Box + Flow
Box + Flow is a NYC-based boutique fitness brand founded in 2016 that offers a hybrid boxing-and-yoga class format through a single SoHo studio (currently closed) and a proprietary On Demand streaming platform, supplemented by branded equipment, apparel, and corporate events.
- Company typePrivate
- Founded-
- HeadquartersNew City, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Box + Flow does
Box + Flow is a boutique fitness company founded in 2016 by Olivia "Liv" Young in New York City, offering a hybrid boxing-and-yoga workout format positioned as the first NYC studio to integrate "fight and flow." The core experience is a 45-minute class combining shadowboxing, 9 rounds of heavy bag work, and vinyasa flow yoga, taught barefoot for seamless transitions between intensity and mindfulness. A single physical studio operates in SoHo, NYC, currently closed with all classes delivered digitally through a proprietary On Demand streaming platform that offers variations in class length, props, and instructors.
The company's technology stack consists of a Squarespace-hosted marketing and e-commerce site, a MindBody booking integration for class scheduling, and a dedicated streaming platform at streaming.boxandflow.com. Beyond classes, Box + Flow sells branded equipment (hanging and freestanding bags made to order in LA, gloves, hand wraps, lightweights), apparel (hoodies, tees, beanies, totes), and lifestyle goods (soy candles), with fulfillment split between SoHo NYC and LA. Additional offerings include private training, an instructor certification program, and corporate wellness events hosted through 2023.
Box + Flow is privately held and founder-owned with no external investors or funding rounds disclosed, suggesting the business is bootstrapped. Revenue is generated through D2C class packs with expiration windows (5-pack/2 months, 10-pack/3 months, 25-pack/6 months), On Demand subscriptions or pay-per-class digital access, and e-commerce hardware and merchandise sales. Distribution is direct-to-consumer via in-studio (currently digital), the streaming platform, and the company's own online shop, with marketing reliant on organic Instagram, email, and earned media across major lifestyle publications.
Box + Flow firmographics
Firmographics- Name
- Box + Flow
- Legal name
- Box + Flow
- Website
- https://boxandflow.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Box + Flow is a NYC-based boutique fitness brand founded in 2016 that offers a hybrid boxing-and-yoga class format through a single SoHo studio (currently closed) and a proprietary On Demand streaming platform, supplemented by branded equipment, apparel, and corporate events.
- Ownership category
- akta.pro rank
Box + Flow industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Boxing & Kickboxing Fitness Classes (HSADABAF)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Box + Flow is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Box + Flow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- In-Studio Classes: 45-minute signature Box + Flow classes combining shadowboxing, heavy bag work, and yoga flow. Pack systems with expiration dates. Studio currently closed with all classes digital.
- On Demand Digital Classes: Subscription or pay-per-class access to digital boxing and yoga classes including 45-minute signature, 45-minute shadowbox, and 30-minute boxing formats
- Equipment Sales: Sale of branded fitness equipment including hanging bags ($350+), freestanding bags ($750+), gloves ($75), hand wraps ($5), and lightweights ($15). Equipment ships from SoHo NYC or LA.
- Apparel and Merchandise Sales: Branded merchandise including hoodies, tees, totes, beanies, and candles sold through e-commerce
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5 Class Pack - expires after 2 months |
| Subscription | Monthly | 10 Class Pack - expires after 3 months |
| Subscription | Multi-year contract | 25 Class Pack - expires after 6 months |
| Unit Pricing | Pay-as-you-go | Hanging Bag from $350 |
| Unit Pricing | Pay-as-you-go | Freestanding Bag from $750 |
| Unit Pricing | Pay-as-you-go | Gloves $75, Wraps $5 |
| Unit Pricing | Pay-as-you-go | Apparel range $25-$55 |
| Unit Pricing | Pay-as-you-go | Hot Mess Candle $45 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Box + Flow product offering
Product offeringCore offering
Box + Flow is a boutique fitness brand offering a hybrid boxing-and-yoga workout experience through a 45-minute signature class that combines shadowboxing, 9 rounds of heavy bag work, and vinyasa flow yoga. The company distributes this format through a physical studio in SoHo, NYC and a proprietary On Demand streaming platform, while also selling branded boxing equipment, apparel, and lifestyle merchandise via its own e-commerce site.
Product overview
Box + Flow is a fitness company offering a hybrid boxing and yoga workout experience. The core product is the On Demand streaming platform providing digital class versions of the 45-minute signature class, which combines shadowboxing, heavy bag work, and vinyasa flow yoga. The company also operates a physical studio in NYC offering in-person classes, and sells branded merchandise including boxing equipment (hanging bags, freestanding bags, gloves, hand wraps, dumbbells), apparel (hoodies, t-shirts, beanies), and lifestyle products (candles, totes). Additional services include private training, instructor certification, and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- On Demand Box + Flow Streaming platform offering on-demand boxing and yoga classes with variations in class length, props, and instructors, enabling users to participate from anywhere.
- 45 Minute Signature Class (In-Studio) In-studio 45-minute class combining shadowboxing, 9 rounds of heavy bag work, and vinyasa flow yoga to achieve mind-body balance.
- 45 Minute Shadowbox Class (Digital) Digital version of the signature class taught as shadow boxing without bags, using optional 1-2 pound weights, combining 30 minutes of HIIT boxing with 15 minutes of vinyasa flow.
- 30 Minute Boxing Class (Digital) Digital boxing class with HIIT intervals, technique focus, added defense, complex rounds, and a short cool down.
