguel monetizes through a commission deducted from each match fee paid by the contracting team, with the take-rate declining as goalkeepers complete more matches, plus an affiliate-driven cashback loop with Futshop (futshop.com.br) where accumulated credits can only be redeemed for football gear. The customer base is a long tail of amateur football teams and freelance goalkeepers, supplemented by a small portfolio of add-on products: Futseguro (free athlete injury insurance up to R$1,000/year via V15 Seguros), the Goleiro Elite loyalty tier with accelerated payouts, and a partner network of training schools across Brazil. Revenue is not publicly disclosed, the company has no institutional funding rounds on record, and headcount is reported in the 1-10 range.

The company has been operating since 2015 under the legal entity Goleiro de Aluguel Atividades Esportivas e Comércio Ltda (CNPJ 22.956.010/0001-38), holds a registered trademark, and is LGPD-compliant. Distribution is exclusively direct-to-consumer via app stores and the company website, with growth driven primarily by organic social (Instagram, Facebook, YouTube, Twitter), earned media across major Brazilian TV networks, and word-of-mouth through in-app referral links and virtual stickers.

Name

Goleiro de Aluguel

Legal name

Goleiro de Aluguel Atividades Esportivas e Comércio Ltda

Website

https://goleirodealuguel.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Goleiro de Aluguel is a Brazilian mobile marketplace that connects amateur football teams with on-demand goalkeepers nationwide, processing per-match payments, rankings, cashback, and free injury insurance through iOS and Android apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D

Revenue model

1. Platform Commission on Match Fees: Goleiro de Aluguel earns a commission deducted from the match fee paid by the CONTRATANTE (team) before the remainder is passed to the goalkeeper. The commission rate decreases as goalkeepers complete more games, incentivizing long-term platform participation. Commission covers the intermediation service, applicable taxes, and payment processor transaction fees (Gerencianet/EFÍ and Pagseguro).
2. Cashback & Futshop Partnership Revenue: While cashback itself is not monetarily convertible, the partnership with Futshop (e-commerce store) creates an ecosystem where platform activity drives traffic and purchases at Futshop. Goalkeepers and clients use wallet balances and cashback credits for Futshop purchases, strengthening the commercial relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Goleiro de Aluguel operates a mobile-first marketplace platform that connects amateur football teams (Contratantes) needing a goalkeeper for their match with available freelance goalkeepers (Goleiros) in their region across Brazil. The platform facilitates real-time convocation/matching, dynamic per-match pricing, cashless payments (PIX/credit card) via Gerencianet and Pagseguro, post-match ratings, and a gamified ranking system. It monetizes through a commission deducted from the match fee paid by the team before the remainder is passed to the goalkeeper.

Product overview

Goleiro de Aluguel is a platform consisting of a mobile application and website that connects amateur football teams needing goalkeepers with available goalkeepers in their region. The core platform enables match booking, payment processing, and performance ranking. The ecosystem includes the Futseguro insurance add-on for injury coverage, a Cashback rewards program redeemable at the Futshop e-commerce partner, the Goleiro Elite tier program for top performers, and a Training Partners Network connecting goalkeepers with professional coaching schools across Brazil. The platform operates nationwide in Brazil with gamification features including monthly rankings and prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Goleiro de Aluguel Mobile App A mobile application (iOS and Android) that connects amateur football teams seeking goalkeepers with available goalkeepers in their region. The platform facilitates match bookings, payments via PIX or credit card, ratings, ranking gamification, digital wallet management, and WhatsApp convocation alerts. Available free on Google Play (br.com.goleirodealuguel) and Apple App Store (ID1133272031).
• Goleiro de Aluguel Website The company's responsive website (goleirodealuguel.com.br) serving as the primary digital presence for the platform, featuring how-it-works explanations, ranking showcases, FAQ, blog content, partner training school directory, and app download links.
• Futseguro (Athlete Injury Insurance) Free insurance coverage for goalkeepers protecting against injuries and accidents during matches and travel to/from game locations, with reimbursement up to R$1,000 per year for medical, hospital, and dental expenses. Coverage activates after the 3rd completed match and is processed within 3 business days of approval.

