What Precision Proco Group does

Precision Proco Group is a UK-based privately-held print advertising agency founded in 2020, headquartered in Sheffield with operational ties to Dagenham. The company operates as a group of integrated businesses delivering data-driven marketing, commercial print, direct mail, retail marketing, print on demand, and trading cards services, underpinned by four operational pillars: data services, technology services, print production, and fulfilment and logistics. Its technology platform is built on HP Industrial Print hardware with proprietary capabilities in homemover data, lookalike audience targeting, variable-data personalisation, and on-demand printing with connect-to-us integrations for e-commerce clients; sub-brands HomingIn and ConnecTED productise portions of these capabilities.

The company serves UK-based e-commerce and consumer brands with a mix of enterprise and mid-market clients, including American Express, PhotoBox, Topps, Hillarys, Sally Europe, Thortful, Pro:direct, and BootBible. Its go-to-market is community-led: roughly half of revenue reportedly originates from relationships built through the Dscoop HP Industrial Print user network, supplemented by direct sales outreach via phone and email and a content hub covering blog, podcast, and whitepapers. Revenue mechanics are predominantly transactional and project-based across commercial print, direct mail, retail marketing, print on demand, and trading cards, with professional-services economics on the data-driven marketing side.

The company holds an EcoVadis Medal (Page7) and Carbon Balanced certification, providing ESG differentiation in procurement processes, and operates nine service verticals including retail, travel and hospitality, financial services, personalised books, photo gifting, event printing and branding, trading cards and collectables, charity, and esports and gaming. Headcount is stated at 251-500 employees, and the firm maintains a multi-channel organic social presence across Facebook, LinkedIn, Instagram, YouTube, and TikTok.

Name

Precision Proco Group

Legal name

Precision Proco Group

Website

https://precisionprocogroup.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Precision Proco Group is a UK-based privately-held print advertising agency integrating data-driven marketing, commercial print, direct mail, retail marketing, print on demand, and trading cards services for UK e-commerce and consumer brands including American Express, PhotoBox, Topps, Hillarys, and Sally Europe.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI)

Keywords

• Commercial print services
• Direct mail printing
• Print on demand
• Data-driven marketing
• Trading card printing

Headquarters

HQ city

Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Data-Driven Marketing Services: Revenue generated from data analytics services including homemover data, lookalike audience targeting, and data-driven campaign execution. The company reports that roughly half their revenue stems from network relationships.
2. Commercial Print Services: Print marketing, print management, and personalised print brochures. Primarily project-based and transactional in nature.
3. Direct Mail Printing: Consolidated mail and automated direct mail services. Volume-based print production with logistics integration.
4. Retail Marketing: In-store and retail marketing print solutions including point-of-sale, window displays, and event branding.
5. Print on Demand: On-demand printing services with connect-to-us integrations and POD product capabilities. Triggered by individual orders.
6. Trading Cards and Collectables: Specialised production of trading cards and collectables for brands and audiences, serving esports, gaming, sports, and entertainment verticals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Precision Proco Group is a UK-based print advertising agency delivering end-to-end print marketing solutions, including data-driven marketing (homemover and lookalike audience targeting), commercial print services with personalised brochures, direct mail printing (consolidated and automated), retail marketing (POS and window displays), print on demand with platform integrations, and trading card production for collectables and esports/gaming brands. Integrated data, technology, print production, and fulfilment and logistics capabilities are offered under one roof for enterprise and mid-market clients.

Product overview

Precision Proco is a print advertising agency operating as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of six core service areas: Data-Driven Marketing (covering homemovers and lookalikes), Commercial Print Services (encompassing print marketing, print management, and personalised brochures), Direct Mail Printing (including consolidated mail, automated direct mail, and Made Easy solutions), Retail Marketing, Print On Demand, and Trading Cards. These are supported by four operational capability pillars: Data Services, Technology Services, Print Production, and Fulfilment and Logistics. The company also serves multiple industry verticals including Retail, Travel & Hospitality, Financial Services, Personalised Books, Photo Gifting, Event Printing & Branding, Trading Cards & Collectables, Charity, and Esports & Gaming.

Differentiator

Problem solved

Functional benefit

Brands

• HomingIn: Data-driven marketing brand offering homemover targeting services.
• ConnecTED

Products and services

• Data-Driven Marketing Marketing service leveraging data analytics to target homemovers and create lookalike audiences, supporting personalised print and direct mail campaigns for enterprise and mid-market brands.
• Commercial Print Services Full-service commercial printing including print marketing, print management, and personalised print brochures with variable data capabilities for brand communications.
• Direct Mail Printing Direct mail campaign services including consolidated mail, automated direct mail, and Made Easy solutions for streamlined postal marketing, integrated with data targeting and fulfilment.
• Retail Marketing Print marketing services tailored for retail brands, including in-store displays, point-of-sale materials, and shop window branding for UK retailers.
• Print On Demand On-demand printing service enabling low-volume, customised print runs with connect-to-us integration options for e-commerce and online brands, supporting personalised products and photo gifting.
• Trading Cards Specialised trading card printing and production services for collectables, gaming, sports, and entertainment brands, serving clients such as Topps and Pro:direct.

Quantifiable outcome

• Roughly half of Precision Proco's revenue stems from relationships built through the Dscoop network

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HP Industrial PrintcoreTechnology or IntegrationHP Industrial Print is the technology platform provider underpinning Precision Proco's print operations. As a member of the HP-sponsored Dscoop community, the company leverages HP's industrial print technology for solutions spanning data-driven marketing, commercial print, direct mail, retail marketing, and trading cards. HP provides the production technology infrastructure that enables Precision Proco's boundary-pushing print capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HH Global: UK-headquartered marketing production and print management services firm. Directly comparable to Precision Proco in providing integrated print, direct mail, and marketing production to enterprise brands with a global footprint.
• Communisis: UK-based marketing services and print production company serving enterprise customers. Overlaps directly with Precision Proco's commercial print, direct mail, and data-driven marketing services.
• Yuill Print (Yorkshire-based printer within the Precision Proco ecosystem): Long-standing UK commercial printing operation that shares heritage and service overlap with Precision Proco. Directly comparable UK commercial print and direct mail capabilities.
• Pureprint Group: UK commercial printing group offering print production, direct mail, and marketing services. Directly comparable in print capability and UK enterprise customer base.
• Williams Lea: Marketing production services company providing print, digital, and document services to enterprise clients. Similar integrated print and marketing production offering targeting UK and global brands.
• Adare SEC: UK marketing services and communications company offering print, direct mail, and data-driven communications. Comparable in targeting enterprise clients with personalised marketing and integrated production.
• The Mailing House: UK direct mail specialist offering personalised mail, integrated marketing, and data-driven campaigns. Close overlap with Precision Proco's direct mail, automated direct mail, and consolidated mail services.

Broad incumbents

• Cimpress (Vistaprint): Global mass-customisation leader in print and signage. Operates print-on-demand at much larger scale than Precision Proco and competes for similar SMB and mid-market customers through Vistaprint.
• Harte Hanks: US-based direct and digital marketing services provider. Overlaps with Precision Proco's data-driven marketing, direct mail, and personalised campaign execution capabilities.
• Quad/Graphics: Large North American commercial printer with broader marketing services. Relevant as a much larger incumbent offering commercial print, direct mail, and integrated marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRk-v8Yqk6CCK1Ddq5oQRrQ
• Facebookfacebook.com/PrecisionProco
• LinkedInlinkedin.com/company/precisionprocogroup
• Instagraminstagram.com/precisionproco
• TikToktiktok.com/@precision.proco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Proco Group