- Private Training Private training sessions available in addition to group classes.
- Instructor Certification Certification program for individuals seeking to become Box + Flow instructors.
- Corporate Events Corporate event hosting services available through 2023 for wellness programs and team-building experiences.
- Box + Flow Hanging Bag Heavy-duty boxing hanging bag with seat belt straps and D-ring support, available in 4FT (80 lbs) and 5FT (100 lbs) sizes, priced from $350.
- Box + Flow Freestanding Bag Handmade freestanding boxing bag with shock absorption, compressed cotton fill, and Flex-Neck technology, available in 5FT (100 lbs) and 6FT (150 lbs) sizes, priced from $750.
- Box + Flow Hand Wraps Hand protection wraps for boxing workouts, one size fits most adults, priced at $5.
- Box + Flow Gloves Training gloves with carbon fiber accents, moisture-wicking liner, and one-size-fits-most design, priced at $75.
- Lightweight Dumbbells Gently used dumbbells in 1-3 LB ranges for workout strengthening, sold in pairs with pickup available in Soho, NY, priced at $15.
- Box + Flow Signature Hoodie Unisex hoodie with Box + Flow branding on front, featuring white cord drawstring, priced at $55.
- Box + Flow Fight Club Cropped Hoodie Cropped hoodie with Fight Club print on front and 'but, make it sexy' on back, priced at $40.
- Box + Flow Cropped Tee Flowy cropped t-shirt with Liv Young branding on front and Box + Flow on back, priced at $35-$40.
- Box + Flow Start Feeling Tee Vintage-inspired t-shirt with Liv Young on front and 'Start Feeling' messaging on back, priced at $35-$40.
- Box + Flow Beanie Post-workout beanie designed for post-sweat sessions, priced at $25.
- Box + Flow Tote Cotton tote bag suitable for work, travel, and as an alternative to disposable shopping bags, priced at $20.
- Box + Flow Hot Mess Candle Hand-poured 10 oz soy blend candle made in NYC with Smoked Cedarwood, Patchouli, Suede, Dig, Cacao, and Cafe au Lait scents, priced at $45.
Companies that use Box + Flow
Customer profileSegments2 records
Ideal customer profiles2 records
Box + Flow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Box + Flow partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Box + Flow competitors and assessment
Company assessmentDirect peers
- Title Boxing Club: Largest US boxing-kickboxing fitness franchise; competes in the same heavy-bag workout category and demonstrates the franchise rollout path Box + Flow has signaled.
- BoxUnion: Boutique fitness brand built specifically around combining boxing and yoga in single class formats with a digital streaming layer — the closest functional analogue to Box + Flow's fight+flow concept.
- Rumble Boxing: National boutique boxing-fitness chain combining heavy-bag boxing with strength conditioning; competes for the same NYC urban consumer and similar premium price points.
- Shadowbox: Boutique boxing fitness studio with a hybrid class approach and premium branding, comparable in positioning to Box + Flow's urban flagship.
Emerging players
- Pound Fitness: Cardio-drumsticks workout concept with a fitness-instructor certification model — comparable IP-licensing and instructor-certification path.
Broad incumbents
- SoulCycle: Boutique indoor-cycling brand with strong NYC presence, digital platform (SoulCycle At Home), and branded apparel — same neighborhood and price-tier competitive set.
- SLT (Strengthen Lengthen Tone): Established boutique fitness brand with multiple locations and an at-home digital product — comparable model of studio + streaming + branded merchandise.
- Barry's Bootcamp: Iconic premium boutique fitness chain (HIIT + treadmill); competes for the same NYC high-income, media-visible wellness consumer and operates a digital offering.
- Y7 Studio: Hip-hop themed heated yoga studio with multiple NYC locations and a digital product; comparable audience overlap with Box + Flow's yoga-driven flow component.
Others
- ClassPass: Subscription aggregator that distributes boutique studios (including boxing and yoga concepts) to consumers — distribution channel that can amplify or compete with Box + Flow's direct subscription.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Box + Flow social profiles
Digital presenceBox + Flow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Box + Flow leadership team
Management profileNumber of profiles
Profiles1 record
Box + Flow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Box + Flow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Box + Flow
What does Box + Flow do?
Box + Flow is a boutique fitness brand offering a hybrid boxing-and-yoga workout experience through a 45-minute signature class that combines shadowboxing, 9 rounds of heavy bag work, and vinyasa flow yoga. The company distributes this format through a physical studio in SoHo, NYC and a proprietary On Demand streaming platform, while also selling branded boxing equipment, apparel, and lifestyle merchandise via its own e-commerce site.
Is Box + Flow a public or private company?
Box + Flow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Box + Flow founded?
Box + Flow was founded in -1.
Where is Box + Flow based?
Box + Flow is headquartered in New City, United States, in the North America region.
How does Box + Flow make money?
Four revenue lines are on record. In-Studio Classes are the primary driver. The others are on Demand Digital Classes, equipment Sales and apparel and Merchandise Sales.
Who are Box + Flow's main competitors?
Direct peers on record are Title Boxing Club, BoxUnion, Rumble Boxing and Shadowbox. Pound Fitness is listed as an emerging player. Broad incumbents are SoulCycle, SLT (Strengthen Lengthen Tone), Barry's Bootcamp and Y7 Studio. ClassPass is listed as an others.
Does Box + Flow have an API?
No public API is recorded for Box + Flow.
What industry is Box + Flow in?
Box + Flow's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADABAF, Boxing & Kickboxing Fitness Classes, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 71394 and its SIC code is 7990.