Quantifiable outcome

• Up to R$1,000 reimbursement per year for medical/hospital/dental expenses from match injuries or commute accidents
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Futshop (futshop.com.br)coreGTM or Marketing PartnerExclusive e-commerce partnership where goalkeeper and client cashback credits and wallet balances are redeemable for purchases at Futshop. Goalkeepers earn cashback per match and from challenges/bonuses that can only be used at Futshop. App features a 'Generate Futshop Coupon' function (Carteira > Gerar Cupom Futshop). Futshop is also the linked virtual store on the main website navigation. This is a core revenue-adjacent partnership that drives goalkeeper retention and platform stickiness.
• Gerencianet (EFÍ)coreTechnology or IntegrationThird-party payment processing platform handling capture, processing, routing, settlement, and payment management for all in-app transactions. Users automatically agree to Gerencianet/EFÍ terms when accepting the Terms of Use. Payment processing fees are bundled into the platform's commission structure.
• PagsegurocoreTechnology or IntegrationAlternative payment processing platform (alongside Gerencianet/EFÍ) handling in-app payment capture, processing, routing, settlement, and transaction management. Users automatically agree to Pagseguro terms when accepting the Terms of Use.
• Training Schools & Goalkeeper Academies (Partner Network)minorChannel Partner/ Reseller/ DistributorA national network of goalkeeper training schools and individual trainers listed on the Goleiro de Aluguel website's 'Parceiros — Escolas e Treinadores' page. Covers all Brazilian regions (Sudeste, Sul, Centro-Oeste, Nordeste, Norte) with schools in cities including Campinas, Bauru, São José dos Campos, Osasco, Sorocaba, Serra (ES), Blumenau, Curitiba, Londrina, São José dos Pinhais, Santo Ângelo, Porto Alegre, Brasília, Goiânia, Manaus, and others. Schools offer free trial classes and discounts to attract students. The partnership drives goalkeeper skill development and recruitment into the platform.
• Poker (Luvar para Goleiros)minorGTM or Marketing PartnerGoalkeeper glove brand sponsor listed alongside Futshop and V15 Seguros in ranking posts. Poker provides glove products for prizes and giveaways within the platform's gamification ecosystem.
• SS Broker Consultoria e Corretora de SegurosminorOthersInsurance consulting and brokerage firm listed as a founding-era supporter of the project.
• Pós-Graduação FacetminorOthersGraduate education institution listed as a founding-era institutional supporter of the project.
• URRO EsportesminorGTM or Marketing PartnerSports equipment retailer listed as a founding-era supporter and sponsor of the project.
• Centre Sadio Diarra (Mali, Africa)minorOthersFootball training center in Bamako, Mali, Africa. Goleiro de Aluguel supported this center with donations for rent and equipment. Represents the company's social mission — part of the founding DNA of the company involves donations to children in need from match revenues.
• Seleção Brasileira Feminina de Futsal dos SurdosminorOthersBrazilian Women's Deaf Futsal National Team. Goleiro de Aluguel provided financial support to help athletes purchase uniforms for the 2015 World Cup, where they won silver. Featured in Rede Massa TV coverage. Part of the company's social action program.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• LeagueApps: Youth and amateur sports league management platform. Overlaps with Goleiro de Aluguel in serving amateur sports organizers, though focused on league operations (registration, scheduling, payments) rather than player-side matching.

Broad incumbents

• Stack Sports: Established sports technology platform providing a suite of tools to sports organizations, including amateur and youth segments. Operates broadly across multiple sports and verticals, making it a broad incumbent rather than a direct competitor to Goleiro de Aluguel's niche.
• 99: Brazilian ride-hailing and gig marketplace owned by Didi. While not a sports platform, it shares the Brazilian gig-marketplace operating model, mobile-first UX, and could theoretically expand into amateur sports verticals with its existing infrastructure.
• Strava: Global sports community platform for endurance athletes. Focused on individual sports rather than amateur team sports, it represents the broader sports-engagement platform category and serves as a benchmark for community-led growth and brand recognition in sports apps.

Direct peers

• Playtomic: Sports facility and player matching platform primarily for tennis and padel. Shares the mobile-first marketplace + booking + payment-facilitation model, although it operates at facility-grain rather than player-grain matching.
• Triider: Brazilian home and professional services marketplace operating the same two-sided matching + commission model. Operationally analogous in terms of provider ratings, dynamic pricing, and Brazilian consumer-payment rails (PIX/cards), making it a close structural peer despite serving a different vertical.
• TeamSnap: Amateur and youth sports team management platform serving roughly the same amateur team captains and players. While focused on team administration (scheduling, RSVPs, payments) rather than on-field talent matching, it competes for the same end-customer attention and share of wallet in amateur sports.
• GameChanger: Amateur sports scoring, live-streaming, and team management platform. Serves the same amateur sports community in a different functional category (scorekeeping and broadcasting vs. goalkeeper matching) but competes for user engagement within Brazilian amateur football circles.
• FieldLevel: US-based athlete marketplace that connects amateur athletes with opportunities, recruiters, and teams. Closest concept-level analog to Goleiro de Aluguel: a two-sided platform matching athletic talent with demand-side opportunities, although FieldLevel focuses on recruitment pipelines rather than per-match booking.
• GetNinjas: Brazilian two-sided marketplace connecting freelance service providers with customers across dozens of categories. Shares the same commission-based marketplace model, Brazilian geography, mobile-first UX, and reliance on payment-processor intermediation as Goleiro de Aluguel, though at much broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GoleiroAluguel
• YouTubeyoutube.com/channel/UCMGBKjV3nuX8iyNgxR8JrqQ
• Facebookfacebook.com/goleirosdealuguel
• Instagraminstagram.com/goleirodealuguel
• LinkedInlinkedin.com/company/goleiro-de-aluguel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goleiro de Aluguel